Abstract Although in its growth stage, AmericaOnline, Inc. has the most powerful collection of interactive brands and the largest base of paying customers in cyberspace. The writer looks into the history of the internet provider and its market structure, finally tracing its strategies for keeping on top.
From the Paper "America Online, Inc. is a multi-national, multi-divisional company, encompassing several leading Internet brands, including ICQ, AOL Instant Messenger and Digital City, Inc.; the Netscape Netcenter and AOL.com portals; the Netscape Navigator and Communicator browsers and AOL MovieFone. (Company website). Additionally, America Online, Inc., is seeking to improve worldwide access to their members by strategic alliances with ISP companies internationally."
Abstract This research paper examines the issue of online gambling in North America. Specific attention is paid to the technological underpinnings necessary to operate an Internet gambling site, the overall demand for gambling driving the rise in the number of such sites and the fact that operating such a site is illegal both in the U.S. and Canada. This legal barrier unfortunately renders the question of how much revenues will grow in North America moot.
Abstract In today's age of information, the move toward establishing an Internet presence is becoming more and more popular as companies move to position themselves to compete more efficiently on a national and international basis. The paper explains that this trend towards a global marketplace was demonstrated recently by the merger between AmericaOnline and Time Life, as well as the unbelievably rapid growth in global Internet sales. This paper provides an overview of electronic commerce and some of the advantages and disadvantages associated with the various types of online forms today. Several case studies and examples of companies that have been successful, as well as those which have not, are also provided. A summary of the research is provided in the conclusion.
From the Paper "Forms of E-Commerce on the Internet. The literature notes that the term "Internet" is almost never used in its proper context. The Internet, simply put, "is a whole bunch of computers connected together" (Jardin 4). However, the Internet has become much more than just a network. "What makes the Internet different is the number of computers connected to it, as well as its immense geographic span. The Internet wasn"t always that way; it used to consist of a few big, ugly computers. What happened? It often seems as if the Internet appeared out of the clear blue sky and materialized as a massive technological explosion. In fact, it did? (Jardin 11). Even though the "Net" may have appeared virtually overnight, certain aspects of marketing have not. It has been said that the dimensions of electronic commerce revolve around pure electronic commerce and traditional electronic commerce. According to Cecil C. Hoge, Sr., ?Electronic buying and selling started by telegraph in the nineteen century. With the advent and mass acceptance of the telephone, radio, TV, and then cable, electronic media have become the dominant marketing forces."
Tags: business, globalization, internet, marketing, mix, strategy, web, wide, world
From the Paper "America Online (AOL) is one of many online companies that have emerged as a result of the growing capabilities, and decreasing size, of computers and communications technology. Over the past few years AOL has become one of the more popular on-line services available to the public. In 1992 the company had 219,000 subscribers, which was a 40 percent increase over the previous year, and now has over one million subscribers and continues to grow. This places AOL as the third largest on-line service after CompuServe and Prodigy.
Some of the features that have contributed to the growing success of AOL are its sharp graphics, ease of use, wide variety of services, information available, and heavy promotion. he main draw for subscribers seems to be high level of interactivity that..."
Discusses the background of the computer industry and the arrival of companies offering computer-related services. AmericaOnline is discussed in detail in terms of background andservices; interests; goals; objectives and strategies.
1,575 words (approx. 6.3 pages), 6 sources, 1995, $ 55.95
BACKGROUND
The computer revolution took place rapidly over the last twenty years or so and is continuing today at an increasing pace. The arrival of the computer age was so rapid that we have not yet managed to cope with all the changes or with many of the consequences. Computers have been made smaller and more powerful until many people have on their desk at home a computer more powerful than the largest mainframe of the 1950s. These advances have been made by a number of new and developing companies, notably those in the so-called Silicon Valley near San Francisco. Different companies develop different advantages, however, in terms of the specific design of their components and other features developed through extensive and costly research and development."
Abstract This paper is a personal research project about online banking in the United Kingdom. It describes its history, how it works, security issues and its advantages and it introduces online banking facilities. It provides an appendix summarizing the services of each of the main British banks.
Table of Contents
What is online banking?
How online banking works
The security of online banking
The advantages of online banking
The disadvantages of online banking
Prediction of the prospects of online banking.
From the Paper "The online banking will be a step to a new stage in the future. By that time, the banks will definitely offering more attractive services online and the competition of online banking will be complicated because more banks will have online banking services. Another progression is the development of wireless banking such as Digital TV and Mobile banking or so called WAP (Wireless Application Protocol). Nowadays, mobile phones are used everywhere, and many leading telecom companies and software companies have joined the WAP forum. Such as Nokia, Ericsson and Motorola."
Abstract This paper is an in-depth analysis of online company "E*Trade", covering topics such as: recent strategic acquisitions / alliances, average customer characteristics, 1998 market share for retail brokerage accounts, market share of online equity trades, cost structure of brokers, comparison of products and services offered by the leading online brokerages, SWOT Analysis Matrix.
From the Paper "Founded as a service bureau in 1982 by Bill Porter, a physicist and E*Trade provided online quote and trading services to Fidelity, Charles Schwab, and Quick and Reilly. This led Bill Porter to wonder why individual investors had to pay a broker hundreds of dollars for stock transactions. With incredible foresight, he saw the solution at hand. He envisioned that someday everyone would own computers and invest through them with unprecedented efficiency and control. It would take years for the investment world to catch up with Bill's vision. In 1992, E*Trade Securities, Inc., one of the original all-electronic brokerages, was born and began offering online investing services through America Online and CompuServe. With the launch of the Palo Alto, California based www.etrade.com company in 1996, demand for E*Trade services exploded."
Abstract Research proposal for comparative study of traditional and online marketing. Defines marketing, its activities and strategies. New marketing venues that are available due to the World Wide Web. Paper addresses two research objectives. One centers on companies engaged in B2C marketing and online marketing strategies to reach new audiences. The second explores the question of whether elements that lead to successful online marketing are different than elements associated with successful traditional marketing.
From the Paper Research Proposal An Investigation of the Strategies and Trends in Online vs Traditional Marketing Introduction and Objectives of the Study Marketing encompasses a broad array of activities and strategies that deal with pricing selling and distributing a p
Abstract This paper examines the growth in online education across Canada and relates this growth to the growing demand placed upon the higher education industry by Canada's increasing population. It explains how Canada's rapid population growth is largely due to its liberal immigration policies and serving the educational needs of its burgeoning population is a challenge that online education seems more than capable of answering.
The writer points out that online education (OE) is delivered exclusively via the Internet or, alternatively, in tandem with or completely through the use of email or other Internet related technologies. The writer concludes that there is a definite mandate to expand OE across Canada as a way to not only service the needs of a growing population but also to deliver higher education solutions to remote populations in need of these services.
From the Paper "Across North America and certainly in Canada, the rise in online education programs is roughly comparable to the increase not only in secondary education participation but also the overall number of college/university programs being offered. Online degrees and online education programs, although equivalent in many respects to traditionally formatted distance programs, are differentiated from other distance programs in that they are strictly delivered via the Internet whereas distance programs can be delivered in various other media formats. However, although the format may differ the overall concept is the same: to increase the educational options available to learners who seek or need alternate access options relevant to their education needs."
Abstract This paper discusses the pros and cons of online gambling and concludes that it should be prohibited by federal law. The author includes the arguments of proponents of online gambling and explores ethical issues involved.
From the Paper "Online gambling is a controversial issue with many proponents both pro and con. However the issue has not yet been settled in many states because while the popularity of Internet gambling is skyrocketing ambiguity ..."
Tags:online gambling, addiction, federal law, prohibition
Abstract This paper examines the possibility of instituting online distance learning programs in Nigeria as an alternative to more traditional forms of higher education. While arguing for the incredible benefits of such a system, as well as the need for better higher education in Nigeria, paper nevertheless concludes that online distance learning may simply be technically impossible for Nigeria in the near future.
From the Paper "The 20th century was the first century when, on a global level, education and individual knowledge could be said to have a profound impact on the fate of nations. Knowledge has become intimately tied to economic development by the end of the 20th century. We have little reason to suspect that this connection will not intensify in the coming decades. In the interest of constructing knowledge societies and economies, analysts repeatedly recognize the importance of higher education (Saint et al., 2004). Improving higher education access and quality should stand as one of the primary goals in all nations, though perhaps especially within the developing world. Nowhere are the difficulties of development more blatantly highlighted than in Africa, particularly in the nations of sub-Saharan Africa. "
Abstract This paper discusses online learning and the benefits of taking them. It notes that corporations are using distance learning to retrain millions of employees who lose their jobs due to outsourcing. The paper discusses the fact that many high school students also take online courses and the benefits of this form of study.
From the Paper "Faced with retraining 50 million American workers, corporate is using distance learning, both internally and externally, for all aspects of training" (Research Information). Corporations are using distance learning to retrain millions of employees who lose their jobs due to outsourcing. They are not alone as many high school students join these workers in taking online courses. Online classes offer students convenience and flexibility, are more affordable and offer dynamic interaction with instructors. Online Classes Offer Convenience and Flexibility for Students Distance learning or taking online classes empowers students to succeed in obtaining degrees they want."
Abstract This paper contends that the online gaming industry is essentially divided into two segments, namely, the PC/console type gaming community and the online gambling community. It explains that while these two segments market to different consumers much of the technology and development processes are identical. Additionally, it explores the advances in technology which have made both segments widely accessible to all demographics.
From the Paper "The online gaming industry is primarily divided into two separate segments: the PC/console type gaming/role playing gaming segment and the online gaming industry that centers on gambling activities (United, 2002). While these segments concentrate on different markets the technologies and business models they operate under are primarily the same in that they both utilize either pay as you play or subscription type revenue models, rely on the internet and its technology backbone, and are continuously developing evermore interactive processes. Industry Development Both of these online gaming segments have at their core a strong foundation in face to face, highly social gaming traditions. Gambling, such as poker, has been around for many thousands of years and PC gaming has at its roots such early role playing games such as Dungeons & Dragons and all of these interpersonal activities have migrated to the Internet in tandem with the spread of the World Wide Web first ..."
Abstract This paper describes current trends in online advertising and assesses their overall effectiveness. It looks at the development of first banner ads and recent developments such as floating ads, superstitials, interstitials, centered rectangular ads, pop-under ads, skyscrapers, super-sized banners, surround sessions and text ads. The paper looks at the effect of broadband adoption and discusses the key to successful Web advertising.
Abstract This paper is to compares and contrasts MBA programs that are available for matriculation online. The paper researches the programs of the University of Arizona, Arizona State University and W.B. Carey.
From the Paper "Online education also known as distance learning is growing at an amazing rate. Enrollment in these programs has nearly doubled since with more than half of the nation's two-and four-year degree-granting institutions now ..."
