Abstract
This paper proposes a research study to examine the consumer buying power of the so-called Baby Boomer generation, which includes 76 million people, or one fourth of the U.S. population. The paper explains that the majority of businesses do not appear to recognize the value of advertising to the Boomer generation; the proposed research would explore contemporary businesses' misconceptions of Boomers as they frequently mistakenly relate to them and neglect to connect with Boomers in advertising, particularly in TV commercials. The paper concludes by stating the research questions, significance, research design methodology, and organization of the proposed study.

Outline:
Context of the Problem
Statement of the Problem
Significance of the Study
Research Question and Sub-questions
Research Design and Methodology
Organization of the Study
References

From the Paper
"The bottom line: This researcher knows without doubt that he is good businessman who loves the challenge/s inherent in selling. This researcher also recognizes and admits that the more help and knowledge one can attain in marketing a business - the better. In the past, this researcher has learned from personal experience what contributes to failing to convince someone to buy something. Through this DPR, this researcher intends to learn how to more effectively target and market to Boomers. In turn, learning how to most effectively market to this frequently overlooked consumer group through TV commercials, this researcher plans to later invest the knowledge gained from this study into practice."

Tags:consumerism, advertising

Abstract
The paper discusses how social and environmental conditions contribute to health and disease, and figure prominently in the increasing variation in the health status between those who are financially secure versus those individuals such as women who have limited income in their later years. The paper explains that the social ecological approach recognizes that an aggregate community such as baby boomers is situated within social, economic, and political systems which determine access to resources and behavior that are essential for the maintenance of health (O'Fallon, & Frederick, 2000). The paper shows how the social ecological approach is a theory-based framework which best demonstrates the nature and outcomes of interventions which are conducted through partnerships.

From the Paper
"The aggregate community being given focus in this paper is baby boomers. At the present time, we realize that social and environmental conditions contribute to health and disease, and figure prominently in the increasing variation in the health status between those who are financially secure versus those individuals such as women who have limited income in their later years. The social ecological approach recognizes that an aggregate community such as baby boomers is situated within social, economic, and political systems which determine access to resources and behavior that..."

Tags:social, ecology, model

Abstract
This paper explains that the Baby Boomer generation creates a medical problem, especially in the Medicare system, because of its size, potential of living so long, altered traditional family structures and a large segment, almost 20 percent, at the low end of the income scale; in addition, the generation after them is small. The author points out that seniors have no alternative but Medicare, which should be restructured to more closely resemble the rest of the nation's health care system especially PPOs (Preferred Provider Organizations). The paper recommends that, if institutions focused on decreasing the cost of each medical procedure and ceasing to carry out senseless, wasteful procedures; funds would be available for senior care plus wellness education and preventive care.

Table of Contents
Introduction
Baby Boom Health Care Issues
Who are the Baby Boomers?
Dependency ratio
Baby Boomer Expectancy
The Political Realities
Health Gestapo for Retiring Baby Boomers
Medical Services Delivery Problems
Recommendations

From the Paper
"There are several diametrically opposed factors involved in the future of health care for Baby Boomers, not least of which is the fact that the senior-oriented health care delivery systems were "geared for a time when people died early." In addition, Baby Boomers constituted the largest generation ever, to be subsidized-as have all generations been-by the ones behind them; the ones behind them are very small. They are expected to live longer than previous generations, partially because of the advances in medicine; however, there are already signs that the problem with the advances in medicine lies in the ability to find enough qualified people to run the machinery of medicine, the CAT scanners and whatever other advances appear. These two dichotomies would be problematical enough without the other troublesome possibility on the horizon, that of having to decided upon a practical and ethical way to deliver health care when there are not enough personnel to go around, nor enough funds to pay for equal treatment options for everyone."

Tags:medicare, ppo, politics, bush, waste

Abstract
This paper discusses issues regarding advertising to the Baby Boomer generation. The essay argues that Baby Boomers potentially constitute the most profitable consumer group for advertisers but that the generation has become desensitized to modern advertising. It argues that companies and advertisers often miss the mark when advertising to Baby Boomers. Further, the paper asks the question how can advertisers conceive more captivating, credible connections to improve success with the Baby Boomer generation? The essay proposes a research study involving heavy literary analysis to address this question.

Outline:
Organization of the Study
Chapter 1: Introduction
Chapter 2: Review of the Literature
Chapter 3: Challenges for Advertisers to Successfully Target Baby Boomers
Chapter 4: Critical Components in Contemporary Advertisements
Chapter 5: Advertising Tactics and Strategies to Best Connect with Boomers
Chapter 6: Summary and Conclusions

From the Paper
"Baby Boomers constitute the fastest-growing, as well as the wealthiest consumer group not only in the U.S., but in the world, Stroud contends in his 2007 book, The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies. Advertisers, however, have not yet taped into this particular market. "

Tags:advertising tactics, age demographic, social context

Abstract
This paper is a research proposal for a project that will attempt to determine the relative importance of the aging of the baby boomer generation. The paper explains the three main issues concerning the aging baby boomer population that the project will address. These issues to be studied are the perceived cost of lost labor by the actual retirement of the baby boomers, what steps people entering the labor force today are taking to address this, the perceived national financial projections for overall benefit procurement for baby boomers according to their children, and perceived projected costs to individual families for care and assistance of those people retiring, today and over the next twenty to thirty years.

From the Paper
"The generation in America known as the baby boomers, born after WWII between roughly the years 1946 and 1964, is a significant part of the population today. Those individuals are aging, just as we all are and will within the next twenty plus years become a population of people in need of those services associated with aging. "In 2011, the oldest boomers will turn 65, retirement age. And for at least 20 years after that, we'll hear more than we want to hear abut their Medicare coverage and retirement finances. " (Williamson) Services that mainly consist of medical care and retirement benefits are costly and the generation of workers who are in their working prime today and who will be in the foreseeable future is a significantly smaller proportionate demographic than the baby boomers."

Tags:generation, u.s., elderly, medical, retirement, disability, demographic, nation, nursing, home, care

Abstract
This paper delves into the specific data that is unique to the baby boom generation, also called baby boomers. The paper explains that the objective of this research analysis is to better understand the behaviors, characteristics, lifestyles and demographics of the baby boomer generation ages 45 to 64. The paper highlights the unique characteristics of this consumer segment and provides perspectives on how this cohort is distinct from the broader overall adult population. In some instances, the paper features research that used younger and older baby boomer cohorts to show relativity. The paper concludes that understanding the traits and behaviors of baby boomers will provide the knowledge necessary to not only identify product and service needs, but will also provide the necessary insights for developing communication strategies. This paper contains illustrative data tables.

Outline:
Introduction
Demographics
Gender/Ethnicity
Education
Employment
Types of Employment
Income
Marital Status/Family
Home Size
Work, Leisure and Savings
Attitudes Towards Work and Family
Attitudes Towards Home Life
Attitudes Related to Health and Diet
Looking Good/Seeking Health Information
Hobbies/Interests
Travel
Influences on Attitude Formation
Media Usage
Product Usage/Shopping Behavior
Shopping Behavior
Purchase Incentives/Shopping Behavior/Spending Habits
Product Selection
Communication Strategies
Summary
References

From the Paper
"All boomers, especially females, think it is important to continually learn new things. They feel this is what keeps them young. They are not afraid of exercise, the Internet or changing technologies. Boomers are not known to easily give up and will try and try again to improve themselves. Boomers have strong ethical beliefs. They long for respect and they look at work not as a job, but as a career. They have a deep sense of pride in their families and accomplishments. Women are more apt to volunteer than men and women also seem to have a more practical outlook on life."

Tags:consumer, aging, stereotype, marketing

Abstract
The paper examines how the rapidly aging baby boomer population will impact consumption and government spending on retirement benefits in the US, most notably social security and Medicare. The paper recommends policies that are most likely to maximize the gross domestic product (GDP). The paper also suggests the promotion of consumerism, higher taxes and less benefits for the wealthy, who do not need the Social Security/Medicare safety net, and raising the retirement age by just one year.

Outline:
Introduction
The GDP-Related Challenges of Baby Boomers and Retirement
Possible Solutions
Conclusion

From the Paper
"Changing demographics are straining Social Security resources. At the end of World War II, there were 44 workers paying Social Security taxes for every retiree collecting from the program (The first baby boomer collects Social Security, 2007). Now, the ratio is just three workers for every one reitiree and retirees will soon outnumber workers. According to the Council of Economic Advisors chartered with providing objective economic analysis and advice on the development and implementation domestic and international economic policies, Social Security will begin to incur annual operating losses in 2018, when its outlays first exceed its tax revenues (CEA memo on Social Security). To cover the shortfall and to "stay open," Social Security will use up its Trust Fund (or draw down its bank account) from 2018 to 2042."

Tags:social, security, Medicare, consumerism, taxes, retirement, age

Abstract
This paper proposes a research study which would attempt to identify how businesses may better appeal to Baby Boomers in advertisements on TV and through other media. The author presents a detailed study providing explanations for why the Boomers would benefit from better advertising customization, suggestions as to how advertisers could make their products more appealing to this population, and what challenges advertisers must overcome.

Outline:
Context of the Problem
Statement of the Problem
Research Question and Sub-Questions
Significance of the Study
Research Design and Methodology
Organization of the Study
Introduction
Review of the Literature
Challenges for Advertisers to Successfully Target Baby Boomers
Critical Components in Contemporary Advertisements
Advertising Tactics and Strategies to Best Connect with Boomers
Summary and Conclusions

From the Paper
" The 2001 Consumer Expenditure Survey revealed that older consumers, which includes Boomers in the U.S., constitute: "the primary purchasers of transportation, health care, housing, goods, pensions, and personal insurance" (Harris and Edelman, 2006, p. 169). Stroud (2007) notes that despite the facts that would suggest the opposite would prove more profitable, advertisers allocate 80% of their advertising budgets toward younger groups, particularly 18- to 34-year-olds, while they only allot 5% (worldwide) of their ad budgets for targeting older consumers. The myriad of misconnections with Boomers via advertising, in turn, constitutes a problem for U.S. businesses.
"Waldman (2008) a staff writer for TelevisionWeek, describes "the baby boomer demographic - those born between 1946 and 1964-that makes up what has come to be known as the TV generation" (para. 1). He reports that Steve French, a managing partner of the Natural Marketing Institute (NMI), stresses the spending power that Boomers possess and are expected to continue to have in the future merits marketing attentions. Boomers' buying power reportedly amounts to more than $2 trillion annually. French points out, however, that Boomers buying patterns will change and notes that luxury, albeit, sensible in a sense, will serve as a potent future market for Boomers."

Tags:advertisers, advertisements, generations, consumers, tv

Abstract
This paper first relates, that, with an emphasis on individuality in all aspects of social relations, the baby boomers have made the process of death a highly individual rite of passage. Next, the author points out that the popularity of cremation, a way of "giving back" to the earth, reflects this generation's concern with the environment. The paper suggests that the baby boomers are more concerned with personal contributions to a world than with following tradition; therefore, the modern funeral attempts to place the individual within this context to lay claim to a piece of eternity.

From the Paper
"Modern death rites can frequently be seen as attempts on the part of those unfamiliar with death to cope with sudden and painful loss. Studies have shown that death, or thoughts of death, occupy a greater place in the minds of many at the turn of the new millennium. A study of college students in the 1990s - most the children of baby boomers - asked the same question as those asked in a 1935 study. The results were astounding - a society obsessed with death and dying. In particular, participants in the recent study were consumed with thoughts of the process of death, and by images of violent death and death from disease."

Tags:reflection, rite of passage, personal orations, cremation achievements

Abstract
This paper provides a review of Elaine Tyler May's book "Homeward Bound: American Families in the Cold War Era," which focuses on nuclear family changes in response to political developments in the 1950s. The paper explains that, according to Elaine Tyler May, the modern American family was maintained and valued primarily because of the security it provided in an insecure world. The paper suggests that May's analysis often seems to fall into validating "Leave it to Beaver" cliches about the 1950s, even when her own data contradicts it. In conclusion, the paper questions whether the sexual lives of 1950s young people, or even the desires for women to expand their consciousness through work and learning, were as perfectly "contained" as May suggests.

From the Paper
"One of the problems with Elaine Tyler May's thesis in Homeward Bound is that it is based upon potent images of a rather narrow sector of the American public. May begins her book by chronicling how Life Magazine depicted a newly married couple who spent their honeymoon in a bomb shelter. The nuclear family provided comfort, she said, even while it was responding to tremendous international insecurity, and the nuclear family could hide in a nuclear cocoon of a bomb shelter in their home (May 10). But how many nuclear families were there, really, in the 1950s that fit this description? The image is striking, but most of May's hard data is based n a single study, the Kelly Longitudinal Survey, the results of surveys of 900 middle-class white families. May notes how women's aspirations grew more conservative and conventional, with the shift in postwar culture. The Kelly Survey respondents were apparently willing "to give up autonomy and independence for the sake of marriage and a family" because, she believes, of the fear that the Cold War had created in their lives (May 28). But even May admits that images such as the bomb shelter do not always convey an accurate picture of reality, given that few Americans built such shelters in their homes, although the images of the media might suggest differently, and the way people respond to surveys does not always reflect their lived experience (May 107)."

Tags:1950s, baby boomer, nuclear family