From the Paper
" The Zeppelin Airship in War and Peace

Introduction
When one hears the term airship, two images typically are conjured up: The German "Zeppelin" Airship which attacked England so mercilessly in bombing raids during World War I and the incredible explosion on the American shores of the Hindenburg in 1937 (Walker, 1973). Although the Zeppelin is the best known of these airships, it is merely one part of a larger definitional class called "aerostats" which includes balloons, blimps, dirigibles, airships of both rigid and non-rigid construction (Walters, 1979, 92).

This analysis will trace the invention and design of the Zeppelin airship by dealing in turn with the following:.."

Abstract
In this article, the writer introduces and analyzes the topic of the Goodyear Tire and Rubber Company. Specifically the writer discusses the history of the company. The writer notes that the Goodyear Tire and Rubber Company was a major contributor to the United States military during World War I, because they manufactured airships, balloons, and airplanes that helped the Allied victory. The writer concludes that today, Goodyear is still playing a major role in automobiles, aviation, construction, and education, but most consumers know the company for their tires, which are the backbone of their global organization.

From the Paper
"Goodyear has developed many aviation and other technologies, but they are also at the forefront of heavy equipment tires and transport. In 1923, the company developed corded pneumatic truck tires, and they pioneered research on rayon cord used for constructing truck tires. They created the Earthmover tire in 1934, and developed the rayon cord truck tire in 1935, in 1938, they developed their largest truck tire that could carry 25,000 pounds, and developed amphibious and cold-weather tires, as well. In 1955, the company developed the first tubeless Earthmover and grader tires, as well. Continuing to develop new technologies, the company created the Unisteel truck tire with radial wire and three-ply "belts" in 1958. In 1970, they introduced Polyglas tires for trucks, campers, and vans, and they produced the first tires to ever touch the moon's surface. In the late 70s, they developed the Tiempo, an all-season radial tire that became the most popular tire in their history, and in 1992, they introduced the first "run-flat" tires. They continue to innovate and develop new technologies today, and they have received numerous awards over their 100-plus-year history in technology, design, and innovation."

Tags:manufacturing, industry, bicycles, plant

Abstract
The author of this paper examines a form of advertising adopted by the notable US tire producer Goodyear - the use of dirigible flying devices in order to advertise their products. The paper examines the various aspects of this advertising device and attempts to explain why, in the writers opinion, they are so effective. The paper includes one photograph.

From the Paper
"Indeed, on one hand, the blimp fleet is obviously an efficient marketing tool by simply putting the company's name on the sky and, thus, into people's mind. Such an effect is not to be undermined: someone walking around on the street or going to work may simply be reminded that he needs to change his or her tires at some point and Goodyear will obviously look like a good choice, simply because one of the blimps from the fleet was seen in the sky. With the three blimps located in different parts of the United States, including Florida and California, the advertising message is pretty well spread out from a geographical perspective.
On the other hand, the blimp is also an effective marketing tool because of its primary function, that of a light aircraft. Indeed, the blimps can carry up to six people and they are generally used for company partners, company guests and/or members of the press. This is an additional effective marketing tool and a special one, not usually seen on the market. People will be awarded a special experience by the fact that they can travel in a blimp, a blimp obviously associated with the Goodyear company and, thus, promoting the company's name."

Tags:dirigible, airship, goodyear, tire, message, textual, blimp, marketing, popularizing, nascar, logo