An analysis of the effects that advertisements have on appearance anxiety within the female population.
Term Paper # 97460 |
1,048 words (
approx. 4.2 pages ) |
12 sources |
MLA | 2007
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$ 22.95
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Abstract
This paper discusses the powerful and persuasive nature of advertising and how it is utilized as a tool to impact and objectify messages and media influences throughout various cultures. The paper particularly focuses on the effect that advertisements have on appearance anxiety, especially within the adolescent female population and discusses the reasons for its impact.
From the Paper
"Gender is predominantly linked to the female population when it comes to body dissatisfaction, particularly adolescent females because so much of their identity is tied to their physical attributes, or lack thereof (Green, 2003). Research reveals that women far outweigh men in terms of lower body dissatisfaction and media pressures confirm their anxieties (Dittmar, et al, 2004). Studies reveal that women have a higher dissatisfaction in specific areas such as hips, thigh, body fatness and weight (Russell & Cox, 2003). Women's tendencies are to continually compare their own body images to other women as a means of self assessment, typically ending in body dissatisfaction (Tiggemann, et al, 2004). The physical changes are evident in both girls and boys reaching puberty with opposite results inferred for girls who increase their body fat and boys who decrease their body fat and increase muscle tone (Davison & McCabe, 2006)."
Tags:dissatisfaction, stereotype, representations
This paper examines the topic of sexuality within the field of advertising.
Essay # 86981 |
1,800 words (
approx. 7.2 pages ) |
8 sources |
2005
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$ 34.95
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Abstract
In this essay, the writer discusses sexuality in the media. In particular, the writer studies the appearance and use of sexuality in advertising. The writer explains that the aim of advertising is to provoke a wish or desire to obtain the type of lifestyle that is being promoted together with the product.
From the Paper
"The role of advertising is not to simply inform consumers of products. The role of advertising is to convince people that buying a product will get them the lifestyle that they want. For example, in All Consuming Desire Neil E. Harrison says, 'Product design and differentiation, and marketing and advertising expertly turn vague desires to attract and impress into demands for commercial commodities and services'. What this means is that advertising's purpose is not to sell you a product. Its purpose is to increase desire for something that the product will provide the consumer."
Tags:advertising, sexuality, ideology
A look at advertising, anxieties, culture and spiritual needs in modern society.
Analytical Essay # 130617 |
2,000 words (
approx. 8 pages ) |
6 sources |
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$ 38.95
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Abstract
In this article, the writer discusses that advertising is ubiquitous in our modern society, to the point where it is impossible to imagine a world without it. This paper examines how this situation has developed, and also discusses the roles that advertising fulfills in our society. The writer maintains that it fulfills a very important role in addressing modern anxieties and needs, and this explains why it is so ubiquitous.
From the Paper
"Advertising is a relatively new phenomenon - simply because before there could be advertising, there had to be products to sell, and consumers to buy them. However, until around 1650, most English people were focused on ..."
Tags:advertising, society, culture
An examination of the relationship between anxiety disorders & substance abuse and whether substance abuse can be viewed as a product of anxiety disorders.
Research Paper # 104940 |
1,974 words (
approx. 7.9 pages ) |
7 sources |
APA | 2008
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$ 37.95
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Abstract
The paper questions whether there is any evidence that increased levels of anxiety result in a higher incidence of substance abuse. People who are very anxious may consume larger quantities of alcohol, smoke more heavily or resort to drugs as a way of self medication in treating an anxiety disorder. The paper relates that the higher the levels of self-reported anxiety,the more difficult it is to complete a treatment program, with the possibility that the person will return to the disorder of abuse on completing the program. The paper continues and discusses subtle affinities of anxiety disorders with that of substance abuse, by indicating that there are minor differences between the amount of abuse by alcoholics who have anxiety disorders, and those that do not. This indicates that anxiety disorders are an independent factor in the study of substance abuse.
From the Paper
"However, trait anxiety levels were positively correlated with negative substance abuse consequences, i.e., relapses even after treatment. Trait anxiety levels were also negatively correlated with the number of days an individual spent in treatment. In other words, the more anxiety problems that an individual experienced, the more likely it was that they would be substance abusers and the longer it would take for that individual to successfully complete the treatment program. Additionally, both state and trait anxiety levels were positively correlated with the level of addiction that the individual expressed, as measured and documented by the researchers (O'Leary et al., 2000). The implication of this finding is obvious: the higher the level of anxiety that an individual experience--in other words, the greater the possibility of an anxiety disorder--the more likely it would be for that individual to have a greater substance abuse problem."
Tags:anxiety, abuse, self, medication, alcohol, drugs
A discussion regarding advertising in the 1920s, in relation to advertising today.
Essay # 90866 |
1,575 words (
approx. 6.3 pages ) |
4 sources |
2006
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$ 30.95
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Abstract
This paper discusses how the differences between the advertising of the 1920s and today are substantial. The advertising of that time was less sophisticated. Products were sold based on their perceived values and usefulness, not simply on sex appeal. The paper further discusses that it is not to say that sex appeal was ignored; products aimed at women often advertised how appealing they would make women feel, or how they would make women appear to men. Coca-Cola and Palmolive soap are products that demonstrate the changes that have taken place in advertising, both in the purpose of advertising and the images associated with it.
From the Paper
"The decade of the 1920s was an era of rapid change. Women scandalized their men as their hemlines rose steadily, reaching the mid-20s "flapper" styles; makeup became popular; and their hairstyles got shorter. Men's fashions became more conservative and geared toward the comfort of the wearer. "Convenience" became the watchword of the day, whether related to clothing, chores, travel, or communication. Almost overnight, the world became a different place, in large part thanks to advertising. Cultural Overview The world was a rapidly changing place in the decade of the "Roaring Twenties." This decade came on the heels of the Progressive Era, which had run out of steam by the beginning of that decade (Miller, 2003, p. 13). "
Tags:advertising, 1920, marketing
An analysis of Paul Tillich's conceptualization of existential anxiety in his work "The Courage to Be".
Analytical Essay # 144272 |
1,750 words (
approx. 7 pages ) |
1 source |
MLA |
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$ 33.95
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Abstract
The paper relates that Paul Tillich, in his "The Courage to Be", explores the manifestation of existential anxiety in terms of the interplay between being and nonbeing in the history of human consciousness. This paper discusses Tillich's conceptualization of this existential anxiety and how it differs from pathological anxiety and fear, with particular reference to his theory regarding the three types of anxiety. Through this analysis, it is seen how Tillich uses this discussion of anxiety to address and explicate his ideas regarding courage, and how this can be employed to counter these experiences of existence.
From the Paper
"Paul Tillich, in his "The Courage to Be", explores the manifestation of existential anxiety in terms of the interplay between being and nonbeing in the history of human consciousness. This essay will discuss Tillich's conceptualization of this existential anxiety and how it differs from pathological anxiety and fear, with particular reference to his theory regarding the three types of anxiety. Through this analysis, it will be seen how Tillich uses this discussion of anxiety to address and explicate his ideas regarding courage, and how this can be employed to counter these..."
Tags:existential, religion, anxiety
This paper examines the possible evolution of advertising media in the years to come.
Analytical Essay # 130377 |
2,250 words (
approx. 9 pages ) |
3 sources |
MLA |
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$ 41.95
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Abstract
In this article, the writer looks at the evolution of advertising media in the years ahead, paying especial attention to how the evolution of the internet medium means the demise of older paper-based media as well as the advent of more instantaneous communication between ad agencies, consumers, and between consumers and businesses. The paper looks at what the perceived technological gains of the future portend for the relationship of ad agency clients to the organizations seeking to serve them and what kinds of new technology it can be reasonably inferred will flood the market in the next half-decade or so. The writer concludes that the internet appears to be the "end-game" for modern advertising and advertising firms must begin acknowledging this fact however wedded they may be to traditional sources of advertising.
Tags:advertising, media, evolution
A proposed research design methodology for addressing anxiety relief in students.
Research Proposal # 85673 |
1,125 words (
approx. 4.5 pages ) |
4 sources |
2005
|
$ 23.95
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Abstract
This paper examines how anxiety is a recognized psychological condition that can have corresponding physical and emotional side effects. It looks at how in individuals susceptible to anxiety, including its manifestation in its extreme form of anxiety attacks, the impact of anxiety can have serious corresponding stress and lead to detrimental quality-of-life. This paper offers a study guide to a dissertation on anxiety.
From the Paper
"Anxiety is a recognized psychological condition that can have corresponding physical and emotional side effects. In individuals susceptible to anxiety, including its manifestation in its extreme form of anxiety attacks, the impact of anxiety can have serious corresponding stress and lead to detrimental quality-of-life. Strategies for reducing anxiety are frequently recommended by mental health professionals, but testing for the effectiveness of these strategies is frequently ignored in the clinical research. In order to identify whether self-meditative anxiety relief strategies are effective, a qualitative case study is proposed to determine whether academic anxiety can be reduced or eliminated through this particular form of anxiety relief. "
Tags:anxiety, thesis, dissertation
A look at the sport competition anxiety test (SCAT) that measures trait anxiety.
Analytical Essay # 124715 |
1,000 words (
approx. 4 pages ) |
9 sources |
APA | 2008
|
$ 21.95
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Abstract
This paper discusses the issue of competitive anxiety in athletics by analyzing the sport competition anxiety test.
From the Paper
"Competitive anxiety is widely recognized within sport and exercise psychology as a direct consequence of the arousal that occurs when competition is undertaken. Rainer Martens developed the Sport Competition Anxiety Test (SCAT) as a measure of trait anxiety or a measure which characterizes an individual's cognitions and behaviors across situations. The SCAT differs from other trait anxiety measures in terms of its focus on competitive sport situations. (Corcoran) This report will explain how the SCAT works and its application to sport and exercise activities along..."
Tags:Sport Competition Anxiety Test, competitive anxiety, athletics
This paper studies the effects of anxiety in the workplace.
Term Paper # 74521 |
2,250 words (
approx. 9 pages ) |
15 sources |
2004
|
$ 41.95
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Abstract
In this article, the effects of anxiety in the workplace are examined. The writer discusses how anxiety and stress affect organizational communication. The writer looks at the management responses to stress and the importance of recognizing real and current sources of anxiety. Further, the writer discusses the impact of 9/11 on employee anxiety.
From the Paper
"Whatever else the events of September 11 were they were also and specifically an assault on and destruction of the environment of the everyday workplace. In the system of capitalist economic organization, holding a job is among the most fundamental of experiences for members of society and within any organization involved in that system the demands of most forms of employment are undoubtedly compelling enough for most people, without the added element of physical danger deliberately imposed from the outside. The event heralded dramatic and irrevocable change that was plainly ... "
Tags:Anxiety, Workplace, Communication, Management