Abstract
This paper examines the marketing methods and campaigns that might be used by companies to grab a child's attention. It provides a psychological analysis of a child's thought process and examines how this tunes into several common marketing ideas. Includes a short case study.

From the Paper
"Children are exposed to advertisements more than we often realize. Advertisers target the uniquely impressionable child audience hoping to entice the children and their parents to purchase a product. Children under twelve years of age are developing their critical thinking skills and their ability to effectively evaluate, interpret and judge information presented to them. Clever marketing techniques can influence a child's critical thinking skills, finances, and self-esteem. Through observation of a day in the life of a child, we will experience the impacts advertising can have on children and promote responsible parental guidance when it comes to advertising."

Tags:parent, marketing, critical

Abstract
This paper discusses the study of human sexual behavior and human sex differences, which has been approached from many different points and in recent years has been viewed through the lens of evolutionary theory. Evolution tries to explain human bodies, and also human minds and behaviors, and it explains not only vague human potentials and capacities but also things far more specific about ourselves than we had thought possible. However, despite agreement on the evolutionary theories, many writers could not accurately explain the idea of human mating choices. Earlier theorists and writers have adhered to the earlier concepts of mating and choices of men and women while changes developed in their roles. For example, women became more open in their relationships with men instead of being a subdued partner. This paper discusses the way these changes have been seen in the current roles of women.

Outline:
Introduction
Changes & Researches
The stereotypes
Preferences for Short & Long Term Relationships
Attractiveness
The Other Side of Beauty
Working/Powerful Women
Conclusions

From the Paper
"The perception is that males assign so much importance to attractiveness that when constrained they ignore personal attributes that appear to be critical for the viability of a long-term romantic relationship. A major drawback of explanations based on social theories is that they do not specify why people in diverse societies assign great importance to attractiveness in the first place. Because attractiveness signals attributes that are crucial for reproductive success, attractive people are pursued by many as potential mates, inculcating and reinforcing their beliefs about their greater desirability compared to unattractive people. The possession of highly sought-after traits would allow attractive people to be choosy, demanding, and less compromising in relationships. Attractive women were perceived to be vain, dishonest, less moral, to have a lack of concern for others, and to be more sexually provocative than less-attractive females. Such a cluster of negative attributes or the other side of the attractiveness stereotype is difficult to explain on the basis of social theories of stereotype formation. An alternative explanation would be that attractive females do, at least occasionally, engage in behaviors that are not held in high regard, thereby giving the 'darker side of beauty' some basis in truth (Alley & Hildebrandt, 1988). The stereotypical belief that attractive women are not very faithful, although consistent with the findings of the darker side of attractiveness, creates a puzzle as attractive women are also rated as most desirable for a long-term relationship. This shows that the female must offer some other qualities as well."

Tags:sexual, behavior, differences, roles, mating, theories

Abstract
This paper examines attention-attracting styles in poetry, primarily open form poetry. It uses the anonymous poem: "What a wonderful bird the frog are,? to highlight the characteristics of open form poetry explains the effect that this style of poetry has on the reader. It also touches on other attention-attracting devices, such as startling and repetition.

From the Paper
"Artists and writers utilize all manner of devices to attract their readers' attentions. Vladimir Nabokov, in his tome "Pale Fire," framed a novel in the form of a poem and its associated criticism. Nabokov publically stated that he attempted absolute mediocrity in writing the poem "Pale Fire," but this only showcases the unerring genius in the remainder of the work -- and as some critics would have it, genius in the poem itself despite Nabokov's own disclaimer. Thomas Pynchon, in his epic "Gravity's Rainbow," used all manner of attention-getting including various songs that the reader automatically sets to music in her head."

Tags:attention-attracting, device, style, characteristic, sstartling, repetition

Abstract
This paper looks at the history of packaging and then examines how PepsiCo., the producers of Pepsi Cola, have methodically utilized packaging as a key marketing initiative to maintain a competitive position in the industry. The paper discusses the various strengths of packaging as a marketing tool as well as the weaknesses of packaging that involve time and cost investment in an uncertain environment, an absence of quality assurance in the production process and increased volume of solid waste stream in landfills. The paper concludes that manufacturers are realizing the increasing importance of packaging in establishing and retaining customers.

Outline:
Abstract
History of Packaging
Relevancy
PepsiCo.
Strengths of Packaging as a Marketing Tool
Weaknesses of Packaging as a Marketing Tool
Current Trends
Conclusion

From the Paper
"The competitive nature of global business demands that companies develop innovative strategies to attract and retain customers. Researchers have illustrated how visual appearance is increasingly critical in harnessing consumers, particularly when customers are faced with a multitude of choices and limited shopping time (Centaur Communications Limited, 2007). It is estimated that products are judged for their value by customers in the first ninety seconds of viewing and ninety percent of the judgment is influenced by color. Hatch (2007) argued that packaging is a primary draw for consumers typically weighing more heavily than the product, its quality, and even product satisfaction following the purchase. This has led to the evolution of spin-marketing, or producing a sellable package, regardless of the product (Hatch, 2007)."

Tags:appearance, design, consumer, attention, color, size

Abstract
Discusses the operations of the company in 1996. The company's domination of the PC market. The 2000 federal lawsuit alleging that Microsoft used its monopolistic power illegally in the PC operating systems market. Presents strategies for the Company to adopt. Maintains that Microsoft should focus its attention on attracting consumers, not on its competitors.

From the Paper
"Microsoft (1996)

Executive Summary
Microsoft Corporation has dominated the PC operating systems since Bill Gates acquired and developed MS-DOS for all IBM-compatible PCs in the 1980s. Since then, Microsoft has also dominated the applications software programs markets and, once it included Internet Explorer in Windows, the Internet browser market as well. However, critics have argued that Microsoft has gained its market domination through its illegal use of its power as a monopoly. Thus, the current Microsoft antitrust case is essentially about prices, quality, choice and innovation. Critics have charged that Microsoft's monopolistic practices forced consumers to pay higher prices for inferior products and that Microsoft benefited from ..."

Abstract
This paper explores the concept of globalization, and its affect on international world order. The author suggests that globalization is now having a negative effect upon the United States by its blurring of international borders, and as a result is placing Americans all over the world at risk for attack by people and countries who do not like western values.

From the paper:

"Globalization today has become a threat to identity, culture, values, norms and traditions that set one nation apart from the other. While the supporters of Globalization are of the view that it is extremely important for the world to unite as one nation with a global economy, they have failed to understand that basic human psyche is such that man wants to have an identity of his own. This is the primary reason why people are raising voice against this phenomenon, which has been the product of capitalism. We need to understand here that globalization has been criticized and condemned not only because of the economic problems it creates, but also because of the fact that it is due to the presence of similar commodities in every part of the world that local values of each nation are being threatened."

Tags:americanization, capitalism, globalization, nationalism, socialism, terrorism

Abstract
This paper explains that proponents of school choice, such as magnet schools, argue that allowing parents to choose their child's school will result in market-like competition and the decline of bureaucratic structures, thus compelling schools to compete and improve. The author points out that the admissions process is usually by lottery or "first-come, first-served" but about one-third of all magnet programs use a selective admissions policy, usually involving either a minimum test score requirement or, in a performing arts magnet, an audition. The paper states that a magnet schools are the best education choice because smaller class size allows teachers to provide their students with more attention, and these schools have more career oriented programs due to the generosity of contributions from business and well-organized Parent-Teacher-Student Associations.

From the Paper
"If magnet schools fail to respond to parental dissatisfaction, parents may enroll their children elsewhere. Other researchers have found that magnet schools provide more opportunities for parental involvement and effective communication between parent and teacher. However, larger-scale studies using national studies and data contradict these findings, finding that magnet and non-magnet schools use similar curriculum and modes of instruction. Magnet schools afford teachers more involvement in decision making, as choice advocates predict."

Tags:contributions, involvement, admissions, choice, competition

Abstract
The paper discusses how smaller businesses have very different needs compared to their larger, corporate counterparts. The paper looks at articles that discuss the challenges facing small business, with an emphasis on those in the public sector. The paper explores the factors that make it difficult for small businesses to find qualified employees and then retain them. The paper discusses globalization, salaries psychological contracts, job training and job advancement prospects. The paper explains that small businesses could also use personal attention to attract employees and prevent turnover. The paper emphasizes that employees with high levels of job satisfaction are also more productive and loyal. To a small business, they certainly constitute the most important resource.

From the Paper
"A study conducted by Arthur Anderson (2000) highlighted the changing nature of small business. As expected, small business faced challenges in acquiring adequate capital, meeting state and federal regulations and in keeping afloat in times of economic uncertainty. However, the majority of small businesses found that finding and retaining qualified workers was their biggest challenge in ensuring their survival. One of the changes wrought by globalization is the constant "restructuring" in industry. To keep up, many businesses find that they need to be agile in accommodating the needs of their workforce (Capelli 1999)."

Tags:human, resource, globalization, salaries, applicants

Abstract
Animals do not engage in human courtship rituals, asking potential partners for dates and engaging in long, sensitive conversations in an attempt to win over their trust. Instead, animals mate almost mechanically, often at set times of the year known as 'mating seasons,' in which the females enter into a hormonally induced period known as estrus, designed to attract males in order to ensure the birth of a new offspring of litter. The paper shows that such mating rituals would prove rather unsuitable for humans, since the idea of women entering a similar state of estrus is ludicrous, not to mention detrimental to the organization and smooth running of society. Indeed, civilization would become quite vulnerable if all its attentions turned to mating at certain times of the year. The paper shows that to ensure its successful existence, humans have lost this display of estrus, instead resorting to the more familiar mating rituals such as dating and wooing to ensure reproduction through a singularly pleasant means. Furthermore, reproduction among humans can theoretically take place at any time. This paper explores the phenomenon of estrus and why humans have lost this overt phenomenon, so essential to most other species.

From the Paper
"The mechanics of animal reproduction usually distinguish between attractivity, proceptivity, and receptivity. Attractivity is the degree of attractions a female elicits in males, proceptivity is the female's use of signs to elicit a male's interest in reproduction, and receptivity defines how females respond to males' reproductive leads (4). In animals which exhibit estrus, these elements occur almost mechanically when a female enters estrus, or heat. In humans, however, Harris theorizes that human reproduction has evolved into a process-oriented rather than product-oriented system (4). Harris explains that "human courtship is a process that occurs over time and is the result of the behavior of both interactants" (4)."

Tags:sexuality, reproduction, coitus, Charles, Darwin

Abstract
In this article, the writer notes that Munro's short story is about two young preteen girls, Eva and Carol, and their quest to be noticed by the uninterested boys. The writer discusses that Munro effectively manipulates the obscure rules of pre-teenagers to create the dilemma where Eva and Carol try to attract the other boys' attention using a boat they found.Through Munro's excellent understanding of the preteen rational, the author creates a dilemma for the young Eve and Carol to search the attention they seek, and in turn expresses the reality of such a fragile time period as the preteen years. The writer maintains that it is important that authors like Munro reminds readers of a time with simple rules so people can escape back to that certain time through the artistry of their fictional works.

From the Paper
"It is commonly understood that society abides by a strict unwritten law, and through the various stages of life those rules change drastically. For example, as children: the rules state that a boy and a girl are mutual and utter enemies, but as the children enter the preteen marker, the rules seem to change completely. Eventually, both sexes find themselves fascinated with one another. Yet, by the mandate of puberty, this change does not happen simultaneously, it is the female that goes through these mind and body changes first, and as a result a young preteen girl might start finding interest in the opposite sex but not get the same interest back. Author Alice Munro surely understands this concept and uses it as a palette to paint her short story, "The Found Boat"."

Tags:stages, enemies, interest, attention