Abstract
An executive summary for Under Armour, Inc. that describes the company's core competencies, methods of generating and retaining business, product development principles, and possible areas of expansion.

From the Paper
"Under Armour, Inc. is a performance apparel company located in Baltimore MD, and founded in ... by Kevin Plank, a former University of Maryland football player. Our company started with a simple idea to create a T-shirt that wicks away perspiration, keeping people cool and dry. This first product soon became successful among top athletes and is now found in sporting goods stores nationwide. Our product line has since diversified to include a range of athletic apparel for men, women and children including..."

Tags:Under Armour, executive summary, entrepreneurship

Abstract
This paper discusses the growing advertising empire of the athletic equipment and wear company Under Armor. The writer describes the company's product and how it is promoted on the Internet, on television, and through various forms of publicity, such as the agreement Under Armor has with the National Football League, which has led to the creation of its popular image. By using emerging stars in its television advertisements, Under Armor appeals to up and coming athletes as well as to the sport-loving public. The ways in which Under Armor ads specifically target its market are described as well.

From the Paper
"The people who are portrayed in these advertisements are professional football players, which has become one of the most prestigious occupations that an American can have. What this is does is appeal emotionally to the viewer by making them believe that they can belong to this group if they purchase the product. Belong to a group like the NFL is something that many young athletes look forward to and this advertisement goes a long way in showing the viewer that these NFL players are real people just like them. They are not wearing any football pads and are dressed from head to toe in Under Armor gear. Under Armor is easily available to the general public, which means that anyone can belong to the same group as these NFL stars."

Tags:click-clack, consumer, competitive, confidence, protection, gear, emotion, niche

Abstract
This paper summarizes and explains the controversy over the use of Zylon in body armor and whether or not Zylon should continue to be used in bulletproof vests. The paper also looks at whether Second Chance Industries, the company that manufactures and sells the body armor vests, should be held responsible for the entire financial costs of replacing the 200,000 plus vests in use today. This would bankrupt the company.

Executive Summary
Introduction
Literature Review
Discussion
Conclusion

From the Paper
"The story of the controversy surrounding the use of Zylon in body armor seems to be a rather predictable tale of the obfuscations of business and government concerning public health and safety, with the expected casualties and penalizing of its whistle-blowers. One of the differences and the many others that have emerged concerning product safety in this post-atomic age is that in this case it has only taken a single death for the biggest name in business to immediately recant and actively pursue some kind of resolution, even if it might not be what its customers would find perfectly ideal."

Tags:toyobo, bulletproof, gunshot, degeneration, ingredient, material, jackets, product, safety

Abstract
This paper begins with a discussion of the tactics used for the deployment of tanks and infantry, followed by a description of the integration of combined arms tactics used by General Pershing and other generals. A summary of how the synchronized or simultaneous application of armor, infantry, artillery, engineers, air defense and aviation changed the course of modern warfare is also provided in the conclusion. Includes tables and diagram.

From the Paper
"The epigram above suggests that General of the Armies John Joseph Pershing was responsible for a legacy that remains largely unrecognized among military leaders in the United States today. Certainly, World War I established new precedents across a number of measures, particularly in terms of the amount of death and destruction it caused. The First World War only lasted four years (1914-1918), but by the time the conflict ended, it had involved most of the European nations of Europe as well as the United States, Russia, countries in the Middle East, and other regions (Royde-Smith, 2005). Along the way, though, a military infrastructure emerged that would serve as the basis for military doctrine and training up to the present day."

Tags:europe, pershing, general, tank

Abstract
This paper discusses one of the most dramatic expressions of new technological warfare to make its debut in the course of World War I, the armored fighting vehicle, the tank. The paper examines the technological concepts that came together in the development of the tank that were in existence some time before the first World War, including the machine gun, the internal combustion engine, the armored car, the caterpillar track system, and the tracked agricultural tractor.

From the Paper
"The tank is based upon an old idea, that of a protected mobile carrier for men and weapons on the battlefield. Predecessors of the modern tank can be found in the designs of Leonardo da Vinci, and the line of descent of the tank can be traced to the war chariots of the Ancient Egyptians, Assyrians and Romans, and even the armored fighting elephants of the Carthaginian and Indian armies (Reid 37), while a "modern steam war chariot" had been proposed by a British engineer in 1838 (Wright 23). The armored car, a conventional motor vehicle chassis with added armor and armament, was already established in many armies before 1914, but did not possess the cross-country abilities that were to be central to the concept of the tank (Harris 9). The modern armored cross-country fighting vehicle developed directly from British military initiatives in the early stages of the First World War and rapidly left the armored car idea behind. In some ways the vehicles that resulted were rudimentary in conception and performance, but in others they anticipated all the essential features of the modern tank and its employment in warfare."

Tags:armored, fighting, vehicle

Abstract
This paper traces the development of the tank and its impact on modern warfare. In particular, the writer focuses on the French and German contributions to its development. The paper further describes how each country made additions to the original multi-terrain armored vehicle system. The author concludes by stating that tank technology is constantly being improved upon by the vehicle's use in conflicts.

From the Paper
"While the British were the first to consider the development of a multi-terrain armored vehicle system, their work cannot truly be considered seminal in the application of tank warfare to either the battles of the First or Second World War. For this we must look to the Germans and the French. Originally the tank seemed poorly adapted to the traditional war environment, since all prototypes were slow, unable to cross trench terrain and lacked the power to move through difficult cross country areas, especially when faced with the ubiquitous barbed wire. After the development of a footed track vehicle by David Roberts of R. Hornsby and Sons in 1905, the move to develop more tracked vehicles became a business boom in the United States. It is interesting to note that most of the superpowers of the early 20th Century felt that there was little of interest in the armored vehicle and that it was unlikely to change the face of modern warfare. As a result, Hornsby sold most of his patents overseas to smaller countries. "

Tags:tanks, armored, vehicles, warfare

Abstract
In this article, the writer discusses that with modern warfare, the tank has become an integral part in the air-land doctrine which gives an attacking army an all-out capability of mopping up the battlefield after air and sea strikes. The writer notes that tanks enable opposing forces to minimize casualties and preserve its infantries from massive attrition, since armor-to-armor battle could already determine the victor in the modern battlefield by merely showing the armor strength. The writer concludes that there is no doubt that tanks are here to stay and with the advent of emerging information technologies, these armored beasts can be integrated with high technology giving it other strategic, operational and tactical roles its founding fathers never dreamed could happen.

From the Paper
"Warfare has been with humankind since the dawn of its existence. As cave dwellers, they relied on sticks and stones not only to hunt and forage for food but to battle threats from vicious beasts and rival groups. The discovery of fire and the ability to create it improve man's means sustenance by learning not only to cook the food hunted and gathered but by using fire to ward of interlopers or burn adversaries. As man improves his tools, his ways and means of hunting and fighting became more sophisticated and the distance covered by his weapons of choice went further. From the hand-launched spear, the bow and arrow, and slingshot was developed giving the man-hunter the opportunity to attack his prey at a distance without compromising his position or at the safety of his hide."

Tags:war, armour, missiles, firepower

Abstract
This biography briefly overviews the life of George Patton from his family background to chasing Pancho Villa in Mexico before World War One, his first armor command in World War I, his career between the wars, and the armies he commanded during World War II. The paper discusses his military philosophy and the ways in which he revolutionized armored warfare. Also, it covers several accounts of Patton's courage on the battlefield.

From the Paper
"George Smith Patton Jr. was born on November 11th, 1885 in SanGabriel, California. He lived there on a ranch with his father, George William Patton, his mother, Ruth Wilson, and his sister. His father graduated from Virginia Military Institution and was the District Attorney of Los Angles. Patton's grandfather, along with seven great-uncles, was from Virginia and fought as confederate officers in the Civil war. His grandfather was also a graduate from Virginia Military Institution and was killed leading his troops into battle at Cedar Creek. Digging even deeper into his family history, Patton's great grandmother was daughter to Hugh Mercer, French and Indian war and Revolutionary war officer who fought along side George Washington. Patton's family was filled with military background and since he was a child he knew that he wanted to be a military general."

Tags:generals, leaders, military

Abstract
This paper looks at the causes for this protest that garnered worldwide attention. From the unknown man who courageously stood in front of the Chinese armored tanks to the dissent in Chinese moral due to the lack of jobs. This paper looks at prior protests and links a common denominator of reform, opening, and venerable tradition of dissent as the major causes.

Abstract
This paper is about Preston Tucker: his life details, his products and his company. It also describes his dreams, as depicted in the movie "Tucker" and how he embraces the entrepreneurial aspects of American business.

From the paper:
"Preston Tucker was a car salesman and inventor. Anticipating WW II, he created a high-speed armored car with a gun on a turret. The army thought that the car was too fast but loved the turret, confiscated the patents and used them during the war. Tucker was given contracts to build turrets for bombers and made his fortune. Tucker dreamed of building a passenger car with innovations such as seat belts, disk brakes, rear engine, safety glass, pop-out windshields, a fully automatic transmission, and self-correcting headlights. The car that he designed and produced was ahead of its time in terms of safety and performance."

Tags:car, production, labor, Second, World, War, Ford, General, Motors, Chrysler, American, Motors