Abstract
This paper considers the globalization of and relationships within British Airways. It explores the international strategic challenges the company faces in the financial sector. The paper offers an overview of the airline industry of British Airway's position in the industry. The author also includes schematic representation.

From the Paper
"The airline industry is one of the most heavily regulated industries in the world with some governments actively subsidizing their nation's air carriers and other government ..."

Tags:British Airways, airline industry, globalization, porter, Bartlett & Ghoshal, Yip

Abstract
This paper considers the role of British Airways in the travel and tourism industry, including an overview of the company, service that BA offers, its target market, main competitors and rivals, management structure and management challenges, integration (vertical and horizontal), and their success in the marketplace.

From the Paper
"The airline industry is one of the most heavily regulated industries in the world with some governments actively subsidizing their nation's aircarriers and other governments allowing great flexibility and competition. This is a capital-intensive industry with individual assets-aircraft-costing hundreds of millions of euro and only two main suppliers, Airbus and Boeing, for the most popular jets. Decisions in this industry regarding future expansion are made years before the aircraft are delivered and much can change during the interim. In addition..."

Tags:British Airways, airline industry, globalization, tourism

Abstract
This paper explains that the recent bankruptcy filing by U.S. Airways has led to cost cutting, which includes reducing company contributions to employee retirement plans. The author points out that this action, which is not unique to this airline, threatens the future financial security of employees. The paper relates that more and more companies are reducing employee retirement spending, forcing employees to assume more responsibility for their financial future.

From the Paper
" A recent U.S. Airways decision to cut company contributions to employee retirement plans in order to save costs may be an indication of what employees have to look forward to in industries across the board. In the case of the troubled airline, which recently filed for its second bankruptcy in two years, reducing ... million in retirement payments for mechanics and flight attendants, is part of a last-gasp effort to avoid liquidation and give the company ..."

Tags:benefits, 401(k), retirement, ERISA, US Airways

Abstract
The paper describes how British Airways treats corporate employees so they can achieve organizational success for the company. The paper then looks at British Airways' beliefs in the efficiency in using their aircrafts and their reduction of their fleet and increase in flights. The paper also discusses how the management at British Airways attempts to incorporate the latest technological advancements.

Outline:
Organizing the Human Resource
Organizing the Physical Assets
Organizing the Technologies

From the Paper
"British Airways is a UK based company activating in the airline industry and operating throughout the world. Given that it operates on such a changing and demanding industry, the company has, on numerous occasions, been faced with the need to modify and improve their business components. The need to implement numerous changes was mostly generated by external forces. The most relevant of these are accounted by theoretical changes in the managerial approach, meaning that the company is to place more emphasis on satisfying the customers' needs and also increasing the staff's satisfaction on the job. Other factors were generated by major technological developments which had to be incorporated. In addition, the new strategies implemented by the competition forced British Airways to adjust to the market requirements and further develop. Then, there were the tragic events of 9/11 in the United States, which severely impacted the airline industry and reduced the population's trust in airplanes. All these, along with other forces as well, have determined the management at British Airways to place more emphasis on the organizational process."

Tags:motivation, efficiency, fleet, flights

Abstract
The paper discusses the background and activities of AirTran Airways, one of the largest and most successful low-fare airlines in the United States. AirTran Airways has received several awards and recognitions for its performance and service. The paper states that the success experienced by AirTran airways is a direct result of its effective marketing strategies which addresses the target market through the marketing mix of "four P's": product, price, place and promotion. The paper elaborates on these parameters that have enabled the airline to achieve its success.

From the Paper
"In general, AirTran Airways at its start-up attracted customers through the advertisement of low air fares, and expansion strategy that was aggressive, and a promotion that allowed customers between the ages of 18 and 22 years old to purchase flights very cheaply by flying stand-by (Barrett, 2006). Successful promotional strategies resulted in AirTran Airways being one of only a few airlines that recorded profit after the terrorist attacks of September 11, 2001 (Barrett, 2006). Furthermore, AirTran Airways has reported steady increases in its annual revenue over the past years since its inception."

Tags:revenue, promotion, comfort, satisfaction

Abstract
The paper shows that as the early boom of commercial air travel peaked in the late sixties and early seventies, the cost levied by the most popular and powerful airlines had virtually no standard of limitation. There was little competition in Great Britain for economic command of the air industry and the British Parliament's cozy relationship with British Airways ensured a monopolistic situation in which the consumer was not offered the advantages of a competitive market. The paper explains how this changed for a brief period in 1971 when Freddie Laker, former managing director of British United Airways, unveiled some of the groundbreaking features of his new Laker Airways. The paper discusses Laker's struggle in creating a Skytrain and the methods used by British airline in their attempts to prevent his airline dream of becoming a reality.
ITconcludes with the eventual folding of Laker Airlines in 1982 after it failed to break into the European market.

From the Paper
"His vision was of a steady service from London to New York with no advanced booking and no frills called Skytrain. The idea was to establish a first-come first-served day-of-departure system. For many years, Laker's innovations stalled in the courts, where the major airlines, who stood to lose the most form Laker's savvy, philanthropic business measures, wrangled to keep the Skytrain dream from lifting off the ground. The cut-rate fares and option laden flight packages that Laker Airways had spearheaded reflected rather poorly on the common practices of other, more bureaucratic and heretofore lucrative air companies. To avoid the exploitation of their flaws as consumer servicemen, as well as to stifle the rise of an able usurper in Freddie Laker, the major airlines united to throw one legal roadblock after another into the pathway of Skytrain and a proliferation of flyers' rights."

Tags:trans-Atlantic, British, Department, of, Trade, and, Industry

Abstract
This paper examines how regional airline carriers can gain a competitive edge by providing quality customer service with a smile and how JetBlue Airways is evidence of this in action. In order to determine what JetBlue is doing right and what others are doing wrong in terms of the relationship between the company's crew members and its customers, and how these serves add value for the company, this paper provides an analysis of the case study, "JetBlue Airways - Adding Value." It also includes a critical review of the relevant peer-reviewed literature concerning this carrier and its customer service approach. A summary of the research and important findings are presented in the conclusion.

Outline:
Review and Discussion
Conclusion

From the Paper
"Even though words do in fact have power, it is probably impossible to force employees to be friendly and courteous to others, but it is possible to inculcate a corporate culture that encourages and rewards a friendly attitude towards internal and external customers, and this is precisely what JetBlue did to help accomplish the above-stated goal. "JetBlue has created a strong and vibrant service-oriented company culture. The company reinforces this culture by explaining to its employees the importance of customer service and the need to remain productive and keep costs down (Bodouva & Bodouva, 2004, p. 317). Indeed, JetBlue makes it clear to their employees that being courteous to each other as well as the company's customers is one of the reasons they have a job in the first place. "

Tags:value, crew, carrier

Abstract
This paper discusses the issues facing the airline industry in the United States. In particular, it discusses the large number of airlines vying for competition and how this is impeding profits. The paper focuses on U.S. Airways' decision to acquire Delta and analyzes whether U.S. Airways made the right strategic move in doing so. The paper concludes that there is cost saving potential, but that Delta is a poor fit for a variety of reasons.

From the Paper
"The need for mergers in the airlines industry is compelling and combing airlines can have many synergies. But, has US Airways selected the right company to merge with? The answer appears to be no. Being number one does not necessary guarantee being profitable. There are usually cost saving opportunities through eliminating redundant operations in any merger, but the timing of the US Air acquisition and the fit between the companies are likely to impede progress. Given the immaturity of integration between US Airways and America West, US Airways is not in a position to take on a larger company that wishes to remain independent. Further, Delta hubs don't particularly compliment those of US Air. Perhaps rival United might rescues U.S. Air from its on blunder by making a higher bid for Delta."

Tags:merger, fuel, profitability

Abstract
This paper presents an analysis of the global airline industry and environmental factors affecting the airlines of today. It examines the marketing practices of airline companies focusing on those of British Airways. It also proposes the development of a marketing plan in order to advise British Airways for future development.

Outline
Introduction
The Airline Industry
EU Enlargement
Industry Factors
Marketing Plan
Positioning
Product
Place
Price
Promotion
Conclusion

From the Paper
"Firstly all airlines have to contend with factors in the micro environment. This includes an airline's competitors. Marketers, as well as adapting to the needs of target customers must also position their service strongly against what a competitor has to offer. An airline's pricing strategy and flexibility for example are important factors in determining whether a customer will fly with an airline or its competitor. A recent problem of the major airlines such as BA is the development of low-cost carriers such as RyanAir. They are playing an increasing role in commercial aviation accounting for more than 30 million passengers annually outside the US."

Tags:product, price, place, competition

Abstract
This paper presents an examination of British Airways and its corporate governance. The writer explores the corporate policies and mandates of the airline, as well as discussing how corporate governance can be translated to work for British Airways in the nation of Japan. It shows how, as the world continues to globalize, and airlines continue to suffer from economic woes, it has become vitally important for airlines to have solid corporate support behind the decisions the company makes. It looks at how, in looking to expand, the airline might consider opening its doors in Japan. It shows that, while Japan is a nation with different traditions and cultures than those in Britain, there are many of British Airline?s corporate practices that would dovetail perfectly with that nation.

From the Paper
"The second aspect of corporate responsibility for the airline is managing the responsibility that it has bestowed upon itself. This means not passing the buck to those who are not involved, and not trying to blame others for things that go wrong. This is also another important aspect of allowing the airline to move into Japan as the country can rest assured that the company will accept responsibility for its actions and be accessible for communication if problems developed.
The very idea that the company names managing responsibilities as one of their important corporate policies means that it is a foundational portion of the way the company is set up to be run."

Tags:corporate, governance, globalization