Abstract
This paper describes Apple Computer's journey from the first Apple system computers to today's iMacs and iPods. The paper discusses Apple's ups and downs, including the career of Steve Jobs, the successes of some Apple products and the failures of others.

Table of Contents:
The Beginning
Apple II
Apple III, Lisa and Macintosh
Jobs Loses his Job
Apple Loses out to Microsoft
The Return of Steve Jobs
Success in Digital Music Products

From the Paper
"Apple Computer was in the forefront of the personal computer revolution in the 1970s and 1980s. In the period, Apple introduced the first integrated personal computer named Apple I, and other successful modes such as Apple II and Mac that set the standards of user-friendliness in PCs. Since that time, the company has seen a number of ups and downs. It has made several wrong turns, lost a significant share of the PC market, and gone into red for long periods of its operation. Apple, has, however been down but never out. It has bounced back from the brink several times by introducing innovative products such as the stylish iMac computer, the iTunes music store, and the market-leading iPod line of portable music players. Today, Apple Computer has the unique distinction of being the only surviving company from the early days of PCs. In this paper I shall trace the fascinating history of Apple Computers starting with the beginning, the introduction of Apple II, Lisa and Macintosh, Job's departure from Apple, Apple's slump, the return of Jobs and Apple's revival, and finally Apple's success in the digital music market."

Tags:Mac, Apple, personal, computer, pc, imac, steve, jobs

Abstract
This paper describes how Apple Computers launched its store in Brazil, showing how it adapted some local color yet essentially maintained its overall business strategy. According to the paper, one reason for Apple's success is that the stores retain their standards and format despite their location. It is noted, however, that Apple does try to tailor itself to the needs of the individual marketplace, at least in terms of slight alterations of image. Additionally, the paper addresses criticism of Apple and its strategy in Latin America, which is seen as underserved. The paper concludes by showing how Apple's Brazilian marketing efforts remain some of its strongest in the Latin-American world.

From the Paper
"Apple's success as a company is rooted in the fact that it is always 'Apple,' no matter what, no matter where. However, it does try to tailor itself to the needs of the individual marketplace, at least in terms of slight alterations of image. The design for the product in both America and Brazil is similar, stressing slenderness and ease of use. Young professionals who are tech-savvy are the target consumers, and they are likely to be affluent, given that the cutting-edge technology in both regions is pricy. This is particularly true of Brazil, given the high mark-up of prices: a 2 gigabyte iPod nano costs $328 in Brazil and $323 in its neighboring nation, compared to less than $150 in the U.S."

Tags:iPods, Apple Shops, customer service, marketing strategy

Abstract
The paper discusses how Apple, Inc. is reinventing itself once again; in January, Apple announced it would drop the word computer from its name, and now be Apple, Inc., positioning itself as a consumer electronics company, reaching beyond computers to introduce Mac OSX (operating system) TV content media centers and cell phones. The paper reveals that while Apple's iPod, iTunes and iMovies are having sales, forecasts indicate the iPod may well have reached maturity, and sales will start to decline. The paper discusses how in keeping with its reputation as an innovative company, the iPhone promises to revolutionize the mobile phone industry with its introduction in June, 2007.

From the Paper
"Apple, Inc. is reinventing itself once again. In January, Apple announced it would drop the word computer from its name, and now be Apple, Inc., positioning itself as a consumer electronics company, reaching beyond computers to introduce Mac OSX (operating system) TV content media centers and cell phones. While Apple's iPod, iTunes and iMovies are having sales, forecasts indicate the iPod may well have reached maturity, and sales will start to decline. In keeping with its reputation as an innovative company, the iPhone promises to revolutionize the mobile phone industry with its..."

Tags:apple, iphone, marketing

Abstract
The paper relates that Apple Computer, Inc. (Apple) is an innovative computing company that has been the main rival to Microsoft for approximately the last 28 years. The paper reveals that in terms of market share, Microsoft dwarfs Apple and will continue to do so into the foreseeable future. The paper does point out that Microsoft has long trailed Apple in terms of innovative new products, product design and in customer brand loyalty metrics.

From the Paper
"Apple Computer, Inc. (Apple) is an innovative computing company that has been the main rival to Microsoft for approximately the last 28 years. In terms of market share, Microsoft dwarfs Apple and will continue to do so into the foreseeable future. Microsoft, however, has long trailed Apple in terms of innovative new products, product design and in customer brand loyalty metrics. Apple markets computing software, computers and computer peripherals, music players, an online music distribution service in iTunes, as well as servers, laptops and its own line of retail outlets..."

Tags:apple, computers, iphone

Abstract
This paper discusses the character of Apple Computers, Inc. and its charismatic leader, Steve Jobs. Particular emphasis is placed on Apple's strategic shift into music that resulted in Apple's current status as a market leading innovator and a leader in the digital music industry. Finally, the strategy recommendation is made that Apple should develop its own mobile handset that delivers wireless, music, and mobile gaming applications.

Tags:apple, computer

Abstract
Impression: The Apple Orchard is a three page paper detailing the personal experience of a girl's childhood experience at an apple orchard. It deals with all five senses and certain, specific memories that made the place so integral to memory and the childhood consciousness. It is a creative writing piece and doesn't cite references, though it says in MLA format.

From the Paper
Impression: The Apple Orchard All five senses remember the apple orchard that my family would go to every year. It was about twenty-five minutes from my house, and ride to the orchard was a beautiful one: littered with trees aflame in color, wide-open cornfields, cow pastures. We'd go past the place where I rode horses, past the biggest crossroad in Mequon and I'd keep looking for a little wood cutout in the shape of an apple: that was Barthell's. Because there was a large hill as we came close, my brothers and I would see it from the top of the hill, from a distance. That little red speck- that speck and nearing it, us all in a frenzy, was an integral moment in my

Tags:apple orchard, memory, creative writing

Abstract
The paper reveals that Apple's financial position is extremely solid and is growing stronger rather than less so; the paper relates that the company currently has a massive cash reserve of over $5 billion. The paper then discusses how Apple's strong financial position allows the company to operate with a greater deal of financial flexibility and respond to and take advantage of market events. The paper looks at several statistics; Apple generated sales of $13,931m in 2005, which was an increase of $5000m from 2004.

Tags:apple, computer, brief

Abstract
This paper reviews and discusses three randomly selected articles regarding Apple's larger marketing strategy. These articles all show how Apple has used its entry into one area he music download industry and has built on it and expanded with it into other areas. The paper further discusses how Apple is clearly becoming a primary mover in the marketplace both in computing and in other fields.

From the Paper
"Apple, Inc. is a corporation with varied holdings. As such, it always seems to be marketing new or updated products, keeping its company name in the public eye as frequently as possible. Some of the claims that the company makes in these articles are clearly based on marketing, rather than on fact; however, the company is a solid one, producing products that have for the most part performed well in the past. "Apple/Intel Announcement Reveals New Products, New Challenges." This analysis of a press release discussed the introduction of Apple's introduction of the iMac desktop computer and the MacBook Pro notebook computer at the Macworld Expo in January 2006. These products were the first of products based on Intel technology that Apple plans to release. Apple plans to release the remainder of these products before the end of the year."

Tags:apple, computer, industry

Abstract
This paper analyzes the Robert Frost poem "After Apple-Picking," which describes the sleep and dream after a day of apple picking. It investigates Frost's uses of tone and symbolism to emphasize the correlation between sleep and death. The paper also notes the author's use of the apple for its biblical symbol of the fall of man.

From the Paper
""After Apple- Picking" by Robert Frost is a poem that tells and illustrates the sleep and dream that the narrator had dreamed in the poem after he completed his activity for the day, which is apple-picking. The poem, aside from the narrative of the voice of the story, illustrates effectively the difference between sleep as a physical activity of human beings, that is, sleep is discussed here literally, but sleep here is also a figurative element of the story. Looking more closely, sleep, for the narrator, is synonymous with impending death, and this is exactly what the narrator felt and dreamed about in the poem. "After Apple- Picking" has a theme, primary plot, and use of tone and symbolism to emphasize the point that Frost illustrates in the poem, which is to give us, the readers, an idea of how sleep is identified with death, and how life becomes precious to the narrator as he experienced his dream, and felt his impending death."

Tags:death, life, apple, picking, sleep, dream, symbolism, tone

Abstract
The author of this paper examines Apple's iPhone. The writer first describes in some detail working features of the telephone and outlines some of the more, in his view, advanced technologies incorporated into the phone. He then goes on to detail some of Apple's potential competitors in the "smart phone" market place and examines the technologies utilized by them and how this could affect Iphone sales. In conclusion, the author outlines a number of strategies he feels Apple should implement if they wish to hold on to their market lead.

From the Paper
"Currently, the Apple Company is trying to implement SDK - software development kit, which will be based on the Cocoa platform. The usage of Cocoa in the creation and development of the iPhone will be done by the implementation of numerous frameworks, such as "Core Foundation, Foundation, Core Graphics, Core Audio, and CFNetwork."
Another feature they should consider in order to develop the product and make it more appealing to new market segments revolves around their incorporating of the Java platform. This would allow numerous developers to create personalized applications for their telephones. But the current platform discourages Java programmers from purchasing the item, since they cannot use their personal skills and knowledge personalize the iPhone."

Tags:telephone, internet, wifi, music, computer, apple, communications, mobile, playlist, google, itunes, photographs, sms, nokia, motorola, samsung