Porter's Five Forces and Broadcasting Analytical Essay by ResearchRiter

Porter's Five Forces and Broadcasting
An analysis of Porter's Five Forces as it relates to the broadcast industry.
# 126040 | 1,750 words | 7 sources | APA | 2008 | US


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Description:

This paper provides a Porter's Five Forces analysis of the broadcast industry in conjunction with the case study on XM and Sirius radio. This analysis encompasses the entire broadcast industry, including TV as well as radio. The paper includes a table of Porter's Five Forces.

Outline:
Intensity of Rivalry
Supplier Power
Buyer Power
Threat of Substitutes
Threat of New Entrants
Overall Conclusions

From the Paper:

"The intensity of rivalry is high despite steadily growing industry demand, because exit barriers are high and the industry structure is consolidated (Ha, 2006). This rivalry signals a lower profit potential within the industry. Just as Sirius Radio and XM Radio merged, other broadcast companies have merged in the past few years. In 2006, there were nearly 11,000 U.S. commercial radio stations--43.2% of them AM stations and 66.8% FM stations--plus another 2,750 FM educational stations (Thompson, 2007, p. C-31). However, "the radio broadcasting industry [has] become increasingly dominated by such large multistation operators as Clear Channel Communications (about 1,150 stations), Cumulus Media (307 stations), Citadel Communications (233 stations), Infinity Broadcasting (178 stations), Entercom Communications (119 stations), and Cox Radio (80 stations) (Thompson, 2007, p. C-32).
"Consolidation in the television broadcasting sector is even more dramatic. From the 27 different companies that existed 27 years ago representing 650 television stations nationwide, there were by 2003 only three companies with a total of eight TV rep divisions that serve 892 stations nationwide: Katz Television, Petry Media, and the Cox Television rep group (Grillo, 2003)."

Sample of Sources Used:

  • Birkelbach, C. Vaught, K. (2008). Time Warner customers await return of NBC channel--updated. Community Impact Newspaper, (29 Oct). Retrieved on December 5, 2008 from: http://www.impactnews.com/northwest-austin/recent-news/2232-time-warner-customers-await-return-of-nbc-channel-
  • Block, P., Houseley, W., Nicholls, T., Southwell, R. (2001). St. Louis, MO: Managing in the Media. Focal Press. Retrieved on December 5, 2008 from: http://books.google.com/books?id=QfKtRQhZhEwC&pg=PA218&lpg=PA217&vq=porter%27s+five+forces&dq=%22porter%27s+five+forces%22+AND+%22broadcast+industry%22&lr=&ie=ISO-8859-1&output=html
  • Grillo, J.B. (2003). Reps Brace for More Station Consolidation. AllBusiness. Retrieved on December 5, 2008 from: http://www.allbusiness.com/government/government-support-business-deregulation/6339504-1.html
  • Ha, P.T.T. (2006). Viacom Empire. Academic Case Studies. Retrieved on December 5, 2008 from: http://amedemic-case-studies.blogspot.com/2006/07/viacom-empire.html
  • Thompson, A.A. (2007). The Battle in Radio Broadcasting: XM vs. Sirius vs. Local Radio vs. Internet Radio. Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. New York: Irwin/McGraw-Hill.

Cite this Analytical Essay:

APA Format

Porter's Five Forces and Broadcasting (2008, December 01) Retrieved July 22, 2014, from http://www.academon.com/analytical-essay/porter-five-forces-and-broadcasting-126040/

MLA Format

"Porter's Five Forces and Broadcasting" 01 December 2008. Web. 22 July. 2014. <http://www.academon.com/analytical-essay/porter-five-forces-and-broadcasting-126040/>

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