Abstract
This paper discusses the approach one would take to prepare, compose and present a full marketing audit. For each given section of the marketing audit the following aspects are covered: types of data and information, analysis, start and finish dates and a list of challenges that might affect the execution of the audit. The result of this paper is to facilitate a full marketing audit.

From the Paper
"The executive summary should encompass the broad conclusions of the research, or in this case, the marketing audit, as well as the recommendations resulting from the final analysis. The interested executive who wishes to more fully understand how the conclusions were reached and to further justify the rationale behind the recommendations may take the time to review the research material contained within the entire report. The executive summary should be a synopsis of the conclusions and recommendations and not a point by point analysis (Tips, 2005, p.23). Creating an engaging and informative executive summary ensures that top management considers the marketing audit a quality product supported by solid research."

Tags:marketing, audit, strategy

Abstract
This paper presents an organizational audit that is intended to provide an in-depth overview of Sanofi-Aventis Pharmaceuticals' current practices, and guide those in management responsible to hopefully expand and improve in areas where it is deemed to be needed or beneficial. The paper relates that this audit is also aimed at an explanation of how improvements can be implemented in the future streamlining of procedures and operations based upon an overall view of leadership augmentation and integration of standards based procedures.

From the Paper
"This organizational audit is intended to provide an in-depth overview of Sanofi-Aventis Pharmaceuticals' current practices, and guide those in management responsible to hopefully expand and improve in areas where it is deemed to be needed or beneficial. This audit review is also aimed at an explanation of how improvements can be implemented in the future streamlining of procedures and operations, based upon an overall view of technical parameters and integration of standards-based procedures. The overall structure of this audit has been broken down into eight categories, each relatively broad but all interrelated. We will progress..."

Tags:audit, business, pharmaceuticals

Abstract
This paper is a comprehensive strategic audit of Boeing, including its internal and external environments, financials, strategic factors, control and evaluation, and more.

From the Paper
"Over the past year, Boeing's performance in terms of return on investment (ROI), market share and profitability has been good. Its ROI and its gross margin, operating margin and net profit margin are respectively-respectable profitability ratios given the struggling economy. Boeing had lost some of its market share to Airbus but now it is regaining it as Airbus orders are declining, putting Boeing's projected markets hare at ... for its narrow body line and for its..."

Tags:Boeing, case study, performance, external environment, internal environment, financial, strategic factors, control, evaluation, strategic audit

Abstract
This paper is a strategic audit of HP, providing a brief look at its size, revenues, CEO, executive team, locations, mission, vision, stakeholders, products and brands.

From the Paper
"A strategic audit of Hewlett-Packard (HP) includes an examination of its mission and vision, products and brands, organizational stakeholders, CEO and executive team, geographic locations, size and revenues. This paper will provide a brief look at each of these dimensions of HP's business.
"HP does not have a formally stated mission and vision although it does have a number of objectives. However, its merged partner, Compaq, has as its vision a world where virtually all information is online and..."

Tags:HP, Hewlett-Packard, strategic audit, size, revenues, CEO, executive team, locations, mission, vision, stakeholders, products, brands

Abstract
This paper describes a taxpayer's rights in the event of a IRS or other audit and his or her options for appeals. The paper further cites the Taxpayer's Bill of Rights.

From the Paper
"The taxpayer has rights in dealing with the IRS thanks to the Taxpayer Bill of Rights, enacted in ... and its two updates the Taxpayer Bill of Rights II enacted in ... and the Taxpayer Bill of Rights III enacted in ... What is the Taxpayer Bill of Rights? These Bills requires the IRS to inform the taxpayer of how the tax action the IRS is taking against the taxpayer will affect him and how he can protect his rights. What is the Taxpayer..."

Tags:taxpayer, IRS, audit, appeal, tax lien, IRS

Abstract
This paper provides a strategic audit of Wal-Mart's international division, including a SWOT analysis, and makes recommendations for the future. The paper discusses Wal-Mart's international beginnings and the situation of the international division today.

Tags:Wal-Mart, strategic audit, SWOT, international

Abstract
This paper summarizes the ASB exposure draft on Consideration of Fraud in a Financial Statement Audit. This draft, which supercedes SAS 82, introduces new concepts and requirements to assist the auditor in detecting fraud. It discusses the definition of fraud, identifying risk of fraud, and general assessment of fraud risk. The summary outlines the appropriate response to each fraud risk identified through the analytical process, including evaluation of implications.

From the Paper
"As the need for new standards and ways to look for this fraud got stronger, the AICPA auditing standards board (ASB) responded by issuing an exposure draft on Consideration of Fraud in a Financial Statement Audit. This exposure draft would supersede SAS 82, which is the current standard for detecting fraud in an audit. The exposure draft was not meant to change any of the auditor's responsibilities in a financial statement audit but rather introduces new concepts and requirements to assist the auditor in detecting fraud. Some of the major areas that the exposure draft discusses are the description and characteristics of fraud, discussion of fraud and professional skepticism, a wider range of inquiries, identifying and assessing risks that can result in fraud, evaluating programs and controls and responding to the results of the assessment. "

Tags:aicpa, accounting, audit, finance, standard, board

Abstract
This paper presents the strategic audit of Union Pacific Corporation 1999-2006. Seven areas are examined including background, internal and external environment, strategy, past performance, predicted future performance. Several exhibits are provided within the paper.

Tags:Strategic, Audit, Financial, Ratio, Analysis, Five, Forces

Abstract
This paper presents a standard strategic audit of the media company Viacom Inc. It provides background information and Viacom's history of acquisitions. The paper looks at the external environmental factors and applies Porter's five-force model and presents a SWOT analysis of the company.

Tags:Strategy, Viacom, media

Strategic Audit

Performance

Abstract
This paper analyses the issue of the audit expectation gap and deals with a wide range of issues including the expectations of auditors on the behalf of companies and shareholders. The paper also addresses the evolving role of auditors and the problems associated with transparency and self regulation. A majority of the paper's content is set against the backdrop of many high profile scandals and accounting failures such as the Enron scandal. In the conclusion, the writer addresses the concept of an auditor in challenging a business model to represent the conflict of interest between independence and auditing duties and responsibilities.

Outline:
The Basics of Auditing
The Role of the Auditor
The Evolving Role of the Audit Firm
Independence as Brand
Transparency and Self-Regulation
Duty of Care and Industry Problems
Business Risk
Enron and Other High-profile Scandals
Conclusions

From the Paper
"As with all corporate legal entities there is a principal agent relationship, the principal being the owner of the business who is in absence and the agent who acts as the manager. As such the principal provides capital and provides a contingent reward to the agent. In return the agent is accountable to the principal for maximising long term profitability. Specifically from the financial auditing perspective, the principal has a responsibility to provide fair and accurate financial report to the principal. Eilidsen et al (2010) argues that information asymmetry and a conflict of interests leads to the possibility of a risk of misinformation being transmitted between agent and principal.
"In order to ensure that such misinformation does not ensue, an auditor is hired on the behalf of the agent who undertakes to assess the financial statements of a company and report on the validity of such statements with regard to the quality of information provided and to consider whether or not such statements have been prepared in accordance with the relevant laws and accounting standards. Despite the face that the auditor may be thus seen as working for the principal, the fact remains that in reality whilst the principal has the right to reject the choice of auditor the auditor or audit company will be chosen by the agent. As thus this may be seen as creating the first conflict of interest and the creation of the first key expectation which is that despite bringing hired by the agent, the auditor will work in an independent fashion which is free from bias and gives a report which is in the best interest of reducing the informational risk of the principal and others who wish to use the companies financial statements."

Tags:accounting, auditing, expectation, gap