Reviews Proposition AA, the Los Angeles district's $980 million community college bond.
Essay # 28749 |
1,256 words (
approx. 5 pages ) |
6 sources |
MLA | 2002
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$ 25.95
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Abstract
This paper examines the background of issues that gave rise to Proposition AA, the contents of Proposition AA itself and the proposition's critics. Proposition AA allows voters to decide whether to approve the financing for renovations at the district's nine community colleges, as well as construct new facilities that have been previously launched under Proposition A.
From the Paper
"Like many social service-oriented sectors of local government, the Los Angeles Community College District is facing severe financial challenges. California governor Gray Davis has announced $21 million in state budget cuts, potentially reducing even further the stretched resources of the community college system."
Tags:ballot, voters, california, gray, davis, college, budget, funding, bond, homeowner, associations
This paper describes a direct marketing strategy for the Automobile Association (AA) of the U.K. entitled 'Just AASK'.
Marketing Plan # 61586 |
3,905 words (
approx. 15.6 pages ) |
9 sources |
APA | 2005
|
$ 63.95
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Abstract
This paper explains that, because the main product line of the Automobile Association (AA) of the U.K. has reached the maturity phase of the product life-cycle; a new advertising strategy, 'Just AASK', incorporating AA's entire umbrella of business products and services, allows the company to communicate a single streamlined message that addresses both new and existing customer concerns and creates new opportunities for cross sales from the core business. The author points out that the AA has a database including every customer who has ever inquired or purchased a product or service from the company, which can be analyzed to develop potential new markets, target groups and new products and to evaluate models for the 'Just AASK' campaign. The paper relates that the key of the 'Just AASK' agenda is to establish a direct marketing communications program that will increase revenue by increasing sales from existing customers; the acquisition strategy of choice for new customers will be a combination of 'Buzz Marketing' and 'Word-of-Mouth' advertising.
Table of Contents
Introduction
Communication and Customer Service
4 P's Approach
Database Strategy
Direct Marketing Communication Program for Existing Customers
Motor Section
Travel Section
Financial Services
Acquisition Strategy for New Customers
Motor Section and Travel Section
Financial Services
Conclusion
From the Paper
"The majority of all business success revolves around attracting and retaining customers. "It is well recognized that a key issue in gaining brand awareness, trial, and subsequent loyalty is to reflect deep-seated values in advertising and augmented product offerings. When marketers address consumer values, target consumers sense that the product's purpose is to benefit their individual lives." The company will therefore seek to take advantage of its valuable customer databases by first enhancing this wealth of information and then creating new strategies for direct marketing communications with existing customers. The new marketing approach will also create viable means for acquiring new customers."
Tags:database, buzz, customer, cross-sell, message
An account of an Alcoholics Anonymous (AA) meeting.
Narrative Essay # 127874 |
750 words (
approx. 3 pages ) |
4 sources |
APA | 2008
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$ 16.95
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Abstract
This paper describes a meeting of AA that took place last month at 4280 Clairemont Mesa Blvd in San Diego at 12 pm. The description includes a discussion of one of the steps in AA's 12 Step Recovery program as well as the overall impressions of the meeting. The paper concludes with how attending such meetings would be helpful to nurses.
From the Paper
"McGee describes Alcoholics Anonymous (AA) as a worldwide million-member organization that has assisted countless alcoholics to achieve sobriety through a spiritual program of recovery from alcoholism. This paper describes a meeting of AA that took place last month at Clairemont Mesa Blvd in San Diego at ...pm. The description includes a discussion of one of the steps in AA's Step Recovery program as well as the overall impressions of the meeting. The paper concludes with how attending such meetings would be..."
Tags:Alcoholics, Anonymous
A description of the crash of American Airways Flight 808 in 1993.
Essay # 52511 |
1,605 words (
approx. 6.4 pages ) |
3 sources |
MLA | 2004
|
$ 31.95
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Abstract
This report details the crash of an American International Airways Flight 808, headed towards Guantanamo Bay, Cuba, on August 18, 1993, which crashed approximately mile away from the approach of the runway at the Leeward Point Airfield in Guantanamo Bay, Cuba, at a U.S. Naval Air Station.
From the Paper
"During this flight on August 18 of 1993 a Douglas DC-8-61 freighter, N612CK was on business operating as AIA flight 808 registered to American International Airways, Inc. (NTSB, 1994). The entire aircraft was demolished on impact, and as a result of fire incurred by the crash. Three flight crewmembers aboard the plane experienced severe injuries."
Tags:crew, accident, airplane, cuba, naval
A study on the effects of the employee cost-cutting measures at American Airlines (AA).
Research Paper # 96355 |
9,402 words (
approx. 37.6 pages ) |
19 sources |
MLA | 2007
|
$ 116.95
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Abstract
This paper discusses the effects of the personnel cost-cutting measures employed by major airlines in the United States and their relationship to aircraft safety. The research focuses on four factors - employee layoffs, increase on employee workload, cutting employee benefits and cutting employee training. The paper presents a survey on aviation pilots at American Airlines (AA).
Table of Contents:
Abstract
Introduction
Background of the Problem
Statement of the Problem
Limitations
Delimitations
Definition of Terms
Acronyms
II Review of Related Literature Hypothesis
Introduction
Employee Benefits Cost Reduction and Wages Cutback
Employee Lay Offs
Increase in Employee Workload
Employee Training
Commercial Aircraft Safety
III Research Methodology
Introduction
Research Design
Research Model
Survey Population
Sources of Data
The Data Gathering Instrument
Pilot Study
Instrument Pretest
Distribution Method
Instrument Reliability
Instrument Validity
IV Results
Introduction
Demographics
Pilot's Awareness of Company Decision and Policies
Pilot's Awareness about AA's Cost Cutting Measures
Pilot's Perspective on the Effects of Cost Cutting
Measures of AA to Commercial Aircraft Safety
V Discussion
Introduction
Pilot's Awareness of company Decision and Policies
Pilot's Awareness about AA's Cost Cutting Measures
Pilot's Perspective on the Effects of Cost Cutting
Measures of AA to Commercial Aircraft Safety
Summary
VI Conclusion
VII Recommendations
Appendices
From the Paper
"Since, 1998 the Government Accountability Office (2004) (GAO) of the United States had reported that majority of the leading airline industries have a difficulty of acquiring revenue and profit increase because of the growth of Low Cost Airlines (LCA) The proliferation of Low Cost Airlines has caused a strict competition in terms of domestic market share due to the relatively low prices that were offered and the relatively low cost cutting measures of LCA. Hence, it is reported by GAO (2004) that the operation costs of LCA have even increased to $1 Billion or 10% of its total operation costs. In effect of this, the research inferred that such an effect had a significant impact in terms of how passengers in general compare and view LCA to Big Airlines."
Tags:Boeing, budget, pilot
Discusses affirmative action (AA), equal employment opportunity (EEO)and the hiring process in America.
Term Paper # 28472 |
1,755 words (
approx. 7 pages ) |
10 sources |
MLA | 2002
|
$ 33.95
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Abstract
Affirmative action (AA) refers to the social practice in which members of historically disadvantaged groups are given preferential treatment in an attempt by the United States to compensate for any harm that was caused to their ancestors in the past. The paper shows that equal employment opportunity strictly prohibits employment discrimination and its main purpose is to eliminate any form of bias in the hiring process or the workplace. The paper examines the requirements for AA/EEO and shows arguments for and against these policies. It also examines the effectiveness of AA/EEO requirements and ultimately argues that these requirements have ensured that the majority of businesses do not practice unfair employment practices in the United States.
From the Paper
"Opponents of affirmative action believe that it is actually reversed discrimination in the workplace. However, a recent study by Rutgers University law school revealed that only a few dozen cases of reverse discrimination were reported in federal courts over a four-year period (Wilson, 1995) and the courts rejected most. Opponents also say that affirmative action policies also lead to lower hiring standards.
Affirmative action does not require quotas. In areas where minorities or women are underutilized, hiring or promotional goals are established, but quotas do not result in reverse discrimination."
Tags:African, Americans, Civil, Rights, Act, discrimination
Examines clinical trials evaluating the effectiveness of AA in getting and keeping alcoholics sober, including gender issues.
Analytical Essay # 14680 |
900 words (
approx. 3.6 pages ) |
9 sources |
1999
|
$ 19.95
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Abstract
The problem of alcoholism is viewed as a major social problem, one that has an impact not only on the individual affected and not only on his or her family but on society as a whole. Alcoholism has been examined from a number of different perspectives in an attempt to explain its etiology or its consequences
From the Paper
"The problem of alcoholism is viewed as a major social problem, one that has an impact not only on the individual affected and not only on his or her family but on society as a whole. Alcoholism has been examined from a number of different perspectives in an attempt to explain its etiology or its consequences. The prevailing perspective is the medical model, which holds that alcoholism is a disease, which also means that it can be treated through medical means. Alcoholics Anonymous (AA) is an organization that makes use of a theory of self-help to enable alcoholics to take control of their own lives and to learn to change their behavior, following a disease theory of alcoholism. Alcoholics Anonymous stands outside the medical model in that it does not offer a "cure" and indeed holds that the individual will always be an alcoholic. What the alcoholic..."
Examines the AA (Alcoholics Anonymous) program, how it works, advantages & negative aspects. Recommendations for change.
Essay # 10435 |
1,125 words (
approx. 4.5 pages ) |
4 sources |
2001
|
$ 23.95
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From the Paper
" The AA program is based on a number of written materials which have as their foundation the 12 steps of Alcoholics Anonymous. These are intended to be suggestions enabling people to obtain sobriety, improve their life situations, and retain sobriety over the long-term. They are supported in this effort by relationships with individual sponsors and participation in ongoing AA groups which develop group cohesion and support, teach life skills through example, and provide role models for recovering individuals.
The advantage of the AA program is that it works for many people. It provides them with a clearly-defined goal, program, and structure for obtaining their goals. It provides them with an ongoing support.."
Tags:drugs, ALCOHOL
Describes dynamics of AA meetings, application of the 12 steps.
Descriptive Essay # 10384 |
1,125 words (
approx. 4.5 pages ) |
3 sources |
2001
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$ 23.95
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From the Paper
" Introduction
This research paper begins with a description of an open meeting of Alcoholics Anonymous, which includes individual and group dynamics. Application of theoretical constructs regarding the function of the 12 steps is then discussed.
Meetings & Individual/Group Dynamics
Alcoholic Anonymous (AA) meetings are led by a chair-person, and structured such that different people volunteer and stand before the group and tell their story. The storyteller begins by announcing their name and the fact that they are an alcoholic, then precedes to the story details pertaining to their individual experience of alcoholism. These stories provide both the teller and the audience members, with catharsis and emotional support."
Tags:DRUGS, ALCOHOL
A comparison of the hell described in Dante's "The Inferno" to the twelve-step program required by an alcoholic to pass by AA.
Analytical Essay # 8239 |
3,585 words (
approx. 14.3 pages ) |
9 sources |
MLA | 2002
|
$ 60.95
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Abstract
Dante's "The Inferno" paints an incredibly vivid picture of what Hell is like. The journey Dante undertakes in order to progress pass his "lost" stage and escape Hell can be likened to the 12-Step Program a recovering alcoholic must complete in order to finally escape from the clutches of drinking to excess. This paper explores Dante's journey through the perspective of this 12-Step Program. By going through each step, one can witness the introspective and emotional self-examination Dante goes through, with a little help from his support group, in order to get out of Hell.
From the Paper
"The first step that every recovering alcoholic must take involves the process of admitting his or her problem. Alcoholics must acknowledge that they are helpless when battling their addiction and they must admit that this addiction to drink has wreaked havoc on their lives to the point where they have lost control (Alcoholic Anonymous, 1955, 59). Dante's predicament is no different to that of an alcoholic struggling to regain control over his or her life. At the beginning of the poem, Dante is portrayed as having gotten lost on the path of life and trying to get back on the right path. Using imagery, Dante recalls that "in the middle of his life, he [finds] himself lost in a dark forest, having lost the right path while half asleep." "
Tags:alcohol, alchoholics, anonymous, support, group, inferno, addiction