Abstract
Advertising is a major marketing tool for organizations to sell their products and services. The paper argues that in conservative societies however, it is virtually impossible to convey message in an attractive way. This paper discusses the Saudi society and the approaches to advertising as compared to the United States. It discusses advertising mediums such as television commercial and the internet and shows how messages put across to the consumer differ between the two countries, based on cultural demands.

From the Paper
"Extensive efforts are made to keep the society segregated so that no mingling or socializing for the two is possible. As a result, educational institutes are segregated and the workplace does not employ women much. There are strict laws regarding women covering themselves, traveling with a male relative and driving. Moreover, media, along with the Internet, is heavily censored for any trace of irreligious content. However counteracting this heavy religious influence is the compulsory economic development that Saudi Arabia cannot avoid or stop."

Tags:Arabia, Medina, Mecca, freedom, speech, Al-Nomrossi

Abstract
This paper explains the ways that Chrysler's advert "Coming Home", a very long advert produced by Fallon for television, reflects much about Chrysler and America. Next, the author reveals the history, organization, culture and the global crisis at the Chrysler Group, details the creation of the advert itself and reviews the working relationship between Chrysler and their selected advertising agency Fallon. The paper concludes that Fallon and Chysler's cradle-to-cradle zero risk strategy resulted in an advert "Coming Home", which demonstrates their masterful use of intertextuality and interpretation. The paper includes footnotes and many color pictures from the advert.

Table of Contents:
Introduction
Chrysler Advert: "Coming Home" from a Spectator's Point Of View
A Long Journey
A Story about Cars and a Bag
Traveling through Real Times
An Ode to American Landscapes
An Ode to Masculinity and American Popular Heroes
Sound and Rhythm
Oral Texts: From a Simple Greeting to Lyrics and a Specific Copy
The Viewer's Position
Matters of Composition: First Shot Mirroring the Last One
Global First Impression
Chrysler's Choice: Assuming a Cradle-to-Cradle Marketing Recycling Strategy
A Multiple Group
Chrysler's Genealogy
Going Back to the Roots: A Tribute to Walter Percy Chrysler, the Founding Father
Chrysler's Ups and Downs and Crisis Communication
Recycling Fiat Campaigns: A Zero-Risk Cradle-to-Cradle Strategy
Traveling through the Ups And Downs America Faced: The Use of Diagonals in "Coming Home"
Selecting Vehicles as Markers of American History
A Music Everyone Acclaimed
Selecting the Widest Audience Possible through an Emblematic Sport
A Peaceful War Representation
Possible Mistakes
Best World Agencies and their Strategies: The Non-Stop Awards Quest
America and Poor Creativity in Advertising: A Counterfactual Approach
Chrysler's Offensive Strategies in France
Chrysler's Hype and Trendy Campaigns in Brazil
Chrysler and Humor, A Difficult Task
Global Agencies and Non-Stop Awards Run
How Fallon Escaped from the Cradle-to-Cradle Recycling Strategy
Intertextuality: options and limits
Conclusion

From the Paper
"Remaining one and the same through time, this bag seems to be a very good companion, never complaining whether it is settled on the passenger's seat, thrown at the back of the car, at the bottom of the passenger's seat or dropped on a wet lawn. Even if some characters aren't truly faithful to him, like in the third picture in which a military bag appears to be much closer to the driver, this everlasting good quality leather bag ends up offering presents to the kids in the last scene. Here the bag impersonates Chrysler's spirit and heritage. A bag refers to its content whether they are tools, files or clothes."

Tags:journey camera plot editing, viewer's attention

Abstract
The paper describes an advert that appeared in the June 2007 edition of Men's Health that is for the Bowflex Xtreme SE Home Gym, which is a home exercise machine. The paper relates that judging from its editorials, articles and illustrations, Men's Health is a periodical which aims at the demographic of heterosexual, primarily white, middle and upper class men aged around 20 to 50, in mid to higher income brackets. Thus, the paper shows how a typical reader might be a white, 30-something urban accountant, who is building his career, and who spends a lot of time on business trips, and eats a lot of meals in hotel and restaurants.

From the Paper
"This advert appeared in the June 2007 edition of Men's Health. The advert is for the Bowflex Xtreme SE Home Gym, which is a home exercise machine. Judging from its editorials, articles and illustrations, Men's Health is a periodical which aims at the demographic of heterosexual, primarily white, middle and upper class men aged around 20 to 50, in mid to higher income brackets. Thus, a typical reader might be a white, 30-something urban accountant, who is building his career, and who spends a lot of time on business trips, and eats a lot of meals in hotel and restaurants. He probably does not get enough exercise, and the muscles he built when he..."

Tags:advertising, gender, race

From the Paper
"The purpose of this paper is to discuss whether or not cigarette advertisements should be banned. The paper will present both the pro and con points of view on the issue. It will then conclude by taking the position that advertising for cigarettes should indeed be prohibited.
At this point in time, cigarette manufacturers spend over two billion dollars per year on the advertisement of their products. Of that total, over six hundred million dollars goes to newspaper and magazine advertising; almost three million dollars goes to billboard advertising; almost one hundred fifty million dollars are spent on give-away promotions; and sixty million dollars are used for investment in public entertainment activities such as sports and cultural events ("Ban Cigarette Advertising" 1987, p. 568). It is apparent from these figures that(...)"

Tags:PROS & CONS, SOCIAL PROBLEMS

From the Paper
" The purpose of this paper is to discuss the pros and cons of junk-food ads targeted at children under 10. Each year American's consume millions of dollars of what has come to be known as "junk food." The crowds of people that line up at fast-food restaurants to buy Big Macs and Whoppers are evidence that these products are growing in popularity. Americans have discovered the appeal of fast food. It is convenient (you don't need to cook or wait for hours to be served), it is relatively inexpensive, it has a pleasing flavor, and it does fill you up.
Fast foods are just one form of junk food. There are also the sugary cereals such as Frosted Flakes and Sugar Pops, dessert snacks such as Twinkies and cupcakes, and the salted snacks such as potato chips and Doritos. Many of these products have been around for a long time, some more than 20 years."

Tags:Children

Abstract
This paper examines an advert in the June 2007 edition of "Men's Health". It is an advert for the new Bowflex Xtreme SE Home Gym, which is an exercise machine (a copy of the advert is included in the paper). It discusses how the advert is misleading and does not include basic information such as the price of the product and where it is manufactured. It also discusses its use of visual imagery and how unrealistic it is.

From the Paper
"The product is an exercise machines. It is "built to provide fast and easy total body results right in our own home" and apparently "performs over 65 gym-quality exercises - as many as an entire health club filled with machines." The sell is that the machine will do all this for $20 per month, which is "less than half the monthly dues of a typical gym membership." Unfortunately, this implies that the machine will do all of the exercises all on its own - which is clearly not the case. What the advert should say is that the machine gives its owner the necessary equipment to do all of the exercise that would be possible in a health club. However, the point is that the effort and the will power to do the exercises remains the responsibility of the human being, not the machine. "

Tags:visual, imagery

Abstract
This paper discusses the high profit producing printer division of Hewlett-Packard. Specifically, this paper looks at HP's line of photo printers, which requires specialized inks and printer papers, both of which generate higher-than-average gross margins for the printer manufacturer. What HP has had to battle however is the perception that photo printers are expensive, difficult to use, and only meant for the professional photographer or the low-end service bureau. The author states that HP's advertisements are specifically addressing price points and the breadth of their product line, in addition to the expertise with printing technologies to overcome these objections. Furthermore, the author asserts that for HP to continue growing their printer division, consumables sales must significantly rise over unit sales, and the added focus on high-margin supplies must clearly be a strategic priority for the company. Finally the paper looks at HP's focus on the most critical concerns of customers first in relation to current advertising theories.

From the Paper
"How would you make the improvements? - First, I would have lightened up the background of this ad, so the images had greater contrast. Next, I would have created a small line of frames across the bottom of the first page showing various scenes of using the printed photos, including the completion of school projects, giving frames of pictures to grandparents and friends, and maybe even showing a backdrop of a beach and then a framed picture of a child, so it appears the photo is coming right out the beach scene. This would connote that the HP photo printer is versatile enough to capture vacation memories faithfully and without compromise. Lastly on the right side of the page, where the printers are, I would show one in actual use in a home office to just make it clear as to how easy the printers are to use."

Tags:strategy, theory, focus, concerns, customers, products

Abstract
This paper is on a children's advertisement from J.C. Penney. Advertisements are often geared to draw the interests of the "child" in the adult. Boys are often used more than girls in advertisements.

Abstract
The author discusses the different techniques used in manipulating words in advertising, for example, the use of rhyming, alliteration and metaphors. The writer also gives us some examples of each technique, and looks at what effect the applied technique has on people.

From the Paper
"Language is considered as an effective tool in extending a company"s message to the people, particularly to consumers. Companies with different products to sell use advertisements to provide the consumer product awareness, and this will not be effectively done without the use of language. There are several ways in which companies and advertising firms use the written word to persuade people to buy their product. The first technique is the use of rhymes in product advertisements. Rhyme is defined as the identity of sound between endings of words or verse-lines (Duncan, Advertising--- The Features). An example of rhyming is the slogan used by the fast-food chain Burger King: It ain t the same without the flame . This slogan informs the consumer that Burger King s burgers are not fried, but broiled, assuring the consumers that the fast-food chain give importance not only to the quality of their product, but to the customer s health as well.

Tags:target, market, younger, generation, slang, popular, teenagers, rhyming, pleasant, sound, audience, slogan, jingle

Abstract
This paper looks at the importance of a global marketing strategy which has hit the automobile industry. By focusing on one specific campaign, this paper sees how the company adapts its focus depending on the culture of the country and the perceived needs of the customer. The campaign examined is that of the Mini being promoted in America by pushing the concept of "motoring."

From the Paper
"For people in the United States and United Kingdom alike, automobiles are much more than just a way to get around. They are objects of fashion, status, wealth, success and power. Global car manufacturers strive to meet international aspirations, while competing with others through price, volume and quality. One important key strategic priority for a global car manufacturer is to develop a desirable, quality brand that would increase its market share. Through promotional tools, car manufacturers aim to increase brand recognition and the company's reputation."

Tags:vehicle, automobile, business, development, strategy, campaign, motoring, promotion, america, britain