Abstract This export plan details the requisite steps that need to be undertaken in order to facilitate the export from Brazil of Brazilian Arabica coffee under the brand Brazilia Arabica and the importation of this product into the United States (US) market. The US market is the largest coffee consuming market in the world measured per capita although these figures have declined from previous highs. The plan further discusses how the US remains such a huge and profitable coffee consuming market since companies such as Starbucks, Seattle's Best, McDonalds, and Dunkin Donuts pushing overall sales of coffee to more than $10 billion. It is estimated that the US market contains more than 100 million consumers of coffee in one form or another.
