Abstract
This is a marketing and start-up plan for an espresso bar/cafe in Houston. Analysis has shown that this is a growing market in the United States, evidenced by the stellar growth of franchises such as Starbucks and Seattle Coffee Company.

Tags:expresso, bar

Abstract
The paper focuses on three of the five forces described in Porter's five forces model, entry, supplier power and buyer power, in order to evaluate Coca-Cola's entry into the nutrition bar industry. The paper provides a description of this industry and shows how the company may have some barriers to entry related to patents and proprietary knowledge, asset specificity and minimum efficiency scale. The paper also relates that the power of buyers in this industry is significant unlike the power of the suppliers. The paper concludes that the nutrition bar industry has grown significantly and Coca-Cola may experience some profitability in this industry if it employs suitable strategies.

Outline:
Introduction
Nutrition Bar Industry
Entry into the Nutrition Bar Industry
Supplier Power in the Nutrition Bar Industry
Buyer Power in the Nutrition Bar Industry
Conclusion

From the Paper
"The industry contains several segments including meal replacements, energy beverages and protein powders ("Energy and Nutrition Bars: Invigorating The Sports Nutrition Industry"). One article reports that the sports nutrition industry, made nearly $2 billion in 2003 sales, this was and increase of 13 percent from 2002 (Higgins). The article further explains that companies have been able to increase the sell of nutrition bars by improving the taste. In the past, nutrition bars had a chalky taste that was unappealing (Higgins). Today nutrition bars taste more like deserts and tend to come in fruit or chocolate (Higgins). In addition, companies have changed the manner in which these products are marketed, by advertising to a broader audience (Higgins)."

Tags:entry, supplier, buyer, power

Abstract
This paper presents a project that will help the Bead Bar company to get ahead and stay ahead of its competition, utilizing both the most effective techniques for human resource policy and the most appropriate application of the technology that they have in their business operation system. The paper focuses on the application of Enterprise DBMS, which offers greater efforts for lean production, a critical requirement for the Bead bar company since it is a small company with minimal employees. The paper also discusses the best communications technology for Bead Bar to use as well as maintenance of the systems discussed.

Outline:
Systems Development for Bead Bar
Project Identification Initiation
Project Initiation and Planning
Analysis
Logical Design
Physical Design
Implementation
Maintenance

From the Paper
"Input sources for enhanced and effective processing must not overrely on computer feedback. In the case of the small business that is Bead Bar, this is dependent on interpersonal relationships in order to forge and maintain a stable set of business relationships, the individuals must be considered an ongoing source of systems input for business operation. In effect, there will have to be many meetings with employees, whether the input is actively sought out and organized. Bead Bar, in the information and technological era of business, must never forget to rely on its human resource, and specifically apply techniques for human resource management to the greater task of effectively maintaining a full-scale technical service model for ongoing business operations."

Tags:competition, operations, technology, business

Abstract
The paper reveals that Mars Incorporated is a multi-billion dollar global manufacturer of a wide range of consumer products. The paper explores the marketing options for the new Mars Bar Unlimited candy bar. The paper discusses the promising prospects of the new energy bar initiative and concludes that Mars Incorporated has an establish track record of recognizing what its consumers want and in providing them with quality and good tasting products.

Outline:
Introduction: Briefing
Situation Analysis
SWOT Analysis
Review of Consumer
Advertising Strategy
Creative Solution
Media Solution
Other Ideas
Conclusion

From the Paper
"In a suburb of Washington, D.C., there sits a modest, red-brick office building on a street with a number of similar buildings such as real estate agents, banks, doctors, law offices, construction companies, and other businesses typical of a residential community. The red-brick building in question, though, is a business owned and managed by two brothers now more than 70 years old, who are also assisted by their sister is this family-owned, privately held business. The nondescript building also holds some of the richest people in the United States and they got there largely by selling chocolate. According to Anderson (2004), the Mars family inherited the business from their father and grandfather."

Tags:chocolate, branding, advertising, M&M's, Snickers, Twix, Starburst

Abstract
This paper presents a management proposal to refurbish the existing Side Bar in Sydney, Australia, into a 'Supper Club' so as to respond to the demand of the target market. The paper attempts to gain an insight of what the target market wants out of a Supper Club in terms of type of food served, services, interior design, ambiance and brand awareness. The paper discusses the in-depth interviews that were conducted as a basis to research the ways Side Bar is able to launch such a Supper Club.

Table of Contents
I. Executive Summary
II. Introduction
III. Background
IV. Research Objectives
V. Methodology
VI. Findings
VII. Conclusion & Recommendations
VIII. References
IX. Appendices
Proposal
Discussion Guide
Transcripts & Data Analysis

From the Paper
"Side Bar is a bar located at Wakeup! Accomodation for backpackers. Management of Side Bar realizes it is not gaining enough customers to earn sufficient profit in order to cover expenses of daily operations. They acknowledge the fact that Sydney is lacking places providing people with supper and to unwind with close friends after midnight. This phenomenon has led the management to foresee that an opportunity for such a business exists and may have the potential to attract more of the general public. In doing so, management proposes to refurbish the existing Side Bar into a Supper Club so as to respond to the demand of our target market. This report attempts to gain an insight of what the target market wants out of a Supper Club in terms of type of food served, services, interior design, ambience and brand awareness. Thus, in-depth interviews were conducted as a basis to research the ways Side Bar is able to launch such a Supper Club."

Tags:restaurant, supper, hang, out

Abstract
This paper examines the unfortunate incidences of medical errors in a hospital situation. The paper presents a proposal to increase patient safety with bar coding at the bedside. The paper discusses the relevant statistics of medical mishaps and the ensuing effects on all involved. The paper contends that bar coding is a simple solution to a huge problem, a process which will save lives, promote longevity and quality of life, avoid legal actions, financial losses, reputation and licensure losses.

Outline
Introduction
The Analysis
Iatrogenic Study Comparison
The Reporting
The Drug-Related Morbidity Solution
Bar Coding
Early Compliant Hospitals
The Justification
Summary
Bibliography

From the Paper
"Patient care and recovery statistics demonstrate that the United States has a medical care system with which Americans are less satisfied than other citizens in developed countries. There are many reasons for this: correlation between health and socioeconomic status; non-universality; federal government is not involved in medical planning although it purchases a large percentage of the 14% health care GNP; lobbying and special interest group interference; and political opposition to restraining medical developments."

Tags:doctor, malpractice, patients

Abstract
The paper relates that due to recent growth in business, the Bead Bar is in need of its own computer network. The paper then explains why, despite several disadvantages, the ring configuration and peer-to-peer architecture represents the most suitable option for the Bead Bar.

Outline:
Introduction
Background
Recommendations Overview
Network Topology
Network Architecture
Network Advantages and Drawbacks
Conclusion

From the Paper
"The Bead Bar has a distinct set of IT needs that are based upon its current configuration as a national business with multiple storefronts across a wide geographical distribution. The Bead Bar recently decided to move from paper-based information storage to the use of a relational database, which is fitting for an organization with numerous branches. The company is still in need of an internal networking system, however. Currently, the company is able to access the Internet through a public network, but its growing business has created a need for the Bead Bar to develop its own internal network."

Tags:ring, topology, peer-to-peer, architecture, installation, information, sharing

Abstract
This paper discusses the importance of information systems as a tool for a company to obtain a competitive advantage. In particular, the paper discusses a case study of the Bead Bar Company and its need to follow the standard systems development life cycle (SDLC) to make information technology upgrades. The paper discusses the stages of the SDLC for Bead Bar, particularly its implementation.

From the Paper
"The Bead Bar's systems development life cycle project was completed in approximately two months. The systems development life cycle project can be time-consuming and rather pricey. However, ultimately, the outcome of the project can be financially valuable as well as save time for many companies. The Bead Bar's system was put in use and has provided the company with an efficient and effective business. The Bead Bar executive are pleased with whole outcome of the systems project. The system has eliminated lost orders, invoicing errors, and has proven to uphold more accuracy within the business. Overall, the systems development life cycle project has advanced the success of the Bead Bar Company."

Tags:implementation, maintenance, IT, software

Abstract
This paper reviews, analyzes and discusses Nick's Steak House and Sports Bar. According to the paper, Nick's Steak House and Sports Bar is unlike any other restaurant in the area of its location, as it will offer an exclusive blend of high-quality food at value-costing along with an entertaining environment. The paper reports that this restaurant will meet the consumer's need for a high-quality dining experience along with high-quality entertainment. The paper describes the restaurant's background, marketing strategy, management and operations plan and financial data.

Outline:
Executive Summary
Statement of Objectives
Background
Technical Description of Product/Service
Marketing Strategy
Market Data
Selling Tactics
Management and Operations Plan
Personnel Plan
Human Resources Plan
Financial Data
Financial Bail-out Plan for Investors
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
Conclusion

From the Paper
"The restaurant will be owned and operated by its owner. The restaurant will be based in Waldorf Maryland, which is a suburb of Washington DC. The company will have a humble inauguration and will focus and direct all its energies on achieving its objectives. The location for the restaurant has been chosen and it will be secured shortly at the lease for about $20,000 annually. This will help us in setting up the restaurant in a short span of time and commence our business activities soon. Since the chosen location has previously been outfitted as a restaurant, we plan to arrange a sum of approximately $40,000 in funds, along with a $100,000 SBA-assured credit, to establish the restaurant."

Tags:high-quality, dining, consumer, market, risk, food, meals, location

Abstract
The paper considers the issue of the double standard in law, based on the book "Women before the bar: Gender, law, & Society in Connecticut, 1639-1789" by Cornelia Dayton-Hughes. The paper shows how the law evolved from the eighteenth century to the present day and how some attitudes have not changed, even as the law has come to recognize men and women as equal before the bar.

From the Paper
" A legal issue that has changed greatly since the eighteenth century, and yet that still prevails in many ways, is addressed by Cornelia Dayton-Hughes in her book Women Before the Bar: Gender, Law, & Society in Connecticut, 1639-1789 in a chapter on the so-called double standard, related by the author specifically to the question of consensual sex, though a double standard in the way the law treats men and women could be found and sometimes can still be found in terms of a large number of issues. Certain laws include a gender component because that truly makes sense, such as laws on reproductive rights. Other laws have contained a distinction reflecting social attitudes and not a physical reality, and these are the sorts of laws Dayton-Hughes addresses in the context of the eighteenth century."

Tags:sex, law, puritan