Abstract
The paper explores some of the promotional campaigns presently taking place in Bangkok that are designed to bolster the number of foreign travelers who decide to spend their money there rather than someplace else. At the same time, the paper looks at the effectiveness of those campaigns and explores all types of travel and what role each of them plays in the success of the Bangkok tourist industry. In the final analysis, the paper concludes that while Bangkok's efforts to promote itself to outside tourists have not always met with success, the results have been fairly strong.

From the Paper
"All nations, if they are wise, will aggressively promote themselves. However, just because a nation does so is no guarantee that it will find the results it is looking for. With that in mind, the following paper will explore some of the promotional campaigns presently taking place in Bangkok that are designed to bolster the number of foreign travelers who decide to spend their money there rather than someplace else. At the same time, the paper will look at the effectiveness of those campaigns and some will be set aside to exploring all types of travel and what role each of them plays in the success of the Bangkok tourist industry. In the final..."

Tags:bangkok, tourism, campaign

Abstract
This paper discusses Bangkok as the cultural and economic epicenter of Thailand. As a large urban and economic area it provides a great many positive benefits for the economic welfare of the population and the state. The paper further discusses how among some of these acknowledged benefits are employment opportunities that would not otherwise exist, higher salaries in most employment categories, an overall lower cost of living, as well as increased productivity because of the concentration of labor (Clark 14-18). Some of these positive benefits for the local population if the Bangkok metropolitan area can be seen in the overall figures relating to poverty indicate that these are in fact true of the city.

Tags:bangkok, economics, urban

Abstract
This paper analyzes the controversial film "The Good Woman of Bangkok", directed by Dennis O'Rourke. Most of the reviews of the film were negative, which the author explains is understandable given the controversial subject matter of the film. In the film, O'Rourke plays a "fictional" filmmaker who comes to Bangkok after his divorce, and then sets out to have sex -- and film it -- with one of the prostitutes who cater to the foreign market. The paper investigates the motivations and actions of the characters, and then considers the various reviews and public responses to this movie. The author also attempts to understand O'Rourke's intention in directing the film and to present his subject honestly.

From the Paper
"The first major problem with the presentation of the prostitute Aoi is the "reward" she is being offered for her appearance in the film. The filmmaker offers to buy her a rice farm. This might be seen as just another act of prostitution. Aoi gives the filmmaker what he wants in exchange for compensation. This, along with the documentary conventions of nights with a hand-held camera in bars and the attempted elicitation of the cool and ambiguous Aoi, contributes to an effect of what Cynthia Fuchs (2002) calls the film's "lumpy moralizing". Fuchs continues her harsh judment of the film by claiming that the filmmaker used his film and his stated purpose for the film simply as a screen for gratuitous sex."

Tags:Movie, Bangkok, Prostitution, Sex, Trade, Industry

Abstract
This paper explains that, in this case study, after enjoying Bangkok as a tourist, Olly Racela fell in love with the country and its people and sought employment in Thailand. However, she discovered that life as an expatriate was very different from that of a tourist. Next, the author describes Racela's employment opportunity in Hawaii and compares it to continuing to work in Bangkok. The paper recommends that she remains working in Thailand and points out ways to increase her gratification by living in this unique culture.

Table of Contents:
Executive Summary
Problem Statement
Analysis
In Thailand
The Workplace
Discussion of Alternatives
Alternative 1: Continue in Her Position in Thailand
Pros
Cons
Alternative 2: Take Position in Hawaii
Pros
Cons
Recommendations

From the Paper
"As Racela was now working for an upper-middle class income bracket, she expected more for her living conditions. Since she has Western beliefs, she was given better living conditions than the average Thai. She also received preferential treatment by virtue of her citizenship. Although she gained this preferential treatment, as a woman, she was disadvantaged especially through the income inequality that is fostered by a male dominated society. She was being paid less for doing the same work that a man would do."

Tags:skills, struggles, language, adventure, compensation

Abstract
This paper examines the semiotic references that are found in Dennis O'Rourke's film "The Good Woman of Bangkok." The writer defines semiotics as being primarily concerned with how meaning is generated and conveyed and explains how the director used this form of communication to confuse his audience. The film, which is reviewed in this paper, discusses the prostitution industry in Bangkok and the director's goal to find the bond between the banality and the aesthetics of love. The writer also explores the semiotic codes used to define the signifier/signified relationship between prostitution and its meanings which are initially the typical codes of contemporary culture.

From the Paper
"Of course the code that these men use to interpret themselves and their own behavior is of a mostly deceptive nature. It could be argued that the filmmaker uses his own interpretive code in the same manner to deceive himself. Some argue that the true reason for the film was to indulge in gratutous sex only to justify oneself afterwards. The rice farm is seen as a reward, or a payment, for Aoi to provide her services as a prostitute."

Tags:film, prostitution, language, meaning, review, asia, culture

Abstract
As the capital of the "Land of Smiles," Bangkok fascinates visitors from around the world by its dazzling architecture, culture and cuisine. Since the city experienced an economic boom in the 1980s, Bangkok has become a crowded city, with infamous traffic and pollution problems. Despite these problems, however, Bangkok remains one of the most attractive cities in the world. This paper begins with an introduction and geographic location of Bangkok. It then presents a general background to the history of the capital before exploring some of the city's major tourist attractions. Finally, the paper looks at local industry performance and problems which face the city such as pollution and traffic.

From the Paper
"Bangkok is basically divided into two regions, the Old City and the newly developed areas east of the Old City, collectively referred to as the Greater Bangkok Metropolis. The Old City retains much of Bangkok's historical charm and architecture. Some of the less expensive places to stay are in the vicinity of the Old City, which houses most of Bangkok's major tourist attractions. The preservation of the Old City and its buildings makes Bangkok a model of harmonious contrasts: the major development can occur to the north and east of the Old City without encroaching on it."

Tags:klong, King, Rama, I, Chao, Phraya, Don, Muang

Abstract
This paper explains the eight step marketing channel flow design and applies this model to mass merchandiser Tesco Lotus and retail banker Bangkok Bank. The paper points out that Tesco Lotus relies on their series of supply chain management (SCM), logistics, order management, and pricing enterprise-wide computer systems to synchronize each of the eight flows; whereas, for Bangkok Bank, their eight flows of marketing channels are all direct as they own the entire distribution channel. The paper concludes that, while Bangkok Bank and Tesco Lotus are from significantly different industries, they share several common characteristics with regard to how they manage the eight flows of their marketing channels. The paper includes three figures.

Table of Contents:
Introduction
Discussion
Conclusion

From the Paper
"Tesco Lotus must also strive to make each of the eight marketing channel flows as efficient as possible yet cannot be so focused on performance they lose sight of customer service and satisfaction. One of the key performance indicators (KPIs) that Tesco Lotus relies on to see how their business is performing is Inventory Turns. This measure how often their inventory is replaced every year, and it is common for mass merchandisers the size of Wal-Mart or Tesco to average between six and eight per year."

Tags:direct suppliers replenishment technology, customer churn

Abstract
This paper examines how prostitution in Thailand is practiced on such a large scale that it has become almost a way of life. The history of prostitution in the country goes back a long way, but it was internationalized during the Vietnam War when large numbers of American soldiers made Thailand their "R&R" base. Since then, an increasing number of sex tourists have patronized the sex trade in Bangkok and certain other cities. The sex workers in Thailand comprise both "free" and "forced" prostitutes, both of whom are exposed to a number of risks, such as exposure to dangerous diseases, exploitation, and violence. The profession does, however, provide a living for a large number of poor women, and the sex industry in Thailand is big business for many, including the thriving tourist industry.

Outline
History of Prostitution in Thailand
Causes of Prostitution in Thailand
Profile of the Sex Worker in Thailand
Health Issues
Effect of Prostitution on Other Thai Women
Helping Sex Workers
Conclusion

From the Paper
"The single biggest cause of prostitution in Thailand is without doubt poverty. Poverty is, as Mr. Shahabudin notes, "a vicious force that drives families to sacrifice their daughters to prostitution". Most surveys of "massage girls" in Bangkok show that over 70% of the girls come from poor farming families and almost all of them send part of their earnings home to feed their families. Many of them come from refugee families who have lost their land on which they farmed previously; now these families have little choice but to send their children out for work in order to survive. The incentive for making income through prostitution in Thailand is overwhelming for poor peasant girls: Catherine Hill (1993) quoting Pasuk Phongpaichit, author of From Peasant Girls to Bangkok Masseuses ( 1982, 8) writes that prostitution in Thailand offers "wages up to twenty-five times the wages to women in other industries.""

Tags:bangkok, disease, poverty

Abstract
This paper uses the Reason Model of Accident Causation to analyse the events following the Qantas accident in Bangkok in 1999. The issues relating to the crew's actions in the minutes prior to the precautionary disembarkation are investigated. The paper makes specific reference to the functions of organisational defences as described by Professor James Reason and stresses the significance of his accident causation model in aviation. It continues by suggesting the use of the accident causation model is not exclusive to accident investigation, but also using the concept as an error management tool to improve organisational safety performance. Recommendations are made for managers to implement a Safety Management System considering organisational defences and providing sufficient training to minimise active failures.

Outline
Abstract
Introduction and Background
Functions of Defences and Accident Causation
Case Study: The QF1 Accident
Using the Reason Model in Practice
Conclusion and Implications

From the Paper
"The investigation report (ATSB, 2001) into the accident thoroughly details the events of the approach, landing and disembarkation. As the Boeing 747 attempted to land in extremely heavy rain, inaccurate aircraft handling by the first officer (pilot flying) led to the aircraft floating much further along the runway than planned. As the captain of the flight realised this he instructed the pilot flying to apply full power in an attempt to go-around. Almost simultaneously the aircraft's main wheels touched down on the runway. As a consequence, the captain rejected the go-around by retarding the thrust levers, but without specifying this to the first officer. Subsequently, confusion in the cockpit between the first officer and captain resulted in reverse thrust not being applied at any stage during the landing roll."

Tags:bangkok, causation, defences, depth, failures, hazards, latent, management, organisation, procedures, safety, sops, standard, training, unsafe

Abstract
This paper discusses the business case of Jim Thompson Thai Silk and the company's contemplation of new strategies to expand and grow the business outside of Bangkok. Four alternatives suggested in the case are weighed as well as a couple others. The case involves core competencies, operations integration, value creation and business strategy as a means to expand and enhance the business model.

From the Paper
"This paper discusses the case of the Jim Thompson Thai Silk Company and the strategic choices the firm needs to make in the face of declining retail unit sales and revenue.
Market Expansion Strategies: By 1994 the Jim Thompson Thai Silk Company had become the dominant leader in the premium Thai silk industry, earning two-thirds domestic market share according to most observers. Nevertheless, the company had seen unit sales, revenue and profitability all fall from their high in 1990. At the core of their problem, the company relied overwhelmingly on retail sales..."

Tags:thai, silk, case