Abstract
The paper relates that De Beers' value chain begins with its Central Selling Organization or the CSO. The paper explains that while De Beers maintains some interest in mining activities its first real value center begins with the grading process of diamonds within the framework of its CSO operations where diamonds are assigned their market values (Cadieux, 2005, p.4). The paper reveals that for De Beers, the value chain can be described as being a sequence of primary business activities that add utility as well as value to its products or services (Value, 1996), and therefore, any organization can be subdivided into the components that add value to each of its processes comprising the production and delivery of its product or service. The paper relates that the reasons for examining an organization such as De Beers in this respect are many, but put briefly, being aware of a firm's value chain and its components tends to offer the greatest opportunity for De Beers to identify its sources of sustainable competitive advantage (Value, 1996, para.2).

From the Paper
"De Beers' value chain begins with its Central Selling Organization or the CSO. While De Beers maintains some interest in mining activities its first real value center begins with the grading process of diamonds within the framework of its CSO operations where diamonds are assigned their market values (Cadieux, 2005, p.4). For De Beers, the value chain can be described as being a sequence of primary business activities that add utility as well as value to its products or services (Value, 1996). Therefore, any organization can be subdivided into the components that add..."

Tags:de, beers, analysis

Abstract
In this article, the writer notes that the Supplier of Choice (SOC) program, which De Beers formed as part of its overall business strategy, consisted of four aspects that moved the diamond industry from the free-wheeling market it had been to a more consistent and standardized industry. The writer discusses that the primary functions that the SOC serves are to elevate the performance and quality standards of the supplier network across the diamond industry by requiring them to meet minimum performance criteria related to finance, manufacturing, distribution and ethics.

Tags:de, beers, diamond, industry

Abstract
This paper gives an in-depth analysis of De Beers, the South African company that controls almost all of the world's diamond production. A brief history of the diamond industry is given first. Then, the author presents several of De Beer's best known marketing strategies that have become ingrained in our society. These include campaigns for diamond engagement rings, eternity rings, and marketing aimed at affluent single women. The paper continues by describing how De Beer's became a name brand. The second half of the paper explores the "dark side" of the diamond industry, with an emphasis on the working conditions in the diamond mines and treatment of workers. Also discussed are the national conflicts that have terrorized countries such as Sierra Leone over control of their diamonds. The paper concludes by calling on De Beer's to improve its image and take responsibility for its actions and treatment of workers.

TOC

Introduction
History of Diamonds
Who is De Beers?
The True Value of Diamonds
A Diamond is Forever
The Diamond Engagement Ring
Public Relations: Making Prospects Aware
Marilyn is De Beers' Best Friend
How do you Make Two Months' Salary Last Forever?
The Future of Diamonds
The Diamond Eternity Ring
Women of the World, Raise Your Right Hand
The Branding of Diamonds
The Secret Side of Diamonds
Conflict Diamonds
Bibliography
Literary References
Web References
APPENDIX 1
APPENDIX 2

From the Paper
"Diamonds are currently the most expensive gems available for sale; and rightly so, diamonds are rare and valuable. Except that they are not. Although the belief that diamonds are rare and valuable is widely held, it is entirely false. The value of diamonds lies in nothing more than a brilliant marketing campaign coupled with an even more brilliant channel distribution system. When buying a diamond, the consumer can extend their thanks to De Beers for the hefty price tag."

Tags:advertising, advertising slogans, Sierra Leone, mining, work conditions, colonization

Abstract
This paper discusses the history and development of De Beers Consolidated Mines, LTD from its founding in 1888 until today. It specifically looks at the severe competition that De Beers faces today and the challenges that it needs to overcome. The paper then analyzes the company's strategic capability to revive the diamond operations and retrieve the desired financial and non-financial results.

Table of Contents:
Thesis Statement
Company Description
Company Problems
Conclusions

From the Paper
"But during recent years, they have been faced with a wide series of challenges. The most relevant problems refer to a diminished public perception (in Africa for instance, they have been accused of paying rebels to extract diamonds and with the money received, these rebels would purchase weapons and engage in violent reactions ) which often materializes in loss of customers. Then, electrical power problems and the restrictions imposed in South Africa are yet another matter of concern. The best way to resolve the issues would be for De Beers Consolidated Mines to change their approach to the market and develop new strategies that do not apply to monopoly, but to highly skilled, developed and experienced company that wants to revive the industry and make a difference."

Tags:diamond, mines, extraction, Kimberley, trade

Abstract
The paper discusses the products of the company known as
Boston Beer, one of the most important beer companies in the United States of America. The paper discusses the background and marketing plans of the company.

outline:
Products
Promotion
Employees
Brewing Strategy
Competition
Financial Information

From the Paper
"As far as the brewing strategies that the company uses, it must be mentioned that they are two. On the one hand, Boston Beer relies upon brewery ownership. On the other hand, it makes use of contract brewing, using the excess capacity of other breweries. This provides the company with several advantages. First and foremost, it offers it flexibility. This allows it to respond better to the market changes as well as to avoid situations that might cause crisis situations. In addition, the mix of the two strategies mentioned above provides the company with cost advantages. It is highly important to mention the fact that the company chooses its collaborators on strict criteria which reflect the very beliefs that lay at the basis of the company's functioning."

Tags:pricing, strategy, traditional, investment, changes, health

Abstract
The paper discusses the history of beer in early civilization, in the Middle Ages, in modern times and in America. The paper describes how the first beers were different from beer we know today; they were cloudy, bitter and perhaps even filled with mash. The paper traces how those ancient beers became transformed into one of the world's most popular beverages today.

Outline:
Introduction
Beer in Early Civilization
Beer in the Middle Ages
Beer in Modern Times
Beer in America
Conclusion

From the Paper
"Some people speculate that beer first made an appearance in the world at least 9,000 years ago, but there is no written proof to back up these claims. The first written records belong to the Sumerians, who lived in the land between the Tigris and Euphrates Rivers, which now encompasses Iraq. Historians believe the Sumerians discovered fermentation (the process necessary to make beer and other alcoholic beverages), totally by chance. However, they did write about their discovery, and so most historians believe the first rudimentary beers were brewed in this area."

Tags:beverages, malt, alcohol, Sumerians, Babylonians, Egyptians, Romans, Teutons

Abstract
The paper provides an overview of the company of De Beers and discusses its monopolizing power, its effects on African countries and the company's change of strategy. The paper explains the Kimberley process and the relationship of a monopoly to Christianity. The paper concludes that the case of De Beers illustrates how monopolies can use their power to generate conflicts in undemocratic coutries, but, once awareness is raised regarding the gravity of such actions, the monopoly power can be restricted or even eliminated.

Outline:
Company Overview
Monopoly Status
Relation to Christianity
Conclusion

From the Paper
"The Diamond Trading Company, De Beers Group's distribution arm is sorting, valuing and selling approximately 40% of the world's rough diamonds from the value point of view. The De Beers Group has either joint-ventures or wholly-owned interests in South Africa, Bostwana, Namibia and United Kingdom and has shops in many other countries, except in United States. This last market, despite being the second largest in the world as size (Associated Press, 2004), is one in which De Beers sells its diamonds through intermediaries since the World War II, which corresponds to the moment the company it was charged for the first time with price fixing. In 2004, the diamond seller was fined $10 million in Columbus, Ohio as part of an agreement that resumed the company's selling activity directly in the US market. However, this wasn't the first charge the company was brought in the US. In 1994, De Beers was charged along with GE for keeping diamond prices artificially high at a worldwide level. The charges were dismissed as the US courts didn't have the jurisdiction outside the US and De Beers is headquartered in South Africa."

Tags:Kimberley, process, Christianity, blood, diamonds, Africa, civil, war

From the Paper
"AN ANALYSIS OF THE BEER MARKET IN THE UNITED STATES
Introduction
This research analyzes the beer market in the United States. Sales, consumption, and factors affecting both sales and consumption are addressed. Non-alcoholic malt beverages, popularly known as non-alcoholic beers, are an important focus of this research.

The Beer Market
Beer products account for 88.1 percent of the alcoholic beverages consumed in the United States (Reina, 1996. p. 32). Market shares for the major brewers serving the United States beer market are presented in Chart 1, which may be found on the following page. As the information presented in the chart indicate, Anheuser-Busch holds a dominant market share position."

Abstract
This report outlines how an organisation can enter the Australian beer market with a new brand of beer, positioned as an environmentally friendly, carbon neutral alternative. Data, was gathered from 50 surveys that allowed the researchers to gain an insight into the preferences, perceptions, media habits and purchase behaviour of beer consumers in Australia. The findings illustrate that it would be profitable to enter the Australian beer market, with projections predicting that based on the current preferences of individuals within the market, the optimal product would gain significant market share.
The report includes photos, charts, diagrams and tables of explanation.

Outline:
Executive Summary
Introduction
Background
Management Decision Problem
Marketing Research Problem and Research Objectives
Management Decision Criteria
Research Design Rationale
Research Design
Survey Design
Methodology
Results
Sample Characteristics
Market Segmentation using Conjoint Analysis and Hierarchical Clustering
Cluster 1
Cluster 2
Cluster 3
Cluster 4
Limitations
Recommendations
Target Market
Marketing Strategies
Conclusion
Reference List
Appendices

From the Paper
''Beer has played an iconic role within Australian culture and lifestyle since it was first brought to our shores by Captain James Cook as a means of preserving fresh drinking water. Over the decades, beer has become very popular, making Australia the fourth largest consumer of beer per capita (Kirin, 2004).
''Today there are over 100 different brands of beer in the Australian market, with most local brands being produced and distributed by one of two market leaders, Lion Nathan and Fosters.
''Recent industry data illustrates Lion Nathan's share of the beer market has risen to 40 per cent from 38 per cent over the past five years. By comparison, Foster's share has fallen to 49.9 per cent from 55 per cent, highlighting Lion Nathan's increasing stock that has outperformed a flat Australian beer market (Greenblat, 2010). This can be illustrated by Figure 1.''

Tags:Beers, introduction, carbon neutral, lion nathan

Abstract
This paper studies beer and liquor sales, with particular reference to the United States. It includes a brief history of beer and liquor, the prohibition era and the effect it had on these industries. It also describes the marketing and advertising tools used by the beer and liquor industries and brief histories of some famous brands. Included are tables of financial information regarding consumption, sales and revenue of beer and liquor and an analysis of Anheuser-Busch, a very large beer and liquor company. Finally, the author reveals his personal opinion about the topic and a summary of the research is presented.

From the Paper
"The exact origins of alcoholic drink are rather obscure, but most historians and anthropologists suggest that, even though our ancestors may not have understood the process of fermentation at the time, alcoholic drinks were made and drunk as early as 10,000 years (or perhaps even 25,000 years) ago. Some experts have even suggested that the beginning of agriculture could be attributed to the desire of early humans to produce beer rather than food.
The discovery or making of liquor through the distillation process, of course, came much later. Nevertheless, the Chinese are known to have distilled a beverage from rice as early as 800 BC. Europeans and Arabs are also said to have produced distilled alcoholic drinks in the early days but production of distilled liquor remained limited until about the 8th century AD. Improvement in distilling techniques gradually led to greater production of distilled spirits and various governments realizing the potential of earning revenues from the sale of liquor placed controls on the production and sale of liquor. In some countries, revenue from liquor sales has been the bedrock of their economies. For example in Russia, revenue from vodka sales was more than 40% of all state revenue in the last century. More recently, towards the end of the Soviet era, vodka sales constituted 15-20% of the value of all retail trade turnovers. "

Tags:beer, liqour, sales, alchohol, Soviet, Union, Vodka, Jack, Daniel's, revenue, Anheuser-Busch