Abstract
It discusses the trends and most current styles that are popular amongst the ad people and how effective they are. It also categorically analyzes the popular ones.

Abstract
In this article, the writer notes that before the advent of the computer and the Internet, advertising and promotions were measured in terms of leads, calls, print media ads on newspapers and magazines and airtime coverage on television and the radio. The writer discusses that in spite of the popularity and familiarity of the newspaper and magazine in advertising and promotions, the Internet has become an indispensable tool in the current ad man or ad woman's marketing arsenal. The writer maintains that that Internet advertising is here to stay and it is there not to replace the print media but complement them. The writer concludes that Internet advertising is a partner in a total, multimedia campaign that assures maximum impact and effectiveness in reaching target audience.

From the Paper
"Compared to magazines and newspapers wherein a spot could run at a limited time and space is also limited, Internet advertising can continuous and run for days or months on end at very little cost. Any class of consumer can access the Internet and see the ad or promotion unlike the limited consumer base of the print media. The force multiplier effect is one of the strongest factors of Internet advertising and increases sustainability and availability. It is so effective that several ad and promotions campaign firm, including technology shops have joined the bandwagon to promote their services using Internet advertising."

Tags:consumer, newspapers, computer, media

Abstract
This paper discusses Steinem's article in which the author and feminist gives a detailed account of how advertising dollars dictate the ads as well as the editorial content in "Ms. Magazine." This paper discusses the actions taken by advertisers such as Revlon and Clairol when their demands regarding editorial content aimed at promoting their products were not met. One example in Steinem's article cited that Clairol withdrew its advertising support after "Ms. Magazine" published an article on the hazards of carcinogens in hair dyes. This paper analyzes how diversity in the field of advertising is seen as a direct threat to reaching a primarily white audience. This paper also examines Steinem's regret in using her publication to sell products that may not be in the best interest of women by citing the financial necessity in doing so.

From the Paper
"Does consumer power really drive what types of ads are run in magazines? According to Steinem, this is not necessarily the case. Although her magazine had presented ample evidence to advertisers that women are decision makers in purchases involving automobiles, consumer electronics such as sound equipment, VCS, and computers and office equipment, the publication had a really hard time obtaining advertisements for these types of products. One of the reasons given is that the advertising industry lags consumer reality. Where women may once have turned to their significant others to help them make their decisions, they now increasingly rely on their own judgment. But, the old perceptions remain ingrained in advertising executives. And, Stinem states that acceptance of products by women is viewed as a threat to the perceptions of the products by males."

Tags:women, advertising, media, ms., magazine, feminism, ethics, finance, business

Abstract
This paper addresses the key ethical conflicts for advertisers and marketers, including issues such as shock advertising, pester power and other issues which are often considered as ethically controversial. The paper considers the legal conflicts and also considers a number of case study examples, including those of Carlesberg Larger, Procter and Gamble and social marketing efforts on the behalf of the NSPCC and for the UK department for transport.

Outline:
Introduction
The Personal Nature of Ethics
Specific Issues in Relation to Advertising and the Law
Case studies
Conclusion

From the Paper
"Firstly before going on to consider some of the practical ethical issues which companies face in there marketing one must acknowledge a problem in marketing ethics which is largely the consideration that ethics are often a personal opinion. Whilst legal standards are those which society generally agrees upon to the extent that legislation is put in place which is enforceable in the courts (Jobber 2007) ethics on the other hand represent standards which may be disputed for instance in the marketing of products with genetically modified ingredients there are those such as Greenpeace who would argue that such practises are unethical. On the other hand there are those who see such technology as generally being beneficial to society in the race for food security (Ethical Corp 2010). As such this highlights the fact that even were a firms marketing efforts intend to be ethical the choices may be reflection of personal opinion rather than a true reflection of societies views at large. Directly related to this in the field of advertising is the consideration of "shock tactics", one of the key criticisms for advertisers is the use of such extreme or explicit tactics in the sale or goods or services (Mittal 2007) however there is the consideration that what is extreme or explicit is firstly related to a personal set of values. Secondly there is a debate in the literature in regard to the element of context, whilst companies are often condemned for the use of such tactics in relation to profit making activities there is often a much more tolerant attitude when such tactics are used in for example public health or safety campaigns."

Tags:shock, advertising, pester, power, children

Abstract
This paper analyzes the reasons why advertisers market alcohol to the youth and the effects this marketing is having on the youth and society in general as a result.

Tags:youth, alcohol, advertising

Abstract
This paper looks at the way advertisers take advantage of consumers by creating false needs in their market and feeding on those needs. The paper includes an analysis of television and magazine ads, subliminal advertising and advertising ethics.

From the Paper
"Advertising is defined as the action of attracting the public's attention to a product or business. The methods that have developed over the years to attract consumers' attention have been very sophisticated and, in some cases, unethical. As potential buyers of goods and services, we Americans are constantly bombarded with advertising gimmicks in all print and broadcast mediums to the point where we have become jaded to the sales pitches that surround us. It can be argued that the attempts of retailers and businesses to get our attention and convince us to buy their goods and services are not, in themselves, unethical or dangerous; the unfavorable aspects of advertising result when the advertisers use questionable techniques to influence consumers. "

Tags:ethics, subliminal, magazines, products, capitalism

Abstract
This paper states that advertising to teenagers is a big business because teens buy more of many types of products than any other age group. This paper explains that most teens view advertising directed toward them very positively; they view commercials more as reality and do not always realize they are created to sell products, especially when they perceive the ads as infomercials or news, rather than advertisements. The author believes that teens are indeed heavy Internet users, but they trust many other forms of advertising before they trust ads online.

Table of Contents
Introduction
Advertising to Teens
Advertising to Teens on the Internet
The Effects of Advertising on Teens
How Teens View Advertising

From the Paper
"Clearly, advertising to teenagers is an important and vital part of the advertising market, and the most successful advertisers recognize how and where to market to teens. An example of these successes includes the tobacco manufacturers, whose advertisements geared to teen smokers, have been banned due to health issues. There marketing campaigns were so successful, teen smoking is still on the rise, and "Joe Camel" is still a cool icon to many teenagers. One critic noted, "Considering the number of billboards and the coolness of the characters, we wonder less and less about why 90 percent of today's smokers started underage. Concerned educators and government officials have been coming up with ways to help minimize the effect of advertising on teens"."

Tags:image, infomercials, realiity, smoking, internet

Abstract
This paper examines the negative and racist stereotyping that African Americans have suffered as a result of advertising policies and practices. The writer discusses the literature and the research on this topic and summarizes some of the most important findings. Some significant and revealing statistics are presented as well. The writer also explains briefly how advertising works and its interdependent relationship with mass media. In addition, the writer examines how the featuring of blacks has changed from their first large scale appearance in mainstream advertising in the 1870s to the present day. In some cases, as in the portrayal of Aunt Jemima, the change has been minimal. In response to the fight from the civil rights movement in the 1960s, some large corporations began to target black consumers, and the growth in the 80s of a black middle-class further spurred marketers to an accurate, positive presentation of blacks. However, the writer explains that stereotyping is still present in advertising, albeit on a more subtle and subliminal level. The writer notes that the psychology of advertising does not leave anything to chance and that it caters to what are believed to be the perceptions of the viewer. Examples are given of advertisements that feed into the negative perceptions and the desire of the majority culture to be superior. The writer concludes that other minority groups, such as Asian Americans and Italians, are also depicted with negative images in advertising and that this kind of misrepresentation is becoming less and less tolerable in today's society. This paper includes a table about ads with black models.

From the Paper
"From the history, it is evident that ethnic images become stereotypes when they ignore the humanity of a person by depicting them as having certain traits. When a group is seen as stupid, ugly, violent or comical and never portrayed as successful, skillful, intelligent or beautiful, stereotyping is present. Both positive and negative stereotypes can foster aggression, superiority or hatred. Blacks started to scrutinize the images that were printed simply because if others viewed them like that, they would too. Blacks began to realize that not all fit the description of the lazy, militant, alcoholic man or the happy, pregnant, servant woman."

Tags:NAACP, legislation, revenue, prejudice, Rastus, compensation, intolerance, Anglo-American, magazines, print

Abstract
The writer looks at overt and covert advertising in order to give the reader a solid understanding of the basic theories that are used to sell products. The writer talks about the different places that new forms of advertising have been tested and show how these are used successfully to entice people to buy a specific product. According to this paper, sex is used in almost every type of advertising and its effect on today's youth is immense. The use of sex in advertising is not new, but the overt nature of it is, something, that this writer feels has now take on a life of its own and is having a negative affect on many people's self-image. The role of sex in today's society and as a result its influence on today's younger generation, is the message that this writer is trying to communicate.

From the Paper
"Advertisers will embed the word, "sex," in a magazine picture that is not perceived by the human eye or will superimpose pictures of sexual objects on objects like ice cubes and it is not noticed until this is pointed out to people, they will not perceive this either. (Key 9 - 12)
Whether or not subliminal advertising works is still a matter of debate.
Should sex be used in advertising? No! CNBC had run an ad that showed scantily dressed women, an ad for a topless club."

Tags:ads, overt, covert, theatres, magazines, objects, television, radio, women, males, objects, attractive, self, esteem, low, love, product, subliminal, sell, vehicles

Abstract
The paper looks at the match a magazine must make between different readers' interests, advertising and magazine content, focusing on the magazine "Women's day." The paper examines the different questions that must be researched such as: what subjects are covered, what products are advertised, and what are readers of the magazine interested in. The answers to these questions allows a magazine to recognize how it can improve its publication and generate greater advertising interest.

From the Paper
"Woman's Day is a magazine based on providing content that appeals to the average woman. However, as society has changed, so has the average woman. It is no longer appropriate to consider that the average woman is a wife and mother who stays at home and whose main priorities are to cook, clean and look after the children. For magazines like Woman's Day this became a problem when it was realized that it was no longer easy to define what the average woman wanted. In addition, it must be noted that a significant proportion of income for magazines like Woman's Day does not come from the purchasing price but from the advertising revenue (McCracken, 1993, p. 91). A business need for the magazine is to generate advertising dollars. This becomes a problem when the average woman changes. It is no longer appropriate to assume that the magazine is only useful for advertising food and cleaning products. The magazine needs to increase the range of products it advertises to ensure consistent and ongoing revenue (McCracken, 1993, p. 91)."

Tags:business, marketing, objectives, survey