Abstract This paper reviews the competitive forces of the wine industry apparent in Washington State. According to this paper, Washington State is a major source of wine for the domestic and foreign markets, with wine regions that include six federally recognized American Viticultural Areas (AVAs). The paper also compares the area with that of the great French wine regions of Bordeaux and Burgundy.
From the Paper "California gets more attention as a wine producer, but Washington State is also a major source of wine for the domestic and foreign markets. The Washington area offers several key elements that serve as competitive advantages for the Washington wine industry. First, Washington is located on approximately the same latitude as the great French wine regions of Bordeaux and Burgundy. Washington wine regions also include six federally recognized American Viticultural Areas (AVAs). These regions experience a variety of climates and soils, and combined with the long summer sunlight hours of northern latitudes, this fact creates prime growing regions, most of them found in the valleys and on the hillsides of areas east of the Cascade Mountains."
Abstract This paper includes demand analysis, supply analysis, industry threats, industry opportunities, customer analysis, final consumers and competitive analysis. The paper includes reference to specific players in the industry to highlight the issues raised. The result is an in-depth analysis of not only the industry as a whole, but a quality review of three comparatively large businesses in the market.
Table of Contents:
Demand Analysis
Supply Analysis
Industry Threats
Long Term
Industry Opportunities
Growth of Foreign Markets
Health Benefits
Aging of America
Marketing to Hispanics
Packaging
Light Wine Customer Analysis
Business Customers
Wholesalers
Restaurants
Grocery Stores
Liquor Stores
Gas Stations
Final Consumers
Reasons for Wine Consumption
Competitor Analysis
Robert Mondavi Winery
Strengths
Weaknesses
E&J Gallo
Strengths
Weaknesses
Llano Estacado
The History of Llano Estacado
Operations
Product Strategy
Weaknesses
Bibliography
From the Paper "United States wine consumption has increased about 400 percent over the last twenty-five years, but per capita consumption of wine is among the lowest in all beverage groups, with 2.01 gallons consumed annually in the U.S. (www.wineinstitute.org). This is compared to fifty-four gallons per capita of soft drinks consumed annually and thirty gallons of coffee (www.napavintners.com). If U.S. wine consumption per capita is compared to that of the rest of the world, the United States is number thirty-four on the list compared to Italy and France, who hold an average of fifteen gallons per person consumed annually (www.cellarnotes.net). In gallons consumed annually, though, the United States is ranked third after Italy and then France."
Abstract The paper describes the history of the wine industry in the US and the benefits the growing industry provides to the economy. The paper offers statistics on wine consumption in the US and examines which are the wine-producing states. The paper looks at emerging trends that favor the industry and shows how the spread of wine tourism in virtually all states has benefited state and local economies.
From the Paper "The wine industry in the US began small with most of it accounted for by import until its expansion in California in the early 20th century (Geisler 2006). It was prohibited for a time and then revived in the early 70s and directed by aggressive demands for better quality wine products. Between the 70s and the late 90s, wine consumption went up and down. By 2004, the US Department of Agriculture reported US wine consumption at 2.3 gallons. California has more than 1,800 of wineries in the USA and accounts for 90% of total US wine production."
Abstract This paper analyzes the website, wine.com. It begins with an analysis of the wine industry, particularly the business part of it. The paper describes how wine.com is part of the wine industry, first of all, but also part of the new IT wave, where e-commerce, e-distribution or e-marketing make the rules. The paper discusses the implications of the business belonging to two industries.
From the Paper "The people at Wine.com have remarkably found out different ways to solve this problem. One of the first viable solutions was an extension of their targeted clientele. Why refer only to the connoisseurs when there is a rich potential from those people that are ready to buy and enjoy a bottle of wine without belonging necessarily to that category of persons. Wine.com decided that this was a significant category of consumers it needed to address."
Abstract The paper shows how Chile's climate and geography are perfect for growing grapes for wine. It studies laws governing wine marketing and the different types of wine produced. Benefits to Chile's economy are also covered.
From the Paper "The Chilean climate is very beneficial to winemaking. The Phylloxera root louse, which will devastate a harvest, is not a problem in Chile. Experts believe Chile is a sanitary island bordered by the desert, which is the driest on the earth, the mountains, the Pacific Ocean, and Antarctica to the south. The dry fall and spring weather in Chile's main wine growing region also prevents mildew, which can be a problem in other well-known wine regions, such as California."
This paper examines the challenges and opportunities for the Australian wine business as it it attempts to increase the amount of red wine sold to Hong Kong.
Abstract This paper discusses the challenges and opportunities for the Australian wine business as it attempts to increase the amount of red wine sold to Hong Kong. The paper explores the challenges of marketing and selling internationally.
From the Paper "Grape growing and wine production in Australia date back to the arrival of European settlers over ? years ago. However it is probably true to say that it is only in recent decades that the rest of the world has taken much notice of Australia's wines. The Australian wine industry has undergone a significant expansion in a relatively short period. According to Ronin Weigand, a decade ago very few restaurants listed Australian wines. That situation has changed dramatically."
Tags: Australia, Hong Kong, wine imports, Australian exports, challenges of international marketing, product, price, promotion place
Abstract This paper discusses the business strategy of Robert Mondavi wine, and its goal of remaining a leading producer of quality table wines. It considers the resources of Robert Mondavi and what Robert Mondavi capabilities derive from these resources. The paper looks at how the Robert Mondavi's strategy is working and strategic alternatives available to Robert Mondavi.
From the Paper "Robert Mondavi's business strategy is to remain a leading producer of premium table wines. Robert Mondavi produces and markets wines worldwide under the following labels: Robert Mondavi Winery, Robert Mondavi Coastal, Woodbridge Byron Vineyard Winery, ..."
Tags: business strategy strategic planning, wine, competition, business decisions
Abstract The paper describes Diageo Plc. and discusses how it has divested itself of businesses that do not have a synergistic relationship to its core business, such as its holdings of Burger King. The paper explains that in terms of its core business, the company became the world's largest spirits and wine company when it acquired Seagram's, an acquisition that included four California brands and the importation rights for various French wines and champagnes.
From the Paper "The Diageo wine company has had a strong business for some time and began to work to make it stronger through brand rationalization, meaning the company decided to concentrate on its mid-priced wines for about $10 to $15 and to sell off its holdings for higher-priced brands which it had acquired over the years. A reconsideration of this strategy came soon after, including an indication that the company was willing to acquire more land for vineyards if the price was right and if the cost structure fit with its overall company structure. The head of the company is Ray Chadwick, president of Diageo Chateau and Estate Wines, and he sees cost synergy as the main growth driver for the company into the future."
Abstract This paper discusses factors involved in creating and marketing luxury brands of wine. It discusses traditional and new strategies with regard to how to meet the demands of the "luxury consumer." The report is focused on the branding of luxury wines but uses examples of branding from other products to make its case.
Outline:
Background
Rationale
Scope of research
Validity and reliability
Market overview
Marketing management and design
Research objectives
Methodology
Research design
Research schedule
Resource requirements
12. Works cited
13. Bibliography
From the Paper "Many new and novel methods of branding that have not been traditionally embraced by the wine industry, such as developing more assertive and descriptive names, has been one recent strategy on the part of wine marketers and this is an example of a strategy that luxury wine marketers can adopt (Clark pars.2-9). These and other strategies are the focus of this research project and are explored more fully in the overview of the related literature in later sections of this proposal."
Abstract This paper studies the geological features of Napa Valley in California in regards to grape-growing conditions, for wine making. It gives a short history of the natural occurrences ranging from volcanic eruptions to plate tectonics that form Napa Valley's foundation today and explains why Napa Valley is ideally suited for the production of quality wines.
Outline:
Geology and soil
Bedrock
Topography
Climate
Conclusion
From the Paper "Naturally, the topography of Napa Valley has a significant influence on the region's climate, which can vary significantly by location, season, and time of day. As mentioned earlier, the coastal Mayacamas mountains affect the climate in other areas of Napa Valley. The Mayacamas can be cool and wet, receiving the chilling winds and moisture from the Pacific. On the other hand, they block cool air and humidity from reaching the Vacas range, which is warmer and dryer as a result. In essence, Napa Valley serves as a buffer between the cool coastal regions of Northern California and the hotter Vacas range. It can grow high- and low-humidity grapes within miles of each other."
Abstract This paper describes the war that existed in the Philippines after the Spain's defeat at the hands of the United States during the Spanish-American War. As a direct result of the war, the Philippines were given to the United States and the Filipino people who originally believed that they were fighting a war for freedom and independence against the Spanish begin to turn against American troops who they view as simply another occupying force. The first part of the paper gives a background to the Filipino insurgency and its main leader, General Emilio Aguinaldo. Aguinaldo's tactics of fighting a guerrilla war against American troops is examined, as well as the effectiveness of these attacks on shocking the American public back home. Feeling betrayed by America who promised the Filipino people freedom after the Spanish were defeated, Aguinaldo embarked on a series of deadly attacks on American soldiers in the Philippines. As a result, American troops responded with equal brutality in their reprisals with very little organized military command holding them back. Diaries are heavily cited in this section of the paper, giving primary sources that tell of how desperate the American soldiers were at the time and how they needed to racially dehumanize the enemy in order to commit such vicious acts of reprisal. The second part of the paper deals with how the American press responded to the war. Numerous newspaper articles and other criticisms of the war are given as examples, some written by the early 20th century's most prominent figures such as Mark Twain. The general point of this section is to show how deeply divided the American public was over the war in the Philippines and how many felt that it would lead to American involvement in other world affairs. A direct parallel is also drawn to the Iraq War in modernity. Finally, the paper ends with a detailed account of how individual soldiers from both sides viewed the conflict. The Filipinos clearly viewed the insurgency as a necessary action in order to preserve their promised independence, while many American soldiers were disgusted and frustrated with why they were in the country to begin with, and often responded violently towards the natives since they began to view them as subhuman. The psychology of warfare is briefly discussed, as soldiers often dehumanize the enemy as a means of justification of their own violent behavior. The end of the insurgency is also discussed, with American troops brutally putting down the rebellion and establishing a tight control over the entire area for decades.
From the Paper "On April 11th, 1898, the President of the United States William McKinley went to Congress and asked the elected body to declare war on Spain for their role in oppression overseas and to accommodate public opinion that was strongly anti-Spanish due to the sinking of the United States battleship Maine only a few months earlier that was blamed on Spanish agents. Congress eventually sanctioned the war, and the Spanish-American war commenced with several battles over Spanish colonies such as Cuba, Puerto Rico, and the Philippines. The war itself was over fairly quickly, as hostilities were ended only a few months after war was officially declared. The involvement in the former Spanish colonies clearly demonstrated that America had shifted to a strong imperialistic attitude when it came to the Western Hemisphere and indeed the world in general, and would be forced to endure all of the benefits and tribulations that came from being an imperialistic power."
Tags: aguinaldo, american, emilio, filipino, history, philippines, spanish, war, wars
This paper traces the evolution of America's identity using elements of the musical 1776. It concentrates on the Founding Fathers and their drive for freedom and the large role that an American identity played in independence.
960 words (approx. 3.8 pages), 3 sources, 2002, $ 34.95
Abstract This paper uses extensive information about colonial America and discusses the issue of an American identity. Analysis of the film 1776 and Thomas Paine's Common Sense is used to demonstrate the strength of this identity. The thesis is as follows: As the film 1776 clearly demonstrates, during the American Revolution an American identity was stronger than it had ever been.
From the paper:
"Early American colonies were viewed as very individual and indeed in many instances had much closer ties to England than they did with each other. However, ties with England began to fray due to the poor of the colonies by England. Early examples of this were the Navigation Acts of 1660, which regulated commerce and ensured that ?everything went through England.? From this time, an American identity began to form. As tensions between England and the colonies grew stronger other factors arose to further the development of an American identity. "Choice" in shopping and material possessions and the "standardization of consumer behavior" (similar goods being available throughout the colonies ) enhanced unity throughout America. As the film 1776 clearly demonstrates, during the American Revolution an American identity was stronger than it had ever been."
Tags: 1776, american, common, fathers, founding, independance, revolution, sense
Reviews both American non-fiction and American fiction works of art to support the notion that the American spirit is reflected in both types of literature.
1,150 words (approx. 4.6 pages), 4 sources, 2002, $ 44.95
Abstract One of the most poignant quotes in American literature comes from Donald Briscoe, who stated that "To understand American Literature, it is necessary to examine both its fiction and its non- fiction because the key to the American Spirit can be found in both." This paper assesses Briscoe's quote through addressing two works of American fiction and two works of American non- fiction with the intent of proving how the spirit of the American people is reflected in both types of literature.
Abstract This paper examines the internment of Japanese-Americans during World War II by comparing this action with the freedom experienced by German-Americans during the same period. The author questions the inherent racism of Americans that enabled such an occurrence to be legally sanctioned, while German-Americans lived their lives freely, although Hitler and Germany were also enemies of America during World War II. The paper then presents a detailed background of the Japanese immigrant experience in America, contrasting this with the American ideal of freedom and the reality of racism. The experiences of African and Native-Americans are also considered. The paper then describes the actual Japanese internment, which was unprecedented event in American history. The paper further states how the Internment still has an effect on the psyche of the Japanese-American population today. The author concludes that the internment of Japanese-Americans during the Second World War was one of the great tragedies of American history.
Outline:
Introduction
Background: The Japanese Experience in America
Prejudice Unleashed: The Internment Experience
Conclusion
From the Paper " Naturally, the situation was worse the further removed from the Anglo-Saxon ideal a group might chance to be. After the Civil War, the newly reunited nation demanded a huge supply of cheap labor to build its rapidly expanding railroad network. In the West, this labor was provided, to a large extent, by settlers from Japan and China. Labor Contractors, generally Japanese or Chinese themselves actively recruited these workers and brought them to America. They helped to lay the foundations of America's industrial prosperity. White American racial attitudes combined with a nationwide railroad strike in 1877 to create the necessary conditions for a crackdown on Asian immigration. The Chinese Exclusion Act of 1882 was soon followed by other, stricter acts, in 1892, 1902, and 1904. And as White America saw little, if any difference, between Japanese and any other Asians, the anti-Chinese immigration laws were followed by a Japanese Exclusion Act in 1907. By 1924, the United States had imposed an almost total ban on all immigration from East Asia, ..."
Tags: Japanese-Americans, internment, World, War, II, immigrant, experiences
Abstract This paper argues that the Americans provoked the Mexican-American War of 1846 - 1848. The writer details the events leading to the war and then explains why it was the fault of the Americans that the war took place. It examines the impact of the war on the Mexican citizens and the effects of relationships between the two countries until today.
From the Paper "Throughout the history of the nation we have weathered many storms. This latest round with Afghanistan is just one more. In most cases we do not start wars. We are content to live in peace and just oversee the way things go around the globe, however there have been exceptions and the Mexican American War was one of them. While both sides were at fault in that war it was the American side that started the process, which built on both sides until it finally cumulated in a war."
Tags: war, american, mexico, Texas, Rio, Grande, independance
