Abstract
This case study analyzes Avon as a company and as a strategy maker. The author found that Avon is mostly inclined towards the differentiated defender strategy at the moment as this choice will help Avon defend its existing position in the mature cosmetics industry while it initiates some line extensions strategically targeted towards the latest predominant makeup consumers: teens. In addition, the author finds that Avon possesses superior marketing skills that no other direct marketer has being able to reach in the U.S. market or abroad. These include tracking consumer-changing needs, maintaining customer awareness and loyalty, and having a strong customer relationship. The latter will continue to improve since new channels of communication are being currently developed such as 800 numbers, websites and other computerized systems that will also encourage more representatives to do their best job in order to increase their income.In conclusion, Avon will continue to increase her sales and the number of sales representatives if she sticks to this strategy.

Table of Content:

Situation Analysis
Major Problem
Company Background
Industry Profile
SWOT Analysis
Objectives
Alternatives
Decision
Bibliography

From the Paper
"Avon Products, Inc is the largest manufacturer and direct marketer of cosmetics, fragrances, toiletries, and costume jewelry. Its global brands include: Anew, Avon Color, Avon Skin Care, Far Away, Rare Gold, Perceive, and Women of Earth. Avon's corporate vision "to be the company that best understands and satisfies the product, service and self-fulfillment needs of women globally," has positioned the company as the "best place" for consumers to buy and the"best place" for women to sell. In 1991 Avon had 1,120,000 active sales representatives operating globally."

Tags:analysis, cosmetic, cosmetics, costume, direct, fragrances, industry, jewelry, largest, manufacturer, marketer, marketing, recommendations, strategies, swot, toiletries, Avon

Abstract
This paper reviews the case study entitled "Avon Products, Inc.: The Personal Care Industry." The paper contends that the Avon grand strategy under the leadership of Andrea Jung is not optimal and needs to be refocused.

From the Paper
"After reviewing the case study entitled 'Avon Products, Inc. The Personal Care Industry' it is clear that the Avon grand strategy under the leadership of Andrea Jung was not optimal and needs to be refocused. To her credit, within a year of becoming President of Avon Products, Inc. Ms. Jung acknowledged that the company's sales were not meeting expectations and that things were likely to get worse unless certain strategic decisions and initiatives were undertaken. Avon needed to address changing customer preferences and spending habits as well as..."

Tags:Avon, history, problems, customer demographics, direct sales model, internet sales, Andrea Jung

Abstract
The paper considers the issues involved in marketing Avon in China, including whether to create a Chinese image for Avon in the region, the pricing strategies and distribution channels of department stores and the Internet. The paper concludes that selling the midpriced Avon in Chinese department stores is an ideal way to create a humanized brand image for Avon. The paper also recommends that the company website for China be redesigned to make use of more diverse images of Asian beauty.

Outline:
Introduction
Research Question
Product Decisions
Pricing Strategies
First Distribution Channel: Department Stores
Second Distribution Channel: The Internet
Conclusion

From the Paper
"Do Chinese women find Avon products attractive because of Avon's Western image and qualities or should Avon strive to create a truly Chinese niche? Given the size of its burgeoning middle class, China is potentially one of the world's largest markets for cosmetics. On one hand, Chinese women may associate Westernization with desirability and affluence, and doing something for themselves. On the other hand, Chinese women soon may wish to assert their nation's new status as a world powerhouse by affirming their own, unique beauty standards. Should a product be suggested that capitalizes upon a desire for Westernization through beauty, or create a uniquely Chinese image for Avon in the region?
"Avon's overall image is that of an ethical company: its Avon Foundation tries to use philanthropy to improve the lives of women globally, according to the company's official slogan. Also, it has disdained fantasy images of women in most of its advertising. Its image is that of a realistic woman and the seller of the cosmetics wears your neighbor's face, and is not a vision of perfection. Thus, to sell Avon Color "which offers a variety of color cosmetics products, including foundations, powders, lip, eye and nail products" in "shades that suit the skin tones of women of all ethnicities" would seem like the ideal way to gain an inroad in the Chinese market in a positive way (Avon brands, 2009, Avon)."

Tags:distribution, channels, brand, image, pricing

Abstract
This paper examines the history of the cosmetics company, Avon, since the 1970's and looks at how Avon's market niche has slowly eroded due to several factors. It shows how, in the beginning, Avon's niche was the convenience of having an Avon Lady come to a customer's home, showing products while leisurely chatting on the sofa, and how today's world is too fast-paced for this method of sales. It examines some of the challenges now facing the CEO, Andrea Jung, such as competition from super-discount stores.

From the Paper
"Jung's appointment as CEO may have an effect on whether high-ranking senior management decide to continue their career plans with Avon. Some women may see the appointment of Jung as a sign that Avon has made a decision to allow women to permanently lead the company, and as that is still a rarity in corporate America, it does provide for some enticement to female executives. Male executives may also see the appointment of Jung in the same light and feel that no matter what their qualifications are that they will never have the shot at the top rung simply because they are male, and therefore may choose to take positions with other companies. Hopefully, these perceptions are wrong."

Tags:andrea, jung, cosmetics, workplace, sales, lady

Abstract
In this article, the writer notes that Avon is one of the most well-known and recognized skin care, cosmetics and toiletries brands in the world. The writer points out that competing specifically in the health and beauty industry, the company researches, develops, markets and distributes its own line of cosmetics, fragrances, toiletries, skin care products, fashion items such as jewelry, apparel, clothing accessories, house and home products, decorative items, and such miscellaneous items like candles and toys. The writer discusses the Avon company with relation to the Russian market.

From the Paper
"Avon relies primarily on a direct sales business model and employs an extensive network of community based sellers and resellers or representatives who are active in the communities selling and marketing Avon's extensive line of products and particularly the skin care products. Avon reported revenues of $7747m as recently as 2004 which was an increase of more than 13% over the previous period and as recently as 2007 revenues were up an astounding 9% still."

Abstract
This paper explains that Ford in Europe has developed an organizational model that can be adopted by other multinationals. The author feels that the FDI case demonstrates the importance of realizing there is a basic and essential difference between the way the Chinese and the Western World looks at capitalism. The paper discusses, using the 4P's of marketing, that a major reason why Avon has been so successful is that it has been more willing to change both its product and marketing strategies to meet local tastes and cultures.

Table of Contents (each case)
Summary
Problem
Solutions

From the Paper
"The company, before entering, analyzes its own PRODUCT line and then determines how much of its current product line would be suitable in each country. The next step seems to be doing a thorough study of the cosmetics market in that country as a means of determining what PRICE point resistance can be expected in the countries. Further, price is a good guideline to determine how much markup is available in the manufacturing process to absorb these price points."

Tags:model, organization, culture, adaptation, localization

Abstract
The paper outlines the history and product offerings of Avon Products Inc and then identifies the key issues at the company. The paper suggests alternative solutions to help the company overcome some of its issues and concludes with recommendations.


Outline:
Background
Key Issues
Alternative Solutions
Recommendation

From the Paper
"Avon Products Inc. is the one of the largest direct seller of cosmetics and beauty-related products. The company has global operations in about "65 countries", and distributes in almost "48 countries" (1). Their operations are primarily done in the Americas. Direct selling is their primary form of business but they also sell through catalogs, mall kiosks and their website. The company's direct selling force has about "5.4 million" independent representatives, of which "459,000" are in the United States.(1)"

Tags:human, resources, sales, representatives, cosmetics

Abstract
While the history of the city is crucial to the understanding of Shakespeare, as well as of England, Stratford on Avon remains to this day a major tourist attraction. The cultural life of the city is extremely varied -- as it was in the past, and festivals are organized regularly on a grand and inviting scale.

Abstract
This paper examines the Avon Breast Cancer Walks to analyze the theories and approaches used to persuade people to contribute monetarily to the cause. The concepts of extraneous affect, schema correspondence theory, social constructionist theory and viral marketing are explored.

From the Paper
"The Avon Breast Cancer Walk campaigns employ a number of theories of persuasion and marketing approaches to promote the Walk events. The role played by extraneous affect in persuasion schema, correspondence theory, seduction and persuasion, social constructionist theory and viral marketing in the Walk campaigns will be explored in this paper to identify how each is used in the design and implementation of the campaign and how they contribute to its success."

Tags:marketing, persuasion, seduction, Avon Breast Cancer Walk, breast cancer, walk, extraneous affect, schema correspondence theory, social constructionist theory, viral marketing

From the Paper
"Introduction
Avon Products Corporation was incorporated in 1916 originally and has become an international company with sales in most countries throughout the world. This research examines the company and its marketing strategy, which combines personal selling with personal products for a highly successful organization."