Abstract This paper looks at Sojourner Truth's 1851 speech to the Akron Convention. The paper examines the connections that Truth made between women's rights and slaves' rights.
Abstract In this article, the writer first describes the Akron General Medical Group target market, including demographics and psychographics data. The 4Ps (products, price, place, and promotion) associated with Akron General Medical Group are then presented. Finally, the relationship between the Akron General Medical Group's marketing and its partnerships is examined with a focus on how and why those partnerships are valuable to the organization.
Outline:
Akron General Medical Group
Target Market
Market Mix
Partnerships
Conclusion
From the Paper "Typically, the price an organization sets for a product significant affects a product's marketability. This aspect of market mix in the healthcare industry does play a role in consumer utilization rate but not to the same extent as other industries. Traditionally, the availability of a products or services determines its elasticity (adjustability) of the products prices. The more available a product is the more elastic the price is. The less available the product is the less elastic a product is. This aspect is linked to the supply and demand model of economics. A second major factor that affects price is cost. It is simple economics that the cost of production must never exceed the revenue from sales. Failure to obey this law will only lead to fiscal instability. Although in most consumers good cost is a significant factor that directs consumer choices, in healthcare this is not always the case. Healthcare is special due to two facts. First, consumers typically do not concern themselves with cost of a service during life threatening events. Second, prices and appropriateness of services are usually negotiated and set between insurance companies and healthcare organizations with little to no input of the consumer. In the case of AGMG the price varies based on the several different factors ranging from complexness of the procedure to pre-negotiated fee structure set between different insurance companies. "
Abstract This paper provides a brief description of the Akron General Medical Group (AGMG) located in northeast Ohio and discusses the market research process in this case. The paper presents the consumer demographics and psychographics of AGMG and applies the value and lifestyles (VALS) analysis and potential rating index by zip-code market (PRIZM) to this case study. The paper shows how market analysis is a vital part of any business plan.
Outline:
Akron General Medical Group
Market Research
Data Sources
Consumer Data
Effectiveness of Analysis
Conclusion
From the Paper "The Akron General Medical Group's (AGMG) main facility is located in the center of Akron in Summit County in northeastern Ohio. In 2008, AGMG had 29,836 admissions, 510,549 outpatient visits, 19,175 surgical procedures, 82,455 emergency department visits all with only 5,651 Employees, 1,235 Medical Staff and 1,672 Volunteers on a $533 million operation budget (Akron General Medical Center, 2009). AGNG is a region level 1 trauma medical center that provides comprehensive healthcare to a large segment of the northeast Ohio. AGMG primary patient population is located in Akron Ohio in Summit County. In recent years the main campus area of AGMG has reached capacity and the need to expansion into other market is necessary to remain profitable."
From the Paper "The case, City of Akron v. Akron Center for Reproductive Health (426 U.S. 416 (1983)), represents an important dimension in the long-standing issues of abortion, rights to privacy, substantive due process, and individual rights.
The purpose of this report is to offer a critical analysis of the Supreme Court's decision with an emphasis on the implications inherent in Akron V. Akron Center for Reproductive Health (hereinafter called Akron v. Reproductive Health or Akron).
The objective of this analysis is to present social, political, economic, and ideological issues and to discuss these in the context of the assumptions on which the arguments rely."
Abstract This paper explains that Goodyear has organized its operations under different strategic business units based on products sold and the geographical areas in which these products are marketed. The author points out that Goodyear has used an effective positioning strategy by identifying its core competency early on, allowing it to maintain its market position and market share. The paper relates that the tire industry relies heavily on its suppliers; therefore, many companies have their own back-end suppliers who are reliable and dependable.
Table of Contents
Introduction and Overview
Variables That Identify Goodyear with Respect to Other Tire Companies
Financial analysis
The Tire Industry Overview
Competitive Advantage
Conclusion and Recommendations
From the Paper "The earning per share was 8.56 on November 26th 2003. A 52-week high of 8.35 was reported on 12/2/02; the lowest traded value was 3.35 on 2/6/03. (NYSE, 2003) According to a review of the comparison of the tire industry by Yahoo's finance web page; Goodyear is ranked third on the profit to earnings (P/E) ratio. The company, in the past year, has also not performed well on the price performance index (-16.59%). (YahooFinance, 2003c) The total market capitalization is 1.2 Billion dollars. The return on Assets and the return on the equity for Goodyear are negative. (YahooFinance, 2003a) The company also does not have cash flow for the past year (-0.88%) in comparison to Cooper Tire and rubber (1%). The long-term growth rate (5 years) of Goodyear is rated at 5% when compared to Cooper Tire and Rubber 10%, TBC Corp 9.50% and Bandag Inc. 7%."
Abstract This paper presents results of a sociological research (using observation, analysis, concepts and methods) conducted at two very different airports (one in Ohio and one in NYC) at different times, in order to come up with a sociological analysis of people in airports. The results include over four hours of observations studying behavior, setting, interactions, rules or social patterns and social categories.
From the Paper "If planes are delayed, if a passenger is late, or if baggage is lost, the efficiency at which the airport operates is affected, which changes the atmosphere and therefore the mood of travelers. I reasoned that because an airport is not just a location, but a system that governs all its inhabitants, I might notice that people in an airport are only as social as they need to be. Because of their very personal reasons for being at a very impersonal place, and because the airport thrives on a system, human beings are naturally less social."
Abstract This paper evaluates the overall risk to Summa Health System if the rates of uninsured population continued to rise at 2-3% over the next five years. It proposes five key initiatives to increase Summa Health System organizational strength to meet this risk. Each of these initiatives detail issue, degree of risk, internal and external environmental strengths and weaknesses and assessment of ability to respond effectively. The paper also takes into consideration organizational capacity to change; willingness of management to commit to organizational enhancements and barriers to organizational effectiveness.
Outline:
Supply Changes
Strategic Organizational Expansion Projects
Consolidation and Restructuring of the Medical Billing Departments
Development of a Financial Counseling Department
Development of Luxury Services
From the Paper "The United States government estimates that nearly 46.6 million individuals within the United States lacked adequate health insurance coverage during the year 2005(Ohio Hospital Association, 2006). In the past 20 years, the amount of uninsured Americans have increased by approximately one million people annually (U. S. Department of Health And Human Services, 2006). This growing trend can have significant effects on the ability of a healthcare organization to remain within operational margins. The annually estimated cost of treatment related to the uninsured population in America is between $65 billion and $130 billion (Ohio Hospital Association). "
