Abstract
The author of this paper looks at an advertisement for Valentine's Day produced for Kays Jewelers and examines the effect of the advertisement on the public. The writer then analyzes why the public identifies and empathizes with advertisements of this type which play heavily on feelings and emotion and asks the question as to whether the advertiser deliberately manipulates the viewer to enhance his message. The paper's conclusion is that, in the United States, the public is becoming increasingly susceptible and open to the influence of visual advertising.

From the Paper
"Are the choices individuals make increasingly becoming the direct results of the images of the ads they view? While some might take certain images or ads as being influential, others aren't so easily influenced. Kay's Valentine's Day commercial brings happiness to both the buyer and the receiver after a purchase. Seasonal or holiday ads are significant in catching viewers' attention. In this sense, Kay's main subject in the commercial is love or companionship during this special holiday. Kay's commercial intends to make couples or people celebrate this passionate emotion with a purchase of their jewelries."

Tags:jewelers, advertising, romance, love, influence, media, commercial

Abstract
This paper discusses semiotics and advertising, noting that the process can be relatively direct, or it can involve more covert messages that the advertiser believes the viewer will respond to at a visceral level. The paper discusses how some semiotic elements in advertising are expected at certain times and explains how advertising at Christmas, for instance, evokes the spirit of the season by the use of Christmas trees, Santa Clauses, reindeer, and other symbols of the season.

From the Paper
"Semiotics is the study of signs and their meaning, meaning symbols, insignia, repeated images, and the like and how they are used to convey meaning. Advertising is the at of selling products by communicating with an audience, meaning a target consumer group, and various signs and symbols are used in advertising to convey the message. These signs have meaning because of the way they are repeated in advertising. Often, these signs have other meaning as well and the advertiser wants to make use of this other meaning for his own benefit. This process can be relatively direct, or it can involve more covert messages that the advertiser believes the viewer will respond to at a..."

Tags:advertising, semiotics, image

Abstract
The paper is a book review of "Creative Advertising" by Mario Pricken. The paper notes that this is a book offering practical advice on the secrets of how ads are created, how they appeal to the consumer and how they use different techniques to sell products. The paper points out that the book is divided into subjects as if teaching the incipient advertiser how to learn about the field and how to learn to express ideas through copy and image together.

From the Paper
"Advertising is a major form of promotion for businesses in America, with visual advertising in the form of newspaper and magazine ads, ads on billboards, television ads and similar ways of reaching the consumer. Anyone interested in the field of advertising, whether as a practitioner or a consumer will find much useful information in the book "Creative Advertising" by Mario Pricken, a book offering practical advice on the secrets of how ads are created, how they appeal to the consumer and how they use different techniques to sell products. The book is divided into subjects as if teaching the incipient advertiser how to learn about the field and how to learn to express ideas through copy and image together. Pricken first creates a framework for the creative team that will produce an ad and he always emphasizes the need for teamwork and for utilizing the best of the different individuals who make up the creative team."

Tags:creative, advertising, review

Abstract
This paper explains that the sexual connection is much easier to set up for men than for women because men have minimal criteria for sexual desire, basically a woman's anatomy; thus, young healthy women's bodies easily attract the male view to the advertiser's product. The author points out that the use of sex in advertising to women is much more difficult because women's instinctive sexual reaction is more strongly affected by their intelligence; thus, advertising to women rarely uses sex, but rather the romance approach is applied using stereotypical images such as roses and a doting man. The paper relates that sexuality in advertising is a major area of ethical concern; however, surprisingly little is known about its effects on women and men.

From the Paper
"Sex is the second strongest of the psychological appeals, right behind self-preservation, and its strength is biological and instinctive, the genetic imperative of reproduction.Sexual desire is an instinctive reaction in animals, and a person's perception of a suitable mate is the basis.That perception is usually a set of criteria that the opposite sex must meet, and those that meet and exceed those criteria will provide the chance for the highest quality offspring with the best chance of survival."

Tags:body, romance, ethical, research, perception

Abstract
This paper relates that although certain regulatory agencies stipulate the standards with which advertisements should be structured, violations of the set rules are a common practice in the business industries. The paper looks at the key elements of deceptive advertising and discusses how the increase in commercialization makes it much harder for any particular advertiser to succeed. The paper asserts that individual corporations should ensure adherence to the industry standards of advertising in order to maintain consumer trust and confidence and limit government interference.

From the Paper
"Marketing and advertising are synonymous and would often be taken to mean the same thing. However, the most vital aspect of marketing is advertising which involves firms' strategies employed in selling the products to the target consumer by attempting to inform, persuade, and remind consumers - directly or indirectly of the desirable qualities and/or prices of products. Statistically, most organizations struggle with the high advertising and promotion expenses that surpass most other costs in the process of production. Therefore, in the process of balancing the expenses and the profits within the organization, various malpractices are committed by the salespeople. Although certain regulatory agencies stipulate the standards with which advertisements should be structured, violations of the set rules are a common practice in the business industries."

Tags:commercialization, consumer, trust, marketing

Abstract
The paper explores how symbols, insignia, language and repeated images are used in advertising. The paper shows how the advertiser creates a semiotic, emotional world intended to persuade the consumer that it would be right and proper to buy the product or service involved.

From the Paper
"Semiotics is the study of signs and their meaning, meaning symbols, insignia, repeated images, and the like and how they are used to convey meaning. Advertising is the art of selling products by communicating with an audience, meaning a target consumer group, and various signs and symbols are used in advertising to convey the message. These signs have meaning because of the way they are repeated in advertising. Often, these signs have other meaning as well and the advertiser wants to make use of this other meaning for his own benefit."

Tags:brands, images, consumer, culture, responses, messages, marketer

Abstract
This paper discusses advertising in the Turkish market and particularly in the banking and financial services sector. In the Turkish market the single most important aspect for the advertiser or marketer is accounting for the Islamic culture and Shari'ah or Islamic law. In Turkey, politics, religion, and culture are all inter-related and must be considered in the development of a marketing plan and marketing collateral.

From the Paper
"Advertising in Turkey is both an exercise in modern media development and an exercise in extreme cultural sensitivity and it is difficult to navigate between them. Past researchers have noted that Turkey is an evolving advertising market: "One of the major driving forces behind this transformation has been the rapidly growing media, which have promoted Western-style lifestyles, values, and consumption through private radio and television channels" (Uray & Burnaz, 2003, para. 7). While developing advertising strategies and marketing collateral for a cosmopolitan area like Istanbul is less problematic than other regions of the country, great care must be made to accommodate the cultural factor in the Turkish market. This is especially important in the financial and banking sector in Turkey that not only operates within an Islamic culture but within a legal framework of Shari'ah or Islamic legal restrictions."

Tags:turkey, shari'ah, islam

From the Paper
"This research examines the use of spokespersons in advertising. Areas of interest include (1) selection criteria, (2) spokesperson influence on advertiser image, (3) the use of research in the actual selection of spokespersons, and (4) the impact of spokespersons on sales.

SELECTION CRITERIA
The selection criteria for spokespersons to appear in a company's advertising tends to vary, depending upon how the company segments and targets its markets. Depending upon the specific segmentation and targeting characteristics, a firm may desire a high profile individual (a celebrity), an individual conveying an image of expertise or trust (such as a physician), or a generic individual who can provide verisimilitude for an ... "

Abstract
The paper begins with a history of advertising over the internet and with looking at how advertisers turned to web advertisement. Next the paper discusses types of advertisements and their various features. Following this, the paper looks at current trends and estimated growth of the market. The disadvantages of this method of advertising are listed and options for the future are explored. The paper concludes with an evaluation of the effectiveness of web advertising.

From the Paper
"The whole history of Internet advertising started in the middle of 1990s when the Internet was first functioning and commercially launched as the part of technological contribution to worldwide communication.
In a very short time, this issue had changed everything in the world, and made a big revolution to the traditional media-based marketing approaches. Big capital companies soon turned their heads to examine this newly born marketing trend, along with giant fund allocation for market researches and the future growth."

Tags:history, advertiser, type, feature, current, trend, growth, market, disadvantages, method, future, effectiveness

Abstract
In this article, the writer discusses that one of the most successful and intriguing advertising campaigns in recent history is the Got Milk? campaign, started by the California Milk Processor Board, and now run by America's Milk Processors. The writer explains that this campaign utilizes celebrities wearing milk mustaches to advertise milk and milk products. The overt messages in the campaign are about the health benefits of drinking milk. The writer discusses that while no single 'Got Milk?' ad captures all four ethos, when the ad series is viewed as a whole, it is clear that the America's milk processors manages to use all four ethos, competence, integrity, likableness, and forcefulness, in their campaign. Therefore, to understand how advertisers manipulate ethos, this paper examines 'Got Milk?' advertisements.

From the Paper
"The ad clearly conveys the message that Helgenberger is competent; the character she portrays on TV is a very competent investigator and it is overtly referenced in the ad. In addition, the ad references Helgenberger's role as a mother, a role that many people associate with competence, especially when it comes to issues regarding nutrition. Furthermore, by referencing her role as a mother, Helgenberger reminds people that she has been through at least one pregnancy, which invites scrutiny of her physique. If her physique can be in great shape after carrying a baby, and her secret is to consume milk, then the message conveyed is that any can achieve the same type of results. While this ad is more honest than the Dark Knight ad, it almost certainly omits other salient factors that have probably contributed to Helgenberger's continued good looks, like a personal trainer and other careful food choices."

Tags:protein, concept, forcefulness, celebrity, advertiser