Abstract This paper explains that the privacy challenges, which were inherent in DoubleClick's business model and further accentuated by its acquisition of Abacus Direct, have become a precedent for Internet privacy cases and litigation. The advantage of Abacus Alliance to DoubleClick was the ability to segment on additional dimensions, including the use of psychographics, with greater levels of accuracy. The paper relates DoubleClick's response to legal charges and its privacy policy and then provides suggestions for revising the company's information systems architecture.
Table of Contents:
Introduction
Advantages of Abacus Direct
Critiquing DoubleClick's Response to Charges
Assessing DoubleClick's Privacy Policy
Revising and Augmenting an Information Systems Architecture
From the Paper "Despite the initial steps that DoubleClick had taken to respond to privacy advocates' concerns, the pressure continued until specific aspects of how cookies were managed, reporting managed and the integration of Abacus Data were handled were all modified. These steps also ensured that consumers' privacy would be maintained while not comprising the innate strengths of the DoubleClick business model and unique strengths as a platform for Internet marketing campaign planning and execution."
Tags: browsing, value chain, cookies click-stream database
Abstract This paper looks at five inventions prior to 500 CE, and explains how those inventions have altered the course of history. The inventions are the wheel, irrigation systems, written language, a numbering system and the abacus.
From the Paper "While many inventions of the ancient civilizations assisted in the development of culture, farming, science, and language throughout history, the inventions of the wheel, written language, number systems, irrigation, and the abacus are some of the most important. Not only did these ideas help to further the society in which they were invented, they are also responsible for much of what exists in the current societies. Without those original thinkers prior to 500 CE, our world today would be far different."
Tags: thinker, discovery, wheel, abacus, irrigation, numbers, written, language
Abstract This paper discusses the history and the development of the computer from the first primary abacus to the super fast Internet. It looks at how people's lives have changed and the effect on the quality of life and the workplace.
From the Paper "People everywhere in the world are using computers right now. They use them in cars, on planes, and even to add, subtract, multiply, and divide billions of problems in seconds. You may have used a computer today and never even knew it.
"The word computer comes from its root word compute, which means to solve problems. The first computer was made over 2000 years ago. It is called the abacus. This wooden rack has horizontal wires with a set of beads attached to it. Each set represents either the ones, tens, hundreds, or thousands place. The beads are moved along the wires according to the numbers being counted or added, making it easy to solve regular arithmetic problem."
Abstract A paper on accounting and tax software. The author examines the various programs available and states the functions available with each of them. He notes that although the accounting functions are good what really make these products exciting are the business management tools for creating customized reports and financial statements.
From the Paper "Peachtree Complete offers all the standard accounting functions. It also includes a powerful job-costing function that lets you analyze job costs and track current job estimates. In addition, Peachtree offers tracking capabilities to keep tabs on back orders and partial shipments. This program can also alert you when inventory gets low or you're going over budget. The Administration section lets you manage tasks such as creating job descriptions and tracking sales reps and handling contact management. Peachtree has numerous easy-to-modify reports that let you analyze data and includes a form designer so you can create your own forms (Cavanah 1997)."
Tags: Peachtree, Quickbooks, ?, Cyma, IV, Maint, Turbotax, TaxAct, Abacus
Abstract This paper discusses the progress of all mechanical inventions, computers in particular. The paper shows how the idea of computers came about and highlights the roles of computers in the modern world.
From the Paper "Finally, in 1959, computer companies started delivering transistorized computers. That year marked the beginning of the second generation. Sales of vacuum-tube computers immediately stopped. The first company to make transistors for computers was Philco, but the most popular second-generation computer turned out to be the IBM 1401, because it was business-oriented and cheap. IBM announced it in 1959 and began shipping it to customers in 1960."
Abstract DoubleClick, as a top ad-server company on the Web, inserted banner ads and other promotional messages on Web sites. Those messages were aimed at the most likely customers, using text files called cookies, which allowed DoubleClick to track what people are looking at and build detailed profiles of them. The paper explains that these profiles show how Web surfers, who are identified only by their cookies, move around among sites, including what products they purchased and how long they stayed at a particular site. This paper examines the lawsuits brought against DoubleClick for violation of privacy rights and deceptive business practices. It also discusses the mandates put out by the Federal Trade Commission which regulate the use of personally identifiable information with clickstream data.
From the Paper "Targeting consumers by using cookies should be held to a higher standard than e-mail advertising. Cookies were originally implemented to allow the customization of information for a particular user, such as remembering your name, information you submitted previously on forms, and the contents of shopping carts. However, cookies are now being used to collect information on browsing habits, browser specifications, system information, and web-based spending and viewing habits. An invasion of privacy issue occurs because many users aren?t aware of the use of their cookies and the storage and retrieval of cookie information goes unnoticed by most users."
Tags: Harriet, Judnick, Abacus, Direct, Network, Advertisers?, Initiative, NAI
Abstract This paper discusses the vast and significant number of contributions and inventions made throughout history by ancient Chinese civilization. The paper points out that China was the first to introduce a complete school system, made several contributions toward the study of mathematics, invented the seismograph and the compass and developed iron and steel. The paper continues to discuss other significant Chinese inventions that have contributed to the development of all of civilization including paper, fireworks, and the small pox inoculation.
From the Paper "The Chinese contributed to education by introducing the first complete school system during the Western Zhou Dynasty during 1100-771 BC. The school system consisted of a seven-year junior level, followed by nine years of a senior level education. The educational system "was integrated with an official selection system." These schools served as training places for officials and were run by the local government."
Abstract This paper explains the merger of the information technology-based facilitator company DoubleClickwith Abacus. The author discusses the ethical principles and privacy conflicts of gathering customer intelligence. The paper reviews consumer protection issues.
From the Paper "DoubleClick, Inc. established itself in the dot-com boom of the late ...s as an information technology-based facilitator company providing services to Internet-based firms selling directly to customers. DoubleClick developed and refined information technology protocols and applications that a) made contact between marketer and consumer more efficient, b) made transactions more effective and c) developed information about consumer behaviors that were held by the company to be beneficial to both consumers and marketers. One of the protocols ...."
