Abstract
In 1999 a new star was born in the world of electronic entertainment. This star was a new start-up named ?Cybiko Inc.?, founded by the mysterious David Yang. The paper examines the events of April 2001 when Cybiko introduced what now is believed to be one of the most successful e-toys in the world ? ?Cybiko - Wireless Inter-Tainment Computer?. The toy?s success was beyond all expectations ? worldwide sales of Cybiko, which retails in the U.S. for $129, already surpassed $50 million in the same year. The paper shows that the key for Cybiko?s success was the combination of many useful features in one hand-held computer, which created great value for teenagers who now had a toy, a mobile phone and a teen personal digital assistant all in one. This case study reviews the techniques David Yang and his collective used to create this success.

From the Paper
"By this point I had the value, the price, so to complete the equation I needed the cost. Unfortunately, my sincere efforts to acquire any valuable information through the company failed totally. Although my request was not ignored, and I received a lot of interesting (more or less) mainly advertising information about the toy, they rejected my application for inner information about company's matters such as the details of assembly processes and other, as well as the financial terms of AOL's investment. Internet wasn't much revealing too, although I managed to get an obscure number of units sold worldwide up to now and it was "more than 600,000". Combining with even more obscure profit of "over $50 million" we get an approximate $80 profit from a single unit, thus having a $50 dollar cost."

Tags:microeconomic, ABBYY, Donald, Wisniewski