Abstract
This paper discusses some of America Online's (AOL) early strategic initiatives. According to the paper, the company was an early internet based business success but also was the first to experience some business model issues by being one of the first large internet companies. The company failed to adequately scale its technology infrastructure and implemented creative accounting procedures that led to shareholder law suits. The paper concludes by describing inconsistencies with the company's marketing approach.

From the Paper
"This document discusses some of America Online's (AOL) early strategic initiatives. The company was an early internet based business success but also was the first to experience some business model issues by being one of the first large internet companies. The company failed to adequately scale its technology infrastructure and implemented creative accounting procedures that led to shareholder lawsuits. The company's marketing strategy is also somewhat inconsistent and does not generate the necessary return on investment."

Tags:america, online, technology

Abstract
Although in its growth stage, America Online, Inc. has the most powerful collection of interactive brands and the largest base of paying customers in cyberspace. The writer looks into the history of the internet provider and its market structure, finally tracing its strategies for keeping on top.

From the Paper
"America Online, Inc. is a multi-national, multi-divisional company, encompassing several leading Internet brands, including ICQ, AOL Instant Messenger and Digital City, Inc.; the Netscape Netcenter and AOL.com portals; the Netscape Navigator and Communicator browsers and AOL MovieFone. (Company website). Additionally, America Online, Inc., is seeking to improve worldwide access to their members by strategic alliances with ISP companies internationally."

Tags:internet, customers, international, success

From the Paper
"AMERICA ONLINE INC.

BACKGROUND
The computer revolution took place rapidly over the last twenty years or so and is continuing today at an increasing pace. The arrival of the computer age was so rapid that we have not yet managed to cope with all the changes or with many of the consequences. Computers have been made smaller and more powerful until many people have on their desk at home a computer more powerful than the largest mainframe of the 1950s. These advances have been made by a number of new and developing companies, notably those in the so-called Silicon Valley near San Francisco. Different companies develop different advantages, however, in terms of the specific design of their components and other features developed through extensive and costly research and development."

Abstract
This paper takes an in-depth look at the impact of the AOL Time Warner merger The paper further discusses teh major financial losses incurred by the merger. Additionally, this paper looks at the missed opportunities in the various business sectors which the companies' encompass. A lot of business was simply missed.

From the Paper
"According to the Case Study, at the time of the announcement of the merger of America Online (AOL) and Time Warner (TW), their combined stock was valued at $263 billion. This was in January 2000. When the merger was finished one year later, in January 2001, their single company was valued at $165 billion. The disappearance of $98 billion is mind-boggling. That was not the end of the losses. In 2002 the company booked an additional write-down of $98.7 billion in losses (Baye 549). That means that in the short span of three years, one merged company caused approximately $200 billion of American value to disappear from the..."

Tags:aol, time, warner

From the Paper
"America Online (AOL) is one of many online companies that have emerged as a result of the growing capabilities, and decreasing size, of computers and communications technology. Over the past few years AOL has become one of the more popular on-line services available to the public. In 1992 the company had 219,000 subscribers, which was a 40 percent increase over the previous year, and now has over one million subscribers and continues to grow. This places AOL as the third largest on-line service after CompuServe and Prodigy.

Some of the features that have contributed to the growing success of AOL are its sharp graphics, ease of use, wide variety of services, information available, and heavy promotion. he main draw for subscribers seems to be high level of interactivity that..."

Tags:AOL, ISP

Abstract
In today?s age of information, the move toward establishing an Internet presence is becoming more and more popular as companies move to position themselves to compete more efficiently on a national and international basis. The paper explains that this trend towards a global marketplace was demonstrated recently by the merger between America Online and Time Life, as well as the unbelievably rapid growth in global Internet sales. This paper provides an overview of electronic commerce and some of the advantages and disadvantages associated with the various types of online forms today. Several case studies and examples of companies that have been successful, as well as those which have not, are also provided. A summary of the research is provided in the conclusion.

From the Paper
"Forms of E-Commerce on the Internet. The literature notes that the term "Internet" is almost never used in its proper context. The Internet, simply put, "is a whole bunch of computers connected together" (Jardin 4). However, the Internet has become much more than just a network. "What makes the Internet different is the number of computers connected to it, as well as its immense geographic span. The Internet wasn't always that way; it used to consist of a few big, ugly computers. What happened" It often seems as if the Internet appeared out of the clear blue sky and materialized as a massive technological explosion. In fact, it did? (Jardin 11). Even though the "Net" may have appeared virtually overnight, certain aspects of marketing have not. It has been said that the dimensions of electronic commerce revolve around pure electronic commerce and traditional electronic commerce. According to Cecil C. Hoge, Sr., ?Electronic buying and selling started by telegraph in the nineteen century. With the advent and mass acceptance of the telephone, radio, TV, and then cable, electronic media have become the dominant marketing forces."

Tags:business, globalization, internet, marketing, mix, strategy, web, wide, world

Abstract
This paper looks at the company AOL and its business strategy. The company brands are examined as well as its future operational plans. This paper addresses all the issues of an appropriate business report. Graphs and charts are used to discuss this company's performance and position in today's market place.

Abstract
The writing analyzes the ways in which AOL has expanded into the foreign market, first with Canada and Europe and now stretching into Asia. The paper also looks at the mergers of AOL with Time-Warner and its partnership with Sun Microsystems. Finally, the paper concludes with strategic planning concepts for the future growth of AOL in the competitive market of internet and computer technology.

From the Paper
"Direct Marketing (1998) has noted that in 1996 and 1997, AOL shifted from a fee scale based on hourly use to a flat one-price connectivity fee to acquire new customers. This was in response to the emergence of ISPs serving local markets and the recognition on the part of AOL executives that the industry was rapidly adjusting to consumer demands for simplified and cost-effective billing. AOL had tended to capitalize in its early days on its proprietary services. As the Internet itself has expanded, AOL has refocused on partnerships with organizations such as Sun Microsystems to integrate enterprise-oriented programming like Netscape into its operating systems. By building a sophisticated and technologically sound infrastructure, AOL has become more responsive to local pressures and has repositioned itself as a gateway to the Web rather than as a final destination for its subscribers. AOL has defined its mission as serving tens of millions of diverse consumers through Internet access and consumer-focused media and delivering products and services to its subscribers (Internetweek, 2000)."

Tags:internet, merger, corporation, subscribers, technology

From the Paper
"Introduction
America Online (AOL) offers subscribers on-line content through their personal computers and phone lines. The company competed against CompuServe and Prodigy in the early 1990s, but these competitors are no longer in the market and AOL has more than 10 million subscribers (Sacharow 35). By offering competitive pricing and content which had mass market appeal, AOL built its customer base. The company now faces a challenge as increasing numbers of companies are offering high-quality content through their Web sites without charge. So long as consumers can access the site, they can receive the content. AOL is seeking to avoid becoming merely an Internet service provider, and is positioned, at this time, to continue to provide content. This research considers the company's marketing strategy and its future direction."

Abstract
Analysis of the company's strengths and weaknesses. Management strategies. Problems faced by AOL and possible solutions. Describes makeup of company and its interactive services, etc.) SWOT analysis (internal and external environment). Porter's Five Forces analysis. Contends AOL's P/E ratios are out of whack in relation to its value. Three charts.

From the Paper
"AOL Business Analysis
1. Overview
This analysis of America Online (AOL) will detail some of the strengths and weaknesses of that company, and consider some of the strategies that its management has undertaken. The analysis will also consider some of the problems that the company faces, and suggest possible solutions for those problems. AOL is a complex company, and it is essential to describe some parts of the business in detail.
AOL is a division of AOL Time-Warner, which is a media conglomerate. AOL is headquartered in Dulles Virginia, and as its primary business is an Internet Service Provider with more than 30 million online customers, who pay a monthly fee of $24 for the service.
America Online..."

Tags:Web