A look at the Nike company and its dominance in the athletic footwear industry.
Essay # 66839 |
1,805 words (
approx. 7.2 pages ) |
5 sources |
APA | 2006
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$ 34.95
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Abstract
This paper looks at the Nike company's rise to prominence within the athletic footwear company and how its business operations abroad have contributed to the company's success. In particular, the paper focuses on Nike's operations in Indonesia and how those operations have impacted that country. The paper also discusses the benefits the that large companies derive from doing business in developing countries as well as the potential problems their business operations create for the host countries.
From the Paper
"The Athletic Footwear Industry is highly competitive. The market share data shows Nike and Reebok as the major players in the industry. Historically, In 1991, Nike led the way with a 29 percent share. Reebok held 23 percent of the market, while the rest of the industry split the remaining 48 percent. As a group, the industry reported a 4.8 percent increase in sales in 1992, but posted a 19.5 percent decline in profits. During 1992, 94 percent of the profits in this industry were recorded by Nike and Reebok. This is an industry clearly dominated by Nike and Reebok."
Tags:sport, phil, knight, track, coach, greek, goddess, victory, athletes, runners, joggers
Presents an overview of the career of an athletic trainer.
Essay # 48656 |
700 words (
approx. 2.8 pages ) |
4 sources |
MLA | 2004
|
$ 14.95
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Abstract
This paper discusses the career of an athletic trainer, including the background necessary for the career, the necessary education, and job opportunities for athletic trainers. It examines how athletic trainers form a necessary backbone of most professional sports organizations and many private organizations and how a professional athletic trainer can make the difference between a life-changing injury or returning to the game. It also looks at how athletic trainers are an essential and integral part of modern sports medicine, and as sports and athletics increase in importance in our society, they will continue to play an important part in our healthy lives.
From the Paper
"The education necessary for this job is usually completed as an undergraduate, and is offered by several colleges and universities across the nation. The most respected and accepted educational facilities are accredited according to standards created by the Commission on Accreditation for Allied Health Education (CAAHEP), a division of the American Medical Association (Hibberts). Many students major in exercise science with a specialty in athletic training. In most cases, they also need to obtain a state license or National Athletic Trainers Association (NATA) certification in order to work as an athletic trainer and "to become certified, trainers must complete 1500 hours of athletic training, and pass the National Athletic Trainers Association (NATA) certification exam" (AHEC)."
Tags:injury, game, exercise, science
A discussion on the pros of athletic scholarships, the fund-raising projects involved, the scholarship recipients and the way in which higher education becomes available to students that may not have had this opportunity.
Research Paper # 9221 |
6,285 words (
approx. 25.1 pages ) |
14 sources |
MLA | 2002
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$ 88.95
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Abstract
The following paper examines why athletic scholarships are the ultimate way to finance the survival of college athletic teams and the athletes who play competitively on the athletic teams education. The writer asserts that scholarships teach the athletes about competition although competition is discouraged. This paper argues that athletic scholarships bring out the best in students, teaches good sportsmanship behavior, and with the NCAA academic requirements, teaches teenagers responsibility and to keep their priorities in order.
From the Paper
"Athletic Scholarship programs are funding provided through donations, fundraises, federal government funds and businesses,to allow the existence of college and university athletic programs, which provide pre-professional athletic training and higher education for gifted athletes who are determined to succeed. Providing scholarship programs for colleges gives athletes the experience and knowledge of the dedication that is required to succeed in athletics, which encourages the athlete to perform at his or best when competing for the scholarships. Colleges highest sources of budget increases is encouraged by the talent and the physical abilities of the athletes on the athletic teams, when they break records at winning games Although athletes may be perceived as academically non-competitive, and the majority of the student body and school officials may claim they spend most of their time playing or have unrealistic life goals, but the athletes are the primary reasons why the school gets media attention, and increased budgets to purchase new learning technologies, which provides the necessary funds to invest in advanced and new higher education programs."
Tags:training, competition, tuition, NFL, NBA, coaches, professional, level, representatives, college, university, running, fan
Examines the impact that high school education voucherswill have on high school athletic directors.
Essay # 39171 |
650 words (
approx. 2.6 pages ) |
4 sources |
2002
|
$ 13.95
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Abstract
In schools in which athletics are emphasized, the role of the athletic director will increase with the introduction of education vouchers. However, at schools with no emphasis on athletics, the role of the athletic director will decline. The role of the athletic director will be determined by the emphasis of the individual school.
An audit report on the Nevada Athletic Commission.
Term Paper # 96328 |
1,030 words (
approx. 4.1 pages ) |
3 sources |
MLA | 2006
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$ 21.95
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Abstract
This paper serves as an audit report of the Nevada Athletic Commission. According to the paper, the Nevada Athletic Commission (NSAC), first established in 1941, is a five-member body appointed by the State Governor for a three year term. It reports that the role of the NSAC is to regulate all contests and exhibitions of unarmed combat within the state of Nevada. This is accomplished through the issuance of licenses to hold contests or exhibitions where an admission fee is charged, and to contestants, promoters, boxers, seconds, ring officials, managers, and matchmakers who participate in a professional contest or exhibition.
Outline:
Brief Description of Nevada Athletic Commission
The Findings of the Audit Report
Why was the Audit Requested?
Who was this Audit Reported to?
From the Paper
"Due to lack of adequate guidance in the Commission's regulations and procedures, the process of computing and collecting the promoters' event fees has become overly complex. The complexity has resulted in the fees not being always computed correctly. For example, the report found that when determining event fees, regulations allow promoters to exclude complimentary tickets totaling up to 4% of the seating capacity, but the procedures in place do not provide sufficient guidance on how the exemption is to be applied. This leaves room for errors, inconsistency, and inaccurate calculation of the payable fee. As a result, some promoters paid more than the required amount while some others paid less. In one instance, the Commission had allocated the exemption to the most expensive seats, thus reducing the amount paid for an event; in other instances, two promoters did not get the complimentary tickets exemption for not having provided sufficient detail, while two others who had provided the same level of detail were allowed the exemption. The auditors, therefore, recommended a standard fee reporting form."
Tags:Executive, Budget, State, Treasurer, inspector, fees, promoters, sport
An investigation of the incidence, causes and treatments for burnout among American high school athletic trainers.
Persuasive Essay # 91873 |
4,500 words (
approx. 18 pages ) |
21 sources |
MLA | 2007
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$ 70.95
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Abstract
The paper provides an overview of burnout in educational settings in general and in physical fitness settings in particular. The paper provides a discussion of the various causes of burnout among high school athletic trainers. The paper offers an analysis of the available and recommended interventions that can be used to help athletic trainers who experience burnout. The paper concludes that there is a very real risk that the importance of a well-balanced physical fitness regimen may be overlooked. The paper contends that Americans owe it to the schools, the teachers and the students to ensure that physical education professionals, including athletic trainers, are provided with the resources they need to do an important job in 21st century high schools.
Outline:
Introduction
Review and Discussion
Conclusion
From the Paper
"Unfortunately, though, physical educational professionals in general and athletic trainers in particular may be susceptible to the problems associated with the condition termed "burnout" by the experts, to denote people who have experienced more than they can handle in the workplace. Certainly, there may be (and usually are) other factors involved in these cases, but the teaching profession has been found to be a particularly stressful one, and the stressors associated with the profession in general are especially concentrated in high school physical fitness settings where athletic trainers may be under constant pressure to win sporting events because of the importance of these events for some high schools."
Tags:sport, fitness, physical, resources
A proposed research methodology to develop a strength and conditioning program to deliver healthier and stronger athletes to college athletic programs.
Research Proposal # 106004 |
3,480 words (
approx. 13.9 pages ) |
9 sources |
APA | 2008
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$ 58.95
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Abstract
This paper explains that a strength and conditioning program for delivering a healthier and stronger athlete to a college athletic program involves considerations of several specific aspects of exercise and nutrition and requires a network of professionals in monitoring this process. The paper then presents a literature review and an interview in preparation for a project to develop a methodology for developing such a project. In addition, the paper proposes gathering information from throughout the school and community and discovering the traditional behavior of the athletes and the family and communities of the athletes using the 'Behavioral Risk Factor Survey' and the 'Youth Risk Behavior Survey'.
Table of Contents:
Introduction
Statement of the Problem
Review of the Literature
Interview
Proposed Methodology
Skills Improvement
From the Paper
"To improve the physical, mental and emotional health of youth in the school and community. In order to properly plan athletics it will be important to understand where the interests of young people in the community is focused. The Health Education program will be implemented in collaboration with physicians, clinics, sports clubs, and community organizations through a cooperative formulation of the program design most likely to be effective and most likely to draw the participation of the community's youth."
Tags:guidelines stakeholders communication, power training, energy storage
Presents an e-retailing marketing plan for made-to-order athletic shoes.
Marketing Plan # 148652 |
3,670 words (
approx. 14.7 pages ) |
18 sources |
APA | 2011
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$ 61.95
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Abstract
This paper bases the e-retailing marketing plan for the hypothetical start-up company, Eleftria Athletic Shoes, made-to-order athletic shoes on the strategy of mass customization. Next, the author describes the brand, product and service offerings and uses a growth/share matrix to indicate that despite the consolidating nature of the footwear market, there are still opportunities for a unique and highly differentiated e-retailing product for the pure-play casual footwear part of the market. The paper explains the strategy including segmentation and targeting, the implementation plan including the e-retailing mix of the 7C's and the budget, contingency plans and motoring procedures.Tables and figures are included in the paper.
Table of Contents:
Table of Contents
Overview
Brand, Product and Service Offering
Situational Analysis
Existing plan and Other Information
Analysis Models
Boston Consulting Group Model
E-Retailing Metrics
Situational Summary
Strategies
Revenue Streams
Market Opportunity Analysis
Segmentation and Target
Brand Differentiation
Market Positioning Strategy
Market/Partner Distribution Strategies
Distribution
Communication
Strategy Summary
Implementation Plan
E-Retailing Mix (7C's)
Product/Service Offer
Pricing Strategies
Distribution/Supply Chain
Integrated Marketing Communications
Relationship Management
Organizational Structure/Integration
Implementation Summary
Budget
Revenues
Budget Comments
Evaluation and Control
Contingency Plans
Monitoring Procedures
From the Paper
"The e-retailing objectives for Eleftria Athletic shoes and their plans for attaining them are defined here. The first objective is to create an e-retailing strategy that capitalizes on multichannel management, meaning that e-retailing site will be accessible over the Web, through specialized interfaces on Blackberries and PDAs, and also will have telephone ordering as well. The second objective is to create a completely integrated e-retailing system that connects to pricing, catalogs of shoe components, suppliers to validate the shoes being designed can be built, and shoe costs to ensure when compared to pricing the can be produced at a profit. This back-end system integration needs to be real-time as it allows for greater levels of responsiveness to the customer has a result."
Tags:customization configurator, social networking, revenue, balanced scorecard
An assessment of the attractiveness of the athletic footwear industry.
Analytical Essay # 127950 |
737 words (
approx. 2.9 pages ) |
2 sources |
APA | 2010
|
$ 15.95
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The paper argues that the athletic footwear industry is unattractive and will continue to be so for the foreseeable future. The paper uses Porter's five forces model and explains how this industry is characterized by low supplier power, low buyer power, high barriers to entry, low threat of substitutes and a high degree of rivalry. Therefore, the paper comes to the conclusion that while the athletic footwear industry is an attractive industry in which to operate, it is not an attractive industry to enter. The paper does note the industry's key opportunities, but points out the many threats to the industry, including the increase in competition and the many intellectual property rights violations.
From the Paper
"The athletic footwear industry is unattractive and will continue be so for the foreseeable future. Porter's five forces model can be used to illustrate this industry's lack of attractiveness.
For manufacturers, this industry is characterized by low supplier power. Most firms in this industry are larger than their suppliers, and among suppliers there is little differentiation. For example, Nike uses almost 700 suppliers, reducing supplier power dramatically. The industry is also characterized by low buyer power. Buyer volumes are insignificant and they are bound by brand identity and concentration within the athletic footwear industry. This manifests itself in high margins, as firms in the industry are able to command pricing."
Tags:competition, threats, suppliers, buyers, brands, substitutes, rivalry
An argument that athletic programs are not beneficial to universities.
Argumentative Essay # 117998 |
1,104 words (
approx. 4.4 pages ) |
6 sources |
APA | 2009
|
$ 23.95
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Abstract
The paper argues that the importance of athletic programs is often overblown. The paper reveals that while a good football or basketball team can boost school spirit, sell T-shirts, and increase the academic standing of a school, winning teams are hard to come by and they usually cost more money than they make. The paper further argues that athletes sometimes receive favorable treatment in academic classes in order to ensure they have eligibility to play and this is shown by low graduation rates among athletes.
From the Paper
"Over the last century, however, as collegiate athletics have grown in stature and have grown into multi-million dollar businesses, the NCAA has had to confront questions of how these athletic programs contribute to college life. It has become a cliche that college athletes in such high profile sports as basketball and football receive a free pass in college classrooms. Perhaps the most famous and egregious case of this in recent history happened at the University of Georgia in the fall of 2001, where Jim Harrick Jr., an assistant basketball coach taught a course called Coaching Principles and Strategies of Basketball. The course was mainly populated by athletes from the basketball team."
Tags:graduation, rates, academics, teams