Abstract
The paper argues on the evidence that smoking should be banned from both bars and restaurants.

Abstract
This paper discusses the Everyday channels of distribution that will give this product a huge competitive advantage over both non-organic and organic candy bars. The paper also discusses in detail the integrated marketing communications plan to achieve positive consumer awareness as well as the customer relationship management (CRM) technologies to help improve and track progress.

Outline:
Abstract
Introduction
Channels of Distribution
Conclusion

From the Paper
"As mentioned previously, ubiquity in supermarkets, drug stores, and mass merchandisers such as Wal-Mart are critical to Everday's success because large-scale distribution will be used to compensate for low margins. Grocery stores, where 85 percent of all candy is purchased, are the real prize (Nielsen takes the mask off candy sales, 2007). According to Zind (2003), the supermarket has several characteristics that make it the perfect distribution channel for Everday. First, the average consumer visits a grocery store more than any other type of store and, therefore, present ample opportunities to get consumers to make an impulse purchase. Further, supermarkets encourage "better-best" pricing options more than other channels, and Everyday can more easily invoke consumer comparisons with popular non-organic brands as well as organic brands. This comparison is welcome because we believe that consumers will find Everyday a better option than only slightly cheaper non-organic options and a greater value than more expensive organic brands. Everyday will follow Arcor USA's efforts to successfully promote its Whisper Chocolate Bon Bons in supermarkets. Arcor teamed with supermarkets on couponing, floor promotional signage, and product sampling couple and used local media spots to advertise the promotion (Zind, 2003)."

Tags:channels, distribution, market, share, customer, relations

Abstract
The paper looks at Everyday's mission and its message that this new organic chocolate product line is healthy, tastes just like regular candy and is now affordable. The paper details Everyday's focus on product, price, place and promotion and how the company will use advertising, direct marketing, sales promotion, publicity/public relations and personal selling. The paper also points out how Everyday will track the success of its advertising.

From the Paper
"Direct marketing sends messages directly to consumers, without the use of intervening media. Examples include direct mail, e-mail, and telemarketing. It delivers a specific "call-to-action" with responses that can be easily measured. While direct mail can quickly fall into the junk mail bin and accurate lists may be difficult to obtain, businesses can take steps to make sure their direct mail is personally relevant to the consumer and can test their approaches to determine if they will get their expected results without spending a lot of money (Liesse, 2009). Further, mail and e-mail make couponing and sampling very easy to execute.
"Sales promotion is a marketing incentive applied for a predetermined, limited period of time in order to stimulate trial or increase consumer demand. Although costly, a promotion is a way to offer a price reduction without having the complexity of going directly through the retailer. According to Bhasin, Dickinson, Hauri and Robinson (1989), promotions that impart a selling message along with the deal and that build image are the most successful.
"Public relations/publicity is the careful management of communication between the company and the general public. "The key is to make the product visible to consumers in ways they will seek more information about it." (Elliott, 2004). However, publicity is difficult to control and can turn negative if credibility is not achieved."

Tags:advertising, sales, promotion, public, relations, publicity

Abstract
This paper presents a new proposal to offer healthier alternatives to soft drinks and prepackaged snack food in a high school cafeteria. It addresses the issues that the parents and students are concerned about, regarding the current foods available at the cafeteria. The proposal then discusses the benefits to the students, of changing the available food.

From the Paper
"In conclusion, this is a proposal to start a new healthy foods and juice bar in the local high school cafeteria. This is an essential addition that will encourage and promote healthy eating at a young age and will give students an opportunity to learn a trade in the "foods" program or to simply learn about different aspects of the world of healthy eating and healthy living. The students at the high school level are very excited about this program and support it 100%. Not only will it be a positive thing for the students, it will also showcase and support local farmers and specialty stores."

Tags:merchants, nutritional, restaurant

Abstract
This paper presents a look at the education of business managers. The author focuses on the management of a sports bar and details the reasons the management team would do a better job if it were better educated in marketing, advertising, inventory control, and employee relations.

From the Paper
""The business world is a booming industry. We have seen many changes over the last few decades and the economic slow down of late is promising to bring more changes still. One of the most important elements of a business and its success failure is the management team that runs the establishment. The management can make or break a place just by the way its run. In a sports bar there are many things to consider when it comes to the practices of running it. Because it is a place that the public comes to spend time there are things that are unique to it. In addition it is a place where in general young people are hired to perform the tasks required to run the business. All of these things mean that the management team needs to be on top of things all of the time. The more educated the management team is individually the more efficiently the business is going to run and the more profitable the bottom line will be."

Tags:organizational, business, management, bar, advertising, training, human, resources

Abstract
This paper looks at issues which may affect prison design and control in the future, including handling of HIV/AIDS prisoners, sex offenders, and serial killers. It also discusses the benefits vs. costs of conjugal/family visits.

From the Paper
"This paper will look at the ethics and advisability of segregating prison populations for various reasons and will also look at the pros and cons of family and conjugal visits for inmates. Whether or not it is ethical to segregate HIV/AIDS patients from the general prison population is a difficult question because there are pros and cons to the concept which need to be considered. On the one hand itis the duty of the prison to prevent the spread of communicable..."

Tags:HIV/AIDS, segregation, conjugal visits Prison

Abstract
This paper discusses the origins of the Aryan Brotherhood in U.S. prisons, who are they, what they stand for, how the gangs are structured and their political views. The paper also discusses membership, but the focus is placed on the lifestyle and behaviors of the Aryan Brotherhood in the prisons. Special emphasis considers how such a small prison gang is able to maintain such significant control.

From the Paper
"A recent federal indictment against the Aryan Brotherhood--one of the most terrifying and powerful prison gangs in the United States--charged them with 32 ordered killings over the course of 23 years both in and out of prisons. They have had a 50% success rate (Duersten, 2005). Of course, those are just the 32 hits that federal prosecutors think that they can make stick. The Aryan Brotherhood has a long and vicious history of violence in America's prisons. Given that new members are only admitted after they have killed someone, it is very likely that the prison gang has more than just 16 successful killings to its name."

Tags:aryan, prison, gangs

Abstract
This is a marketing and start-up plan for an espresso bar/cafe in Houston. Analysis has shown that this is a growing market in the United States, evidenced by the stellar growth of franchises such as Starbucks and Seattle Coffee Company.

Tags:expresso, bar

Abstract
The paper focuses on three of the five forces described in Porter's five forces model, entry, supplier power and buyer power, in order to evaluate Coca-Cola's entry into the nutrition bar industry. The paper provides a description of this industry and shows how the company may have some barriers to entry related to patents and proprietary knowledge, asset specificity and minimum efficiency scale. The paper also relates that the power of buyers in this industry is significant unlike the power of the suppliers. The paper concludes that the nutrition bar industry has grown significantly and Coca-Cola may experience some profitability in this industry if it employs suitable strategies.

Outline:
Introduction
Nutrition Bar Industry
Entry into the Nutrition Bar Industry
Supplier Power in the Nutrition Bar Industry
Buyer Power in the Nutrition Bar Industry
Conclusion

From the Paper
"The industry contains several segments including meal replacements, energy beverages and protein powders ("Energy and Nutrition Bars: Invigorating The Sports Nutrition Industry"). One article reports that the sports nutrition industry, made nearly $2 billion in 2003 sales, this was and increase of 13 percent from 2002 (Higgins). The article further explains that companies have been able to increase the sell of nutrition bars by improving the taste. In the past, nutrition bars had a chalky taste that was unappealing (Higgins). Today nutrition bars taste more like deserts and tend to come in fruit or chocolate (Higgins). In addition, companies have changed the manner in which these products are marketed, by advertising to a broader audience (Higgins)."

Tags:entry, supplier, buyer, power

Abstract
The paper reveals that Mars Incorporated is a multi-billion dollar global manufacturer of a wide range of consumer products. The paper explores the marketing options for the new Mars Bar Unlimited candy bar. The paper discusses the promising prospects of the new energy bar initiative and concludes that Mars Incorporated has an establish track record of recognizing what its consumers want and in providing them with quality and good tasting products.

Outline:
Introduction: Briefing
Situation Analysis
SWOT Analysis
Review of Consumer
Advertising Strategy
Creative Solution
Media Solution
Other Ideas
Conclusion

From the Paper
"In a suburb of Washington, D.C., there sits a modest, red-brick office building on a street with a number of similar buildings such as real estate agents, banks, doctors, law offices, construction companies, and other businesses typical of a residential community. The red-brick building in question, though, is a business owned and managed by two brothers now more than 70 years old, who are also assisted by their sister is this family-owned, privately held business. The nondescript building also holds some of the richest people in the United States and they got there largely by selling chocolate. According to Anderson (2004), the Mars family inherited the business from their father and grandfather."

Tags:chocolate, branding, advertising, M&M's, Snickers, Twix, Starburst