Abstract This paper presents a case study of the apparel store, Steve and Barry's. It provides a background and history of their business model and describes their goals and objectives. The paper then specifically discusses the marketing strategy that Steve and Barry's launched in 2006 and discusses how it was unique in the apparel industry.
Table of Contents:
Background and History of the Steve and Barry's Business Model
Goals and Specific Objectives
Audience
Message and Response Measurement
From the Paper "While the low-cost viral marketing type of approach to advertising has already proven itself successful with respect to young people, it may be that more traditional modes of advertising may be required to reach parents and older adults, provided the studies and focus groups suggest that the additional cost of separating the campaign that way is worthwhile. The success of campaign will be measured by revenue increases during the quarter immediately following any such changes in marketing efforts. Additionally, the success of the campaign will be measured by increased brand recognition as determined by electronic media such as Google trends and response rates to promotional initiatives designed to quantify apparent changes in brand awareness, Internet presence in social messaging sites and blogs."
Abstract This paper presents a detailed examination of the book "Big Trouble" by Dave Barry. The writer of this paper discusses the book's themes and foundations while critiquing reviews of the book. The paper shows how Barry, using fiction, portrays a possible lifestyle that might occur if steps are not take to improve what society does about problems such as crime and values.
From the Paper "In the world of literature most authors are known for their fiction abilities or their non-fiction abilities. It is rare to see an author cross over between the styles and try and do both. Now and again, however there are exceptions and Dave Barry is one of them. Barry is most well known for his sassy smart mouthed columns that have entertained his readers for many years. Recently however, Barry tried his hand at fiction and the result was a wonderful piece of literature called Big Trouble."
Abstract The paper presents parallels between Edward Abbey and Barry Lopez. The paper discusses how Abbey became a fierce defender of nature and of life and how in his writing, he emphasized his personal belief that opinions without action are pleasant to talk about, but achieve very little in the final analysis. The paper examines how Lopez brings to light the beauty and complexity of nature as it relates to the human life. The paper shows how both writers have entertained, activated and motivated readers towards a better understanding of the world around them. The paper explains that while Abbey was more vocal and aggressive in his approach, both men have earned a valued place in the world of environmental activism in their own unique way.
Outline:
Introduction
The Life, Times and Writings of Edward Abbey
Barry Lopez in Life and Literature
Conclusion
From the Paper "Edward Abbey was a native Pennsylvanian, having been born in Indiana, PA on January 29, 1927, spending his infancy and early life, as he described it, "(living) at the end of a red dog dirt road"(Duryee). His early life, being the child of parents who were simple country dwellers in the Appalachian hills of Pennsylvania, developed in the young Abbey an intense interest in the irony of the simplicity and complexity of nature, which was much like his own personality. Because of his growing up in an atmosphere of people who embraced nature and the value of all forms of life, Abbey became a fierce defender of nature and of life; in fact, there was a pivotal event in his early life that reinforced these core beliefs and indeed shaped his future."
This paper discusses how Kathleen Barry in Female Sexual Slavery, helps us focus in on the issue of sexual violence against, and the domination of, women in society in general.
900 words (approx. 3.6 pages), 4 sources, 2002, $ 35.95
Abstract It is vital to point out that societal structures and family arrangements create institutions which set the foundation for the sexual exploitation of women. This paper connects this topic to our society's definition of the role of the family. Barry demonstrates how prostitutes are sexual slaves and not just through sex. She argues that men who control society, set up institutions which allow the exploitation and objectification of women to occur, because it is in their interest to do so.
Abstract This paper explains the argument presented by Barry Glassner, author and professor of sociology, that the American media inflames and exaggerates instances of adolescent rebellion and juvenile delinquency so much so that society no longer recognizes that some rebellion and acting out is normal.
From the Paper "Whatever happened to juvenile delinquency and the age of rebellion for adolescence? One could hardly believe those phrases to be in existence during recent years. It seems that there is a disorder or some sort of psychological problem to explain any problems a juvenile might encounter against authority. No longer are there teenagers who can make mistakes and still be considered normal, or proper, by society. "
This paper discusses section by section, Barry Schwartz' "The New Humanism: Art in a Time of Change", which defends the humanist tradition as exemplified in selected works of art.
Abstract This paper explains that, according to Barry Schwartz in "The New Humanism: Art in a Time of Change", art, which is distinguished not by style but by content, is called "humanistic" because it is concerned more with the plight of man in a technological, aggressive, interrelated society than with experiments in visual acuity or the search for novelty. The author points out that the strong, unifying thread throughout the text is the continual defense of humanist art as legitimate and necessary. The paper suggests that the one criticism of the book, is the "too pat" division of the works into the six categories, which give order to a jumble of works; however, they appear to be arbitrarily created and the works jammed into them a priori.
From the Paper "The last section of the book discusses the future of humanism in art, a future that is hampered, Schwartz believes, by society's (i.e., America's) value system which relegates humanist art to a countercultural position. (In Europe, he points out that this kind of art is treated seriously and receives a large degree of acceptance.) The international flavor of humanist art, Schwartz continues, further undermines its acceptance in America primarily because such acceptance "would endanger the privileged position of American art." Schwartz maintains that for a meaningful future for humanist art to exist, it must be available to the masses, as in the case of murals painted in public places and cartoons or drawings in magazines, posters, and comic books."
Tags: categories, countercultural, society, defense, modern
Abstract The paper reviews Thomas O'Guinn's article "Touching Greatness: The Central Midwest Barry Manilow Fan Club". The paper analyzes his main theme, that this club, while on the surface appearing to lack credibility, provides its membership with an unexpected healthy and sustained community similar to that of a community church with all its social benefits.
From the Paper "In his article O'Guinn touches on the broad topic of celebrity as idol and describes the familiar and somewhat cliched industry as an "interesting field of consumer behavior. (157)" However, O'Guinn's goal here is to explore the less observed communities that fall within this area of study, the celebrity fan club as modern example of church and the ensuing devotion to a personality as a form of new religion. An example of this phenomenon, and one chosen for its transparency one imagines, is the Central Midwest Barry Manilow Fan Club (CMBMFC)."
This paper discusses the importance of psychoanalysis for effective reading as Peter Barry suggests in referencing Edgar Allan Poe's detective story "The Purloined Letter" and William Shakespeare's "Sonnet 73".
Abstract This paper explains that, in Chapter 7 of "English in Practice", Peter Barry alludes to how much psychoanalysis is employed in literary analysis and especially the way detective work involves psychoanalysis, as exemplified in Edgar Allan Poe's detective story "The Purloined Letter". The author points out that psychoanalysis bridges the gap between fiction-reading and comprehension, which involves a kind of detective work, especially in the reading of detective fiction. The paper relates that Barry's allusion to "The Purloined Letter" in his interpretation of "Sonnet 73" shows that the connection between literary analysis and detective work is strong and important. The paper contends that Barry uses the prefect's methods of detection in "The Purloined Letter" in his analysis of "Sonnet 73" to say that the poem is about climate, nature and death.
From the Paper "The Prefect and his associate, the failed detectors, also appear as failed readers in their inability to "read" (analyze) the Minister D-- and his intellectual nature. Conversely, the Minister D-- appears as an astute reader and detector of the Queen's unusual behavior and literally an instant reader and interpreter of her lette. D-- also figures as a writer of the disguised letter. Dupin, the successful detective, is a successful reader of the disguised letter, and then figures as an equivalent author of a forgery or substitute signed by way of a literary allusion."
A review of ?Barry Lyndon? a film by Stanley Kubrick, emphasizing the direct conflict between the main character and the constraints of social organization.
Abstract This paper discusses the works of the director, Stanley Kubrick, in general, and the film, ?Barry Lyndon? in particular. Background into Kubrick's films and audiences is highlighted, and comparisons are made to other films directed by Kubrick. The paper outlines the struggles that the main character, Barry Lyndon, faces on a daily basis. The writer illustrates how such struggles not only transform Kubrick's heroes into products of the era in which they live but also the times and conditions in which the film was made.
From the Paper "In order to understand the meaning behind one of Kubrick's films, one must first meet the director. He has a reputation of being meticulous in his use of detail and some critics view him as a unique artist who appeals to the audience's intellect. They say his films ?have a way--at least with some people of working on in the mind of passing through all the stages from imitation to exhilaration (Hoffsess 152). According to The Film Encyclopedia, however, Kubrick is a fussy, pretentious, unfeeling, and self indulgent film-maker who detaches himself from the characters in his movies (767). It has been argued that his detachment is a direct result of his skepticism about the rationale in mankind."
Abstract A discussion of how school can be a sanctuary for some, while it is a prison for others. It shows how Barry writes of her youth in this poignant essay, and she clearly illustrates how education affects us all in different ways. It explains that education was her salvation, while for others, it is simply something they cannot wait to see end. Barry's "salvation" is another's torment, and her essay is not only a treatise on our many differences, but our reactions to everyday occurrences in our lives and how we cope with them.
From the Paper "Lynda Barry looks back at her 7-year old self in this essay, and shows just how education can be a unique experience for each of us. For some, school is something they "put up with" until they can leave the schoolyard and really "live." For Barry however, school was her salvation, and even the place she ran to when she was frightened and alone. Barry and her brother lived in an unhappy and abusive household, and so, Barry looked at school as her safety net, where she could escape the realities of her life, and enter a world where everything seemed perfect and good. She writes, "In an overcrowded and unhappy home, it's incredibly easy for any child to slip away. The high levels of frustration, depression, and anger in my house made my brother and me invisible. We were children with the sound turned off" (Barry 100). How horrible it must be to live as a child "with the sound turned off" ? it is no wonder Barry retreated to the perfection of the classroom during her unhappy childhood. For many of her classmates, school was a prison to be endured until the final bell rang, but for Barry, it was the only bright spot in her life."
Abstract This paper examines how both the narratives of "Peter Pan" and "Everyman" revolve around themes of loss and how the losses in both J.M. Barrie's famous children's tale and the medieval morality allegory are both physical and psychological in their nature. It looks at how the "Everyman" of the medieval loses his physical life and sense of emotional and social security in his friends, family, and his worldly goods. In comparison, it shows how, in Barrie's "Peter Pan," the title character experiences, first, the loss of his shadow, which is temporary, and then loses Wendy, the Lost Boys ,and the other Darling children.
From the Paper "Neither of these tales is depressing, however, because along with loss, both heroes gain something back. But while "Everyman," is stripped bare of his old life and illusions, which are replaced with a truer understanding of the divine, Peter's refusal to grow merely results in him recapturing his youth by associating with the next generation of Darling children. Peter refuses to lose his old illusions, refuses to grow up and lose his old life and childhood appearance, and thus refuses to validate the conventional adult journey of life, learning, and life's termination, as reflected in "Everyman.""
Abstract This paper reviews and then compares and contrasts the Bernard Malamud novel "The Natural" and the 1984 Hollywood movie by the same name. The paper begins with a two-page summary of the novel, calling it the greatest baseball fiction ever written. The story of a farm boy Roy Hobbs, the novel inspired the 1984 movie, directed by Barry Levinson and starring Robert Redford, Robert Duvall, Glenn Close, Barbara Hershey, Kim Basinger and Wilfred Brimley. The author of this paper lauds the book, saying it reveals how an innocent country boy falls to the temptations of the urban life and style. On the other hand, he criticizes Barry Levinson's "The Natural" for portraying how Roy, despite all adversities, comes out on top -- what the author maintains is typically, disappointingly Hollywood.
From the Paper "Over the course of the season, Roy gets emotionally involved with the dangerously seductive Memo Paris, Pop's niece. He also finds himself in the company of Gus Sands, Memo's friend and a professional gambler. Memo for all her beauty and style is a costly proposition. In the event of his desire for Memo, and need for sufficient money to maintain her style, Roy is led astray from his quest for success and honor. Realizing his mistake, Roy tries to redeem himself and, Pop too, who played into his hands of things. But alas! It turns out that Roy had run out of luck, the natural gifts deserted him. His magic bat "Wonder Boy" shattered in the final game of the season. Thus, Roy squandered a life destined for fame by pursuing women and, fortune. The tools designed for him by God, Wonder boy, and his Excaliber deserted him in his moment of trial. Roy fell an unworthy man."
Abstract The paper begins by looking at arguments for the use of steroids in sports. It quotes Barry Bonds, a major league baseball player who has no reservations about the use of steroids in sports; as well as Ken Caminiti, who won the National League Most Valuable Player Award in 1996. It lists the arguments of the proponents of steroid use. The paper then turns to study the side effects of steroid use and the reservations held by opponents of using drugs in sports. The paper concludes with the writer's personal opinion on the topic.
From the Paper "Should athletes be allowed to use performance-enhancing drugs in order to improve their performance? Steroid usage in sports has long been a big issue for many athletes both professional and amateur. Steroids are not condoned in any sport however; some athletes do take the chance by using performance-enhancing drugs in order to increase the chances of a successful outcome in a competition. Many athletes have been barred from participating in certain sports because they were convicted of taking steroids. In light of this, one can only wonder how many top athletes have won events due to the use of steroids. There are many sides to the debate of whether or not athletes should be able to use steroids. Despite health reasons there are quite a few people who do believe that athletes should be allowed to use performance-enhancers. On the other hand, there are those who believe that steroids should not be used."
Abstract Examines the plot of Barry Levinson's 1997 film. Blurring of the division between illusion and reality in the media. Real life conspiracy theories and sex scandal surrounding President Clinton disucssed in relation to film. Media manipulation. Electronic manipulation of events. Controversy created by the film. Political leaders use of media for their own purposes.
From the Paper "The film Wag the Dog (Levinson, 1997) had a presidential sex scandal at its core, and it appeared in theaters just as a real presidential sex scandal was becoming major news. This gave the plot added appeal for the audience and made the plot of the film seem even more real, a plot which suggested a blurring of the division between illusion and reality in the media. On one level, the plot of the film would seem highly unlikely, requiring a massive conspiracy and the necessary secrecy to make it work. However, the audience was more willing to accept this scenario after several decades of conspiracy theories suggesting that just such a thing would be possible, with theories extending back at least to the assassination of John F. Kennedy. The film itself became a touchstone for certain kinds of conspiracies after its release so that people would see ..."
Abstract This paper examines the preoccupation by J.M. Barrie of Peter Pan's teeth in his novel "Peter Pan" which is based on an earlier story about Peter Pan provided in the work "The Little White Bird" in which Peter is most painstakingly described as a very young child, just seven days old and lives among the fairies and birds in Kensington Gardens, in the center of London. It looks at how in "Peter Pan" there is a preoccupation with Peter's teeth and how they are mentioned five times in the novel and how three of those bring up the fact that they are all his first teeth. It evaluates why it is relevant that he still has his first teeth and how there are three important elements to Peter's teeth. It analyzes how that he does in fact have teeth now and not in Kensington Gardens, indicates a transitional period between the two works. Secondly, that he still has his first teeth indicates how young he still is. Thirdly, that he has not had any knocked out indicates what a brave and talented boy is Peter.
From the Paper "In Kensington Gardens, Peter is just a baby. He cannot even fly, for he has lost his faith. (It is faith, according to Barrie, that gives a bird the power to fly. Once Peter realizes he is no longer a bird, he looses the ability to fly.) There is much more talk of death and transition in The Little White Bird, and Peter buries the children that sneak into the Gardens and die, guiding their souls as far as he can. Some have speculated that Peter himself dies, and it is this death that enables him to transcend his limitations and go to Neverland. Regardless of that detail, it is evident that between his time in Kensington Gardens and his time in Neverland, the boy who wouldn?t grow up did actually grow just a little: he got old enough to have his first teeth. That suggestion of change is enough to cast any number of shadows across the narrative of Peter Pan. "
