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This paper explains that Jib Fowles' article "Advertising's Fifteen Basic Appeals" discusses how advertising contains certain unconscious emotional appeals, which he classifies into fifteen different categories that advertisers use in order to reach different demographics and psycho-graphics. Next, the author reviews specifically ten ads from the September 2011 issue of "Seventeen", a magazine for girls from ages fourteen to early twenties targeted at all races and incomes. The paper concludes that Fowles' categories of appeals for the need to achieve, for the need to feel safe and for the need for aesthetic sensations appear in these advertisements and apply perfectly to the age demographics of this magazine.
From the Paper:"The need to achieve causes people to strive in their lives for not only the present, but for the future as well. This appeal fits perfectly for Seventeen because the age range is fourteen to early twenties. These girls are working to be able to achieve different goals for the present and the future. From the ten ads three really demonstrated the appeal for the need to achieve. Two out of the three are related to education and moving on which is one of the main points of the need to achieve. The first ad is for the Art Institutes. It gives information about a future in fashion. It opens the window for young girls interested in fashion to be able to think about their future and to possibly use this opportunity for achievement. The ad also has a young girl standing and staring at the reader. The girl's expression and body language allows the reader to think' "This could be me," or "What would it be like to be in her shoes." Another very important aspect of the ad is the very top of the ad itself. It is an open ended question with a blank at the end. It reads" With my passion for fashion I will create ______." This allows a reader to answer the question themselves and make it a personal advertisement, rather than a universal advertisement."
Cite this Analytical Essay:
Jib Fowles' "Advertising's Fifteen Basic Appeals" (2011, December 07) Retrieved June 19, 2013, from http://www.academon.com/analytical-essay/jib-fowles-advertising-fifteen-basic-appeals-149342/
"Jib Fowles' "Advertising's Fifteen Basic Appeals"" 07 December 2011. Web. 19 June. 2013. <http://www.academon.com/analytical-essay/jib-fowles-advertising-fifteen-basic-appeals-149342/>