Abstract
This paper discusses the ways in which advertisements represent the culture of the times. It looks at advertisements from as far back as the 18th century and compares their style and content to the types of advertisements that are found in modern times. The paper discusses, briefly, how over time, it was no longer the product, but the advertisement of the product that was selling the item and it gives some examples to illustrate this.

From the Paper
"Some of the first advertisements that ran in the United States were, not surprisingly, for lost slaves. During the 18th century thousands of slaves escaped from their masters in the Southern colonies as seen by the huge number of advertisements in the newspapers. The amount of runaways was not large enough to harm the foundation of slavery. Slave owners took safety measures to prevent the problem from growing too large. In the Southern colonies, for example, an elaborate network of laws was established for the prevention, apprehension and punishment of these slaves. These laws developed concerned a number of different areas concerning fugitives. They were not completely effective, however, as proven by the number of slaves advertised as fugitives."

Tags:slavery, newspapers, shopping

Abstract
This paper describes that the dramatic differences between the colorful, lush print ads of the 1920s and the more stark, real-life ads of the 1970s are based on the differences in the socio-economic climate of the times and the advancement of women's rights. The author adds that, in the 1970s, the power of advertising was circumscribed by the new regulatory apparatus of the Federal Trade Commission and the National Advertising Review Board. The author believes that exploitation of the beauty of women is evident in all the advertisements of both eras.

Table of Contents
Introduction
Descriptions/Comparisons/Contrasts
Historical Influences
Insights
Projection
Conclusion

From the Paper
"The dramatic change in the role of women is captured in these print ads. Instead of being sweet, submissive and dependent on men, the women of the 70s appear to be strong and independent. The lady in the Hanes pantyhose displays her pantyhose prominently with a manipulative smile on her face. In fact, the male counterpart is cut off from the rest of the ad, leaving her as the undisputed "star" of this ad. The lady in the Berlinetta ad sports a fashionable mannish suit and strikes a playful and "in-control" pose, demonstrating the qualities of the woman in the 70s ."

Tags:revolution, fashion, soap, crisis, disillusionment

Abstract
This paper discusses the appliance industry and its major manufacturers and distributors. The paper provides the background on the industry as research material, represented by a series of advertisements of refrigerators and other appliances or appliance manufacturers. The paper shows how the articles discussed reveal an industry and product line that has become largely commoditized over time.

Tags:marketing, research, general

Abstract
This paper looks at the television shows and advertising content on the Public Broadcasting System (PBS) channel when airing "Berenstein Bears", "Dragon Tales", "Bob the Builder" and "Angelina Ballerina". The paper presents two differing opinions in relation to television advertising and its influence on children. It also discusses the contention that all advertising can have an adverse affect on children, as well as the contention that, if parents take the time to explain advertising to their children, the child will learn to evaluate commercials effectively. The paper supports the second contention.

From the Paper
"On the Berenstein Bears the family discussed the needs of the mother bear to work outside of the home and the family's responsibility at helping out with chores while the mother worked. On Dragon Tales the show focuses on one of the Dragon's being afraid to accomplish a task without his good luck charm, which he believed gave him the power to succeed. Bob the Builder told the tale of Bob and his friends helping to stop a plumbing leak at the local school. Finally, on Angelina Ballerina the "mouselings" fought to save an old tree in the park."

Tags:commercials, audience, bias, falsifications, truth, evaluation

Abstract
New York Life Insurance's last-page advertisement in TIME magazine caught my eye as an example of advertising rhetoric that makes expert use of ethos, pathos, and, to a lesser extent, logos, to entice its target audience into making a purchase. The advertisement consists of five vertically-arranged images, captioned as follows: ice-cream cone ("I like you"); flowers ("I really like you"); a necklace ("I love you"); a diamond ring ("I will always love you") and a gift-wrapped New York Life policy ("You mean more to me than anything else in the world").

From the Paper
YUJUN GAO Dr. Michael Mageean ENGL 1C 10 March 2009 ADVERTISING: RHETORICAL ANALYSIS New York Life Insurance's last-page advertisement in TIME magazine caught my eye as an example of advertising rhetoric that makes expert use of ethos, pathos, and, to a lesser extent, logos, to entice its target audience into making a purchase. The advertisement consists of five vertically-arranged images, captioned as follows: ice-cream cone ("I like

Tags:ethos, pathos, logos

Abstract
The paper looks at the match a magazine must make between different readers' interests, advertising and magazine content, focusing on the magazine "Women's day." The paper examines the different questions that must be researched such as: what subjects are covered, what products are advertised, and what are readers of the magazine interested in. The answers to these questions allows a magazine to recognize how it can improve its publication and generate greater advertising interest.

From the Paper
"Woman's Day is a magazine based on providing content that appeals to the average woman. However, as society has changed, so has the average woman. It is no longer appropriate to consider that the average woman is a wife and mother who stays at home and whose main priorities are to cook, clean and look after the children. For magazines like Woman's Day this became a problem when it was realized that it was no longer easy to define what the average woman wanted. In addition, it must be noted that a significant proportion of income for magazines like Woman's Day does not come from the purchasing price but from the advertising revenue (McCracken, 1993, p. 91). A business need for the magazine is to generate advertising dollars. This becomes a problem when the average woman changes. It is no longer appropriate to assume that the magazine is only useful for advertising food and cleaning products. The magazine needs to increase the range of products it advertises to ensure consistent and ongoing revenue (McCracken, 1993, p. 91)."

Tags:business, marketing, objectives, survey

Abstract
By observing different child subjects, the writer of this paper found that while watching TV, children create their own imaginary world and are totally engrossed in it for a period of time. The writer shows that despite recent surveys showing the hazardous effect television has on children's intelligence and social skills, kids are in fact not totally engrossed with the program. The writer discusses how during the program they also insert several tasks such as inviting friends over. The question is asked why certain children lose interest in television programming during commercials and begin other tasks and whether there are any other factors from the commercial itself that prevent them from watching. The research combines behavior observation and questionnaire method to determine how children really feel and think about commercials and the reasons why they leave them.

From the Paper
"During the program an observer will need to take notes on how the children behave during commercial break. Since children are doing this at their convenient time and feel nothing different with their ordinary task, it is predicted that they also have several other tasks or objects that usually they have around. Some predicted actions might include starting a chat with other family members, poking their partners and having mischief time, tipping a snack, heading to kitchen to find some other things to eat, having their heads in the clouds, falling asleep, being busy with their toys, books, or tapes, or even starting a phone call. In other case I have even found that some students study for exams while watching TV, since it relieved their boredom and anxiety before an exam. The observer will record everything during the experiment and the possible factors that may trigger the kids on doing that."

Tags:attention, span, Center, for, Media, Education

Abstract
The paper looks at modern advertising and how it conveys various messages which motivate and act as stimuli for consumers to patronize a certain product or service that is out in the market. It analyzes how advertisements can dictate how society should live, what to buy, which product or service is more beneficial and when is the right time to purchase a product. The paper discusses how contemporary advertisements are a powerful means of influencing the lifestyle, awareness and moral fiber of modern society. The paper further examines how advertisement is a very useful tool in marketing a variety of products or services and also in communicating messages and motivating viewers.

From the Paper
"Advertising agencies all over the globe are always in search for new ideas and innovative concepts in order to push a product towards a specific market. Advertisements target viewers by classifying the strong selling point of the product. On this same foundation, advertisements are set to promote the said product by identifying their target market. Upon classification of the product and identifying its market, advertising agencies use several techniques and resources of different forms and then later apply them to the concept of their advertisement."

Tags:advertising, agencies, subliminal, messages, product, natural, motivation, endorsers, tagline, consumers, commercial, advertisements

Abstract
The paper focuses on the extensive ad campaign that was launched to attract women into the workforce for the first time in American history. The paper closely examines several advertisements and shows how they were designed to make working seem patriotic and essential to the United States winning the war. The paper then discusses how the groundwork had, as a result, now been laid for the postwar employment of women not only in the aircraft industry, but in labor positions of all calibers. The paper further discusses how since women had proven their value to the people, they were ready to fight to keep their position in the paid workforce, and in this way, they changed the face of American business and society.

From the Paper
"Throughout American history, advertising has played an influential role in the shaping of our culture and society. Never has this been more apparent than during World War II when an enormous ad campaign was launched to attract women into the workforce for the first time in American history. In 1940, President Roosevelt announced an emergency plan to turn out at least 50,000 planes a year. As millions of American men were leaving to fight overseas, the government began to realize that it would be necessary to find replacements for all of their jobs at home in the U.S. Taking notice of the availability of women on the home front, an extensive advertising campaign was developed to urge women into filling the voids left in the labor market."

Tags:advertisements, employment, aircraft, industry, independence, factories, patriotism

Abstract
This paper discusses semiotics and advertising, noting that the process can be relatively direct, or it can involve more covert messages that the advertiser believes the viewer will respond to at a visceral level. The paper discusses how some semiotic elements in advertising are expected at certain times and explains how advertising at Christmas, for instance, evokes the spirit of the season by the use of Christmas trees, Santa Clauses, reindeer, and other symbols of the season.

From the Paper
"Semiotics is the study of signs and their meaning, meaning symbols, insignia, repeated images, and the like and how they are used to convey meaning. Advertising is the at of selling products by communicating with an audience, meaning a target consumer group, and various signs and symbols are used in advertising to convey the message. These signs have meaning because of the way they are repeated in advertising. Often, these signs have other meaning as well and the advertiser wants to make use of this other meaning for his own benefit. This process can be relatively direct, or it can involve more covert messages that the advertiser believes the viewer will respond to at a..."

Tags:advertising, semiotics, image