Abstract
This paper explores whether an automotive company can weather a global market downturn more effectively through developing new products or brands or by playing it safe through brand extension strategies. In particular, Toyota Motor Corporation is examined relative to its marketing strategies and potential branding efforts with respect to its Prius product. The current market downturn is seen as having a potentially severe impact on the automotive industry even for the traditionally more conservative automotive companies such as Toyota. The proposed methodology is the case study methodology and existing research as well as a survey are incorporated into the analysis and results.

From the Paper
"This research proposal discusses a research project that examines automotive marketing strategies. The particular question being examined is whether an automotive company can weather a global market downturn more effectively through developing new products or brands or by playing it safe through brand extension strategies. In particular, Toyota Motor Corporation is examined relative to its marketing strategies and potential..."

Tags:automotive, toyota, prius

Abstract
The following essay will look at the experiences of wage-earners over the past 50 years within the Canadian automotive industry. As time and space allow, the paper will touch upon the industrial context over time; changes in the labour market; changes in training; the evolution (if any) of management policies; what technological modifications have taken place over the years; whether or not wages and benefits have improved over the years (at least relative to the cost of living): what the working conditions are like now versus in the past; whether or not there has been widespread resistance to anything automakers have tried to impose upon their subordinates; the family life of workers who have found themselves depending upon a steady job in the automotive sector for their livelihood; and, in brief, the paper will look at leisure and aspirations and how these have evolved over the decades. In the final analysis, after looking at the available literature and after interviewing two associates who both make their careers in the auto sector, a few things become evident: the industry has become more employer-friendly; it is much more difficult for a non-skilled individual to get work in the industry; management practices are less repressive than in the past (possibly thanks to changes in federal and provincial laws and legislation) but there is an eagerness to move facilities and branches elsewhere when it suits the bottom line; and, finally, job security is a fairly tenuous thing these days. All in all, the lot of the factory worker is a more difficult one that his or her father would have found it in his youth.

From the Paper
The Experiences of Wage-Earners over the Past Half-Century: A Look at the Automotive Industry The following essay will look at the experiences of wage-earners over the past 50 years within the Canadian automotive industry. As time and space allow, the paper will touch upon the industrial context over time; changes in the labour market; changes in training; the evolution (if any) of management policies; what technological modifications have taken place over the years; whether or not wages and benefits have improved over the years (at least relative to the cost of living): what the working conditions are like now versus in the past; whether or not there has been

Tags:automotive, industry, experiences

Abstract
In this article, the writer discusses that the automotive industry in North America is led by the big three of General Motors, Ford, and Daimler-Chrysler. The writer maintains that while the import manufacturers play a significant role in the overall automotive industry the big three domestic manufacturers essentially define the industry. The writer points out that the total market value in the U.S. for the new car market is just over $202b and is expected to grow to an estimated $243b by 2009.

Tags:north, American, automotive

Abstract
The automotive industry in North America is led by the big three of General Motors, Ford, and Chrysler with other import brands, such as Mercedes Benz forming an import segment to the market. While the import manufacturers play a significant role in the overall automotive industry the big three domestic manufacturers essentially define the industry.

From the Paper
"The automotive industry in North America is led by the big three of General Motors, Ford, and Chrysler with other import brands, such as Mercedes Benz forming an import segment to the market. While the import manufacturers play a significant role in the overall automotive industry the big three domestic manufacturers essentially define the industry. The total market value in the U.S. for the new car market is just over $202b and is expected to grow to an estimated $243b by 2009 (New 3). Yet, of the big three, General Motors, as the largest automotive manufacturer in the..."

Tags:automotive, mercedes, industry

Abstract
The paper looks at the case of Sanfe Automotive, an auto parts supplier in the automotive industry specializing largely in niche products. The paper relates that while it manufactures a host of products, 40% of its revenues are generated through its carburettor division. The paper examines how Sanfe has hired a cost accountant who has been tasked by the President of the company to identify whether the current system adequately accounts for costs, whether the present system is capable of providing the data and information necessary for strategic decision making, and whether the current system accurately assesses the supervisors' performances in the company.

Tags:sanfe, automotive, strategy

Abstract
The paper discusses the automotive industry in North America with an emphasis on the General Motors Corporation, which is the largest automotive manufacturer in the world. Particular attention is paid to market events that affect price elasticity, external factors produced by the industry, certain wage inequalities attributable to the unionized work force, and any economic and fiscal policies that can have a broad impact on the overall industry.

From the Paper
"The automotive industry in North America is led by the big three of General Motors, Ford, and Daimler-Chrysler. While the import manufacturers play a significant role in the overall automotive industry the big three domestic manufacturers essentially define the industry. Yet, of the big three, General Motors, as the largest automotive manufacturer in the world and one of the largest companies in the world, acts as a bell-weather for the automotive industry. No matter how successful an automotive manufacturer is, the decline of the North American domestic automotive manufacturers is a significant industry and economic event and one not to be considered lightly even from a competitive perspective. Increasingly, General Motors is defining the automotive industry not by its success but by its poor performance and conceivable pending failure. General Motors Corporation (GM) is the world's largest automobile manufacturer with manufacturing operations in 32 countries.."

Tags:generalmotors, automotive, fiscal

Abstract
This paper examines and analyzes the Canadian automotive industry exam. First, the paper focuses on the situation in Ontario. Next, it considers the problems and advantages experienced by the industry. The third question deals with the interest groups and their effect on government.

From the Paper
"The Ontario Provincial Liberal government's main strategy with the automotive industry is to provide incentives to attract new auto manufacturers. For example, in "Ontario Auto Fund a Good Start" Kim Laudrum states, the Ontario government is providing support to auto assemblers and Tier One parts suppliers. Over the next five years, the fund is expected to provide support for..."

Tags:automotive, industry, canada

Abstract
In this article, the writer introduces and examines the automotive industry in the United States. The writer provides an overview of this industry in North America and notes that the leaders in this field are the three companies, General Motors, Ford and Daimler-Chrysler. The writer discusses that although import manufacturers do have a part to play in this industry, the local manufacturers appear to run the show and shape the industry.

From the Paper
"The automotive industry in North America is led by the big three of General Motors, Ford, and Daimler-Chrysler. While the import manufacturers play a significant role in the overall automotive industry the big three domestic manufacturers essentially define the industry. The total market value in the U.S. for the new car market is just over $202b and is expected to grow to an estimated $243b by 2009 (New 3). Yet, of the big three, General Motors, as the largest automotive manufacturer in the world and one of the largest companies in the world, acts as a bell-weather for ..."

Tags:automotive, industry

Abstract
This paper explains that, if the big three domestic automotive manufacturers---General Motors, Ford and Daimler-Chrysler---wish to continue to be considered the dominant automotive brands in North America, they need to significantly reduce operating expenses related to employee benefits, costs, legacy expenses and related cost premiums. The author points out that they must re-brand themselves as environmentally conscious automotive manufacturers with fuel efficient products, such as hybrid powered vehicles similar to those developed by the Japanese manufacturers. The paper states that, unless the domestic automotive manufacturers undertake these actions, they will face bankruptcy, shattered union and supplier relationships and loss of domestic market share. The paper includes quotations.

Table of Content:
Industry Overview
Industry Competitors
Economic Dimensions
Technical Factors
Global Factors
Conclusion

From the Paper
"Beyond various successes relating to individual vehicles, the big three automotive companies in North America are basically attempting to respond to the strategic success of their foreign competitors; primarily the Japanese big three: Toyota, Honda, and Nissan. While the German luxury brands, Mercedes and BMW are important competitors, they compete largely in the luxury car segment of the overall automotive industry and are not the volume threat that the Japanese companies are."

Tags:foreign, troubles, wages, quality, hybrid

Abstract
This paper looks at the influence societal needs and, in particular, environmental concerns have on the technology of the automotive industry. The paper divides the environmental concerns into two types, energy conservation and waste reduction, and then looks at some of the technology being applied to address these needs. Another societal need being met by the automotive industry is the need for sufficient safety mechanisms. The paper looks at how the different automotive companies are trying to address this need, as well.

From the Paper
"While society and technology usually work in both directions, with technology influencing society and vice versa, it appears that in the case of the automotive industry, the needs of society are influencing technology far more than the other way around. In fact, until cars sprout wings and fly, it is likely that the greatest impact of automated land speed occurred more than a century ago, when the automobile first replaced the horse and buggy. The ability to go long distances in a short time in relative comfort certainly had a greater impact than do, for example, automobiles that can easily attain 150 mph; roads have not kept pace, nor has human ability to control 4,000 pounds of metal at those speeds, so it is generally illegal to drive those speeds, minimizing the impact of that particular technological advancement."

Tags:automated, land, speed, fuel, cells, vehicle, fuel, consumption, intelligent, transportation, systems, passenger, drive