Abstract
This paper discusses the growing advertising empire of the athletic equipment and wear company Under Armor. The writer describes the company's product and how it is promoted on the Internet, on television, and through various forms of publicity, such as the agreement Under Armor has with the National Football League, which has led to the creation of its popular image. By using emerging stars in its television advertisements, Under Armor appeals to up and coming athletes as well as to the sport-loving public. The ways in which Under Armor ads specifically target its market are described as well.

From the Paper
"The people who are portrayed in these advertisements are professional football players, which has become one of the most prestigious occupations that an American can have. What this is does is appeal emotionally to the viewer by making them believe that they can belong to this group if they purchase the product. Belong to a group like the NFL is something that many young athletes look forward to and this advertisement goes a long way in showing the viewer that these NFL players are real people just like them. They are not wearing any football pads and are dressed from head to toe in Under Armor gear. Under Armor is easily available to the general public, which means that anyone can belong to the same group as these NFL stars."

Tags:click-clack, consumer, competitive, confidence, protection, gear, emotion, niche

Abstract
This paper summarizes and explains the controversy over the use of Zylon in body armor and whether or not Zylon should continue to be used in bulletproof vests. The paper also looks at whether Second Chance Industries, the company that manufactures and sells the body armor vests, should be held responsible for the entire financial costs of replacing the 200,000 plus vests in use today. This would bankrupt the company.

Executive Summary
Introduction
Literature Review
Discussion
Conclusion

From the Paper
"The story of the controversy surrounding the use of Zylon in body armor seems to be a rather predictable tale of the obfuscations of business and government concerning public health and safety, with the expected casualties and penalizing of its whistle-blowers. One of the differences and the many others that have emerged concerning product safety in this post-atomic age is that in this case it has only taken a single death for the biggest name in business to immediately recant and actively pursue some kind of resolution, even if it might not be what its customers would find perfectly ideal."

Tags:toyobo, bulletproof, gunshot, degeneration, ingredient, material, jackets, product, safety

Abstract
An executive summary for Under Armour, Inc. that describes the company's core competencies, methods of generating and retaining business, product development principles, and possible areas of expansion.

From the Paper
"Under Armour, Inc. is a performance apparel company located in Baltimore MD, and founded in ... by Kevin Plank, a former University of Maryland football player. Our company started with a simple idea to create a T-shirt that wicks away perspiration, keeping people cool and dry. This first product soon became successful among top athletes and is now found in sporting goods stores nationwide. Our product line has since diversified to include a range of athletic apparel for men, women and children including..."

Tags:Under Armour, executive summary, entrepreneurship

Abstract
This paper begins with a discussion of the tactics used for the deployment of tanks and infantry, followed by a description of the integration of combined arms tactics used by General Pershing and other generals. A summary of how the synchronized or simultaneous application of armor, infantry, artillery, engineers, air defense and aviation changed the course of modern warfare is also provided in the conclusion. Includes tables and diagram.

From the Paper
"The epigram above suggests that General of the Armies John Joseph Pershing was responsible for a legacy that remains largely unrecognized among military leaders in the United States today. Certainly, World War I established new precedents across a number of measures, particularly in terms of the amount of death and destruction it caused. The First World War only lasted four years (1914-1918), but by the time the conflict ended, it had involved most of the European nations of Europe as well as the United States, Russia, countries in the Middle East, and other regions (Royde-Smith, 2005). Along the way, though, a military infrastructure emerged that would serve as the basis for military doctrine and training up to the present day."

Tags:europe, pershing, general, tank

Abstract
This paper reviews two recent museum exhibitions in New York City with themes of war and armor.These shows are compared and contrasted. The reviewer finds that while the Metropolitan Museum of Art's exhibition on armor is found to be educational, the Fashion Institute of Technology's 'Love and War' show is essentially trite and trendy.

From the Paper
"There are two shows currently on display in New York that provide grist fo rthe perennial question of whether clothes make the man or in the case of the 'Love and War' exhibit at the Fashion Institute of Technology, the woman. Both provide food for thought about the ambiguous psycho-sexual and cultural implications of armor and what clothing says about the power of those who wear it. The ongoing exhibition of armor and tools of mayhem at the Metropolitan Museum of Art..."

Tags:fashion, Metropolitan Museum, armor, concepts of femininity

Abstract
In this paper, the similarities of these types of functional forms of art are defined and analyzed between western and eastern stylization. The writer discusses that the often-ceremonial use of the "Armor of Sir George Clifford" was very similar to the style of the Norimano's elite exclusivity within the nobility. The writer points out that these highly decorated functional pieces also represent the distinctly latter periods of developed in a medieval style, reflecting the final stages of evolution before the burgeoning age of reason and the sciences.

Tags:armor, palanquin

Abstract
This paper discusses the battle at Thermopylae. It examines briefly the internal and external characteristics of the Persian Empire and the basis for this Greco-Persian war. The paper then discusses the events that led to the outcome of the great battle at Thermopylae. It specifically describes the Spartan/Greek army's superior armor and weapons and clever use of topography.

From the Paper
"In the end, the Spartan/Greek army's superior armor and weapons and clever use of topography to counterbalance the Persian's greater numbers helps to explain their victories on a military level. Unfortunately, Leonidas and his fellow Spartans were massacred after a local Greek revealed to Xerxes a secret route around the narrow pass, allowing the Persians to attack the Spartans from the front and the rear at the same time. At the conclusion of the battle, Leonidas and his 300 brave Spartans were all dead, along with most of the other Greek fighters. Amazingly, Leonidas and his men had managed to kill more than 20,000 Persians which demonstrated the superior fighting skills of the hoplites and their devotion to the ideal of political freedom more than one hundred years before the city of Athens reached its zenith as the foundation of Greek democratic ideals and individualism."

Tags:topography, armor, weapons, Persian, Greek

Abstract
In this article, the writer discusses that with modern warfare, the tank has become an integral part in the air-land doctrine which gives an attacking army an all-out capability of mopping up the battlefield after air and sea strikes. The writer notes that tanks enable opposing forces to minimize casualties and preserve its infantries from massive attrition, since armor-to-armor battle could already determine the victor in the modern battlefield by merely showing the armor strength. The writer concludes that there is no doubt that tanks are here to stay and with the advent of emerging information technologies, these armored beasts can be integrated with high technology giving it other strategic, operational and tactical roles its founding fathers never dreamed could happen.

From the Paper
"Warfare has been with humankind since the dawn of its existence. As cave dwellers, they relied on sticks and stones not only to hunt and forage for food but to battle threats from vicious beasts and rival groups. The discovery of fire and the ability to create it improve man's means sustenance by learning not only to cook the food hunted and gathered but by using fire to ward of interlopers or burn adversaries. As man improves his tools, his ways and means of hunting and fighting became more sophisticated and the distance covered by his weapons of choice went further. From the hand-launched spear, the bow and arrow, and slingshot was developed giving the man-hunter the opportunity to attack his prey at a distance without compromising his position or at the safety of his hide."

Tags:war, armour, missiles, firepower

Abstract
This paper looks at the most common types of weapons used in combat by medieval fighters from 480-1487 A.D. It evaluates what they were made of, their uses, how deadly they were in combat as well as different tactics used in battle at the time. Medieval weapons served two important purposes. Some of them, such as armor and shields, existed to protect the wearer, others existed solely to do bodily harm and were extremely deadly. Razor sharp swords could slice a man in half or sever a limb whereas arrows could kill, mutilate or set wooden buildings and thatched roofs on fire in an instant. Lances could kill a man, or remove him from his horse for the foot soldiers to deal with. Siege weapons could lay utter waste to a town decimating the people within. Medieval weapons were created to cause havoc and they did. They were early weapons of destruction and they served their purpose well.

From the Paper
"The hauberk was central to the armor a knight wore. It was usually knee length, and slit on the front and back to allow the rider to sit on a horse. It would be worn over a padded undergarment. This mailshirt weighed about 25 pounds. There was also a hood made of similar material worn underneath the mail helmet. Later in the twelfth century, a type of mail mitten was developed to protect the hands, and a long "surcoat" or "coat armor" was added over the mailshirt for additional protection, especially from the hot sun. Chausses, or mail leggings were also added, and developments in the thirteenth century led to the "great helm" a large helmet with a flat top protecting the head and some of the neck."

Tags:destruction, armour, mail, swords, lances, arrows, helmet, siege

Abstract
This biography briefly overviews the life of George Patton from his family background to chasing Pancho Villa in Mexico before World War One, his first armor command in World War I, his career between the wars, and the armies he commanded during World War II. The paper discusses his military philosophy and the ways in which he revolutionized armored warfare. Also, it covers several accounts of Patton's courage on the battlefield.

From the Paper
"George Smith Patton Jr. was born on November 11th, 1885 in SanGabriel, California. He lived there on a ranch with his father, George William Patton, his mother, Ruth Wilson, and his sister. His father graduated from Virginia Military Institution and was the District Attorney of Los Angles. Patton's grandfather, along with seven great-uncles, was from Virginia and fought as confederate officers in the Civil war. His grandfather was also a graduate from Virginia Military Institution and was killed leading his troops into battle at Cedar Creek. Digging even deeper into his family history, Patton's great grandmother was daughter to Hugh Mercer, French and Indian war and Revolutionary war officer who fought along side George Washington. Patton's family was filled with military background and since he was a child he knew that he wanted to be a military general."

Tags:generals, leaders, military