Abstract The paper discusses Walt Disney and his early entrepreneurship and the creativity and imagination that he encouraged. The paper comments on the vacation packages that Disney offers to its various resorts and theme parks which are fully customizable and have helped to develop the "Dream Vacation" theme. The paper discusses the wonderful world of Disney's marketing and the effects that it has on mankind.
From the Paper "While Disney's marketing is extensive to vacationing families around the world through radio, television, and the internet, the "Four P's" of the company are also on a broad spectrum. The prices for the Disney vacations are so varied that almost anyone can customize an escape to meet their specific needs. Prices vary by hotel packages, the time of the year, meal options, and the number of days to stay. The more days that are purchased in a vacation plan, the less the per-day price becomes. The place of the "Four P's" for Disney World is Florida, while Disney Land is in California. Disney also has other vacation resorts in Japan and France. Of course, Disney promotes its vacations through the various media channels owned, but the primary promotions are through travel agencies and the internet. The product is simply a vacation to Disney's resorts and/or theme parks by customized and individually specified plans. From a one day park pass to a complete all inclusive extended stay, the vacation options offered by Disney are advertised as a "Dream Vacation" that can fit the vision for a family's available budget."
Abstract The paper discusses the service industry, noting that profitability and viability are primary concerns among today's service markets. The paper states that service-oriented firms in today's market have to work in a competitive industry, one where the viability of a firm is contingent on the loyal influx of clients. The paper concludes that the secret to success is a firm's ability to recognize what their client wants, rather than providing general benefits to customers.
From the Paper "There are more opportunities now than ever before for firms to retain quality and loyal customers Ganesh, Arnold and Reynolds (2000). The secret to success is a firm's ability to recognize what their client or customer base wants, rather than providing general benefits to customers. Because the world of technology has "globalized" the marketplace, and more so than ever before consumers are technology oriented, any hospitality service should look at their knowledgeable customer base and determine what motivates them to use their services and recommend their services to others."
Abstract The paper presents a research proposal that focuses on bed and breakfast (B&B) inns in seven U.S. southern states and seeks to understand the marketing techniques used by the owners of the B&Bs. The proposal also examines what led customers to choose the Bed and Breakfast in which they stayed over others in the area. The paper relates the methodology of the proposed research and provides a literature review.
Outline:
Abstract
Statement of Problem
Significance of Research
Introduction
Proposed Methodology
Literature Review
Findings of Study
Research Design
From the Paper "The Bed and Breakfast (B&B) operations are believed to have been the first form of accommodations available to travelers however, those establishments have historically been replaced by inns and hotels. The Bed & Breakfast (B&B) is however, making a comeback for travelers who prefer a "home-like" hospitality with breakfast served to begin the day. Because this business is making a comeback entering into this type of business is desirable however, requires an understanding of what makes the Bed & Breakfast operation marketable and thereby profitable. The origins of the Bed and Breakfast Inn is historic, based on the traditions of New England and Europe. Country inns, indigenous to New England, provided food and lodging to travelers and locals, and were often a focal point for a community."
Abstract The paper outlines a proposal to research the role of graduate management schemes in their attraction and retention of talent in the hotels in the UK. The paper provides a brief review of the literature that indicates a critical need for coordination and cooperation among sectors in the U.K. in the training and education of these individuals in the hotel industry. The paper explains that better preparation of employees while at the college or university level will result in employees that are more committed and increase the productivity for the hotel chain establishment.
Outline:
Introduction
Purpose of the Study
Research Questions
Methodology
Literature Review
Findings of the Study
Recommendations for Research
From the Paper "The objective of this work is to prepare a proposal for research in the area of the role of graduate management schemes in their attraction and retention of talent in the hotels in the UK. The majority of hotel employees are low-skilled and have no qualifications therefore having obtained a graduate degree makes employees more attractive and as well it have become a realization that these employees are generally of higher caliber and therefore retaining these employees and gaining a commitment from the employee in terms of the longevity of these employees have become of vital importance to the hotel industry."
Abstract This paper discusses the illusions and expectations that tourists to Las Vegas come to the city with. It then compares these illusions and expectations with the reality of the experiences of these same visitors. The paper bases its arguments on Roger Kimball's "Existentialism, Semiotics, and Iced Tea." The paper provides examples from occurrences in Las Vegas.
From the Paper "A very recent example was when, several weeks ago now, unsuspecting tourists happened to be visiting Las Vegas at the same time the NBA All Star teams, replete with rowdy entourages and various ill-mannered hangers-on, rolled into town and behaved in ways that spoiled the atmosphere and therefore ruptured, for a time, the Las Vegas illusion. One may be sure Las Vegas spin-masters were put right to work after this occurred, prettying up as much as possible any ugly leftover details (the worst of these being a nightclub shooting in which the manager of the place was shot by a basketball star or someone in his entourage (no one is talking) and is now paralyzed. Tourists in town for whatever reason that weekend, or even a few weekends afterward, might have heard or read something or other about the shooting itself, but not about its now-paralyzed and unable to work again victim. That story just broke last week, and on a Wednesday."
Abstract The paper focuses on two strategic decisions of Disney that were not so successful and that required strategic changes in order to improve performance. The paper describes the establishment of Eurodisney, a theme park in Paris and examines the purchase of Capital Cities/ABC. The paper then looks at the general corporate culture of the Disney company.
Outline:
Introduction
Eurodisney
Capital Cities/ABC
Decision-Making at Disney
From the Paper "The Walt Disney Company is well-known around the world for its cultural products and especially for the various characters, animated and otherwise, created for various film and television products. Many of these creations have a life of their own in marketing and generate income through dolls, games, images on other products, and so on, as well as from the film and television works from which they derive. The public may believe that the company is golden and always succeeds, but in fact, the company has made certain strategic decisions that have not been so successful and that have required strategic changes in order to improve performance."
Abstract This paper discusses and explains the thoughts about leisure of many great philosophers, including Aristotle, Jeremy Bentham, and Immanuel Kant. The writer then discusses his own personal philosophy of leisure and concludes that, so long as pleasure does not impinge upon the lives and productivity of native inhabitants, or the pleasures of others, varied quests in the pursuit of leisure are all honorable.
From the Paper "A philosopher such as Aristotle might find the more mentally industrious forms of leisure more beneficial. Watching television and eating foods that please the palate but do not nourish the body may provide pleasure, but do not facilitate happiness. For Aristotle, "the happiest life, the greatest human good, is the fulfillment of the philosopher" is a philosophical life of seeking happiness, but not necessarily a life of seeking or enjoying pleasure. Happiness is achieved through contemplation, but not a contemplation done out of compulsion."
Abstract This paper discusses Turkey's economic development over the past few decades. The paper looks briefly at Turkey's natural resources, but focuses on their agricultural sector, their industrial sector, their services sector and their tourism sector. It describes each of these sectors and discusses how they contribute to Turkey's economic development.
Table of Contents:
Introduction
Turkey's Economy Evolution Over The Past Decades
Turkey's Economy Overview
Turkey's Agricultural Sector
Turkey's Industrial Sector
Turkey's Service Sector
Turkey's Tourism Sector
Conclusions
From the Paper "Regarding the industrial sectors, it is recommended to take into consideration two major industries: textiles and clothing, on the one hand, and automotive industry, on the other hand. These are the most important branches of Turkey's industry and also present great potential for the future.
"Another aspect of Turkey's economy which should be of great interest for foreign investors is tourism. Turkey's tourism is permanently developing, but it has not yet reached its potential. Being the first European destination of 2007, with positive consequence on the years to come also, Turkey's tourism should be exploited more by foreign investors."
Abstract The paper explores whether the hospitality industry, including restaurants, hotels, travel agencies and even bars and nightclubs, continues to lead the way in demanding the creation of new technology to suit its needs. The paper looks at the history of technology in the hospitality industry and shows how this industry has always responded to change with technological innovation and adaptation. The paper examines current and future trends and concludes that the hospitality industry will likely continue to grow and demand technological advances to better meet its needs and the needs of consumers in this new global service market.
Outline:
Introduction
Brief History of Technology in Hospitality
Modern Technology Trends in Hospitality
Conclusion
From the Paper "Without a clear understanding of the innovative manner in which the hospitality industry has grown, both domestically and internationally it might be easy for the modern consumer to assume that advances in technology are not a priority in the industry. This would be an assumption made in error, as historically speaking the hospitality industry has been demanding and producing innovation since it began. The industry has led the way in the development especially of food and beverage transportation, storage and preparation, business strategy developments as well as communications technology so they can more easily provide the consumer with quality at an increasingly rapid rate of delivery."
Abstract This paper discusses the option of starting a tourist business. The paper discusses the details of what such a company would offer, such as what packages to offer and what prices to charge. The paper then looks at how to make the company, to be called Mongolia Adventure Inc., a success within the tourism industry. The paper discusses each issue that needs to be addressed with relation to starting the business.
Table of Contents:
Issue 1
Issue 2
Alternative 1
Alternative 2
Alternative 3
From the Paper "The third alternative is the one to choose, though it also involves more work. Oyun can offer the same tours as others do plus the new tour to the eagle hunt, and in this way the potential client will sort themselves out according to what they want. The likelihood of getting several tours started is good, and after that, how good the service is will determine repeat business and good referrals that will help keep the business going into the future. The long-term health of the entire industry depends on such referrals, but it also depends on developing a more reliable airline system. A recent news article states, in tortured English, "The country's tourism industry lacks [sic] of adequate and reliable air transport services, both domestic and international, as [sic] the main impediments to the growth of their businesses, say industry workers" ("'Reliable Domestic Flights Needed to Develop Tourism Industry' Says EzNis" para. 6). That is not and cannot be Oyun's responsibility, but to the extent that he and others in the industry can make it clear how much this is needed, perhaps the government will respond."
Abstract In this article, the writer focuses on the effect the gay and lesbian population has had on hotel management and marketing. By reviewing and analyzing various articles and reports on this topic, the writer demonstrates why the gay and lesbian population is a heavily marketed group within the travel industry. Likewise, the writer reviews why a hotel manager should market to the gay and lesbian traveling population. Finally, the paper also touches briefly on how effective marketing to this population can occur.
Outline:
Introduction
What Gay and Lesbian Travelers Want in a Hotel
Why Market to Gay and Lesbian Travelers?
How to Market to the Gay and Lesbian Population
What Others are Doing
From the Paper "One of the most significant developments in the travel industry, particularly as it applies to hotel management and marketing, is the recent trend aimed at attracting gay and lesbian clients. This trend developed as marketing research showed that gay and lesbian people are more likely to travel, and have more disposable income to spend when traveling, than the general population does. Thus, this group of individuals, who for decades was regarded as a niche travel population that only gay or lesbian-only travel marketing niche catered to, is now a mainstream market within the travel industry as a whole."
Abstract This paper discusses a plan for the Nigerian community, government and investors that would improve the accommodation and transportation services in the country and thereby encourage tourism. The paper specifically describes the areas that investors should focus upon in order to develop the tourism industry in Nigeria and then presents a marketing proposal to accomplish this.
Outline:
Literary Review
Marketing Proposal
Product
Place
Price
Promotion
From the Paper "The specialized literature points out how the massive developments in Information Technology have changed all business features. One country that seems not to subscribe to this global trend is Nigeria. When most countries of the world have placed numerous advertisements and descriptions of their countries on the Internet, Nigeria remains difficult to google. In this order of ideas, several specialists emphasize on the need for Nigeria to develop a touristy strategy and place it online. Once the country has done this, the virtual access to the region will be eased and the online presentation of the Nigerian attractions will determine more and more foreigners to spend their vacations in the heart of African culture."
Abstract This paper discusses the Copacabana Palace hotel in Brazil and its marketing strategies. The paper first relates that the Copacabana Palace is the largest and most luxurious hotel in Rio de Janeiro, Brazil. The paper then discusses how the hotel should identify their target market, how they can add more value to their promotional campaigns and how they can identify customers' expectations and desires. The paper notes the successful location of the Copacabana Palace and looks at how they can measure the level of customer satisfaction.
Outline:
Executive Summary
Target Market
Customer Information
Tourist Expectations
Linkage of Products and Services to the Hotel's Location
Satisfaction Methodologies
Conclusions
From the Paper "Tourism has always been an extremely popular industry, generating billion dollars in revenues each year. Depending on the land's resources and the authorities' ability to properly manage them, countries have the possibility of reaching national growth and development through touristy activities. A most relevant example of a country who has managed to become a great touristy attraction is Brazil. However there are still important issues that need to be addressed, such as uneven distribution of wealth and still increased poverty rate, the country is developing with the support of its touristy industry."
Abstract This report establishes a scenario for the development of a career goal in the area of hotel general management through the development of an industry analysis and an education career path outline. Special consideration is given to the goals of the individual who is seeking employment in the hospitality industry as a hotel General manger (with the long term goal of ownership). The paper includes one table.
Table of Contents:
Executive Summary
Career
Goal/Problem
Scope
Industry Background
Methodology
Findings
Recommendations
Conclusions
Back Matter
References
From the Paper "There has been a recent increase in the number of hospitality management training programs and these programs are demonstrative of internal as well as external changes to the industry and the education system. The industry is seeking to educate many people in-house and is much more willing to demonstrate belief in individuals by allowing them to seek outside educational goals, while still employed, through incentive as well as the development of systems that are inclusive of study and class time allotments. (Lucas, 2003, p. 88) this new emphasis has created a strong sense of the need for education, at top levels, while maintaining the work/school ideals of company specific training, goals and extremely high standards of service. Due to the recent upturn in the understanding for the need of education the goal of an individual must include a partnership between hospitality education and work experience."
Abstract The paper provides many statistics on the geography, location, populations and religions in the Ukraine. The paper also discusses the Ukraine's natural resources, culture and traditions. The paper asserts that the richness and wholesomeness of the Ukraine's people, culture and tradition makes it a place to see.
From the Paper "Of all the countries in the European continent, Ukraine is the second largest in terms of land area whose total size is 603,700 sq km or 233,089 sq miles (Lonely Planet, 2007); it is slightly smaller than the state of Texas. Located in Eastern Europe, Ukraine is bordered by Russia and Belarus to the north, Poland, Slovakia and Hungary to the north-northwest and Romania and Moldova to the south-southwest. Its maritime borders to the south-southeast comprise the Black Sea and the Sea or Azov. Ukraine has the strategic position at the crossroads between Europe and Asia (Central intelligence Agency, 2007)."
