Abstract
This paper explains that, in their article "Avoiding Green Marketing Myopia", Ottman, Stafford and Hartmann present three concepts to avoid the green marketing myopia: consumer value positioning, calibration of consumer knowledge and the credibility of product claims. Next, the author points out that Ottman et. al. believe that many errors have been made marketing green products; however, they feel strongly that, in the future, the marketing of all products will include the concept of "green". The paper analyzes the success of the green marketing of the Apple IPod Commerce and the failure of the "pay-per-wash" service by Electrolux in Sweden.

Table of Contents:
Summary of Article
Authors' Opinion
What Will It Take to Make the Public Go Green
The Future of Green Marketing

From the Paper
"An example is made of the company Electrolux in Sweden. In 1999, to encourage water and energy efficiency they pioneered a "pay-per-wash" service where consumers were given (free) new, efficient washing machines for a small home installation fee and were then charged 10 kroner (about $1.25 U.S.) per wash. The machines were connected via the internet to a central database to monitor use and Electrolux maintained ownership and free servicing of the washers.
"Pay per wash" failed. Why? Because it was not marketed per the guidelines presented in this article."

Tags:knowledge, tunnel vision, value credibility ipod

Abstract
In this article, the writer explains why providing the body with water is extremely important for health maintenance. When not enough water is consumed it causes the body to become dehydrated. The writer relates that dehydration is a reduction of body water and notes that dehydration is caused when too much body water is lost and not enough is consumed. The symptoms of dehydration and methods to avoid the occurrence of dehydration are described as well. The paper further discusses that water provides the body with many functions and is essential to include in an everyday diet. According to the paper, in order to avoid the consequences of dehydration it is exceedingly important to drink fluids and consume foods that contain water regularly.

From the Paper
"Consuming high amounts of vegetables and fruits provide the body with the daily amount of potassium. If the body has a lack electrolytes it can lead to electrolyte imbalance. One may lose high amounts of electrolytes from illness. The body may lose high amount of sodium, chloride, and potassium from sweating, vomiting, or kidney disorders. There can be serious side effects from inadequate amounts is potassium, which consist of muscle cramps, confusion, and irregular heartbeat. Some medications that are used to treat hypertension affect potassium loss. It is necessary to replenish the body with electrolytes when they are lost so there are not extreme consequences. There may also be terrible side effects from consuming high amount of potassium. Supplements that contain high amounts of potassium may cause vomiting. If a large amount of potassium goes into the blood it causes the heart to stop. Providing the body with only the recommended amounts of electrolytes can be crucial to avoid harsh side effects."

Tags:potassium, water, drink, fluids

Abstract
This paper examines the order to commit fraud at WorldCom that came from top management. Verizon, who acquired the company after its bankruptcy, handles its own internal security. The paper further asserts that because of this, there are not yet sufficient internal controls to ensure that such a scandal could not happen again.

From the Paper
" When Verizon purchased MCI formerly, known as WorldCom, they knew they were handling a hornet's nest. WorldCom had filed for bankruptcy in July after its board of directors discovered the company had billions of dollars in unreported losses. MCI had taken steps to separate itself from the scandal such as hiring a new set of directors and changing its name for advertising purposes."

Tags:mci, worldcom, verizon, accounting, whistleblow, fraud, management, business, ethics

Abstract
This paper discusses the importance of stretching and avoidance of injuries by fixing muscle imbalances, which are an alteration in the lengths of muscles. The author includes material on synergistic dominance, reciprocal dominance and strategies of stretching. The paper contains research from the National Academy of Sports Medicine, The Journal of Sports Medicine, Medicine and Science in Sports and Exercise.

From the Paper:

"If you have ever played sports, or done anything that has to do with physical activity, you have known someone who has injured him/herself from pulling their hamstring, groin, quadriceps, or other common muscles. Unfortunately, too many athletes have no idea why they injured themselves; they usually think it is from overuse, like running too hard, or lifting a ridiculous amount of weight. Never does one hear of an athlete thinking they were injured because of muscle imbalances, which lead to synergistic dominance, which lead to a tear in the muscle. Too many people, athletes in general, are unaware of 1) the causes of injury, and 2) how to avoid injury. Fortunately, injuries can be avoided through means of corrective stretching."

From the Paper
"If you have ever played sports, or done anything that has to do with physical activity, you have known someone who has injured him/herself from pulling their hamstring, groin, quadriceps, or other common muscles. Unfortunately, too many athletes have no idea why they injured themselves; they usually think it is from overuse, like running too hard, or lifting a ridiculous amount of weight. Never does one hear of an athlete thinking they were injured because of muscle imbalances, which lead to synergistic dominance, which lead to a tear in the muscle. Too many people, athletes in general, are unaware of 1) the causes of injury, and 2) how to avoid injury. Fortunately, injuries can be avoided through means of corrective stretching."

Tags:arthrokinetics, exercise, imbalance, injuries, kinesiology, muscle, sports, stretch, training

Abstract
This essay proposes that a succession can primarily be attributed to mismanagement and poor leadership of major conglomerates. To illustrate these points, the author discusses the failure of Martha Stewart's cooking and crafts creation due to the inappropriate sale of ImClone stock. The author also discusses the executives of Tyco International being charged with looting hundreds of millions of dollars. This paper ultimately argues that by improving leadership amongst companies, a succession crises in business can be avoided.

From the Paper
"Next, we see that Tyco International Ltd. Executives were charged with looting the conglomerate of hundreds of millions of dollars. In this case, the former chief executive Kozlowski, and chief financial officer, Swartz, had misled the board of directors and tried to cover his tracks. The SEC accused Kozlowski of among other things, using two hundred forty-two million dollars from an employee loan program which was designed to assist employees in purchasing Tyco stock, and instead he purchased yachts, fine art, jewelry, and threw his wife a million dollar birthday party in Italy (Koppel). These are just a couple of important scandals and organizational failures within business that have been in the spotlight. There have been several, recently, but the point is that this happens and should not, and can be avoided if the proper steps are taken to keep companies from running these risks."

Tags:business, citigroup, merrill, lynch, conglomerate, ceo, martha, stewart, tyco

Abstract
This paper focuses on student plagiarism, which is becoming increasingly rampant in universities. It first defines different forms of plagiarism and how these forms vary by degrees. The paper then looks at the different reasons why students resort to plagiarism. It then discusses proper citation and how students could avoid committing plagiarism in the first place. In the conclusion, this paper argues that given its capacity for individual and social harm, universities and colleges should take stronger stands in curbing this behavior in school.

From the Paper
"Though most universities enforce their own plagiarism policies, these policies often have important characteristics in common. Plagiarism policies include cheating on examinations and falsifying information for any written or presented work. Plagiarism could also include turning in a paper that was partially or completely written by another person. Any alterations in academic or clinical records could also be viewed as plagiarism."

Tags:attribute, sources, research, cheating, falsifying, information, credit, deceive, citation

Abstract
"High numbers of women use alcohol during pregnancy and this pattern is related to later developmental problems in the child (Anonymous, 2009). Many women drink during pregnancy because of contradictory and misleading messages they receive (Constantinou, 2005). Women who drink even very small amounts of alcohol during pregnancy are unknowingly posing the most serious risks to their child's physical, mental, and emotional development. Nurses have the task of ensuring that women have the proper information and know the risks that drinking during pregnancy could pose to the infant. "

From the Paper
Avoiding Alcohol during Pregnancy Introduction High numbers of women use alcohol during pregnancy and this pattern is related to later developmental problems in the child (Anonymous, 2009). Many women drink during pregnancy because of contradictory and misleading messages they receive (Constantinou, 2005). Women who drink even very small amounts of alcohol during pregnancy are unknowingly posing the most serious risks to their child's physical, mental, and emotional development. Nurses have the task of ensuring that women have the proper information and know the risks that drinking during pregnancy could pose

Tags:alcohol, pregnancy, harm

Abstract
The paper examines the community health issue discussed by Crawford (2008) that initially appears to be diabetes but is actually body image and the pursuit of thinness among young girls with diabetes. The paper discusses how pediatricians are finding that they many of them are skipping their insulin as a strategy to lose weight, and this is life-threatening behavior. The paper notes that many women in our society desire to lose weight and diabetic adolescents in one sense have found the perfect solution to maintaining an ideal body weight (Crawford). The paper actually reveals that the rate of eating disorders is much higher among girls with diabetes than among girls without the disease. The paper describes how concern with body image and dieting lead to the first symptoms of nausea, depression, and exhaustion but the symptoms become much more serious later on (Crawford).

From the Paper
"The community health issue discussed by Crawford (2008) initially appears to be diabetes but is actually body image and the pursuit of thinness among young girls with diabetes. Pediatricians are finding that they many of them are skipping their insulin as a strategy to lose weight, and this is life-threatening behavior. Many women in our society desire to lose weight and diabetic adolescents in one sense have found the perfect solution to maintaining an ideal body weight (Crawford). The rate of eating disorders is much higher among girls with diabetes than among girls without the disease. Concern with body image and dieting lead to the first..."

Tags:insulin, body, image

Abstract
This paper examines what has lead to a stable population growth in the United States. It looks at steps and programs taken by the government to ensure this trend continues and also looks at other factors beyond the government's control which could prove problematic in the future - immigration, longevity. The paper addresses the issues of sex education, quality of life and birth control.

From the Paper
"The United States has managed to achieve a stable reproductive rate. That is, as of 1999, our fertility rate is 2.0, meaning that for each two adults we are having two children. (Carter, 1999) This has no doubt been accomplished because we have learned about how to apply population control within our families. However, it does not mean the United States will never have any problems with population growth in the future. The fertility rate doesn't take immigration into consideration or the fact that many people are living many more years than they used to. It makes sense, then, to continue to concern ourselves about population growth."

Tags:growth, population, demography, immigration, america, longevity

Abstract
This paper presents a detailed demonstration of the meaning of petrification of the myth. The writer takes the reader on an exploratory journey to discover what the term means and how it effects the myths. Using several examples of its occurrence the writer demonstrates the term and its meaning.

From the Paper
"Petrifiction of a myth can mean death to a myth. The petrification process is a process by which a substance is hardened to such a point, that it will hold its current look and value for all time. The petrification of stones for example can create some beautiful discussion pieces, while the petrifications of dinosaur shapes can tell the world the history of their existence. Petrification in many areas can be a positive thing, but the myth that petrifies ceases to serve its purpose and soon dies. Therefore, the petrification of the myth is the myth's biggest challenge and one that it has to work its way around for its entire existence."

Tags:Greek, storyteller, ritual, Painted, Window