Abstract The following essay looks at the methodology, literature and analysis of the trends within the tourism industry and how the digital age and Internet marketing has changed this industry dramatically.
Table of contents
Introduction
Trends within the Tourism Industry
Methodology
Results and Analysis
Future challenges for the Tourism and Travel industry in the Digital Age
From the Paper The growth of the WWW on the Internet has created many opportunities as well as challenges for commercial businesses and industries. One of the challenges for a small- or medium-sized business is how to be found by the potential customer. This is underlined in a recent article about international marketing in Sloan Management Review (Quelch and Klein, 1996). The authors state that "the potential for 'information overload' is enormous" (p. 66). Even though the lack of rules on the net is critical to electronic commerce (Spar and Bussgang, 1996), this is not so critical for Internet as an information source.
Abstract This paper examines the ways in which Fiji has been reconfigured by the practices of tourism, the ways in which its biological and natural inheritance has ensured that at least for this one place on earth geography is destiny. The paper examines the demography of Fiji and its population make-up as well as provides a history of the island. It then discusses the effects that tourism has had on the population.
From the Paper "What does it mean to be a citizen of a small island in the South Pacific? That depends very much on whether one is looking at the problem from the inside or from the outside. While Sigmund Freud might have told us that biology is destiny, in fact it is fact far more probable that geography is destiny. We may see this especially in places like Fiji, which exist in the Western imagination as a place in which the Westerner can reinvent himself or herself. These are places like the Orient that Edward Said writes about, places that have been transformed in the view of the West by our own desires about them and the ways in which they can be useful to us. Places like Fiji can be seen, in significant ways, to be products of Western practices and ideals about colonialist prerogatives, with the only important difference being that while Western nations once conquered undeveloped, "pristine" lands by force of arms, we now do so by force of the tourist dollar."
Tags: island, tourism, tourist, western, ideal, pacific, colony
The purpose of this paper is to introduce and discuss the importance of Lake Erie to the industrial and commercial markets of Northern Ohio, the state of Ohio and the entire United States.
Abstract The importance of the lake for the State of Ohio's industrial sector is paramount according to the writer. The paper explores this importance for the shipping sector and the impact on the steel industry in Ohio. It also shows that the lake is a tourist attraction which generates spending as well as being used as a recreational area for the local population.
From the Paper "Lake Erie supports all types of business and industry via her shipping routes, and her natural resources. The lake contains large amounts of sand and gravel, which construction companies use for a variety of products. The building industry uses them for cement, paving, laying stone and brick, and in many other areas. Much of this sand and gravel comes from yearly dredging which is necessary to keep the ports in Ohio open."
Tags: lake, ship, shipping, travel, industry, steel, cargo, port, ohio, state, north
Abstract This paper sheds light on the "land of temptation" known as Las Vegas. While the city has earned fame by being one of the biggest gambling centers in the world, still it is important to understand that the place has a lot to offer to those visitors too whose idea of fun doesn?t include squandering money. This paper shows how Las Vegas turned into the fastest growing city of the United States both in terms of economy and population during the mid-1980s and but while the former brought huge investment into the city, the latter led to numerous problems which are commonly associated with a rapidly growing urban center. The paper focuses on all the things that keep Las Vegas in the news.
From the Paper "The city earned its reputation as a gambling town in the fifties and sixties when its ever-sprouting casinos attracted the not-so-decent crowd and it was believed that the city was good for those who wanted some adult fun on the weekends. But all that has changed now, not only has it become a major vacation resort, there are actually some people who would love to call this once-wicked town their home. One thing has remained unchanged though, the city with its Disney-like magic and lure and its almost surreal magnificence aims to attract adult visitors only. Just like Disney would lure the young kids to its magical world, similarly this land of vicious temptations is meant primarily for adults."
This paper explores how the tragic events of 9-11-01 and economic downturn effected, both negatively and positively, the gaming (casino gambling) industry which is big business in the United States.
Abstract This paper states that, immediately after September 11, the negative impact of that day's horrible terrorist attacks was felt in the gaming industry especially in casinos that are dependent on air travel which decreased markedly. The author feels that, even during tough economic times, Americans tend to gamble more. The paper cites various stock analysis reports that are favorable to the industry.
From the Paper "Newer, alternative destinations for casinos, however, have helped other gaming industry companies. Slot machine companies like International Game Technology (IGT) have prospered since September 11. As Christopher Palmeri writes, ?Tough economic times often prompt states to seek new sources of revenue, such as casinos. The 1970s brought Atlantic City, and the early 1990s saw riverboat gambling spread in the Midwest. Casino gambling is now being considered in eight states, most notably New York, Pennsylvania, and Kentucky.?
From the Paper "Introduction
Winnebago Industries manufactures recreational vehicles (RVs) and is among the largest manufacturers of RVs in the United States. The company's products are associated with family vacations, the open road, and with a type of leisure activity that has largely fallen from popularity within the United States in recent years. Winnebago's founder, John Hanson, passed away in 1996 and his passing served as a symbol that the recreational vehicle industry as a whole is in a new stage and operating in a very different environment than the one which witnessed Winnebago's early success. This research examines the company and its prospects, including its market environment, management, product lines and financial position.
Background
Winnebago Industries.."
Abstract The purpose of this research is to review training in the operations/hospitality area of the hotel industry. In addition to training, issues related to recruiting, advancement, and length of the work week are discussed.
From the Paper "TRAINING IN THE HOTEL INDUSTRY: OPERATIONS/HOSPITALITY
Introduction
The purpose of this research is to review training in the operations/hospitality area of the hotel industry. In addition to training, issues related to recruiting, advancement, and length of the work week are discussed.
Issues Related to Personnel Training and Related Aspect of Operations/Hospitality in the Hotel Industry
The significance of the appropriate and high quality training in the hotel industry cannot be overstated. Personnel turnover is an exceptionally troublesome phenomenon confronting hospitality firms in the 1990s. Personnel turnover as opposed to being a basic issue, however, is a manifestation of underlying problems. The surface problem that is the leading cause ..."
What are Club Med's most important strengths and weaknesses?
Strengths
According to the case study, ?Club Mediterranee was the ninth largest hotel company in 1986. It had been formed by a group of friends in 1950 as a non-profit sports foundation.? It's strengths are summarized thus:
All expenses prepaid: air fares and ground transfers, all meals (including unlimited drinks), most sports equipment and lessons, entertainment and dancing.
Owners define a perfect vacation as one that is free of everyday cares and preoccupations.
Abstract "The Florida Everglades National Park is the second largest national park in the lower 48 states, and the largest freshwater marshland in the world (10). It is home to more than 600 kinds of animals, and 900 plant species that dwell in a variety of habitats, including mangrove forests, a dry pineland ridge, shallow sloughs that carry fresh water through the park, and several types of tree islands (13:12).
From the Paper "The Florida Everglades National Park is the second largest national park in the lower 48 states, and the largest freshwater marshland in the world (10). It is home to more than 600 kinds of animals, and 900 plant species that dwell in a variety of habitats, including mangrove forests, a dry pineland ridge, shallow sloughs that carry fresh water through the park, and several types of tree islands (13:12). While hunting in the park has all but ceased because of the efforts of the park rangers, the park and its residents are now in danger from the effects of pollution from nearby vegetable farms, sugarcane plantations and real estate development. This paper will look at factors contributing to the pollution of the everglades and what is being done to combat the problem and restore the park to its original state."
A comparison to other Disney theme parks with discussion of its background, problems, management, marketing, strategy differences, economics and recommended changes.
2,250 words (approx. 9 pages), 17 sources, 1999, $ 79.95
From the Paper "Comparison of Euro Disneyland and Other Disney Theme Parks
Introduction
This research compares Euro Disneyland with other Disney theme parks. The findings of this research are presented in the following discussions: [1] history and development of Disney theme parks; [2] background on Euro Disneyland; [3] factors underlying Euro Disneyland problems; [4] marketing-based comparison of Disney theme parks; [5] strategy differences between Euro Disneyland and other Disney theme parks; [6] recommendation for Euro Disneyland; and [7] new location for Disney theme park.
History and Development of Disney Theme Parks
The contemporary Walt Disney Company is the direct successor to the business founded by Walt Disney in Hollywood in the..."
Abstract Discusses the impact of the terrorist attacks on the Walt Disney theme parks. Backgrund of the Company. Economic impact and adverse effect on Company finances. The tourism industry. Attendance at Disney theme parks. Disney's response to its economic slowdown, including streamlining the organization. Security concerns and measures. Kkeeping the "magic."
From the Paper "Introduction
Disneyland, Disney World, and all places Disney have been known as "The Happiest Place on Earth!". The goal of Walt Disney in opening Disneyland was not to just be a theme park, but to be a theme park that the entire family could enjoy, which is just what happened until September 11, 2001. On that Tuesday, two planes crashed into the twin towers of the World Trade Center while another one plowed into the Pentagon in Washington D.C., and yet another was diverted to crash in rural Pennsylvania. The "Happiest Place on Earth" has been a different place ever since.
Background
Although the Walt Disney Company was founded in 1938, it wasn't until 1952 that the theme park, Disneyland, was opened to the public (General Business File, 2001). Although the company has had its ups and downs ..."
This paper examines how the tourism industry is turning to technology to build relationships and loyalty with their customers. This paper focuses on three areas: 1) database marketing 2) use of internet and email and 3) emerging trends.
Abstract The report focuses on three items and their impact on the tourism industry. First, how database and loyalty marketing has helped relationship marketing. Second, how Internet and email has affected how customers search for information and purchase. Third, best practices and trends used by companies to gain a competitive advantage in their industry.
From the Paper "Information systems are helping businesses better target their marketing efforts by storing information from customers received from surveys, invoice information, forms and contest giveaways. This allows Managers to execute complex communications programs that reinforce their name and build brand loyalty. Business owners know that to stay in business, some customers have to become repeat and loyal customers. According to an article in Ecom World (Shelton, 1999), customer loyalty is critical for three reasons:
1. Loyal, repeat customers cost less in marketing, support and advertising
2. Positive word-of-mouth from loyal customers brings new customers
3. Customers that have a poor experience will tell others."
Tags: computer, hotel, information, loyalty, management, systems
Abstract This paper discusses the meaning of ecotourism, along with the difference between real or authentic ecotourism versus a new false type of ecotourism. Real ecotourism is concerned with the planet's well-being.
Abstract This paper defines the term "operations management" and explains how this type of management came about. It talks about how operations management, at one time applied only to products, now applies to services as well. This change has allowed the tourism and hospitality industries to rely on operations management, even though its original concept of derived from production environments. The paper goes on to discuss the way operations management is utilized in the tourism and hospitality industries and why it is so important to these industries. The case of Marriott International is used to illustrate the points made by the paper.
From the Paper "During the 20th century, management was considered to be the domain of those at the top of the company making decisions and strategizing for the short and long term. With the emergence of the scientific management school of Frederick Taylor and Henry Ford, a new breed of managers became dominant in organizations. Over the years, the trend changed to give rise to a new school of management that would allow the top management to oversee the staffs while they are working as well as resolve problems and issues on the spot. The basic premise had been to allow decision makers to interact with staffs in their day to day activity and be able to fully realize the implication of their decisions."
Abstract This paper explains that gambling has always been part of the United States; even in the original colonies, lotteries were used to raise money, so that playing lotteries even became a civic responsibility. The author points out nine ways to manage money while gambling in a casino, such as using a progressive method of betting by setting a predetermined percentage increase for each winning bet and sticking stick to that. The paper relates that, in the past, casinos gave away rooms and served foods to attract new guests, especially the high rollers; today, non-gaming areas, including rooms, food, shows, retail space, and other aspects or features of their property, are increasingly a focus of potential profit opportunities.
From the Paper "Casino businesses know that they must put their guests first, otherwise, these businesses are behind and fumbling. They need not only to catch up with the trend but to make giant leaps in order to remain in competition. The lesson to learn is that the casino is in business for the loyalty of each guest; therefore, that guest is at the center of it. If the guest can be made to feel like a royalty, he or she will remember it when he or she leaves, and then come back.
