Abstract
This paper explores the use of highly attractive models (HAMS) for advertising beauty products and attempts to settle the question that has plagued the advertising industry and their clients of whether HAMS may actually have a negative impact on the viewer rather than a positive one. The paper sets the research objectives and explores the theoretical basis for the proposal. It also applies the theories to advertising in both the print and television media and examines the research model including key constructs and relationships.

Outline:
Background
Significance
Research Objectives
Theoretical Background
Research Model
Conclusion

From the Paper
"Several theories can be used to explain how people view models in both television and magazine ads. The most well-known is Festinger's social comparison theory, which is the foundation of modern advertising theory. Festinger (1954) introduced the theory that humans possess an innate drive to evaluate their opinions and abilities by comparing them to the opinions and abilities of others. According to this theory, people only evaluate themselves against others that are similar to themselves. If the model is viewed as too different, then they will not use them for social comparison. Stuart Hall introduced the idea that the audience could attribute several possible meanings to the message conveyed by the media and that this message is influenced by the context and cultural background of the receiver (Tomlinson, 1991). "

Tags:television, media, magazine

Abstract
This paper explores why physical beauty is an important part of finding somebody attractive. The paper goes through why, from an evolutionary standpoint, physical beauty is important, and how infatuation is evidence that physical beauty is engrained in us, both from a societal standpoint and from our early childhood experiences.

From the Paper
"Despite all talk of "beauty in the eye of the beholder," one must still agree that beauty- namely, physical beauty- is still an important part of what kind of people we find attractive. "Beauty is in the eye of the beholder," might be true in terms of some people's preferences, but really, what we term "beautiful" is based upon the agreement of many beholders, over certain periods of time and based in our evolutionary history. Our preferences as a culture (the American culture) change slightly, but it all goes back to the fact that we do place a lot of emphasis on the physical when it comes to choosing mates."

Tags:physical beauty, society, attraction

Abstract
This paper examines the marketing differences in Canada, Hungary and Rwanda, to determine attractive marketing possibilities for U.S. goods and services. The paper contends that of the three nations considered, Canada and Hungary both appear to have promising markets. Both have well-developed infrastructures. While Canada has a long history of a free market economy, Hungary has committed to catching up as fast as possible and has made the climate attractive for foreign investment and goods. It offers a smaller population than does Canada, but one arguably eager for the goods Canadians take for granted. The paper claims that Rwanda offers very little, currently, to any company wanting to explore new markets. Its infrastructure is creaky, its population stressed and the government still has not paved the way for substantial foreign marketing, not least by maintaining control of so much of the meager media. The paper assesses that of the three, Rwanda is clearly the least attractive marketing choice.

From the Paper
"Not surprisingly, a comparison of the advertising environments in Canada, Hungary and Rwanda reveals that the market closest to that of the United States in composition, Canada, also offers the most easily navigated paths for advertising and marketing of products and services. Hungary, especially in the rush to a market economy after the collapse of Eastern European communist governments, also offers attractive marketing possibilities. Rwanda is probably the least attractive. Still called by the CIA World Factbook "Rwanda is a poor rural country with about 90% of the population engaged in (mainly subsistence) agriculture" according to the CIA World Fact book."

Tags:advertising, foreign, trade

Abstract
In this article, the writer notes that successful copulation and reproduction has been propagated by the human species for millions of years. The writer points out that this process has been studied and researched for centuries to determine the physiological and psychological motivations behind procreation and sexual attraction. The field of evolutionary psychology has attempted to do so, and derives evidence from psychology, neuroscience, anthropology, comparative zoology, sociology, behavioral genetics, and many other fields. The writer discusses that through such studies, more insight may be gained as to sexual attraction, mate choices, and social decisions regarding sex and relationship between men and women. The writer maintains that there is no doubt that human beings will continue mating and reproducing, yet the whole process continues to have a mysterious aura surrounding it. The writer then concludes that although study after study has been conducted, the physiological and psychological motivations behind procreation and sexual attraction are still elusive.

Outline:
Introduction
Evolutionary Function of Orgasms
What Men and Women Find Attractive
Social vs. Sexual Attraction
Conclusion

From the Paper
"This modern day psychology of the human male is no doubt an offshoot from his male ancestors who were physiologically urged to over-reproduce to insure survival of the species.
"Women, on the other hand, do not appear to have such a physiological or psychological need to procreate with multiple males, as women do not compete with other female ova during sexual encounters. Therefore, short-term sexual partners for women may function only to evaluate possible long-term mates, and serve more of a social function whether than a sexual or reproductive one."

Tags:physiological, relationship, sex, partners

Abstract
This paper presents an experiment that attempts to determine if personality has a certain role pertaining to evaluating a person's attractiveness or if physical appearance is the determining factor in rating attractiveness. The proposed hypothesis in the paper is that people shown a picture along with a personality profile will rate the individual significantly differently in attractiveness than an individual who is shown only a picture. In the experiment, the dependent variable is attractiveness and the independent variable is a personality profile containing abilities, attitude, traits and background. Participants in the experiment were given a survey that asked them to rate, on a 7 point Likert Scale, how attractive the people in the photographs appeared. Although there was a slight difference between the two sample groups, that difference was not significant.

From the Paper
"In the Noor and Evans (2003) experiment only women photographs were used and a 44-item Big-Five Inventory was used. The statistical analysis used was a one-way test, within-subjects ANOVA. There was a pretest with 57 participants to rate the pictures. The ANOVA revealed no significant main effect manipulation on rating of attractiveness. The pictures of asymmetrical faces were comparably attractive to the pictures of normal and symmetrical faces. Symmetry appeared to have a significant effect on ratings of personality. The experiment established an effect of facial symmetry on personality ratings, but failed to determine if facial symmetry had a significant effect on perceptions of attractiveness. Overall, the experiment supported predictions that facial symmetry affects personality impressions."

Tags:choose, suitable, mates, mirror, strong, healthy, offspring, dubouis, pansu, influences

Abstract
This process analysis offers a guide for women who tend to settle for less than they deserve in the dating arena. The paper presents a list of characteristics that women should look for in a potential boyfriend--sweet and unique, honorable and ethical, ambitious, communicative and cooperative. The author argues that even though the process of finding the right guy is challenging, girls can easily prevent themselves from dating uninteresting guys by looking for these qualities in the men they meet.

From the Paper
" Essentially, women have been looking for the man of their dreams since the idea of the perfect guy was created. Every woman wants that flawless relationship, yet she continuously runs herself into situations that are anything but picture perfect. According to the U.S. Health and Human Services Department, "The annual per capita divorce rate for the 12 months ending in June, 2007 -- the latest figures currently available -- show an annual rate of 0.34 divorces (i.e., 0.68 people getting divorced) for every 100 people in the population" (cdc.gov). Such high divorce statistics often scare couples into not getting married. The statistic also indicates that woman are getting into relationships for the wrong reasons. Before any man or woman decides to marry, he or she has to see herself living the rest of her life with that one person. Nonetheless, these statistics display that there is something wrong with the reasons people choose to be together. Absolutely every girl wants to find her prince charming, but realistically, there will not be any dream man. Luckily, a compatible loving person is very possible to find; there are just a couple central qualities and characteristics every girl needs to look for. These next few qualities are key to finding the right guy."

Tags:boyfriend relationship dating married, ideal boyfriend, perfect guy

Abstract
The paper discusses a study to determine whether there is an underlying commonality among all the different successful manifestation and law of attraction techniques used by people today. To this end, the paper analyzes a review of the peer-reviewed, popular literature, including a background and overview, a discussion of the law of attraction, and general manifestation methods related to it. The paper concludes with a summary of the research and salient findings.

Outline:
Introduction
Review of Related Literature
Methodology
Data Analysis
Summary, Conclusions and Recommendations

From the Paper
"There is evidence of humankind's desire to manifest their thoughts into reality everywhere. Indeed, religions share a common theme of faith that suggests individual thought has power and can be used to effect change in their physical environment in various ways. Examples of this desire are also evident in the way people view the cosmos, with many believing that extraterrestrials routinely visit the Earth and so forth, while others seek evidence of cryptozoological specimens such as Bigfoot, the Loch Ness monster, et al., in the vanishing wildernesses of the planet. In this regard, people want and seem to need that their thoughts matter and that they can make a difference somehow. Over the millennia, different people have claimed to have achieved the ability to effect changes in the physical plane with their mere thoughts, but scientific evidence of such claims remains scant at best. Nevertheless, many people today remain firmly convinced that the manner in which they think about things can be used to achieve their personal goals and acquire material prosperity. While there are different approaches involved, practitioners of the methods used in the law of attraction are perfect examples of these individuals, and the law of attraction is discussed further below."

Tags:manifestation, desire, attraction, techniques, relogion

Abstract
This argues that physical attractiveness, which has been a hotly debated topic for decades, is dependent on social factors. The author points out that these factors are socially dependent and not biologically dependent. The paper relates that the whole argument surround physical attractiveness centers on averageness.

From the Paper
"The nature of physical attractiveness has been a hotly debated topic for decades. The basic argument focuses on whether physical attractiveness is more biologically or socially determined. This essay will argue that physical attractiveness is ultimately determined by social factors. Biological factors do provide the basic framework for determining what is physically attractive but the final determination of what is physically attractive is determined by social factors. This means that it can be argued that physically attractiveness is socially relative. The differences between the two theories of the nature of physical attractiveness are part of the larger debate of "nature and nurture"."

Tags:social, nature, attractiveness

Abstract
This paper attempts to determine the state of the visitor attractions sector in the UK. The paper first assesses the state of the UK visitor attractions sector, reporting on the size of the sector in terms of type and numbers of attractions, the number of visitors, turnover, and recent growth. The paper then examines the current issues that affect the sector in terms of market trends, factors within the business environment, government regulations and environmental concerns. Next, the paper puts forward an example of good practice by illustrating a particular attraction's response to the current issues identified. The paper concludes by reporting the state of the sector according to the findings, outlining any prospects for future growth, and it's vulnerability to external crisis and level of dependence on partnership working or public sector support.


Outline:
Executive Summary
Contents Page
Methodology/Procedures
Introduction
The UK Visitor Attraction Sector
Type of Attractions
Size of the Sector
Number of Visitors to Attractions
Turnover
Recent Growth
Current Issues that Affect the Sector
Market Trends
Factors Within Business Environment
Government Regulations
Environmental Concerns
An Example Of Good Practice
Crealy Adventure Park
Conclusion

From the Paper
"Visitor Attractions rely on the UK 'Travel and Tourism Market' which accounted for nearly 227 million trips taken in 2006. This was a significant decrease of 3.5% from the previous year. Of those trips, 126.3 million, (55.6%) were made in the 'domestic market', which equated to a significant 8.9% decrease in trips compared to 2005. The 'inbound market' showed an increase of 7.2%, up to 32.1 million trips, and outbound trips showed an increase of 3.2% to 68.5 million. The number of trips undertaken can directly affect visitor numbers to the attractions sector."

Tags:heritage, sites, strong, growth, regeneration, disposable, income

Abstract
Physical attraction affects nearly every aspect of human life, from choosing partners to influencing attributional perceptions. Since physical appeal plays a huge role in the attraction between opposite sexes, there has been much study devoted to this aspect in particular. This paper refers to Amanda Gardner's article, "Opposites Don't Always Attract," which discusses the outcome of research that tries to explain physical attraction in a generalized manner. The paper examines just how important physical attractiveness is in order to find a partner.

From the Paper
"However it is virtually impossible to generalize human relationships into standard rules or definitions, as in real life situations there are more complex factors to be considered. Finally we cannot ignore the character of a person when we discuss the attraction between the opposite sexes. A person beaming with inner beauty though lacking in external appearance may appeal more to the opposite sex."

Tags:personality, biochemical