Abstract
This paper explains that the ads's effectiveness is based on their ability to use the visual language of other youth-oriented ads to attract adolescents, a group highly likely to suffer from depression. The author points out that the YBeBlue campaign has linked its efforts to those of a number of for-profit companies, a strategy that is becoming increasingly common and can prove to be quite effective for the company concerned, as well as highly useful for the non-profit. The paper relates that the campaign uses television spots, a Web site, banners, and postcards distributed to schools, universities, government agencies, and health centers in a very directed strategy of distribution of information.

Table of Contents
Introduction
A Different Type of Product
Adolescents Targeted By Depression
Using the Language of Young People to Talk to Young People
Moving From Television to Print
Cause-Related Advertising

From the Paper
"The causes of depression include both biological and possibly genetic causes as well as a range of environmental ones. In many individuals, depression is caused by an interaction between biological and environmental (both personal and general) factors. Depression is categorized as an affective disorder, which means it is one of the forms of mental illness in which the defining characteristic is a mood disturbance. The affective changes in depression are a feeling of sadness (which matches with the popular understanding of the disorder), but it is also marked by feelings of guilt, helplessness and hopelessness. It is these last three that are at least as debilitating as the sadness itself."

Tags:language, affect, for-profit, postcards, strategy

Abstract
This paper develops an ad campaign for the fictitious product, NaturalPure soap, detailing the target audience, brand image, the media to be used, and a description of the actual ad.

From the Paper
"NaturalPure soap is part of the booming natural products business that has taken over the personal products industry. Whereas the bath and shower market in general declined, the bar soap category has reached almost total saturation. Natural and/or organic personal care sales have rocketed to billions and may reach..."

Tags:advertising, Baby Boomer, Gen-X'er, hippie, natural, organic, soap, NaturalPure, target audience, brand image, media

From the Paper
"Introduction
This research examines ethics issue fronts presented by the January 2000 United Colors of Benetton's advertising campaign, titled "We, on Death Row." The advertising took the form of a Benetton's sales catalogue, billboards, and posters, and featured photographs of death-row inmates at various state prisons and an accompanying essay describing their plight. The campaign, like previous Benetton's ad campaigns, fused social-issue advocacy and sales promotion and incited public controversy. Its subject matter gave it a higher public profile, however. Sears, Roebuck & Co., a longtime retail customer of Benetton's, canceled orders in protest (White, 2000, p. 62), and the state of Missouri sued Benetton's for misrepresenting its marketing strategy as journalism. This research examines.."

Abstract
This paper explains that effective advertising campaigns are essential to a company's financial success; a good ad campaign can be a key to a company's success. The author points out that Nike uses a slick mass market advertising strategy; whereas, the microbrewery targets its consumers and potential buyers through trade magazines. The paper relates that the advertising campaign of Internet-based Amazon.com is like Nike's in its broad, ambitious scope, but lacks all the artistry of either Nike or Stone Brewing. Amazon.com places small ads on a multitude of websites, enticing web surfers to view items related to whatever it is they are searching for on the Internet.

From the Paper
"Smaller companies, such as those listed in "Inc." magazine, work with a smaller budget and therefore generally produce less dramatic television commercial spots. Moreover, smaller companies cannot afford the prime time Olympics spots like Nike can. Even so, a host of smaller companies do produce effective, engaging advertisements that target a specific consumer group and leave definite brand imprints. One example is a microbrewery based out of San Marcos, California. Listed in the Inc 500 list, Stone Brewing delivers an effective, artistically brilliant and humorous advertising campaign that manages to bypass television or radio. Instead, Stone Brewing focuses its attention on trade magazines and specialty publications and relies more on clever marketing than on slick ads."

Tags:television, artistry, financial, mass, trade

Abstract
The paper describes how Motorola is advertising its cell phones in Hong Kong.

From the Paper
"Regardless of where a market might be located or the culture in which it is positioned, many companies have come to the conclusion that brands are vital to their marketing efforts and that brands are ubiquitous as a locus for advertising. At issue in this report is an analysis of a recent advertising campaign in Hong Kong, a campaign undertaken by telecommunications company, Motorola Inc. which seeks to increases the firm's market share of cell phone..."

Tags:Hong Kong, Motorola, advertising campaign, cell phones

Abstract
This paper presents a detailed examination of the creation of an advertisement. The writer creates an ad for Pepsi Cola and answers several important marketing questions during the design. Looking at factors such as competition, the consumer, media and layout.

From the Paper
"The focus of this advertisement development is the brand name of the soda Pepsi Cola. Pepsi Cola is a dark colored soda that combines the sweetness of sugar with the addition of caffeine. Pepsi cola is a popular brand of soda whose chief competition is the brand name of soda Cocoa Cola. Cocoa Cola and Pepsi have many similarities in taste, look, and target consumer groups that it is important to design an advertisement that will allow Pepsi customers to identify with the product and feel a part of a special and elite group of peers."

Tags:competition, layout, caffeine, soft, drink, marketing, consumer

Abstract
The paper looks at how Dove's "Campaign for Real Beauty" affected the company image and sales. The paper reveals that whether the campaign is succeeding in its stated goal of improving women's self esteem is up for debate, but the campaign has definitely been extremely beneficial to all of Dove's products. The paper further relates that Dove received national debates, media coverage in unprecedented amounts, and an 80 % increase in volume shares, which, in the writer's opinion, is something almost any company would be satisfied with.

From the Paper
"In June of 2005 Dove released its now famous Campaign for Real Beauty ad campaign, designed to sell firming lotion to women. The advertisements and commercials feature six women, ages 20 to 26 who range from a size six to a size twelve. The emphasis is on appreciating the beauty of natural women and not the artificial ad agency ideals of the ultra thin supermodels. The company, who once sold bar soap exclusively, has certainly flaunted the rules and ignored conventional wisdom."

Tags:women, self, esteem, image, sales, advertising

Abstract
Diesel is a clothing and fashion company that originated from England in the late 1980's. The company grew quickly domestically and began exporting items to different parts of the world. Currently Diesel have offices in many major cities of the world and have created a defined company image and target market. Steve Marks from Diesel Australia described the age demographic of their target market as male's aged between 16 - 30 and females aged 20 - 35 and other demographic factors have changed significantly over time. The advertising campaigns featured below start in 1992 and finish with some of the more current ads. This paper will show 5 of Diesel's ads and aim to analyze 1) what is being shown in the ad 2) the message that is being pushed and 3) the consumer behavior issues that are relevant to the ads.

From the Paper
\\\"The first of the advertisements was issued in various magazines in May of 1992. The advertisement depicts two young people sitting in the foreground, surrounded by a number of old aged people who appear to be worshiping the sun. These old aged people in an enclosed concrete and metal area surrounded by sun-beds that tan artificially. The \\\\\\\'Diesel people\\\\\\\' (the two young people who wear the actual clothes) have their backs to this rather grotesque scene. The old ages people in the back of the shot all wear very similar bathers and stand like clones of one another. The Diesel people in contrast are positioned away from these other characters assuming they have personality and individuality. This contrast alone works in favor of the clothes, as it connotes that Diesel provide an effective means of proving one\\\\\\\'s individuality.\\\"

Tags:advertising, campaigns, deisel, printing, clothing, fashion, England, publicity, consumer, behaviour

From the Paper
"PEPSI "STUFF" AD CAMPAIGN
This research analyzes the Pepsi Stuff ad campaign conducted by the Pepsi-Cola Division of PepsiCo, Inc. The campaign was designed to vault Pepsi-Cola past Coca-Cola in the soft drink beverages market.
The soft drink beverage industry in the United States is dominated by two giants?the Coca-Cola Company, with an industry market share approximating of 41 percent, and PepsiCo, Inc., with an industry market share of 31 percent (Standard & Poor's F23). All of the other producers of soft drink beverages have a combined market share "28.2 percent" which is lower than that of the number two firm in the industry.

As is true of many other industries, the soft drink industry has seen literally hundreds of producing companies enter the market, with only a.."

Abstract
This paper examines the Dole Fruit ad campaign set to target a group of consumers whose lives are busy and whose lifestyles do not allow them to make the wisest nutritional choices possible. The paper explains that Dole wants to encourage their consumers to trust and take advantage of the added nutritional values that the Dole products have and the affordability they offer.The writer explains the SWOT analysis and discusses the company's objective (as set in the SWOT analysis) - to remind the consumer that Dole offers a superior product at a very competitive price. The writer also discusses the costs involved in the marketing plan and explains that the budget must be approved before final approval of the campaign can be made.

Outline:
Objectives
SWOT
Target Market
Campaign Message
Tracking, Feedback and Control
Effective Feed Back Mechanism
Campaign Distribution
Feedback Mechanism
Costs

From the Paper
"The advertising campaign should be set for the winter months starting in November and set to run approximately 3 to 4 months. Also the target groups of this campaign are those who wish to maintain the nutritional benefits and benefit from cost savings. They are concerned with trying to maintain healthy diets and offer this same to their families (i.e. children, spouses, parents, and friends)."

Tags:canned, fruits, and, vegetales, winter, nutrition, healthy, diet, SWOT