Abstract
This paper discusses and analyzes Google and Yahoo! from a competitive perspective. The paper notes that while these two companies are direct competitors in the online search and keyword advertising industry, they are also in different lines of business in other aspects of their enterprises. Additionally, the paper further points out that the companies operate on completely different business models since Yahoo! is more of a community/merchant business model and Google is almost completely an advertising business model. The paper concludes by showing how both companies are shifting into other areas that more commonly overlap.

From the Paper
"This document discusses Google and Yahoo! from a competitive perspective. The observation is made that while these two companies are direct competitors in the online search and keyword advertising industry, they are also in different lines of business in other aspects of their enterprises. Additionally, they operate on completely different business models since Yahoo! is more of a community/merchant business model and Google is almost completely an advertising business model although they both are shifting into other areas that more commonly overlap. Creating Value Through E-Business..."

Tags:google, yahoo, competitive

Abstract
The paper briefly examines the importance of studying and understanding branding in today's business environment.

From the Paper
"Branding establishes a specific image or specific characteristics for a particular product or line of products. Marlboro was at one time one of the most recognizable brands in the world and Coca-Cola remains a highly valuable brand today. (Macrae) The owners of these brands have worked hard to establish a specific image-the rugged outdoorsman in the case of Marlboro-that consumers then associate with the brand. Companies will seek to protect their brands against infringement in order to protect the brand's value."

Tags:branding, marketing

Abstract
The paper presents a business owner's proposal to branch out into offering an ecommerce service that will generate extra profits and help to grow the business. The paper describes how the proposal involves low risk and reasonable startup funds, and will be easy to adapt to the existing organization's infrastructure. The paper relates that the risks of the plan are low, and operational demands will be extremely low, in that existing staff members and computer software and hardware will be used in the startup period.

From the Paper
"As you know, we are an established supplier of branding and marketing products and marketing plans to large organizations. I propose that we now branch out into offering an ecommerce service that will generate extra profits and help us to grow our business. My proposal involves low risk and reasonable startup funds, and will be easy to adapt to our existing organization's infrastructure. The risks of my plan are low, in that we should at least recoup our initial investment, and stand a good chance of generating a new and lucrative income stream. As will be made clear, the..."

Tags:ecommerce, business, plan

Abstract
This paper analyzes and examines the application of Total Quality Management (TQM) to international business. Various articles are reviewed and cited, showing how their authors take different approaches to discussing the utility of performance management systems, and in particular TQM, with respect to the contemporary business environment. The paper concludes by stating that TQM among other performance management systems is an excellent method to achieve consistency of brand, product or service across a diversity of markets.

From the Paper
"This document examines the usefulness of Total Quality Management (TQM) to the international enterprise or within the field of international business. Each of these articles' authors takes various approaches to discussing the utility of performance management systems and in particular TQM with respect to the contemporary business environment. The conclusion is that TQM among other performance management systems is an excellent method to achieve consistency of brand, product or service across a diversity of markets. International Business and TQM: Article Reviews..."

Tags:tqm, international, business

Abstract
This paper addresses the roles, behaviors, and motivations behind a business. The focus discusses the organization and business-to-business(B2B) and business to consumer(B2C) relationships they should have. While assessing the changing role of organizational buyers in the business and strategic sourcing, the writer concludes that the shift from suppliers to organizational buyers has to do largely with growth of technology and information.

Outline:
Introduction
Assessing the Changing Role of Organizational Buyers
Organizational Buyers' Balance of Influence Redefining Transparency
Implications for the Future
Reflection

From the Paper
"Organizational buyers now evaluate B2B marketers as potential suppliers based more on their contributory roles from knowledge and strategic insight perspective than merely on price or their latest product design or feature (La, Patterson, Styles, 2009). The extent to which a supplier can be a trusted advisor is more important than any promises being made on sales calls or the depth of any PowerPoint slide deck. The challenge then for B2B marketers is to keep pace with this level of transparency that organizational buyers require today.
"For B2B marketers who seek to grow their sales to organizational buyers, it therefore forces them to be as transparent and worthy of trust that the combined technologies and processes organizational buyers have to evaluate them on. In other words, given how significantly the balance of influence has shifted to the organizational buyer has become, it forces the B2B marketer to be entirely consistent with and even exceed the expectations based on data analysis of their firms (La, Patterson, Styles, 2009)."

Tags:business, marketing, international business

Abstract
This paper explains that there are three types of business ownerships: sole proprietorship, partnership and a corporation; and then takes a look at what is required of a business manager in any type of business. The paper describes the major components of a business, detailing the many and varied responsibilities of the business manager and how they relate to these components. The paper also points out that one of the roles of the business manager involves being responsible for important decisions.

Table of Contents
Introduction
Forms of Business Ownership
Proprietorship
Partnership
The Corporation
Major Components of a Business
Production
Marketing
Finance
Forecasting
Personnel Management
The Task of Management
Administration and Organization
Control
Relations with Government
Conclusion

From the Paper
"The major advantage of the corporate form of ownership is that investors can limit their personal liability to the amount of money they have invested. If the corporation goes bankrupt [5], they can lose no more than they have put in. Another advantage is that money to run the business is usually obtained by the sale of stock, or ownership, to the general public; this makes raising money for operations easier and enables the corporation to exist independently of its owners. Corporations also find it easier to borrow money. Perhaps most important, the size of most corporations allows them to hire professional managers or administrators to run them."

Tags:running, business, micro-business, large, corporation, capitalist, profit, satisfy, customer, regulations, government, agencies

Abstract
A report on B2B (Business - to - Business) models. Reviews the web sites of merisel.com, kellypaper.com and intellibusiness.com. Evaluates how these sites are set up for value-added suppliers and other business users. With the use of well-planned business models, many B2Bs have jumped on to the information technology train and are experiencing improved profit margins through supply chain efficiencies-from purchasing, to manufacturing and selling. In addition to simply sharing forecasts and products, successful B2Bs work jointly to provide greater supply chain services, and ultimately larger profits for all partners involved.

From the Paper
"Although business-to-business activities occur both offline and online, the acronym B2B has come to be known and described as the online version. There is much hype given to the potential size of B2B markets and how much bigger it may get than the online business-to-consumer (B2C) world. The gravy train that drives these expectations is the hopes that information technology (IT) will deliver an inflection point in productivity and economic growth. With the use of well-planned business models, many B2Bs have jumped on this gravy train and are experiencing improved profit margins through supply chain efficiencies-from purchasing, to manufacturing and selling. "

Tags:analysis, business, chart, information, internet, online, supplier, task, technology, users, value

Abstract
A thorough analysis and observation of Raytheon Missile Systems and their current processes as a missing link of knowledge transfer between and within organizations. This e-business initiative provides one of the many possible solutions to improving the e-business execution within the company. The final output, a web-based expert locator and its implementation guidelines and process changes, will help facilitate the transfer of knowledge between and within organizations.

Table of Contents
Executive Summary
Introduction
History
Current Business
Organizational Structure
Business Operations and Practices
Vision
Values
Goals
Operating Environment
Structure
Infrastructure
Applications
Business Strategies
E-Business Strategies
Proposed E-business Strategy
Justification
Cost-Benefit Analysis
SWOT
External Analysis
Internal Analysis
Strategic Options and Choice
Problem-driven
Technology-driven
Strategic Implementation
Implementation
Process
Culture
Technology
Conclusion
References
Appendix A
RMS Interview Questions

From the Paper
"Raytheon Missile Systems, a division of Raytheon Company, celebrated their 80th anniversary in July. Over the last 80 years, Raytheon has ventured into many different entrepreneurial areas including defense, electronics, aircraft, construction, and engineering. E-business strategy and the possibilities, advantages, and disadvantages it presents to Raytheon will be reviewed. Through an analysis of business need and technology at hand, an e-business strategy and implementation plan will also be presented."

Tags:b2b, b2e, business, collaborative, commerce, information, technology

Abstract
This paper explains that the purpose behind "Everybody's Business" is to introduce the new business ethic of the twenty-first century. The book revolves around explaining how issues such as human rights and the environment, which were once regarded as being of little consequence in business decision-making, are now mainstream and present serious risks for today's companies if they choose to ignore these issues.

From the Paper
"Books on business management, it seems, are as numerous as the grains of sand on a beach. Everyone seems to have an opinion on the best management style and the best way to make a company succeed. Yet most of these books and the theories associated with them are practically carbon copies of each other; none of them have anything truly original to say. Your average, garden-style management book will most likely be nothing more than a re-hash of thousands, even tens of thousands, management books that have come before it. That is why it is so refreshing when a management book with something new and different to say comes along. Everybody's Business, by David Grayson and Adrian Hodges, is such a book."

Tags:environment, business, ethics

Abstract
This paper discusses how Google Search focuses on two customer segments, "The Consumer" and "The Marketer" and shows how they relate to each other, and how Google's overall business model and strategy affects them. The writer's personal experience with both segments is related, with some suggestions for improvement in the "Marketer" segment. The writer explains how Google acquires the information that it makes available, and the very lax terms of their privacy policy that allow them to disseminate information freely. This paper contains a figure.

Outline:
Target Customer Segments
Customer Acquisition Strategies
Customer Retention Strategies
Customer Service Strategies
Integration into Overall Marketing Strategy
Technical Infrastructure Required
Data Acquisition, Management, and Use
Metrics
Social Issues: China
Conclusion

From the Paper
"I chose to identify the first segment as "The Marketer" because that is the person or group of persons who will be spending money on advertising. As we know, ad revenue from Google Search is the backbone of the company's revenue stream and has been for quite some time. I would further contend that any competent internet marketing strategy must include cost-per-click advertising on a search engine. Google is far and away the dominant company in that field and they make it somewhat easy to get up and running with an ad program. It can be done in as little as 15 minutes."

Tags:Adwords business AdSense branding demographic Gmail Yahoo, Google Analytics, Microsoft user-provided