Abstract
This paper explore the most effective use of the mass media reach high net worth Hispanics in South Florida when selling wealth management products. The author defines their perceptions of different financial institutions in South Florida. The paper identifies products most important to them.

From the Paper
"According to the U. S. Census Bureau, the Hispanic population in the United States increased by between ... and ... making Hispanics the fastest-growing minority group in America. It is projected that the Hispanic population will triple in size by ... reaching .... of the total U. S. population. Marketing to U. S. Hispanics is complex as the Hispanic population is a homogeneous marketing segment, yet they are a richly diverse group representing seventeen Latin American countries in addition to Puerto Rico and the Caribbean. Cultural traits, traditions and ..."

Tags:mass media, high net worth Hispanics, South Florida, wealth management products, demographics, socioeconomics, geographics, and pyschographics. marketing campaign.

Abstract
The paper discusses the financial implications of Nintendo's Internet marketing campaign strategies and looks at the promotional tools the company uses. The paper identifies the key success factors for Nintendo and concludes with a series of recommendations for future growth of the Wii brand through the use of Internet marketing campaigns. The paper includes two tables of Web 2.0 applications and Nintendo's ratio analysis as appendices.

Outline:
Executive Summary
Company Marketing Philosophy
Key Success Factors
Marketing Objectives
Company's Corporate Image and Brand Management
Advertising Management
Advertising Design
Message Strategies & Executional Frameworks
Nintendo Wii Advertising Media
Promotional Tools
Customer Relationship Management
Public Relations and Sponsorship Programs
Conclusion and Recommendations

From the Paper
"The previous generation hardware and software products Nintendo's growth has been based on were specifically designed for the core market for video games, which are young men between the ages of 18 to 34, who on average spend approximately 41.7 hours in total (Nintendo Investor Relations, 2009). Nintendo's Internet marketing strategy with the Wii was to break the mold of providing products only to this limited yet profitable demographic. In creating the Wii and its many software applications, Nintendo's Internet marketing philosophy shifted from producing game consoles, software games and accessories that would only appeal to men in the 18 - 34 age group and instead focused on cross-generational product and marketing strategies."

Tags:brand, advertising, social, networking

Abstract
The paper examines how Burger King developed an extensive marketing tie-in with the movie "Indiana Jones and the Kingdom of the Crystal Skull" in May 2008.

From the Paper
"Fast food restaurants in America market "kids meals" to busy parents in need of food to keep their children full and happy. Burger King, MacDonald's, Wendy's, and others commonly offer a toy as well as a two or three food items in a kid's meal. Advertising the toy on television offers a way for those same restaurants to market the kids meal directly to the children. It is not uncommon for a child to see a toy advertised on television and then to beg a parent or other adult to take them to the restaurant to get the meal and, by extension, the toy. Burger King stepped into new marketing territory in May 2008 when it..."

Tags:burger, king, marketing

Abstract
This paper discusses a new product release by Gillette which is really a product extension of an existing product line: a razor. The product is the Buzz Razor product which is a 5 bladed shaver and the target market is the male shaver between 25 to 45 years of age who is a professional and physically active. The paper explains that this demographic has the disposable income to spend extra on his personal care and lifestyle and is willing to do it. The paper adds that the initial target market is the Seattle, Washington area through the market's 10 local CVS Pharmacy outlets.

From the Paper
"This document discusses a new product release by Gillette which is really a product extension of an existing product line: a razor. The product is the Buzz Razor product which is a 5 bladed shaver. The target market is the male shaver between 25 to 45 years of age who is a professional and physically active. This demographic has the disposable income to spend extra on his personal care and lifestyle and is willing to do it. The initial target market is the Seattle, Washington area through the market's 10 local CVS Pharmacy outlets. Gillette's 5 Blade Razor..."

Tags:marketing, gillette, new razor

Abstract
The paper introduces us to Nintendo Wii and evaluates the company's marketing philosophy. The paper includes a dissection of Nintendos target market, demographic market and provides a complete evaluation of Nintendos marketing strategy. The paper includes a strengths, weaknesses, opportunities and threats (SWOT) assessment of Nintendos marketing and advertising plans. The paper concludes by discussing the results of Nintendos marketing campaign. Several tables and figures are included with the paper.

Table of Contents:
Executive Summary
Introduction to Nintendo
Company marketing Philosophy
Situation Analysis
Market Summary
Market Demographics and Needs
Marketing Strategy
Nintendo Wii Marketing Communications
Conclusions and Recommendations

From the Paper
"The reliance on a multi-channel approach to managing channels is evident in the approach Nintendo takes in managing Web-based, print, online, co-op and blog-based advertising. As the demographic for the Wii is significantly different than its existing products, Nintendo relies on the basic frameworks in their IMC strategies to ensure there is a tight integration of advertising messaging consistency across all channels they use. There is also the need for sequencing the specific messages by each advertising vehicles over time, ensuring all of them are taking advantage of the full functionality of each of the mediums used.
Advertising design
The advertising design of the IMC Nintendo uses concentrates on providing consumers with the opportunity to take "ownership" of their own experiences with the Wii. This ties in excellently with the work on experiential marketing (Pine, Gilmore, 2007) that advertising needs to be designed to provide consumers with the opportunity to identify and see themselves using the product. The advertising design of the Wii commercials for example, do this excellently as the Japanese engineers travel to home and seek out insights into how the Wii can be used to compliment a person's life. Advertising design also stresses the freedom of this aspect as well, concentrating on allowing people to express themselves as they choose. This is also a advertising design strategy that fits well with the concept of using the game consoles as the basis of selling a multiple level of games over time. This is certainly the case with Nintendo globally as the figures in this report illustrate."

Tags:swot, demographics, target, market, communications, advertising

Abstract
This paper presents a literature review about the theories of advertising especially food advertising as related to the McDonald integrated marketing campaign and about communication through new types of media including how McDonald's uses this new media technology. Next, the author explores the application of the integrated marking campaign (IMC) model into a marketing campaign, the changing marketing environment and how McDonald's IMC relates to its chosen target audience. The paper concludes with the author's reflection on the lessons learned from this type of group investigation. This paper contains figures, diagrams and tables.

Table of Content:
Abstract
Table of Content
Literature Review
Introduction
Advertising
Advertising Theories
Types of Advertising
Digital Advertising
Physical Advertising
Fast Food Advertising
Target Audience
Method of Advertising
Regulations and Criticisms Leveled against Fast Food Advertisements
Effects of Fast Foods Advertising on Eating Behavior
Changing Attitude of the Consumers
Good and Bad Elements of Fast Food Advertisement
New Media
Theoretical Background of new media
Interactivity and New Media
Segmentation Criteria in New Media
Linking New Media with Mcdonald's Marketing Campaign
How McDonald Will Implement Their Integrated Marketing Campaign
Apps
Podcast
Ambient Media
Co-Creation
Public Relation
Print Ads
Events
Banner
Response: Marketing Communication Model
Hierarchy of Effects Model
Integrated Marketing Campaign Model
The Marketing Environment
The Marketing Environment Changing
How McDonald Integrated Marketing Campaign Relates to the Target Audience
Individual Reflective Analysis
Introduction
Recollection of Experiences
Personal Feelings and Learning from the Experience
Group Dynamics and Learning from the Experience
Lessons for Future Projects
Conclusion

From the Paper
"It has been a common fact that the marketing environment is always on a transitional change and firms that fail to notice these changes usually end up with unsuccessful marketing campaign that only results to losses for the organization and subsequently poor financial performance. To avoid such a scenario firms are highly advised to frequently take note of changes that are taking place in their business environment, respond to these changes and also adapt to the changing marketing environment (Blanchard, 2008).
"Since McDonald Company is a large multi-national company with numerous branches in the United Kingdom it is imperative that it take keen notice of its marketing environment. This information will help it in analyzing the changes in the marketing environment and then implement strategic responses to these changes. Information about the presiding state of the market environment will help the company to plan for its future marketing strategy, based also on the assumption of how the environment is expected to change.
"The information that McDonald Company may obtain pertaining to its marketing environment will help it in monitoring the implementation of its marketing plans and also observe any cause of deviation in the overall plan. This therefore means that the information obtained with relation to the marketing environment is significant for the controlling and planning functions."

Tags:criticisms, means-end theory, ambient media, new media technology, team player

Abstract
This paper describes the benefits of a marketing campaign and concepts such as segmenting, targeting, and positioning that marketers use to focus their reach. Amazon.com is used as an example.

From the Paper
"The challenge of the financial advisor in a marketing campaign is to inform potential prospects of the product or service you are going to offer, so as to stand out from the competition and attract new business. (Marowich, Waddell, Green, McBride) The effectiveness of the marketing campaign depends on its cohesiveness and well-thought-out strategies and the financial advisor must lay out a strategy that is consistent with the company's objectives, will reach the target market, is within budget and is consistent with..."

Tags:marketing campaign, segmenting, targeting, positioning, differentiation, Amazon.com, challenge, financial advisor

Abstract
This paper examines how political, social and cultural external environmental factors affect both global and domestic marketing decisions.

From the Paper
"International Marketing Challenges. The international marketing function will face a number of new and dynamic challenges in the st century. An effective marketing manager managing domestic sales, international sales or both, will need to understand different tastes and lifestyles as well as different cultural norms. He or she will incorporate all of this information into the marketing program."

Tags:potitical, social, cultural, external environmental factors, global and domestic marketing decisions

Abstract
This paper is written by the publisher of the book "Bonus! How to Meet and Beat Your Sales Targets Year after Year". The paper discusses the author Bennett Toft as his successes. The paper also suggests that with a good marketing plan, the publisher will be able to sell many of these books and make a good profit. It discusses some of marketing plans that are being put into action.

From the Paper
"Book Marketing Campaign To: The Publisher Re: Marketing Plan for New Book The New Product: As you know, we will soon publish the book Bonus! How to Meet and Beat Your Sales Targets Year after Year. We are very happy to be publishing this book. Bennett Toft is a very successful author, and we are lucky to have him as a new author with us. I believe that with a good marketing plan, we can sell many of these books and make a good profit. Advance Promotion to Booksellers: The first part of our promotion plan should be to let the Booksellers know that this book is coming."

Tags:business, publishing, marketing

Abstract
This paper discusses the marketing mix in terms of the combination of elements that go into a marketing plan. The marketing mix is often identified in terms of what are called the 4 p's, those being product, price, placement, and promotion. Any company will base its marketing plan on how these are combined and on how they answer consumer needs. The paper further discusses the use of the marketing mix by Sears.

From the Paper
" The marketing mix is the combination of elements that go into a marketing plan. The marketing mix is often identified in terms of what are called the 4 p's, those being product, price, placement, and promotion. Any company will base its marketing plan on how these are combined and on how they answer consumer needs. Sears is such a company. The term "marketing mix" was made popular by the publication of an article by Neil H. Borden in 1964. Borden offered a number of elements in the marketing mix, and these were later combined in the 4 p's by McCarthy (The marketing mix, 2005, para. 1). Marketing may be undertaken by a company that produces a product, or by a company that sells a lot of products. In either case, the four elements are considered. For a retailer, for instance, the purpose may be to differentiate the store from others in the same field."

Tags:marketing, mix, sears