From the Paper
" Anthropologists tell us that ancient man was a migrant, traveling wherever food, good water, and a more secure cave could be found. Man evolved into a trader bartering pretty pebbles with a neighboring tribe for the exchange of goods and that quest for wealth and profit led to great explorers like Marco Polo who with the help of tremendous personal wealth and sponsorship explored the globe in search of greater wealth and good ways to get it. Travel was an expensive, dangerous, personal or business decision where people made their own arrangements for transportation to take them where they wanted to go.

One way to examine the start of travel as an industry is to look at the history and beginnings of the oldest and still existent travel agency, Thomas Cook & Son. Thomas Cook, a Baptist missionary, was born in 1808. He was a member of the.."

Abstract
The City of London is only a very small part of Greater London, taking up little more than a square mile in area (approximately two square kilometers). Most of the best known parts of London, such as Parliament House, Westminster Abbey, Trafalgar Square, Oxford Street, the West End, and so on, are quite separate from the City of London

From the Paper
"The City of London
The City of London is only a very small part of Greater London, taking up little more than a square mile in area (approximately two square kilometers). Most of the best known parts of London, such as Parliament House, Westminster Abbey, Trafalgar Square, Oxford Street, the West End, and so on, are quite separate from the City of London. The City of London is usually referred to as just The City, and today it is devoted primarily to business and finance. The City plays a major role in global investment and finance and leads the rest of the world in certain areas. Enormous amounts of money are handled each day in currency conversions, and about forty percent of this dealing is carried out within the City. Approximately a quarter of a million people work in the City, many directly involved in..."

From the Paper
"Executive Summary
The Walt Disney Company entered the amusement park market in July 1955 when it opened a new park 30 miles south of Los Angeles, California. Named for its owner, the park ushered in a new era of family entertainment and revitalized the amusement park industry. Disneyland spurred economic growth in Orange County and, specifically, in Anaheim (where the park is located). In 1972, the company opened a second theme park, Walt Disney World, in Orlando, Florida. This was followed in 1983 by a theme park in Tokyo. In April 1992, a new Disney park opened 20 miles outside Paris.
The marketing associated with the European park centers around a standardized product recognized throughout the world. Customers to any Disney theme park can expect the same high level ..."

From the Paper
"Club Med, Inc., is the American part of Club M"diteran"e, a French resort company that began operations in 1950. When the first "village" (as Club Med resorts are called) opened in Majorca, visitors stayed in U.S. Army tents. The emphasis from 1950 through the mid-1970s was on low-budget vacation packages targeted to unmarried individuals. Villages had no door locks, no safes for valuables and often no in-room telephones. The seclusion which became a hallmark for the villages also provided built-in security, which was enhanced as necessary with fences and alarms.

In addition to seclusion, Club Med offered an all.in.one package that included all meals, activities and lodgings for the duration of the guest's stay. There was no tipping. Entertainment was provided by the village staff, and amateur night ..."

From the Paper
"MARRIOTT HOTELS

Historical Background
The Marriott hotel empire started out in 1927 as a mere rootbeer stand in Washington, D.C. by John Marriott of Utah (Goldwasser, 1986, p. 55). It then expanded into a full restaurant and eventually developed into a chain of restaurants called Hot Shoppes. Hot Shoppes specialized in tamales and chili con carne. Its next step diversification was in the field of airline catering in 1937. Twenty years after that, however, came its major move into hotels. The first hotel was opened in Arlington, Virgina. In 1964, Marriott's son Bill became president of the company, heading a conglomerate of four hotels, forty-five ..."

From the Paper
"THE USE OF YIELD MANAGEMENT IN THE HOTEL INDUSTRY

Introduction
This research examines the use of the yield management concept and procedure in the hotel industry. Yield management is a practice that, in the early.1990s, is widely used in the transportation and lodging industries. The practice received its first widespread applications in the air transportation industry and then expanded into the lodging industry through computerized reservation systems that interconnect the two industries.

The Yield Management Concept and Procedure
Yield management is a tactic to increase revenues and profitability.1 Yield management is the process of establishing different prices for similar services and allocating those services ..."

From the Paper
"Tourism is an industry that many countries seek to encourage because of the large amount of foreign exchange it develops without requiring large amounts of natural resources or direct government expenditures. In developing countries, tourism can serve to introduce foreign visitors to the country and may result in increased business activity down the line. In addition to foreign tourism, various locations within countries seek to promote their own areas as sites for domestic travel, again to attract the traveler's money. Tourism encourages a wide variety of businesses, such as hotels, tour operators and restaurants, and helps supports ancillary businesses, such as retail sales and local industry. This research examines the various social, cultural and environmental factors that influence tourism in ... "

From the Paper
"In the book "Diary of a Chinese Diplomat" by Zhang Deyi, the time is the latter portion of the nineteenth century, and the author provides much information about the life of a Chinese diplomat of the period, the attitudes of the Chinese as expressed to and through their diplomatic corps, and the reaction of the Chinese diplomats to the different cultures they encountered as they represented their country in far distant parts of the world. The Chinese diplomat in this case comes to the United States through San Francisco and travels to Washington to meet with Secretary of State Seward, among others, and in this and subsequent meetings with American officials, the diplomat tells of the different requirements placed on a diplomat for filling out papers, getting letters of accreditation, and other details of his work even as he reacts to the new world that has opened ... "

From the Paper
"Travel books have been a staple in Western literature for centuries, and as the area that a traveler can cover has increased, so has the tendency to write about all the sights, sounds, and peoples encountered. In the hands of a writer like Mark Twain or Paul Bowles, this genre can produce not only lively writing about foreign climes but also important philosophical observations on human life and the effect of travel on the individual. An examination of Mark Twain's The Innocents Abroad and Paul Bowles' The Sheltering Sky will demonstrate how each has presented their journey, why they undertook this journey, and how this journey was both physical and philosophical for each.

"The Innocents Aborad" is a book that started as a series of letters written by Mark Twain for a newspaper in San Francisco concerning his 1867 trip on the Quaker City. The travelers on ... "

From the Paper
"THE DENALI NATIONAL PARK AND PRESERVE: A DESCRIPTIVE INTRODUCTION

This research provides a description and discussion of the Denali National Park and Reservation. The description emphasizes the physical attributes of the Denali, while the discussion covers the issues currently engulfing the park and reservation.

The Denali National Park and Preserve covers 9,375 square miles in south-central Alaska (Chadwick and Lehman 62-87). The Denali is north of Anchorage and south of Fairbanks, and lies generally west of a line connecting the two cities. North America's tallest peak, 20,320 feet high Mount McKinley, is within the Denali boundaries, as are 17,400 feet high Mount Foraker, 13,220 feet high Silverthrone Mountain, and 11,670 feet high ..."

Abstract
Examines the importance of American tourism to this North African country. Government's development of a tourist infrastructure as a sector for growth. Ways of attracting tourists to a nation. Cultural events; festivals, hotels. Tunisia's future plans to develop the tourism sector. Performance Audit/Gap analysis. Action strategies. Work plan. Contingency plan. Charts.

From the Paper
"Tunisia and Tourism

1. Critical Issue
According to the CIA world fact book, Tunisia is a nation of some 7 million inhabitants with a GDP of US $43.3 billion and the nation's primary industries are Petroleum, mining and tourism. Each year, according to the Tunisian embassy, some 4 million visitors comes to Tunisia, only a small percentage of those from America. The country has invested a great deal of money developing a tourist infrastructure ranging from building world-class hotels to creating programs of internal tours (McGuiness, 2001).

After the economic slump in 1990-91 caused by the Gulf War, Tunisia successfully "relaunched" its tourism industry in 1992. Tourism is Tunisia's single most important sector for generating foreign exchange, and is ..."

Abstract
Discusses pros and cons of holding the Summer Olympics in the state in 2012. Major issue of security. Threat of terrorism. Tourism decrease in Florida after 9/11. Pros and cons of Central Florida as a site, and elements involved. The timeline. Facilities for Olympic events. Travel considerations. Housing of competitors and fans.

From the Paper
"Pros and Cons of Florida 2012

Introduction
The issue that is at the basis of this paper is "Florida 2012", the name given to the organization spearheading a move to have the Tampa/Clearwater/Orlando region declared the site of the Summer Olympics in 2012. Several million dollars has been raised by the steering committee, and the citizens of the state are divided as to whether or not hosting the Olympics is the most feasible past time that the State should be pursuing at the moment.

This is based on the fact that Florida is being mentioned daily (and sometimes hourly) by news media around the world, usually in connection with the handful of young Muslims who felt compelled to take advantage of Florida's mythic hospitality and use the state, and ..."

Abstract
The writer focuses on marketing and research as tools to help casino owners choose geographic venues. The paper describes how an owner must know the draw or appeal of the individual property well enough to optimize profits though marketing to the segment of the traveling (tourism) public. The writer then outlines how this can provide the greatest return for the investment and the effort expended in the process.

From the Paper
"The point of casino marketing is to bring in customers whose primary desire is to gamble in the casino; these customers produce more revenue in a shorter period of time than other types of customers. Casino operators have traditionally recognized the need to segment the potential gaming market along geographic, socio-economic and psychological lines. (Dandurand and Sciullo, 1977). Typically, however, those responsible for doing so have backgrounds in the general hospitality, management or accounting areas, and need to focus on the differences between marketing to visitors who are or might be interested in casino entertainment and those who would not be so inclined is of vital interest in maximizing the return on the efforts. (Gullo and Verbon, 1982)."

Tags: casino, gaming, investment, profit, industry

Abstract
This paper explains that there is a region called Chinatown in many major American cities, a region where Chinese immigrants have gathered together and opened businesses in such numbers that they have created a small version of their home in China. The author states that the Los Angeles's version of Chinatown is not very large, not as large as the Chinatowns in San Francisco and New York. The author believes that visitors who come to the Chinatown region often will get more of the flavor of Chinese culture than casual visitors because there are many celebrations scheduled during the year.

From the Paper
"One can approach Chinatown from the Sunset Boulevard (recently changed along here to West Cesar E. Chavez Avenue) side, more or less across from Olvera Street and not far from the downtown railroad station and the main Post Office. The visitor enters a different world, with shops that have different goods than are found in other parts of the city, buildings with a different kind of design, and many more Chinese people than are usually found in other parts of the city. The shops contain many Chinese-designed goods, including colorful fans, scarves, holders for incense, products made from bamboo and teakwood, finely painted silks, and carved figures of people and animals. The food shops contain packages with Chinese lettering and containing foods with which most people may not be familiar, or may not have seen outside of a Chinese restaurant."

Tags: mandarin, architecture, shops, restaurants, goods

Abstract
This paper defines relationship marketing (RM) as a way of doing business transactions with a customer focus to gain a competitive advantage through differentiation in a crowded market place. The author evaluates RM by using PO Cruises, Malaysia Airlines and the role of Frequent Flyer Programs within airlines as examples. The paper concludes that the success of RM within the tourism industry is an effective strategy and should be part of a firm's long-range planning.

From the Paper
"RM is an efficient, effective and cheaper way to generate repeat business. Despite the fact that "the cost of gaining a new customer is falling through the use of the internet, global players and large market shares" (Middleton 2002: 167) some organizations within the tourism industry still fail to recognize it's potential. Club 18-30 can be put into this category when their Resort Representative selling techniques are assessed. The welcome meeting on any Club 18-30 holiday takes place in a contained area and Reps somewhat pressure holiday makers into purchasing the "trips" on offer (at a mere ?150 for 2 weeks) by suggesting that they will not have any fun without them. Many young tourists buy into this, which in turn influences others. With a pressurized environment, pushy selling techniques and a sense of consumer obligation, the company makes a substantial profit and the reps a small commission. This experience overall makes the consumer feel like a transaction rather than a valued customer."

Tags: airlines, flyer, research, cruises, customers