Abstract
The paper relates that when most people go to the supermarket to look for their favorite fruits, they probably do not contemplate their purchases too deeply, in fact, most people are creatures of habit and often just buy the same types of produce they have eaten for years. Sometimes, however, new things can be learned by slowing down and taking the time to look at things in a new way. The paper relates that Granny Smith and Fuji apples are two of the most popular types of apple in the world, in fact, as one team of experts reports, along with a few other types of apples, Granny Smith and Fuji account for the vast majority of the world's production (Barrett, Somogyi and Hosahalli 461). The current discussion compares and contrasts Granny Smith and Fuji apples.

From the Paper
"When most people go to the supermarket to look for their favorite fruits, they probably do not contemplate their purchases too deeply. In fact, most people are creatures of habit and often just buy the same types of produce they have eaten for years. Sometimes, however, new things can be learned by slowing down and taking the time to look at things in a new way. Along these lines, Granny Smith and Fuji apples are two of the most popular types of apple in the world. In fact, as one team of experts reports, along with a few other types of apples, Granny Smith and Fuji account for..."

Tags:apples, granny smith, fuji apples

Abstract
This paper discusses a character from the book "The Smell of Apples" by Mark Behr. The main character of the novel, Marnus Erasmus, is focused upon to show how Behr develops him in South African culture. By showing his tendencies for political correctness, he must invariably succumb to racism that his family exudes.

Tags:smell, of, apples

Abstract
This paper discusses the character of Apple Computers, Inc. and its charismatic leader, Steve Jobs. This paper places particular emphasis on Apples strategic shift beginning in 1997 and 1998 that has resulted in Apples current status as a market leading innovator and a leader in the digital music industry. Finally, this paper examines Steve Jobs' leadership style, the cultural fabric of Apple and the overall role of leadership in change management.

From the Paper
"Apple Computer, Inc. (Apple) is an innovative computing company that has been the main rival to Microsoft for approximately the last 28 years. In terms of market share, Microsoft dwarfs Apple and will continue to do so into the foreseeable future. Microsoft, however, has long trailed Apple in terms of innovative new products, product design and in customer fealty. Apple markets computing software, computers and computer peripherals, music players, an online music distribution service, as well as servers, laptops and its own line of retail outlets (Form, 2004, p. 1). "

Tags:jobs, strategy, change

Abstract
This paper explains that Apple's distribution channels are unique because the company continues to invest in its own retail chains while also partnering with selected single- and multi-tier distribution channel partners. Next, the author examines Apple's eight step marketing channel flows and performs a SWOT analysis. The paper concludes that strong customer loyalty is the reason for Apples channel strategy success. Several tables and figures are included in this paper.

Table of Contents:
Executive Summary
Literature Review
Introduction
General Information
Channel Strategy and Marketing Mix--Channel Strategy of Apple
Apple Channel Participants
Apple Retail Stores
Third-Party Retail
Education/Business
Managing the Marketing Channel
Evaluation of Channel Member Performance
Redesign and Selection of Channel Members
Technology - Differential Advantages
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Conclusion

From the Paper
"Apple's organizational structure is organized into product divisions and relies heavily on cross-functional teams to accomplish the intensive level of effort need to keep up with the new iPod product introductions in addition to the refreshes of the iMac laptop product lines. The launch of the Mac X operating system which has implications across all Apple products, the coordination of each functional area of the company, from supply chains through quality management, to production scheduling and fulfillment, were included in the teams."

Tags:reseller, supply chain, innovation partners ipods

Abstract
A summary of the 2006 Hewlett-Packard scandal with an extensive discussion of the philosophies that led HP executives to make decisions which ultimately hurt the company.

From the Paper
In September 2006 it became publicly known that Hewlett-Packard HP executives had illegally retrieved information on telephone calls made by HP board of directors members and journalists. Patricia Dunn the Non-Executive Chairman of the Board had sanctioned the illegal information retrieval in an attempt to uncover the identity of a board member or members who had leaked private company information to the press. When the individual responsible for the leaks was shown to be board member Jay Keyworth his colleague and ..."

Tags:business, ethics, Hewlett-Packard, scandal

Abstract
In this paper the writer examines the choices given to the Knight in the "Wife of Bath" in the Chaucer's "Canterbury Tales". It looks at how he is give the choice between nobility and physical beauty. It also looks at how the wife gains control of the Knight by using sex. Lastly, the paper discusses how, ultimately, the Knight does not choose, but leaves the decision up to his wife, and how this reflects on the Knight.

From the Paper
"Geoffrey Chaucer's Canterbury Tales may be described as a cross section of English people in the Middle Ages. The characters presented are considered in some cases the ideal person for that time. An example of this is the Knight who holds virtues of the pentangle such as brotherly love, pure mind, compassion, and beneficence. The other end of the spectrum can be said to be the character of the Miller. He is one who told tales of sin, used coarse language, and steals corn, which he sells for three times as much. Here one can see examples of the ideal person and also the more animalistic one. When looking at The Wife of Bath's Tale one sees a different picture presented of a Knight and is told by a very unique woman. The Wife of Bath is what may be considered the stereotypical woman of the time who tends to be a bit conniving in the way she gets things and is looking for power over men. There are two ideals presented in the WOBT: one of nobility and one of physical beauty. The realistic aspect of the tale is shown through the idea that men simply want to fulfill their sexual appetite and this is in conflict with the ideal of the Knight's wife who holds chastity in higher respect. Thus, there is a split between these two ideals of the body and nobility and this choice is presented to the Knight who ultimately fails to show his true colors by not choosing one over the other, which in turn shows women's acceptance of this flaw."

Tags:bath, canterbury, chaucer, knight, power, sex, tales, wife

Abstract
This paper describes Apple Computer's journey from the first Apple system computers to today's iMacs and iPods. The paper discusses Apple's ups and downs, including the career of Steve Jobs, the successes of some Apple products and the failures of others.

Table of Contents:
The Beginning
Apple II
Apple III, Lisa and Macintosh
Jobs Loses his Job
Apple Loses out to Microsoft
The Return of Steve Jobs
Success in Digital Music Products

From the Paper
"Apple Computer was in the forefront of the personal computer revolution in the 1970s and 1980s. In the period, Apple introduced the first integrated personal computer named Apple I, and other successful modes such as Apple II and Mac that set the standards of user-friendliness in PCs. Since that time, the company has seen a number of ups and downs. It has made several wrong turns, lost a significant share of the PC market, and gone into red for long periods of its operation. Apple, has, however been down but never out. It has bounced back from the brink several times by introducing innovative products such as the stylish iMac computer, the iTunes music store, and the market-leading iPod line of portable music players. Today, Apple Computer has the unique distinction of being the only surviving company from the early days of PCs. In this paper I shall trace the fascinating history of Apple Computers starting with the beginning, the introduction of Apple II, Lisa and Macintosh, Job's departure from Apple, Apple's slump, the return of Jobs and Apple's revival, and finally Apple's success in the digital music market."

Tags:Mac, Apple, personal, computer, pc, imac, steve, jobs

Abstract
This paper describes how Apple Computers launched its store in Brazil, showing how it adapted some local color yet essentially maintained its overall business strategy. According to the paper, one reason for Apple's success is that the stores retain their standards and format despite their location. It is noted, however, that Apple does try to tailor itself to the needs of the individual marketplace, at least in terms of slight alterations of image. Additionally, the paper addresses criticism of Apple and its strategy in Latin America, which is seen as underserved. The paper concludes by showing how Apple's Brazilian marketing efforts remain some of its strongest in the Latin-American world.

From the Paper
"Apple's success as a company is rooted in the fact that it is always 'Apple,' no matter what, no matter where. However, it does try to tailor itself to the needs of the individual marketplace, at least in terms of slight alterations of image. The design for the product in both America and Brazil is similar, stressing slenderness and ease of use. Young professionals who are tech-savvy are the target consumers, and they are likely to be affluent, given that the cutting-edge technology in both regions is pricy. This is particularly true of Brazil, given the high mark-up of prices: a 2 gigabyte iPod nano costs $328 in Brazil and $323 in its neighboring nation, compared to less than $150 in the U.S."

Tags:iPods, Apple Shops, customer service, marketing strategy

Abstract
The paper discusses how Apple, Inc. is reinventing itself once again; in January, Apple announced it would drop the word computer from its name, and now be Apple, Inc., positioning itself as a consumer electronics company, reaching beyond computers to introduce Mac OSX (operating system) TV content media centers and cell phones. The paper reveals that while Apple's iPod, iTunes and iMovies are having sales, forecasts indicate the iPod may well have reached maturity, and sales will start to decline. The paper discusses how in keeping with its reputation as an innovative company, the iPhone promises to revolutionize the mobile phone industry with its introduction in June, 2007.

From the Paper
"Apple, Inc. is reinventing itself once again. In January, Apple announced it would drop the word computer from its name, and now be Apple, Inc., positioning itself as a consumer electronics company, reaching beyond computers to introduce Mac OSX (operating system) TV content media centers and cell phones. While Apple's iPod, iTunes and iMovies are having sales, forecasts indicate the iPod may well have reached maturity, and sales will start to decline. In keeping with its reputation as an innovative company, the iPhone promises to revolutionize the mobile phone industry with its..."

Tags:apple, iphone, marketing

Abstract
This paper discusses the character of Apple Computers, Inc. and its charismatic leader, Steve Jobs. Particular emphasis is placed on Apple's strategic shift into music that resulted in Apple's current status as a market leading innovator and a leader in the digital music industry. Finally, the strategy recommendation is made that Apple should develop its own mobile handset that delivers wireless, music, and mobile gaming applications.

Tags:apple, computer