Abstract
Where advertising is considered, the roles that men and women play in it, and how they feel about the ways they are portrayed in it, have changed over time. The paper discusses Carol Moog's article "Media Mirrors" in which the main focus of advertising centers around the Maidenform bra company. Maidenform has been around for a long time, and consequently has had to change its advertising strategy several times to keep up with changes in women's opinions and beliefs. From the point of view of Moog, women went from seeing Maidenform commercials as being interesting and empowering to see them as embarrassing. The paper also gives its authors personal opinion on Moog's article and shows that she disagrees with much that has been written.

From the Paper
"The problem with the men in the Maidenform commercials of later years is that they completely ignore the woman in the advertisement. Not only are they not interested in her physical attributes, but they do not appear interested in what she has to do or say either. This did not appeal to many women, because they felt that men were ignoring them despite the fact that they were flaunting themselves. Exposing oneself, whether physically or emotionally, is usually a difficult and stressful time. There are people in this world that enjoy it, but they are not the majority."

Tags:commercial, underwear, Omar, Sharif, Corbin, Bernsen

Abstract
Carol Moog's article, "Media Mirrors" deals with the changing advertisements of Maidenfrom lingerie. The paper discusses Moog's point that women went from seeing Maidenform commercials as being interesting and empowering to seeing them as embarrassing. The author of the paper argues against Moog's opinion and challenges the idea that the type of underwear one wears determines whether one believes in oneself or not. The paper also examines the role of men in the advertisements.

From the Paper
"From personal experience and observation, I don't agree with the author of the article. I think that Moog portrays women as not really knowing what they want, and as the kind of people who are extensively swayed by advertising campaigns. Granted, it is the goal of advertisers to sway people to buy their product. However, Moog's article almost sounds as though she does not feel that most women are intelligent enough to make choices in their life based on things that are more important than what type of bra they are wearing. Since the article is written by a woman, it surprises me that the article would give off this kind of impression. However, that is the very definite feeling that I received from it."

Tags:campaign, Omar, Sharif, Corbin, Bernsen