Abstract This paper discusses and compares Lew Wallace's novel "Ben Hur: A Tale of the Christ," and the movie "Ben-Hur," directed by William Wyler, which was based on the novel. The writer describes in detail how the book and the movie, being different entertainment mediums, depict Judah Ben Hur's journey differently, but the effect of his life-changing experience is the same on both reader and viewer. The writer explains how Ben-Hur is transformed and how the symbolism of the visuals in the movie affects the viewer. The paper concludes that the moral of the story of Ben Hur resonates in the minds of every reader and moviegoer that has experienced it.
From the Paper "The relationship between Messala and Judah may be the most important in the development of the story. The audience notices an obvious dissimilarity between the book and movie in the portrayal of Judah and Messala with the two different backgrounds and the two being friends from their youth. In the novel the boys are teens, while in the movie the two are adults. Therefore we expect the two to make different choices due to their age and maturity level. The choices made by Messala in the movie makes his betrayal that much more painful because it also shows that the two have really been friends for most of their lives, where as in the book, they are just teenagers and can have their friendship labeled as young."
Abstract This paper describes the beginnings of the Ben & Jerry's Ice Cream company, its mission statement, the takeover of the company by Unilever, the "caring capitalism" approach to business that Ben & Jerry's founders promoted and which was continued under the ownership of Unilever, and the reasons for the company's continued success.
Outline
Ben & Jerry's Homemade Inc.
History of Unilever
Unilever's Purchase of Ben & Jerry's
Ben & Jerry's Social Responsibilities Post-Unilever
Conclusions
From the Paper "Jerry Greenfield and Ben Cohen, friends who happened to be hippies, decided to go into business. They did not decide on producing ice cream right away; however, all their ideas for business ventures did revolve around food (Lager, 1994). Once Jerry and Ben decided on ice cream, they were on the hunt for the ideal location and ended up in Vermont. The first Ben & Jerry's Homemade Ice Cream and Crepe shop opened May 5, 1978 (Lager, 1994; and Theroux, 1993). Surprising both Jerry and Ben, the business did so well that by the ninth day they had to close early due to lack of salable ice cream (Lager, 1994). Nevertheless, the business continued to grow even though Jerry and Ben were not astute businesspersons."
Abstract This paper discusses the ice cream industry with specific reference to the ice cream company, Ben & Jerry's. The focus of the paper is on the significance of the internet and the use of information technology in the development of business strategies. The paper considers the successes, failures and weaknesses of these techniques and includes a general discussion of the ice cream industry. This is followed by a specific analysis of Ben & Jerry's. The analysis is achieved through a consideration of information systems within the company and an examination of Ben & Jerry's success in the industry. The company's use of information technology and the Internet to further their success is also examined in detail.
Table of Contents
Industry Summary
Company Perspective
Information Systems at Ben & Jerry's
Final Analysis: The Success of Ben & Jerry's
From the Paper "Technology moves forward on a continual basis. All businesses have moved forward with the times and it is almost unthinkable for a modern company of fair size not to have a web page. The ice cream industry is no exception. Another example of how the increasing sophistication of technology is the fact that programmable freezers and aerators now form part of the world of ice cream manufacture."
Abstract In this paper the author examines the three-fold mission statement of the well known ice cream company, Ben and Jerry's. He relates this mission statement to how the company has achieved its continued success. The author examines the promotional strategies that Ben and Jerry's use in order to further promote their brand. He does this by mainly looking at the website that Ben and Jerry's set up. The author examines all the aspects of the Ben and Jerry's website from the franchise section to the children's entertainment section. He looks at how the company targets a mixed niche market of those who love ice cream, who care about the environment, waste, natural foods and political and socio-economic causes. The paper concludes with the authors own suggestions for further promoting the successful Ben and Jerry's ice cream company.
From the Paper "The website itself offers a unique mix of their 3 core values highlight in the mission statements. It drives customers to a local scoop shop or retailer to purchase the products, gives detailed information on how the products are made, and also gives detailed information on the causes they support through community networks via their foundation. In fact, by being a successful niche product and using a niche marketing strategy, they've reached more customers while better meeting the needs of the originally intended market."
Tags: operate, lovers, fun, geogrpahic, assessment, services, quality, life
Abstract In this article, the writer discusses Ben and Jerry's Incorporated that has become a famous name in the world of ice cream throughout the world. The writer notes that the company is well known for its innovative array of ice cream flavors and for the unique way in which the company conducts business. The writer describes the values of the company and looks at employees benefits. The research indicates that the company is extremely committed to employees and the environment. The writer concludes that the company is also committed to ensuring that employees have health benefits, paid leave and a myriad of benefits that are not available to employees of many other corporations. In addition, the writer points out that the company has an extremely ethical approach as it relates to environmental issues.
Outline:
Introduction
Ben and Jerry's Values
Ben & Jerry's Treatment of Employees
Environmental Policies of Ben & Jerry's
Conclusion
From the Paper "In addition to the living wage the company also offers employees certain benefits. Theses benefits include paid leave, tuition reimbursement, a room for nursing mothers, a pension plan, health, dental and life insurance, $1000 incentives to purchase hybrid vehicles, health club memberships, a nap room, a work environment that is pet friendly, 401K plain that features automatic company contribution and company match, and three pints of ice cream each day."
"In addition, the company has a community service benefit that is available to all employees in the Central Support. This benefit allows employees to take 40 hours of paid leave to volunteer with any non profit organization. This benefit was introduced in 2005 in the wake of Hurricane Katrina when eight employees form the company went to assist in the recovery effort."
Abstract The paper relates that the Ben and Jerry's brand had a philosophical and ethical foundation of a triad of product, economic and social factors. The paper examines Unilever's acquisition of this brand and highlights how Unilever's governance and compliance could not replace the ethics and shareholder trust that was inherent in the Ben and Jerry's organization. The paper explains that Unilever's need to show a profit from the acquisition does not allow the ethical ecosystem to stay intact. The paper recommends that Unilever should look at the most severe areas of weakness and work quickly and thoroughly to turn them into strengths, for otherwise, the value of the original brand acquired will be lost.
Outline:
Executive Summary
Defining Product, Economic and Social Mission at Ben & Jerry's
Lesson for Unilever: You Can Buy a Brand but You Can't Buy Trust
Corporate Social Responsibility Assessment
Conclusion and Recommendations
From the Paper "Ben & Jerry's business model from the beginning was one of the most unique in the history of business, in that it successfully integrated Corporate Social Responsibility (CSR), commitment to product, economic and social initiatives that successfully balanced both product quality and concern for the environment while attaining profitability. In many respects, Ben & Jerry's egalitarian roots in one of the most liberally-mind states, Vermont, would eventually permeate the company during its rapid growth period and be tested as the growing pains of the company began to become apparent."
Abstract This paper analyzes how Ben & Jerry's ethical and legal framework will have to conform to Russian business environment in order to succeed. The author discusses the fact that if Ben & Jerry's is to start its business in Russia, it would face a lot of cultural barriers including ethical and legal issues.
From the Paper "During the 1990s, after the downfall of the US ?Russian foreign policy barriers, many investors poured into Russia to market its business to the local consumers. However, Russian economy at the time was undergoing a change, adapting to a new capitalistic economy. Filled with corrupted corporate environment coupled with a change in legal framework, many American companies were forced to leave and lay off enormous number of staffs."
Abstract This paper presents a literary analysis of the character of "Volpone" in Ben Jonson's comedy "Volpone". It reviews Ben Jonson's message by discussing Volpone's marital relationship, acquisition of wealth and the corruption of society as reflected in this literary work.
From the Paper "Volpone's unique form of writing throughout his own comedy sees him donning many different disguises as a means of othering himself. He takes great pleasure in fooling his fellow citizens with this gag, this disruptionary tactic that manages to deceive so many. In the notorious Mountebank episodes, Volpone poses as an outsider - affecting the disguise of a traveling peddler of a miracle drug - in order to gain the attention of Corvino's attractive wife Celia. When Corvino witnesses the scene, he castigates his wife, feeling that she has participated in the "death of mine honor" (39). There is no doubt that Corvino's reaction is absurd, an overreaction to what was effectively a non-event; Celia heard a ruckus below her window, so she merely responded as any person would - through turning her gaze towards the disruptionary presence that interfered with her day to day life."
Abstract The paper analyzes Ben & Jerry's marketing and financial plan. It provides a history of the company and its mission - to provide premium quality products, benefit the social structure of society and to increase profitability. The paper discusses the company's marketing strategy in Russia and its sales forecast.
From the Paper "Ben & Jerry's is contributing the necessary equipment and expertise of manufacturing ice cream to the local business partner and is providing production facilities to operate in different regions of Russia. The company is working with the local partners to open several more scoop shops in Russia and to further expand the distribution setup for the company's products. This expansion will lead to increased availability of company's products in major cities of Russia including Moscow, St. Petersburg, and other cities. "
Abstract This paper investigates the running of the Ben & Jerry's company. It begins by exploring the present environment. It gives an internal analysis of the company and it lists its manufacturing and marketing capabilities in detail. It concludes with a SWOT analysis of the business.
Table of Contents
Industry Analysis
Economic Environment
Social and Cultural Environment
Technological Environment
Political and Legal Environment.
Ecological/Natural Environment
Competitive Environment
Internal Analysis
Organizational Capabilities
Creative Abilities of Management
Reputation for Quality of Staff
Clarity of Strategic Goals
Experience in Planning
Corporate Culture
Manufacturing Capabilities
Operating Capacity
Facilities for Increasing Production
Marketing Capabilities
Strength of Marketing Function
Effectiveness of the Marketing Information System
Range and Quality of Marketing Information
Market - Market Position, Understanding of Market Trends and Target Customers
Product - Reputation for Quality and Reliability, Newness of Product, Originality of Product
Distribution - Value of Location, Size of Distribution Systems, Level of Control Over Distribution, Quality of Relations with Distributors
Pricing - Accuracy of Costing Information, Appropriateness of Costing methods, Adequacy of Profit Margins
SWOT Analysis
Strengths of the Business
Strengths of the Product
Weaknesses
Opportunities
Threats
From the Paper "Ben & Jerry's break their mission statement into three parts. The first is product, with the mission described as being "To make, distribute and sell the finest quality all natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products" (Ben & Jerry's, Statement of Mission). The economic mission is "To operate the Company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our employees" (Ben & Jerry's, Statement of Mission). Finally, the social mission is "To operate the Company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of a broad community - local, national, and international" (Ben & Jerry's, Statement of Mission). This three part mission shows a clarity of strategic thought in that the various aspects important to the company have been taken into account."
Abstract This paper reviews the movie "Daredevil" starring Ben Affleck. It provides a comparison with the comic book that the movie is based on. The paper highlights those features that make the movie adaptation of the comic, a success. The review includes a look at what makes the movie work in light of other recent comic to movie adaptations. The characters of the movie are introduced and described, in relation to the storyline.
From the Paper "Like his predecessor in Hollywood, Spiderman from last summer, Daredevil is a super hero in the Marvel comics universe of New York. Unlike his friend Peter Parker, Matthew Murdock (Ben Affleck) is more nocturnal. His origin tells the story of a child, blinded by an accident, and in return becoming the recipient of supremely heightened senses. Matt is the son of a shady prize fighter, who is connected to the mob, but like all fathers with low self esteem, dreads to imagine his son becoming like him and discourages him from ever picking a fight, even when he is intermittently bullied by peers."
Abstract This paper considers Ben Franklin to be one of the most important people of his century. The author believes that his contributions shaped America, which changed the world.
Abstract This paper takes the reader on an exploratory journey through the life and works of 17th century playwright and actor Ben Jonson. His productions, his talents and his public dislike of William Shakespeare are all detailed.
This paper discusses the many elements that made William Wyler's 1959 film "Ben-Hur" a classical example of the big budget, larger studio productions of the late fifties.
Abstract This paper explains that the conservative classical ensemble music in the film "Ben-Hur" emphasizes the emotion in the film and highlights the scale and grandiosity of both the motion picture and the Biblical story. The author points out that the movie's camerawork shows the big-budget epic tradition of pioneering new camera technology as an important facet of this movie, in this film, a process known as "MGM Camera 65", a 70mm anamorphic print at an aspect ratio of 2.76:1, considered to be one of the widest prints ever made, having a width of almost three times its height. The paper relates the skill of director Wyler to balance the many different elements of the film--the themes of religiosity, the historical accuracy right and the dramatic tension of the plot--without being over-analyzed or pompous.
Table of Contents
Music
Cinematography
Camera Work/Editing
Actors
Directors
Script
From the Paper "The advanced nature of the cinematography of Ben-Hur is another aspect of the film that shows it to be a big-budget epic film, but unlike some of the other mentioned areas of moviemaking that have changed more over time and become less strictly representative of convention since the fifties, advanced and expensive cinematography is still an area of moviemaking that is closely associated with the big-budget epic film, even in movies that are not necessarily straight action pictures. The cinematography in "Ben-Hur" is no exception to this general rule, as many other areas of movie making represented by this film are also stridently conventional. Bigger, better, and faster seems to be the
rule of thumb for this sort of film when approached from the area of cinematography, whatever the time-period. Although the cinematographers of Ben-Hur did not have the advanced effects available today through CGI and computer aided design, this in a way
makes their efforts even more impressive when seen through the perspective of hindsight."
Abstract Ben Jonson's 1616 "Workes" embodies the central tension of Jonson's career, that between Jonson the dramatist and Jonson the "author." It is now, more or less, commonplace to think of Jonson's career in terms of a movement from the stage to the page. While this may be accurate, it is difficult to explain why Jonson turned his attention increasingly towards the printing house and away from the playhouse. This essay examines this question by looking at how the stage and the page differed for Jonson. Looking at the figurative and literal locations of the playhouses and printing houses, the paper argues that Jonson's primary motivation for becoming a poet of print was that print offered him a safer and more authoritative mode of communication from which to exhort. Jonson, after all, was a moralist at heart, and the early seventeenth-century theater was still a marginalized and contained space, whereas the printing houses were positioned more centrally while, ironically, maintaining a greater freedom from royal control. Thus, print offered Jonson a more powerful tool to effect change.
From the Paper "A number of reasons have been suggested to explain why Jonson embraced print publication over performance. The most basic explanation is simply that Jonson sought immortality and realized that print provided a far more lasting medium than the ephemeral experience of the stage. Jonson's dedicatory poem in Shakespeare's First Folio supports this, especially when, addressing Shakespeare directly, Jonson writes: "Thou art a monument without a tomb, / And art alive still while thy book doth live, / And we have wits to read and praise to give" (22-4). Another popular reason given for Jonson's turn to printing involves his anxiety over the interpretation of his works."
