Abstract In 1995 Richard Huber came on board with Aetna Insurance as vice chairman in charge of strategy and set the company on a new course focusing on managed health care. This paper examines Huber's strategy which included a merger with U.S. Healthcare, a company with an excellent reputation for service. It shows how both companies maintained their independence while merging certain services. The paper analyzes the financial gains and losses of Aetna U.S. Healthcare and shows how it compares to other insurance companies on the market.
From the Paper "Aetna rejected the offer of $10 billion USD and announced plans to reorganize again, selling some overseas units and splitting health care off from financial services. They will be two independent publicly traded companies as soon as can be effected. The company says this will enhance shareholder value and improve quality of service as each company will be able to provide a stronger focus on its customers improve performance and move to maximize strategic opportunities independently."
Abstract By looking at the strengths, weaknesses, opportunities and threats within the e-commerce construct of Aetna Insurance, this paper shows the different aspects of their business operations that work and also discovers elements that need improvement. The paper describes the strategy and positioning of Aetna's e-commerce domain and, through the SWOT analysis, provides answers to questions such as: Does the organization have a "brick and mortar" operation and is the e-commerce strategy integrated with the traditional method?
From the Paper "Therefore, this makes the Internet presence all the more important as it has the means to create customer relationships through seamless services. This in turn, creates opportunities for not only profit but also growth within different demographics. The company will track how sales are made to find out how effective the Internet presence is for them and make changes to the strategy as feedback is provided."
Abstract This paper explains that the U.S. health insurance industry is a faltering system as witnessed by poor performance, difficulty accessing physicians and rising premiums that cut into after-tax income. The author compares two health plans in Texas: Aetna Life Insurance Company's PPO 500 plan, which is judged better for a younger workforce that is predominantly unmarried and without children, and Blue Cross and Blue Shield of Texas' PPO Select Saver Plan IV Blue Cross plan, which is deemed a better arrangement for an older, "graying" workforce. The paper evaluates the Health Insurance Portability and Accountability Act (HIPAA), which is generally seen as a watershed event for health insurance reform.
Table of Contents:
Introduction
The U.S. Health Care Industry over the Last 10 Years
The U.S. v. Canadian Approach to Health Care
Development of Managed Medicare Insurance Products in Texas
A Comparison of Two Health Plans in Texas
A Plan for Managed Care Organization Seeking Accreditation from JCAHO or NCQA
The Health Insurance Portability and Accountability Act (HIPAA)
A Plan for Comprehensive Improvement of a Managed Care Organization's Processes
Conclusions
From the Paper "In fairness, the U.S. model has its advantages. For one thing, wealthier individuals/employees who wish to "cut through" the bureaucratic red-tape of socialized medicine in Canada can go to the United States and have their needs promptly addressed in a way not possible in Canada. Moreover, from a strictly business perspective, the fact that American HMOs are prepared to exclude various clientele in order to serve the "bottom line" and are likewise prepared to similarly slash services can be just the excuse private American corporations need in order to exclude various members of their workforce."
From the Paper "Financial Statement Analysis of Three Asset Management/Underwriting Firms
Paper Overview
This analysis examines the financial statements of three major financial firms--Salomon Smith Barney; The Prudential; and Aetna Inc. Following a brief introduction to each of the firms, there will be selected financial data presented for each of the firms. This selected financial data will be used as the basis for the third part of the paper that will involve a profitability analysis of the three firms.
Introduction to the Three Firms
Salomon Smith Barney
As a result of the continuing shakeout and realignment of the financial services industry, the trading firm, Salomon Brother..."
