Abstract
The paper explains how AIDA is an acronym for the idea that print ads must follow a specific formula in order to encourage potential customers to acquire a product or service. Specifically, print ads must attract customers, interest customers, encourage customers to desire the product in question, and finally to act.

From the Paper
"According to Tom Chandler in an in an essay published on its website, The Copyright Underground, one theory about advertising and its effect on consumers is that consumers passed through several steps and the influence process. First, attention must be developed, followed by interest, desire and finally, action. In theory, all good print media advertisements create awareness, interest, desire and action, known by the acronym AIDA. To be effective, an advertisement must capture intended audience's attention. Most readers scarcely look at advertisements and print media. One of..."

Tags:Marketing, Advertising, Attract Customers, Develop Interest, Create Desire for the Product, Encourage the Potential Customer to Take Action, Products and Services, Marketing, Strategies, Print Ads

Abstract
This paper explains that, within the military, new words are often created out of a need for efficiency and clarity. The author points out that acronyms, truncated words, different words, nicknames, radio terminology, and obscenities play a key role in U.S. Army lingo. The paper includes examples of truncated words, such as 'Medevac', which stands for medical evacuation; 'comms check' for a communication check; 'mando study' or 'mando' is mandatory study; 'reclass' stands for reclassify; 'ammo' for ammunition; and a 'warno' is a warning order, which tells you that something is coming up.

Table of Contents
Introduction
Army Lingo: Acronyms, Truncated Words, Different Words, Nicknames, and Radio Terminology
The Phonetic Alphabet
Phonetic Numbers
Conclusion

From the Paper
"The list of truncated words in the U.S. Army is seemingly endless. Army personnel eat chow at the chow hall. The phrase "cherry pickers" refers to an exercise that resembles picking cherries, while a bird is a helicopter. A lifer is a career military man (usually derogatory), while falling out is the term for falling behind in a run. Rocking out is totally failing a course. If you are lucky, you will just roll back, or get recycled, which is repeating a course of study. Ruck up means to put on your ruck sack and gear. "Hooah!" is similar to saying "Go Braves", however it is so versatile that it can be used to show excitement, say "yes", or say that's "cool", or that's "inspiring". The term barracks refers to dorms."

Tags:truncated, acronyms, nicknames, phonetic, medevac

Abstract
The paper reveals that over 7,000 deaths occur a year due to medication errors! The paper discusses unclear medical abbreviations as well as other prescription errors, such as no directions or no strength advised. The paper also discusses the accuracy of e-prescribing but points out that it still represents only a very small amount of prescriptions written each year. The paper then relates that problems arise with abbreviations and acronyms of medical conditions such as the abbreviation CP that can stand for many diseases. The paper asserts that it is disconcerting that the American Medical Association (AMA) is moving so slowly on this issue, considering the amount of deaths that occur.

From the Paper
"The whole point of going to a healthcare provider is to get better, not become more ill or even die because someone misread a medication prescription. Unfortunately, that is too often the case. According to the Institute of Medicine of the National Academies, over 7,000 deaths occur a year due to medication errors. These errors can happen anywhere in the medication-use system, from prescribing to administering a drug in a variety of settings, such as hospitals, outpatient clinics, nursing homes and homecare services. As a result, in 2006 the U.S. Food and Drug Administration launched a nationwide health professional education campaign in order to reduce the number of common but preventable sources of medication mistakes caused by using unclear medical abbreviations."

Tags:medications, abbreviations, acronyms, misspellings, mistakes

Abstract
This paper explains that Keller's ARCS motivation model identifies the four characteristics, which are capitalized and form the acronyms for ARCS and are applied in a sequential manner: Attention (arouse and sustain interest), Relevance (connect lives, needs and interests of the student to the content), Confidence (create a positive expectation for student success) and Satisfaction (intrinsic and extrinsic reward for effort). The author points out that Keller breaks the four major ARCS characteristics into three sub-components: Attention into the sub-components of perceptual arousal, inquiry arousal and variability; Relevance into goal orientation, motive matching and familiarity; Confidence into the sub-components of learning requirements, success opportunities and personal responsibility and Satisfaction into intrinsic reinforcement, extrinsic rewards and equity. The paper applies this teaching method in a detailed lesson plan on using geometry to build a tower, to teaching swimming and states that the method can be used in business.

Table of Contents
Introduction
A Review of the Literature and Applications in the Classroom
Characteristics of the ARCS Model
Attention
Relevance
Confidence
Satisfaction
Table 1: Instructional Strategies for Stimulating Motivation as Suggested by the ARCS Model
The Application of ARCS to an Actual Lesson Plan
Attention
Relevance
Confidence
Satisfaction
The Application of ARCS outside the Classroom
Attention
Relevance
Confidence
Satisfaction
Summary
Appendix A: Using Geometry to Build a Tower

From the Paper
"In the lesson, confidence is first instilled in the learners by supplying them with a rubric that outlines the expectations for success in the project. The assignment begins with the relatively simple assignment of taking pictures or looking at pictures on the internet and then describing those structures in their notebooks. Next, the lesson encourages success by having the student build two simple geometric figures, a triangle and a square, and then add to the design of each to strengthen the figures. Once the students have built the simple geometric figures, the lesson challenges the students to build a three dimensional figure and then to build a tower. Each step adds new challenges and opportunities for success. The hands-on nature of the activity also provides the learner with a certain degree of control over the learning environment. This also serves to foster confidence in the learner."

Tags:swimming, attention, relevance, confidence, satisfaction

Abstract
This essay respectively discusses the various ways that word-formation processes come into a language namely; coinage, borrowing, compounding, blending, clipping, backformation, conversion, acronyms, derivation, prefixes and suffixes, infixes and multiple processes. Furthermore, this essay also discusses the implications of word formation for a language learning and teaching process.

From the Paper
"The study of language has become a subject of interest for many years. English for instance, has without a doubt become the global language. Whenever we turn on the news to find out what is happening from four corner of the world, local people are being interviewed and telling us about it in English. To be more specific, English is adopted as an internal lingua franca and second language for most Europeans (Sweden, Denmark, Norway, Dutch, and France) although English is not treated as an official language in these countries. While in most Asian countries, having English is always associated with having a prestigious job and career. However, people do not realize that English has adopted enormous number of words from various countries in the world since the imperialism and trade kicked off. "

Tags:vocabulary, dictionary, oxford, slang, dialect, scientific, technical, terms, trade-invented

Abstract
This paper discusses the effects of the personnel cost-cutting measures employed by major airlines in the United States and their relationship to aircraft safety. The research focuses on four factors - employee layoffs, increase on employee workload, cutting employee benefits and cutting employee training. The paper presents a survey on aviation pilots at American Airlines (AA).

Table of Contents:
Abstract
Introduction
Background of the Problem
Statement of the Problem
Limitations
Delimitations
Definition of Terms
Acronyms
II Review of Related Literature Hypothesis
Introduction
Employee Benefits Cost Reduction and Wages Cutback
Employee Lay Offs
Increase in Employee Workload
Employee Training
Commercial Aircraft Safety
III Research Methodology
Introduction
Research Design
Research Model
Survey Population
Sources of Data
The Data Gathering Instrument
Pilot Study
Instrument Pretest
Distribution Method
Instrument Reliability
Instrument Validity
IV Results
Introduction
Demographics
Pilot's Awareness of Company Decision and Policies
Pilot's Awareness about AA's Cost Cutting Measures
Pilot's Perspective on the Effects of Cost Cutting
Measures of AA to Commercial Aircraft Safety
V Discussion
Introduction
Pilot's Awareness of company Decision and Policies
Pilot's Awareness about AA's Cost Cutting Measures
Pilot's Perspective on the Effects of Cost Cutting
Measures of AA to Commercial Aircraft Safety
Summary
VI Conclusion
VII Recommendations
Appendices

From the Paper
"Since, 1998 the Government Accountability Office (2004) (GAO) of the United States had reported that majority of the leading airline industries have a difficulty of acquiring revenue and profit increase because of the growth of Low Cost Airlines (LCA) The proliferation of Low Cost Airlines has caused a strict competition in terms of domestic market share due to the relatively low prices that were offered and the relatively low cost cutting measures of LCA. Hence, it is reported by GAO (2004) that the operation costs of LCA have even increased to $1 Billion or 10% of its total operation costs. In effect of this, the research inferred that such an effect had a significant impact in terms of how passengers in general compare and view LCA to Big Airlines."

Tags:Boeing, budget, pilot

Abstract
This paper examines results of research conducted on remembering strategies, focusing on imagery-based mnemonic strategies. The paper looks at experiments done for the elderly with memory problems, the use of computer-assisted teaching programs for sufferers of multiple sclerosis and the development of acronyms to help people remember legislation laws.

From the Paper
"A mnemonic technique was developed to help firms comply with California's Injury and Illness Prevention Program legislation (McMahan, Stokols, Wells and Clitheroe, 1997). Under California Senate Bill 198, all California employers must establish, implement and maintain a worksite injury and illness prevention program. This bill has not been widely implemented by small firms, so a program known as REACH OUT was devised which clarifies the legislation and provides a model for developing and implementing the rules. The acronym incorporates the act's eight basic implementation steps. It uses very simple, non-technical language and vivid examples and anecdotes to communicate on a personal level."

Tags:forgetting, REACH, OUT, Bill, 198

Abstract
This paper examines the idea of justification for the notion that military history may in fact be a genre of the discipline of history in its own right. The author finds that there is certainly a lexicon of expressions, terminology and acronyms unique to its study and writing. He sees that military history is unique on many levels, and there are some curious aspects and juxtapositions within the genre that seem to defy the rules of historical scholarship that are applied elsewhere within the history discipline. It is a genre that seems to cross historiographical boundaries and be bound only to its own set of rules and regulations.

From the Paper
"There is also some level of expected knowledge in much of it, for instance a given familiarity of the grand naval strategy ideas of Alfred Thayer Mahan and Sir Julian Corbett in works of naval history. Overall it also seems expected that one will have read and digested Von Clausewitz (and to have had curiosity to reach back further and read Jomini) as a prelude to any military history written after the 1850s. There certainly seems to be some higher levels of "given" knowledge than in other sub-disciplines of history. There is also perhaps another perception - that much of what is written as military history is simply categorizing under accepted and rigid categories of the genre. A perception that analysis only goes as deep as the last great analysis of a particular topic. Yet that may also be true of many other forms of writing history, genres of history and, indeed other disciplines as well. It is perhaps because military activities are some of the most meticulously documented events that are at the same time bound up in human contradiction that makes this so."

Tags:civil, gurkhas, history, marxist, postmodernism, war, whig

Abstract
This study examines the nature and effects of race and gender on managerial progression within the investment banking industry. It attempts to prove that race and gender have the potential to negatively impact a minority's ability to progress in the industry. Successful advancement opportunities, in theory, should be contingent upon an individual's skills, abilities and work history; unfortunately, time and time again, this theory has been disproved by statistical data, which indicates that race and gender do, in fact, impact on employees' potential for achievement. The study focuses on the managerial progression of candidates, both male and female, of minority and non-minority descent within the U.S. and the U.K. It also details the importance of developing more comprehensive recruiting and promotional activities targeted specifically toward these populations. The paper concludes that equality measures implemented thus far have not been efficient in attracting and promoting candidates.

Table of Contents
Abstract
List of Tables
List of Figures
Chapter I: Introduction
Problem Statement (or Purpose)
Significance of the Study
Assumptions
Limitations
Definitions (or Acronyms)
Chapter II: Review of Relevant Literature and Research
Chapter III: Research Methodology
Research Technique
Research Design
Survey Population
Sources of Data
The Data Gathering Instrument
Distribution Method
Reliability
Validity
Treatment of Data and Procedures
Chapter IV: Results
Chapter V: Discussion
Chapter VI: Conclusions
Chapter VII: Recommendations
Appendixes: Bibliography, Tables, Interview Questions

From the Paper
"Research also reveals that at least within the United States, finding African American presence among the highest levels of responsibility at Wall Street firms including financial institutions and investment banks is not nearly as difficult in modern times as in historical times (McCoy, 1992). Black finance professionals have actually "built impressive track records with their own investment firms" (McCoy, 1992).
The good news however is tempered by statistics that reveal that in general there are still very few African-Americans and like minded minorities working in managerial positions overall within the nation's leading investment banks (McCoy, 1992). This is even truer for minority women, who often face double discrimination, being an ethnic minority and being a woman. Statistics also reveal that few black finance professionals are currently "coming through the pipeline" to help statistics (McCoy, 1992)."

Tags:corporate, governance, Civil, Rights, Act, ECEO

Abstract
This study examines the relationship between U.S. military success and the acquisition of airstrips in enemy territory. It puts forward that argument that U.S. military forces have the ability to successfully accomplish any mission when provided with access and control of foreign airfields. Successful military operations are dependent upon reliable air delivery technologies and airfield infrastructures. These infrastructures provide the communications support and manpower necessary to promote success in any climate. The study focuses on the ability of the U.S. military to project itself to any theater of war from any aircraft carrier. It also details the importance of securing military airstrips to enable deployment of additional troops and supplies. It links past military successes with such efforts.

Table of Contents
Abstract
List of Tables
List of Figures
Introduction
Problem Statement (or Purpose)
Significance of the Study
Assumptions
Limitations
Definitions (or Acronyms)
Review of Relevant Literature and Research
Research Methodology
Research Technique
Research Design
Survey Population
Sources of Data
The Data Gathering Instrument
Pilot Study
Pretest
Distribution Method
Reliability
Validity
Treatment of Data and Procedures
Results
Discussion
Conclusion
Recommendations
References
Appendixes
Bibliography
Instrument or Survey or Sample Data
Proposed Project Schedule
Methodology Worksheet

From the Paper
"In most cases airfields are developed near cities, which may provide key strategic locality for military personnel. The acquisition of airfields in the past has often meant the difference between success and failure. Oftentimes, air force personnel have no method of relief other than provided through air transportation. Supplies and personnel can be delivered thanks to modern technologies. Military strategic objectives revolve around the ability of personnel to seize or gain access to key installations. Operatives are no longer reliant upon the capability of ships. The center of gravity for military success has definitely become military airstrips. The recent military success in Afghanistan further supports the idea that the U.S. military dominates in the arena of airpower, and can adapt their operations to accommodate an airfield whether it is fully equipped or unprepared."

Tags:air, supremacy, runway, enemy, territory