Abstract
This paper explains the ways that Chrysler's advert "Coming Home", a very long advert produced by Fallon for television, reflects much about Chrysler and America. Next, the author reveals the history, organization, culture and the global crisis at the Chrysler Group, details the creation of the advert itself and reviews the working relationship between Chrysler and their selected advertising agency Fallon. The paper concludes that Fallon and Chysler's cradle-to-cradle zero risk strategy resulted in an advert "Coming Home", which demonstrates their masterful use of intertextuality and interpretation. The paper includes footnotes and many color pictures from the advert.

Table of Contents:
Introduction
Chrysler Advert: "Coming Home" from a Spectator's Point Of View
A Long Journey
A Story about Cars and a Bag
Traveling through Real Times
An Ode to American Landscapes
An Ode to Masculinity and American Popular Heroes
Sound and Rhythm
Oral Texts: From a Simple Greeting to Lyrics and a Specific Copy
The Viewer's Position
Matters of Composition: First Shot Mirroring the Last One
Global First Impression
Chrysler's Choice: Assuming a Cradle-to-Cradle Marketing Recycling Strategy
A Multiple Group
Chrysler's Genealogy
Going Back to the Roots: A Tribute to Walter Percy Chrysler, the Founding Father
Chrysler's Ups and Downs and Crisis Communication
Recycling Fiat Campaigns: A Zero-Risk Cradle-to-Cradle Strategy
Traveling through the Ups And Downs America Faced: The Use of Diagonals in "Coming Home"
Selecting Vehicles as Markers of American History
A Music Everyone Acclaimed
Selecting the Widest Audience Possible through an Emblematic Sport
A Peaceful War Representation
Possible Mistakes
Best World Agencies and their Strategies: The Non-Stop Awards Quest
America and Poor Creativity in Advertising: A Counterfactual Approach
Chrysler's Offensive Strategies in France
Chrysler's Hype and Trendy Campaigns in Brazil
Chrysler and Humor, A Difficult Task
Global Agencies and Non-Stop Awards Run
How Fallon Escaped from the Cradle-to-Cradle Recycling Strategy
Intertextuality: options and limits
Conclusion

From the Paper
"Remaining one and the same through time, this bag seems to be a very good companion, never complaining whether it is settled on the passenger's seat, thrown at the back of the car, at the bottom of the passenger's seat or dropped on a wet lawn. Even if some characters aren't truly faithful to him, like in the third picture in which a military bag appears to be much closer to the driver, this everlasting good quality leather bag ends up offering presents to the kids in the last scene. Here the bag impersonates Chrysler's spirit and heritage. A bag refers to its content whether they are tools, files or clothes."

Tags:journey camera plot editing, viewer's attention

Abstract
The paper describes an advert that appeared in the June 2007 edition of Men's Health that is for the Bowflex Xtreme SE Home Gym, which is a home exercise machine. The paper relates that judging from its editorials, articles and illustrations, Men's Health is a periodical which aims at the demographic of heterosexual, primarily white, middle and upper class men aged around 20 to 50, in mid to higher income brackets. Thus, the paper shows how a typical reader might be a white, 30-something urban accountant, who is building his career, and who spends a lot of time on business trips, and eats a lot of meals in hotel and restaurants.

From the Paper
"This advert appeared in the June 2007 edition of Men's Health. The advert is for the Bowflex Xtreme SE Home Gym, which is a home exercise machine. Judging from its editorials, articles and illustrations, Men's Health is a periodical which aims at the demographic of heterosexual, primarily white, middle and upper class men aged around 20 to 50, in mid to higher income brackets. Thus, a typical reader might be a white, 30-something urban accountant, who is building his career, and who spends a lot of time on business trips, and eats a lot of meals in hotel and restaurants. He probably does not get enough exercise, and the muscles he built when he..."

Tags:advertising, gender, race

Abstract
This paper examines an advert in the June 2007 edition of "Men's Health". It is an advert for the new Bowflex Xtreme SE Home Gym, which is an exercise machine (a copy of the advert is included in the paper). It discusses how the advert is misleading and does not include basic information such as the price of the product and where it is manufactured. It also discusses its use of visual imagery and how unrealistic it is.

From the Paper
"The product is an exercise machines. It is "built to provide fast and easy total body results right in our own home" and apparently "performs over 65 gym-quality exercises - as many as an entire health club filled with machines." The sell is that the machine will do all this for $20 per month, which is "less than half the monthly dues of a typical gym membership." Unfortunately, this implies that the machine will do all of the exercises all on its own - which is clearly not the case. What the advert should say is that the machine gives its owner the necessary equipment to do all of the exercise that would be possible in a health club. However, the point is that the effort and the will power to do the exercises remains the responsibility of the human being, not the machine. "

Tags:visual, imagery

Abstract
This paper is on a children's advertisement from J.C. Penney. Advertisements are often geared to draw the interests of the "child" in the adult. Boys are often used more than girls in advertisements.

Abstract
This paper looks at the importance of a global marketing strategy which has hit the automobile industry. By focusing on one specific campaign, this paper sees how the company adapts its focus depending on the culture of the country and the perceived needs of the customer. The campaign examined is that of the Mini being promoted in America by pushing the concept of "motoring."

From the Paper
"For people in the United States and United Kingdom alike, automobiles are much more than just a way to get around. They are objects of fashion, status, wealth, success and power. Global car manufacturers strive to meet international aspirations, while competing with others through price, volume and quality. One important key strategic priority for a global car manufacturer is to develop a desirable, quality brand that would increase its market share. Through promotional tools, car manufacturers aim to increase brand recognition and the company's reputation."

Tags:vehicle, automobile, business, development, strategy, campaign, motoring, promotion, america, britain

Abstract
Advertising is a major marketing tool for organizations to sell their products and services. The paper argues that in conservative societies however, it is virtually impossible to convey message in an attractive way. This paper discusses the Saudi society and the approaches to advertising as compared to the United States. It discusses advertising mediums such as television commercial and the internet and shows how messages put across to the consumer differ between the two countries, based on cultural demands.

From the Paper
"Extensive efforts are made to keep the society segregated so that no mingling or socializing for the two is possible. As a result, educational institutes are segregated and the workplace does not employ women much. There are strict laws regarding women covering themselves, traveling with a male relative and driving. Moreover, media, along with the Internet, is heavily censored for any trace of irreligious content. However counteracting this heavy religious influence is the compulsory economic development that Saudi Arabia cannot avoid or stop."

Tags:Arabia, Medina, Mecca, freedom, speech, Al-Nomrossi

From the Paper
"The purpose of this paper is to discuss whether or not cigarette advertisements should be banned. The paper will present both the pro and con points of view on the issue. It will then conclude by taking the position that advertising for cigarettes should indeed be prohibited.
At this point in time, cigarette manufacturers spend over two billion dollars per year on the advertisement of their products. Of that total, over six hundred million dollars goes to newspaper and magazine advertising; almost three million dollars goes to billboard advertising; almost one hundred fifty million dollars are spent on give-away promotions; and sixty million dollars are used for investment in public entertainment activities such as sports and cultural events ("Ban Cigarette Advertising" 1987, p. 568). It is apparent from these figures that(...)"

Tags:PROS & CONS, SOCIAL PROBLEMS

From the Paper
" The purpose of this paper is to discuss the pros and cons of junk-food ads targeted at children under 10. Each year American's consume millions of dollars of what has come to be known as "junk food." The crowds of people that line up at fast-food restaurants to buy Big Macs and Whoppers are evidence that these products are growing in popularity. Americans have discovered the appeal of fast food. It is convenient (you don't need to cook or wait for hours to be served), it is relatively inexpensive, it has a pleasing flavor, and it does fill you up.
Fast foods are just one form of junk food. There are also the sugary cereals such as Frosted Flakes and Sugar Pops, dessert snacks such as Twinkies and cupcakes, and the salted snacks such as potato chips and Doritos. Many of these products have been around for a long time, some more than 20 years."

Tags:Children

Abstract
This paper examines how the U.K. lager market is a most significant area in terms of sales volume and advertisement value. The paper explores the different ways in which the beer and lager industry uses advertisements to reach their target market by identifying different themes, trends and techniques common in advertising. The paper also includes pictures of different advertising campaigns.

Outline:
Executive Summary
Industry Overview
Terms of Reference
Method
Findings
Advert Analysis
Media
Segmentation, Targeting, Positioning
Consumer buyer Behavior
The Decision-Making Process
Environmental Influences-STEP Analysis
Individual Influences
Group influences
Strategy
Product
Price
Place
Promotion
Critique and Recommendations
Bibliography
Appendixes

From the Paper
"Keeping their target group in mind, marketers in the lager market often promote their brands in sporting events knowing that a large proportion of their target group will be following such events. The lager adverts are therefore likely to be witnessed by many of the targeted consumers. Another important issue with perception is the notion of selective retention, which suggests that the majority of all messages that are sent to consumers are not noticed. People tend to "block" many adverts and it is therefore important for marketers to imprint their messages in the minds of the consumers with repetitive advertisements. This is particularly important in markets where products are not very differentiated, namely the lager market. Correspondingly many lager brands have well known slogans and logos. "

Tags:adverts, promotions, beer

Abstract
This paper takes a look at the art of advertising and the role that text plays in the advert. The paper focuses specifically on a Volvo advert, which profoundly illustrates the interaction between text and image to convey a message. The paper further discusses the issues of subcultures and the portrayal of subcultural issues in this advert and the media.

From the Paper
"In examining the range of readings that the text generates across an audience, it becomes obvious that, especially when the ad is shown to people outside of the subculture towards which it was initially aimed, even this small amount of text can be interpreted in many ways, and it can impact the reader in a multitude of ways. For some readers, the text serves to clarify the sexual reference in the image. For others, it clarifies another non-sexual interpretation of the image. Other readers are confused by the text and do not find it to clarify the message of the ad at all, while others believe the text was only included to help less witty readers get the joke. For certain readers, the smaller text has a significant impact on the message of the advertisements, while other readers ignore it completely. The following examples of reactions from different readers show the wide range of readings possible for this small amount of text."

Tags:gay, car, stereotyping, excitement, sexuality