From the Paper
"The field of advertising has a long history, and it is a field that is indispensable in our modern society because it helps inform the public of the basic goods and services that are available in the marketplace. Advertising can be defined as any form of paid communication with the purpose of motivating a reader or viewer to purchase a product or service, to influence public opinion, to win political support, to sell an idea or a cause, or to act or think and perhaps influence others in the manner desired by the client. The main goal of advertising is to motivate or persuade people to buy a particular product or service, and among the media used to accomplish this are radio, television, newspapers, magazines, direct mail, billboards..."

Abstract
The paper analyzes the Mont Blanc advertisement for its watches in GQ magazine and shows that it is quite obviously directed at young males who regularly read GQ to keep abreast of the latest fashion and lifestyle trends for men. It shows that this particular ad is designed to equally appeal to both the "ethos" and the "pathos" of the target audience but completely abstains from any kind of "logos." It shows, too, that the ad is clear and consistent in presenting the product as a fashionable accessory for a certain type of personality to wear.

From the Paper
"The ad in question does make a definite appeal to the "pathos" of the target audience by using the beautifully shot and presented product to visually appeal to and arouse the desires and emotions of the viewer. Without meaning to belabor the point, it must be remembered that the reader of GQ magazine is specifically seeking information on the latest styles and to that extent, the right visual appeal will succeed in creating the desired imagery in the minds of the GQ readers."

Tags:Gentleman's, Quarterly, trends, copy, line

Abstract
This paper explains how the advertisement for "The Cruxshadows" and their album "Wishfire" is effective because of the attractiveness of the color scheme, the advertisement's identification of the band members with the music, and its overall visual appeal.

From the Paper
"Advertising designers are presented with a particular challenge when the focus of the advertisement is an artistic product. Unlike those which are meant to sell food, household products, or even luxury items, ads that promote an artistic work like music must find a way to not only stick in the heads of viewers but also to be artistically pleasing and representative of the artistic vision of the creator of the featured piece. People who drink soda or buy shoes are not necessarily going to be swayed by the subtle visual intricacies of a Pepsi or Nike ad as long as there is a cultural or need-based appeal. If the consumer feels that Pepsi, for example, will quench thirst, then the ad was effective. However, in order for a music ad to be effective, it must find a way to appeal to the inner art critic and somehow present a visual representation of the appeal of the music, which may be considered an emotional or spiritual need, but remains outside the reach of the basic "food, clothing, and shelter" appeals. One advertisement that rather effectively promotes music is that for the band The Cruxshadows, for the album Wishfire, which appeared in Orkus music magazine in September, 2002."

Tags:background, white, overexposed, photograph, serious, work, models, attractive

Abstract
This paper explains that Jib Fowles' article "Advertising's Fifteen Basic Appeals" discusses how advertising contains certain unconscious emotional appeals, which he classifies into fifteen different categories that advertisers use in order to reach different demographics and psycho-graphics. Next, the author reviews specifically ten ads from the September 2011 issue of "Seventeen", a magazine for girls from ages fourteen to early twenties targeted at all races and incomes. The paper concludes that Fowles' categories of appeals for the need to achieve, for the need to feel safe and for the need for aesthetic sensations appear in these advertisements and apply perfectly to the age demographics of this magazine.

From the Paper
"The need to achieve causes people to strive in their lives for not only the present, but for the future as well. This appeal fits perfectly for Seventeen because the age range is fourteen to early twenties. These girls are working to be able to achieve different goals for the present and the future. From the ten ads three really demonstrated the appeal for the need to achieve. Two out of the three are related to education and moving on which is one of the main points of the need to achieve. The first ad is for the Art Institutes. It gives information about a future in fashion. It opens the window for young girls interested in fashion to be able to think about their future and to possibly use this opportunity for achievement. The ad also has a young girl standing and staring at the reader. The girl's expression and body language allows the reader to think' "This could be me," or "What would it be like to be in her shoes." Another very important aspect of the ad is the very top of the ad itself. It is an open ended question with a blank at the end. It reads" With my passion for fashion I will create ______." This allows a reader to answer the question themselves and make it a personal advertisement, rather than a universal advertisement."

Tags:fashion, body language, sports face perfection

Abstract
This paper compares the contrasting, yet similar, advertising techniques of two ads, one for Copenhagen smokeless tobacco in Popular Mechanics and the other for Harley-Davidson motorcycles in Sports Illustrated's annual swimsuit issue. The writer contends that It is up to the ability of the individual, and subject to his susceptibility of media messages, to decide how valid these messages are to him and his own life and self-perception.

From the Paper
"Advertising informs consumers, improves the quality of goods offered, makes entertainment and new programming possible, gives new brands a change and lends to the synergy of a free market to generate economic benefits by encouraging consumer and commercial spending and investment. Advertising is a valuable part of the marketing mix in most free market economies, and especially so in today's context ..."

Tags:natural, by-product, free, market, process, produce, goods, services, sale, imperative, marketing, process, consumers, product, exist, opportunity, value

From the Paper
"The field of advertising has a long history, and it is a field that is indispensable in our modern society because it helps inform the public of the basic goods and services that are available in the marketplace. Advertising can be defined as any form of paid communication with the purpose of motivating a reader or viewer to purchase a product or service, to influence public opinion, to win political support, to sell an idea or a cause, or to act or think and perhaps influence others in the manner desired by the client. The main goal of advertising is to motivate or persuade people to buy a particular product or service, and among the media used to accomplish this are radio, television, newspapers, magazines, direct mail, billboards, posters, catalogs, and brochures. Accomplishing this task requires the ability to communicate, but this communication often takes..."

From the Paper
"Consumer Advertising and Transactional Analysis


Transactional analysis (TA) originated by Dr. Eric Berne in the 1950's and is a complete theory of personality. TA adheres to the presence of three active, dynamic, and observable ego states referred to as the Parent, the Adult, and the Child. Each of these ego states exists and operates in any individual and is associated with its own observable mannerisms, special repertoire of language, thoughts, emotions, body postures, gestures, voice tones, and expressions. Ego states represent patterns of feeling and experiences which are directly related to a corresponding pattern of behavior. Ego states are not necessarily related to one's chronological age.


The Child ego state was originally labeled by Berne as the archaeopsyche, referring to the developmentally archaic..."

Abstract
Writers often use the knowledge of a situation to form their novels, but, often, words are added to form a descriptive way of making the story interesting and appealing to the readers. This can be seen in the movie, "Dances With Wolves". The film is based on the social, economic, and racial background of the Lakota people; however, imagination and creativity add to the film and draw the interest of the viewer.

Abstract
Advertising in today's print media are bolder and more direct than they were years ago. Many products are sold through appeals to sex, better health, and other methods. I will look at four of these ads and comment on each one.

Abstract
This paper looks at the transition from local ad agencies to global conglomerates. These new mega firms, as the author explains, are responsible for creating world-wide advertising campaigns that must have universal appeal, while also maintaining local relevance. The author examines a number of case studies based on international companies seeking to promote themselves from Europe to the Far East. The paper analyzes what campaigns worked -- and why -- and how ad agencies are able to position themselves as global agents.

From the Paper
"Reality, however, varies from Germany to Australia, from Japan to Italy. So does make-believe. In order to be truly global (and yet, at the same time "local") one has to understand what works in each nation, what attracts potential customers, and where is that attraction? It is this notion of "going global" that has changed the face and the fate of American Advertising Agencies."

Tags:marketing, sales, conglomerates, ads, TV, radio, print, campaigns, world-wide, universal, international, local