Abstract
The author of this paper looks at an advertisement for Valentine's Day produced for Kays Jewelers and examines the effect of the advertisement on the public. The writer then analyzes why the public identifies and empathizes with advertisements of this type which play heavily on feelings and emotion and asks the question as to whether the advertiser deliberately manipulates the viewer to enhance his message. The paper's conclusion is that, in the United States, the public is becoming increasingly susceptible and open to the influence of visual advertising.

From the Paper
"Are the choices individuals make increasingly becoming the direct results of the images of the ads they view? While some might take certain images or ads as being influential, others aren't so easily influenced. Kay's Valentine's Day commercial brings happiness to both the buyer and the receiver after a purchase. Seasonal or holiday ads are significant in catching viewers' attention. In this sense, Kay's main subject in the commercial is love or companionship during this special holiday. Kay's commercial intends to make couples or people celebrate this passionate emotion with a purchase of their jewelries."

Tags:jewelers, advertising, romance, love, influence, media, commercial

Abstract
This paper analyzes an advertisement with actress Gwyneth Paltrow against a dark and featureless background, with the words "I am African" appearing prominently on the bottom of the picture. The author vividly describes the advertisement and gives a connotative account of the Western and African symbols used in the advertisement. The paper analyzes the use of make-up and jewelry in the advertisement and examines the symbolism of gender in the Western and African context. The paper also discusses the ideology of the advertisement, that there is no difference between the races, no real barriers, between human beings of different ethnicities and genders.

Outline:
A Denotative Description
A Connotative Description
An Ideological Description

From the Paper
"The advertisement presents a gendered image of a typical, fashionable Western White woman. Gender is noted in particular by the long and full blond hair; the carefully made-up lips and the thick bands of eye shadow. But for the overly heavy application of the eye shadow, Paltrow is the picture of Western fashion - the kind of woman one might see modeling in a popular, upscale magazine, or in a television commercial for designer clothing or similarly trendy goods. Yet, the actress is also an African, just as the text informs us. The bands of face paint are of a style that would easily be recognized by the typical Western viewer as "native," if not necessarily African."

Tags:marketing, africa, western culture

Abstract
This paper examines advertising and the art of persuasion used in the Molson Beer advertisement "I am Canadian". It asserts that beer advertisements typically employ a marketing campaign that uses sexual innuendo, such as pretty girls to sell their products. It points out however, that the Molson beer ad uses a different mechanism, which centers on nationalism and cultural determinism, rather than on the common persuasive tool of sex to market the product. The paper concludes that the ad's strong emotional appeal, embedded within a social and cultural context, makes for extremely unique and effective advertising.

Outline:
Introduction
Defining the Target Audiences
Molson Beer Advertisement: Style, Appeal, and Strategy
Relationship Between Verbal and Visual Content
Meaning and Value in the "I Am a Canadian" Ad
Prevalent Symbols Displayed in the Ad
The Role of the Molson Ad
Emotional and Intellectual Appeal of the Ad
Crucial Aspects of the Molson Canadian Advertisement
Building Relationships and Trust with the Consumer
Is the Ad Memorable?

From the Paper
"The Molson ad was in the form of a rant, which added to its overall success. The verbal style of the ad was to outline some of the major facets of Canadian culture and present them as something that individuals should feel proud of. It is interesting to note that the ad also focused on stereotypes of Canadians by Americans, and focused on dispelling some of these myths. There was also, the presentation of issues surrounding American lifestyle, and a comparison of how Canadians supposedly completed these actions differently and more effectively. Lines like "I believe in peace keeping, NOT policing. DIVERSITY, NOT assimilation", posit to the fact that the ad was trying to show the clear difference between the two cultures and was trying to evoke a sense of national pride with these statements."

Tags:sex, objectification, women, commercial

Abstract
The paper outlines eight memorable advertisement campaigns of the 20th century, and explores the slogans and concepts that made these advertisement campaigns capable of attracting the senses and sensibilities of people that could become their regular customers. The paper then focuses on why McDonalds' advertisement campaigns are so successful. The paper highlights the impact of a concept basis that touches the senses and values of the target market and thereby contributes to an advertisement campaign's lasting effectiveness.

From the Paper
"During the great depression, Coca-Cola in the year 1929 defied the bleak condition of the times with its advertisement campaign that presented an idyllic America that inspired the viewers despite the somber times. The advertisement campaign catapulted the sales of Coke by twice as much as the previous year. Then in 1956 came the Clairol Hair color advertisement campaign with the slogan "Does she.. or doesn't she?" that possibly intrigued viewers and contributed to its success. Volkswagen automobile, in 1959, sped off to the finish line like an underdog hero with the concept "Think small" for its advertisement campaign along with its smart "We pluck the lemons, you get the plums" slogan."

Tags:senses, sensibilities, values, customers, markets

Abstract
This paper describes the graphics and contents of an advertisement for Microsoft's X-Box game, "Grabbed by the Ghoulies". It discusses the advertisement's target audience and its positioning. The paper also analyzes the message strategy and graphics strategy used in the advertisement and the brand identification strategy. The overall assessment of the advertisement's success in reaching its intended audience is positive.

From the Paper
"This is the catch-phrase header that appears at the top of the 2-page ad. The ad is targeted at the primary MAD audience " teenagers " and through "comic-book" styled layout of graphics and minimal text, the ad entices their market into either wanting to play the game, or investigating the game at either their local retail store or online. The ad also utilizes a single picture of teenagers playing the game. This is interlaid within the comic-book layout of scenes from the game as well as "comic" blurbs, like "Thwack!!!"."

Tags:mad, magazine, comic, book, images, donkey, kong, country, banjo, kazooie

Abstract
This advertising study aims to identify the cultural, psychological, and marketing of "desire" that arise within an advertisement for Old Spice. The paper focuses on a specific magazine advertisement for Old Spice and discusses how it markets "desire" to its audience. The paper discusses whether this form of advertisement is effective for the specific product of Old Spice.

Table of Contents:
Introduction
Section I: The Culture of Desire: Old Spice as a "Classic" Brand
Part II: The Psychology of the Macho "Experience" in Advertising
Marketing Old Spice To Younger Males with Brand Name, Language, and Value-Based Assessments
Conclusion

From the Paper
"Desire is the central marketing device used in this market strategy, which can only explain the main reasons why Old Spice chose this image through a magazine medium. The emotional and intellectual appeal of this type of marketing is attempting a modern stylization of a classic theme that is attempting to revitalize a brand name that is currently out of synch with mixed-gender norms. The intellectual factors involved in the use of desire to stimulate an audience is the refinement of the vehicle and the normative corporate appearance of the man climbing out of it. This type of desire is geared toward a feeling of security and refinement even though there are few men in the world that can actually drive and command such a vehicle. Without the product actually being shown in the Ad, this differentiates Old Spice from other competitors, but does not adequately persuade the audience merely because of the products traditional classic appeal. The market vale-base of the product certainly would attract the desire of upper age bracket customers, but the attempt at finding a younger, more sophisticated male audience through machismo is highly contradicting the cultural, psychological norms of the early 21st century."

Tags:gender, image, medium, competitors

Abstract
This paper describes the advertisement and its audience. The author suggest the connections viewers of the advertisement are intended to make.

From the Paper
"The advertisement chosen for this assignment appeared in a May edition of the Entertainment Weekly selling the idea that a Visa credit card makes life better. It presents a picture of six people around a cake three women and two men from a range of ethnic groups. All of the individuals are dressed fashionably in hip styles and appear as if they are in the act of wishing someone a Happy Birthday. There is confetti floating in the picture to give it a party atmosphere. The cake ..."

Tags:Hip, urban professionals, Visa, Entertainment Weekly

Abstract
The paper closely analyzes the advertisement. It focuses on the target audience, the text and its suggestions, the irony in the text and the way that the text puts across the message of the advertisement.

From the Paper
"The advertisement is for Simply Sleep and Tylenol PM. Simply Sleep is used to treat insomnia. Tylenol PM is used to treat insomnia as well as to relieve pain. The advertisement features a hand-written message over a background showing a dark forest with a new moon in the sky above the text. The audience for the advertisement is anyone suffering from insomnia, whether insomnia on its own, or in combination with pain. The advertisement promises that the product will relieve the insomnia and insomnia sufferers will not have to spend any more nights sitting up awake."

Tags:rhetorical, analysis, target, audience, text, suggestion, irony, message

Abstract
This paper offers a critical analysis of a 2003 advertisement for Nissan Altima. It depicts a father and infant son intently reading an owner's manual for the car. The paper describes elements of the simple ad that help to convey the message of the advertisement.

From the Paper
"This paper is a critical analysis of an ad for the Nissan Altima as it appears in the August issue of "Men's Health" magazine using the visual reading text handout as its guide. This apparently simple ad uses a number of effectively chosen elements and meaning ..."

Tags:Nissan, Altima

Abstract
In this paper, the writer discusses that the Hydroxycut advertisement provides an unethical approach to advertising because it offers stereotypes from popular culture (TV shows, modeling ads, etc.), and manipulates the customer to want this product. The writer maintains that by correctly doing this, it may be hard for some overweight readers to become enamored with the woman's physique. This is used within this Ad, and made to show hedonistic associations of pleasure, along with the woman's fearless sense of success an unethical and unrealistic goal that the customer can rarely hope to achieve through the drug being advertised.

Tags:drug, ad, health