Abstract
This paper includes demand analysis, supply analysis, industry threats, industry opportunities, customer analysis, final consumers and competitive analysis. The paper includes reference to specific players in the industry to highlight the issues raised. The result is an in-depth analysis of not only the industry as a whole, but a quality review of three comparatively large businesses in the market.

Table of Contents:
Demand Analysis
Supply Analysis
Industry Threats
Long Term
Industry Opportunities
Growth of Foreign Markets
Health Benefits
Aging of America
Marketing to Hispanics
Packaging
Light Wine
Customer Analysis
Business Customers
Wholesalers
Restaurants
Grocery Stores
Liquor Stores
Gas Stations
Final Consumers
Reasons for Wine Consumption
Competitor Analysis
Robert Mondavi Winery
Strengths
Weaknesses
E&J Gallo
Strengths
Weaknesses
Llano Estacado
The History of Llano Estacado
Operations
Product Strategy
Weaknesses
Bibliography

From the Paper
"United States wine consumption has increased about 400 percent over the last twenty-five years, but per capita consumption of wine is among the lowest in all beverage groups, with 2.01 gallons consumed annually in the U.S. (www.wineinstitute.org). This is compared to fifty-four gallons per capita of soft drinks consumed annually and thirty gallons of coffee (www.napavintners.com). If U.S. wine consumption per capita is compared to that of the rest of the world, the United States is number thirty-four on the list compared to Italy and France, who hold an average of fifteen gallons per person consumed annually (www.cellarnotes.net). In gallons consumed annually, though, the United States is ranked third after Italy and then France."

Tags:competitive, consumer, customer, demand, final, paper, supply, threats

Abstract
The paper describes the history of the wine industry in the US and the benefits the growing industry provides to the economy. The paper offers statistics on wine consumption in the US and examines which are the wine-producing states. The paper looks at emerging trends that favor the industry and shows how the spread of wine tourism in virtually all states has benefited state and local economies.

From the Paper
"The wine industry in the US began small with most of it accounted for by import until its expansion in California in the early 20th century (Geisler 2006). It was prohibited for a time and then revived in the early 70s and directed by aggressive demands for better quality wine products. Between the 70s and the late 90s, wine consumption went up and down. By 2004, the US Department of Agriculture reported US wine consumption at 2.3 gallons. California has more than 1,800 of wineries in the USA and accounts for 90% of total US wine production."

Tags:grapes, consumption, gallons, California, wineries

Abstract
This paper reviews the competitive forces of the wine industry apparent in Washington State. According to this paper, Washington State is a major source of wine for the domestic and foreign markets, with wine regions that include six federally recognized American Viticultural Areas (AVAs). The paper also compares the area with that of the great French wine regions of Bordeaux and Burgundy.

From the Paper
"California gets more attention as a wine producer, but Washington State is also a major source of wine for the domestic and foreign markets. The Washington area offers several key elements that serve as competitive advantages for the Washington wine industry. First, Washington is located on approximately the same latitude as the great French wine regions of Bordeaux and Burgundy. Washington wine regions also include six federally recognized American Viticultural Areas (AVAs). These regions experience a variety of climates and soils, and combined with the long summer sunlight hours of northern latitudes, this fact creates prime growing regions, most of them found in the valleys and on the hillsides of areas east of the Cascade Mountains."

Tags:wine, production, washington

Abstract
This paper examines the development of this ritual, its place in American wine culture, and how it is used as a central point around which a wine tourism industry can control and encourage consumption.

From the Paper
"A ritual is an action that is frequently repeated in predetermined forms and designed to make sure that all participants get the activity right (Visser 1992, p. 18). Though we most often think of rituals as being associated with religions, it is also true that rituals litter other manifestations of culture. Anthropologist Marvin Harris (1995) explains that participation in rituals creates a sense of group identity that is important in any culture (p. 227). Thus, we should expect that an examination of any ritualized behaviors can provide significant information about the social forces that bind together cultures."

Tags:wine, culture, ritual

Abstract
This paper is a preliminary plan for the Tropika company to develop a unit that will import Canadian red wine into the Los Angeles market and establish that product as a viable item for the low to medium priced wine consumer. An analysis is made of the company, the product, the Canadian economy, and the market in Los Angles for imported wine and specifically for Canadian wine, to the degree that a market for wine from Canada can be assessed.

Outline:
Executive Summary
Introduction
Tropika
Canadian Red Wine
The American Market
The California Market
Los Angeles Market
Management and Human Resources
Target Market
Market Entry and Marketing Strategy
Financials
Conclusion

From the Paper
"Wine has a particular image in America as well, a generally positive image when compared with other alcoholic beverages. Acceptance of wine drinking seems to rise with educational level, and this may be related to an increased awareness of health trends and study data. There is a belief that wine can be healthful (Matthews 25), though medical research sometimes supports this proposition and at other times denies it. Even if the issue is not settled, though, the belief that wine has healthful properties is strong and governs the buying decisions for many people. Of course, there is also some belief that red wine is not as healthful as white wine, which would mitigate against the products being considered. Still, the trend is positive. Wine also has an image as a status symbol, which helps explain why its use increases with education and income level. Wine is generally used to facilitate some social interaction in the home, and there is a positive association with sociability (Matthews 26)."

Tags:market, alcohol, regulation, trade

Abstract
This paper explains that ethnic authors use their personal experiences to illustrate the troubles and discrimination they have faced in an attempt to gain the understanding of readers and to perhaps change some long-held ideals and falsehoods. The paper then points out that American ethnic literature is a strong and vital part of American literature. The paper uses the writings of prize-wining African-American women to exemplify American ethnic literature: Poet Gwendolyn Brooks (Pulitzer Prize for Poetry), Alice Walker (Pulitzer Prize) and Toni Morrison (Nobel Prize and Pulitzer Prize).

From the Paper
"Another perspective all ethnic literatures seem to share are their views of traditional American values, such as equality and freedom, and that is not surprising. Ethnic writers, like anyone else, desire those values, but it is difficult to support them traditionally when they are not applied to your race or circumstances, and much of their writing reflects that. Alice Walker's "Everyday Use" is an excellent example of these values, and how they are missing in many ethnic lives. She writes, "I never had an education myself. After second grade the school was closed down.""

Tags:discrimination, equality, values, perspective, personal

Abstract
This paper delves into the depths of the issues of racism and cultural assimilation as addressed in African-American theatre. It examines two plays, Alice Childress's "Wine in the Wilderness", which examines assimilation on a personal level and brings up issues of how it is that we, as a society, develop this assimilation, both consensually and nonconsensually, and Amiri Baraka's "Dutchman", which looks at the effects of assimilation and the forces that drive it.

From the Paper
"America has been called the melting pot of the world. We are a nation composed of and created by the integration of dozens of cultures over two-hundred years. Unfortunately, true racial integration is something that has really only been developing in the past thirty years or so. With this integration come the eventual questions of assimilation and cultural fusion. The answers to these questions will form the basis of the future of our society and how the world culture develops."

Tags:african, american, literature

Abstract
The paper discusses the Union Square Cafe, a 5,600 square-foot restaurant in Manhattan, as a new breed of American eatery that paired imaginative food and wine with caring hospitality, comfortable surroundings and exceptional value. The paper outlines the costs involved in the renovation of the restaurant and highlights how they were a sound business investment. The paper details the design, furnishing and lighting of the cafe and asserts that the Union Square Cafe is a huge success today, part of which can be attributed back to the design team that created it.

From the Paper
"The entry into Union Square Cafe has high ceilings and an archway that can be seen from the street. This casual area sets the tone for a comfortable and elegant dining experience. Once inside, customers are either brought to their tables or to the bar. The bar area represents 25 percent of the ground level and is the core of the space. There are three distinct areas that are used for dining. There is a low-ceiling intimate room that is a few steps down past the maitre d area, a dining area in the rear, and the popular mezzanine space that overlooks the rear dining area. These intimate dining areas create a personal sense of space so that each customer feels at home. Meyer says that he opted for a few less seats than could actually fit into the space and opted to space the tables further apart in order to provide a more comfortable environment for both the guests and the staff. The flow of customers and staff in the dining areas appears to work well for everyone involved, including the management staff."

Tags:lighting, furnishings, waiters, bar, tables, kitchen

Abstract
The paper relates that in the 2002 Dream Works motion picture, Catch Me If You Can, teenage protagonist Frank Abagnale Jr. chooses a life of crime while impersonating a Pan American pilot, a lead administrative surgeon at a hospital, and a lawyer (Ebert 105). In light of the fact that this is a true to life story, the following discussion examines three scenes in the movie which explain and/or influence Frank's future life of crime. These scenes include his mother's spilling of the wine on the carpet, the discussion with his father outside the bank, and Frank's receiving of a checkbook for his 16th birthday present.

From the Paper
"In the 2002 Dream Works motion picture, "Catch Me If You Can", teenage protagonist Frank Abagnale Jr. chooses a life of crime while impersonating a Pan American pilot, a lead administrative surgeon at a hospital, and a lawyer (Ebert 105). In light of the fact that this is a true to life story, the following discussion examines three scenes in the movie which explain and/or influence Frank's future life of crime. These scenes include his mother's spilling of the wine on the carpet, the discussion with his father outside the bank, and Frank's receiving of a checkbook for..."

Tags:leonardo decaprio, catch me if you can, frank abagnale

Abstract
This paper takes a look at the so called Mediterranean diet. According to the paper, this term refers to more than just people living in the Mediterranean region. The paper discusses how factors such as climate, geography, socioeconomic, culture and history influence the nutritional value of the diets of Mediterranean countries.

From the Paper
"According to one study, people afflicted by metabolic syndrome who followed a Mediterranean diet lost more weight than those on a low-fat diet, a total difference of nine pounds in two years (Collins). An earlier study revealed that participants who followed a Mediterranean-style diet of moderate fat content lost the same amount of weight at first as a low-fat diet group, yet the Mediterranean group kept the weight off better, while only one-fifth of the low-fat group could were able to stay on their diet (Collins). A recent study published in Nutrition & Metabolism, revealed that rheumatoid arthritis patients who adopted a modified Mediterranean diet, obtained a reduction in disease activity and also showed an improvement in physical function and vitality (Mediterranean1)."

Tags:cereals, legumes, fish, virgin, olive, oil, fresh, fruit, nuts, vegetables, wild, plants, wine, American, Heart, Association