Abstract This paper assesses a critical model for customer-driven destination promotion for New York City and Ottawa. It focuses on and compares these two markets of metropolis destinations with a diversity of smaller market players. The paper looks at the need for greater destination promotion to these two locations, describes tourism to each location, and then discusses ways to promote more tourism to each one.
Table of Contents:
Introduction
Background
Market Factors
Implementation for Destination Promotion
Conclusion
From the Paper "In order to increase destination promotion within these two locations, a shift must be made within their marketing practices and the particular branding they pursue. The growth in information sharing and global wealth means that there are more tourists but also more competing destinations. In order for these two destinations to regain their market share and increase their tourism industries they must pursue a strategy of rebranding via the internet, leveraging political and NGO institutions, and increasing the scope of the international practices."
Abstract This paper explains that, when Giuliani became mayor, New York was a crime ridden, welfare city, an undesirable place to live and especially to visit; however, by the time, he finished his second term, New York City was a very different place. The author points out that, to build the tourism industry, Giuliani changed the bureaucratic New York City Travel and Visitors Bureau to the marketing organization, NYC & Company, which knew how to target an audience and highlight the city's most sellable asset; its unique diversity found nowhere else. The paper stresses that the way Mayor Giuliani responded to the World Trade Towers bombing not only proves that a city can recover from such an incident but also even the travel and tourism industry can come back bigger and better.
Table of Contents:
Introduction
Biographical Sketch of Rudy Giuliani
Rudy Giuliani: Crime Fighter and Reformer
The Rebirth of New York City Travel and Tourism
The World Trade Tower Bombings and New York City's Rebound
Conclusion
From the Paper "Giuliani focused on the private economy as a driver of opportunity. He urged New Yorkers to take responsibility for their lives and for their well-being. He felt that the state should provide basic services, but that is all. The opportunities for prosperity rest on the shoulders of the people, not the state, according to Giuliani. This attitude shifted responsibility to the private citizens. It helped to instill a sense of pride and self-determination. This was the key factor in the ability to turn around the ailing city."
This paper discuses the geological history of Joshua Tree National Park, located within the Transverse Ranges Province near Riverside County, California.
Abstract This paper explains that the boundaries of Joshua Tree National Park are several mountain ranges including a quadrangle underlain by a basement terrane comprising Proterozoic metamorphic rocks, Mesozoic plutonic rocks, and Mesozoic or Cenozoic hypabyssal dikes. The author points out that, even in arid climates such as Joshua Tree National Park, water and wind are the key dynamic as far as erosion of rock is concerned; however, what is seen today in this park is a collection of relict features inherited from an earlier time of higher rainfall and lower temperatures. The paper stresses that the park, located just east of the San Andreas fault zone, is crisscrossed with hundreds of faults from ancient and recent earthquakes, which can be viewed and clearly understood by an alert visitor to the park.
From the Paper "On June 28, 1992, the largest earthquake to have hit the contiguous United States in 40 years hit the Joshua Tree National Park area - a 7.3 Richter Scale shaker. It was called the Landers Earthquake Sequence; it was the result of a "right-lateral shear on five major faults," according to an article in the journal "Science". The earthquake was generated in an 80-kilometer-wide swath of seismically active faults along the southern part of the eastern California "shear zone" - of which Joshua Tree is a part."
This paper explores how Australian tourism has changed since the 2001 bombing of the 'Twin-Towers' in New York and the 2002 bombing of 'Paddy's Bar' in Bali.
Abstract The paper examines the impact that terrorism has had on Australians and the way in which their travel has changed since the bombings of the 'Twin-Towers' in New York and 'Paddy's Bar' in Bali. The paper focuses on Bali, a favourite travel destination for Australians for many years. The paper discusses the crucial role the media has played in developing the discourse on modern-day terrorism. The paper also looks at how the Howard regime relates to Muslims.
From the Paper "Before the bombings in Bali October 2002, Australians travelled to all parts of the globe with abandonment and a carefree attitude that had endeared them to many. Even after the attack on the Twin-Towers New York 2001, Australians had a "Could not happen to us" (Webster, 2002 P.28) mind-set. As a consequence, Australians continued to travel to Bali in large numbers. During 2001, Bali had received "2 million foreign visitors who stayed in 26,000 star-rated hotel rooms" (Webster, 2002 P.27). Although Bali is in Indonesia, and Indonesia is considered a rather risky place to visit because "Of its religious mix and inherent tensions" (Webster, 2002 P.28), Bali has always been perceived as different, by Australians. Because of this, many Australians continued to travel to Bali after the terrorist attacks in New York."
Tags: Muslims, motor, vehicle, Indonesia, media, Howard
This paper compares the articles "Mediating India" by Deborah Bhattacharyya, "The Tourist Gaze 'Revisited'" by John Urry and "Tourist Agency" by MacCannell.
Abstract The paper discusses Bhattacharyya's belief that the "Lonely Planet" guidebook shapes how westerners see India and how they interact with their Indian hosts. The paper explains how she posits that the text reflects western biases and that tourists tend to interact with Indians through the distorting lens of their own cultural paradigms. The paper then looks at John Urry's idea that the "tourist gaze" is sub-consciously shaped by the tourist books and examines MacCannell's partly similar beliefs.
From the Paper "At the core of her paper, Bhattacharyya appears to be insisting that tourists books - like the western travelers they inform - reduce the Orient to something akin to spectacle and that they "leave out" things which might seem mundane or insignificant to western eyes (387). For his part, John Urry does not seem to dispute this. Particularly, he writes that the "tourist gaze" is sub-consciously shaped by the tourist books that provide so much of his or her information; he also writes that western society is notably "ocular-centric" and that it places special emphasis upon what is seen rather than what is heard or smelled or even touched (Urry, 174-178)."
Abstract This paper discusses the safety of tourists since the September 11, 2001 attacks in New York. It examines how much progress has been made since then in the specific task of making tourists safer in hotels. It assesses the ways in which tourists are made safer and ways in which the system has failed to improve their safety. Overall, the paper concludes that tourists are no safer now than they were prior to September 11.
From the Paper "However, despite such recommendations, and despite the horror of 9/11, it does seem that very little has been done by hotels to increase security post-9/11. For example, a study conducted by Professor Cathy Enz, in conjunction with Smith Travel Research, surveyed 1,033 hotel managers in the US soon after 9/11, and then followed up by surveying 492 general managers in October of 2002. The study showed that most hotels did not make any changes to security and safety staffing and procedures in the year immediately after the attacks. Presumably, if changes and improvements were not made when the attacks were still fresh in everyone's minds, they would not be made subsequently. Enz commented that: "It appears that most hotels are standing pat with their existing safety and security procedures." (Myers, 2003, on web page cited.)"
Abstract This paper examines waterfront development in Toronto. In particular, it look at the history of waterfront development in Toronto since the 1970s and at how the current waterfront is falling short as a tourist attraction and as a business enterprise. The paper finally suggests which course of action makes the most sense for Toronto, as it strives to produce a twenty-first century waterfront, and then discusses these options.
From the Paper "Moving forward, many critics are eager to point out that Toronto's tourism industry has been in a steady free-fall since the late 1990s and that Toronto's waterfront has not done its part in piquing the interest of outside visitors ("Aquarium Yes, Humanitas No," 2005: A18). Such frustration has convinced some that Fong's idea of catering to high-income "yuppies" is misguided; instead of trying to make Toronto's waterfront a place that hi-tech companies and their employees will find desirable, the focus should shift to designating aesthetically-pleasing "green spaces" along the waterfront. In fact, some seem to privilege keeping sections of the waterfront "green" more so than they do the idea of turning it into a place for low-income housing (Stefanovic, 2002: 304-315)."
Abstract In this article, the writer notes that in the last decade Toronto has had significant tourism issues that have been felt through events such as the terrorist bombings in New York, the SARS epidemic and the failure of small businesses across the region. The writer points out that for Toronto, a city with a vast population that is increasing in size each year, the reliance on tourism has always been significant. Yet, because of these factors the city has failed to meet the travel standards of many throughout the globe and travelers have consequently taken their ventures elsewhere. The writer then discusses that Toronto, failing to make the top ten list of "Travel and Leisure" magazine's cities to see is detrimental, because it means that yet another year will pass that will witness the city in economic decline. The writer concludes that it is evident that Toronto needs to formulate a plan using this concept that will allow the city to build its reputation in the travel industry once again and solve the continuing issues that are adversely affecting Toronto.
Outline:
Introduction
The Importance of Top Ten Lists
Results of the Failure to be Acknowledged
The Foundation of Tourism Problems in Toronto
Sustainable Tourism
Tourism in Toronto
Issues Surrounding Tourism in Toronto
Opinions about the Issues
The Need for Community Action
Governmental Concerns
Possible Solutions
Global Tourism
The Significance of Tourism across the Globe
Impact of Tourism
Affects on the Local Economy and the Local People
Attempts to Solve the Issue
What Toronto has Attempted to Date
The Results of This Attempt
Answers for the Future
Working Together
Organizational Change
Conclusion
From the Paper "In the last decade Toronto has had significant tourism issues that have been felt through events such as the terrorist bombings in New York, the SARS epidemic and the failure of small businesses across the region. For Toronto, a city with a vast population that is increasing in size each year, the reliance on tourism has always been significant. Yet, because of these factors the city has failed to meet the travel standards of many throughout the globe and travelers have consequently taken their ventures elsewhere. Toronto, failing to make the top ten list of Travel and Leisure Magazine's cities to see is detrimental, therefore, because it means that yet another year will pass that will witness the city in economic decline."
This paper is a case study that analyzes the potential expansion of Mauray Worldwide Travel Company (MWT) of Australia into the international tourism market of Brazil.
Abstract This paper explains that the development of advance communication and information processing technology has helped firms link their worldwide operations into sophisticated information networks thus encouraging global expansion of their local business. The author states that Brazil has good economic growth and a stable government, which makes it attractive for Mauray Worldwide Travel Company (MWT) to expand its business into this country. The paper points out that Australia and Brazil have good relations, which enables Australian businesses to more easily become familiar with commercial opportunities and practices in Brazil. The author recommends that MWT enter into the Brazil tourism market through some collaboration, such as lodgings, car rentals, guide services and souvenirs shops, which will lower the risk in terms of high investment. The paper includes several color pictures and graphs.
Table of Contents:
Introduction
Australia
Tourism and Australian Economy
Mauray Worldwide Travel Company
Vision
Values
Strategy
Products and Services
Achievements
International Expansion
Brazil
Why Brazil: An Overview
Geographical Features
Events
Tourist Places
Doing Business in Brazil
Market Research
Business Plan
Influencing Country Factors in Brazil
Brazil Economic Climate
Costs and Risks
Political Climate in Brazil
Costs and Risks
Social and Cultural System in Brazil
Costs and Risks
Legal System in Brazil
Costs and Risks
Ethical System in Brazil
Costs and Risks
Country Factor Analysis
Strengths for the company in Brazil
Weaknesses of Business
Market Opportunities for the company in Brazil
Business Threats Analysis
Conclusion
From the Paper "Understanding the Brazilian economy is the first challenge to the investors. Brazil is becoming a market where, in the medium term, companies may have to consider establishing a presence and localizing product to be able to compete effectively. It is important to remember that a company will not succeed in Brazil without developing a sound business plan and a longer-term strategy. Foreign investment is generally welcomed and the regulatory environment is friendly. On the one hand, Brazil offers immediate attractions to new market entrants such as a population of some 172 million people..."
An examination of the decline in tourism for Canada in the last year, a decline that occurred even as tourism for the world increased over the same period.
Abstract This paper analyzes the challenge of changing a tourist's perception of Canada to make it a more desirable destination. The paper explains the need to reverse the trend and increase the tourism business for Canada. and looks at why Greece is a successful tourist destination. The writer suggests that more could be made of the skiing areas in Canada to attract tourists. The writer also notes that much of Toronto has been used for filming in lieu of New York City, for instance, and suggests that the names of those films be featured in tourist advertising.
Outline:
Introduction
Findings
Conclusions
From the Paper "The percentage of loss for Canada was exceeded only by the loss for Montserrat, a region suffering from volcanic explosions since 1995; Aruba, in decline since the Natalee Holloway disappearance; and Uruguay. While the drop for these other regions can be explained by various unusual circumstances, the decline for Canada appears to be more basic and to relate largely to the perception the world has of Canada as an unexciting destination. Certain specific issues can be cited with reference to tourism from the United Sates, however, such as changes in travel rules so that in the near future, a passport will be required."
Abstract In this article the writer discusses the positive and negative effects that casino operations have on the tourism industry. The writer maintains that for the most part this is a symbiotic relationship and the one fosters the other in terms of economic activity and growth. The writer also points out that, while casino operations certainly fuel economic growth and expansion, they also are typically accompanied by an increase in crime or criminal activity of some type. The writer concludes that casino operations and tourism go hand in hand because while the family member that is intent on gambling or gaming in the casino is engaged in that activity, the other members of the family are intent on alternate activities. Further, the writer notes that it is these alternate activities that can truly fuel economic growth based on tourism in association with casino operations within a given market.
From the Paper "Many countries, regions and municipalities have come to rely on casino operations as a method to improve their local and national economies. Typically the reliance on the casino industry to fuel economic growth is a sound growth strategy since it does result in increased travel and tourism but it is also fraught with a certain degree of peril. Markets that engage the casino industry as a form of economic stimulus must do so with a certain degree of caution as well since along with the gamblers and tourists, criminal activity usually arrives as well in one form or another."
Abstract This paper discusses the tourism industry in Hong Kong. It examines one of the main tourist industry concerns in Hong Kong - unscrupulous tour operators. The paper explains how the tourism industry in Hong Kong continues to expand at an unprecedented rate. In addition, the paper shows that protecting this tourism market should be one of Southeast Asia's primary tasks over the next 10-15 years.
From the Paper "The Hong Kong market has long been synonymous with the business and financial set but it has also developed a substantial tourism industry. Hong Kong has become a tourism destination both for its proximity to Mainland China as well as for its own unique sights and sounds. Tourism officials in Hong Kong estimate that the number of overall arrivals into the region increased by over 8% just during the first 10 months of 2006 to a total of 20.76m unique arrivals classified as tourist related travel (HK, 2006)."
Tags: tourist, tour, operators, Mainland, China, travel, Southeast, Asia
Abstract This paper examines the differences between two travel essays - "A Vocabulary for My Senses" by Timothy Bascom and "By the Big Sea Water" by William Least Heat-Moon. The writer explains that in the essay "By the Big Sea Water" Heat-Moon makes it alive, interesting and emotional because of the connections he sets up with the memories and feelings of a little boy. The writer further explains that the travel story told by Timothy Bascom in "A Vocabulary for My Senses" is very different. The writer notes how (in this essay) memories on their own would be interesting, as the physical details are rich and exotic, and vividly remembered, but the emotional side is also very rich, and makes the "travel story" that much more memorable and interesting. The writer then describes a personal travel experience and its lasting impression and effects on the writer.
From the Paper "In "By the Big Sea Water," William Least Heat-Moon writes a wonderful story that is part travel story, part nostalgia trip. He brilliantly evokes the nostalgia of a boy traveling with his father, seeing Lake Superior from this perspective. Obviously a lot of the importance of this trip for the boy was connected to the fact that he was with his father. This is clear from the fact that the father is physically present for us. For example, the little boy remembers his father in the wobbly cafe of long ago."
Abstract This paper examines the main hypothesis of whether increases in disposable income, cause an increase in domestic travel, and the sub-hypothesis of whether domestic travel is a normal or luxury good. The paper explains that the main aim is to determine the true nature of the relationship between disposable income and domestic travel. The paper further explores the effect of disposable income on domestic travel. In conclusion, the paper shows that a complete model of domestic travel entails looking at all determinants of travel as a supposed explanatory variable before the relationship between personal disposable income and domestic travel can be analyzed and this is necessary so that the relationship coefficients are unbiased.
Outline:
Literature Survey
Theory and Hypothesis: What is the Effect of Disposable Income on Domestic Travel
From the Paper "Research that has centered on domestic travel, began as early as the 1960's, especially in wake of the fact that in many developed countries citizens were spending excessively on travel. Empirical studies by Gray found that disposable income was a major determinant of travel. Gray's analysis was an econometric model that included explanatory variables such as the foreign exchange rate, fare payments abroad, and travel spending by local residents. Gray's work also included another element that was absent in other papers, that is, Gray found that the prices of goods and services while traveling were an important determinant of travel. This particular model is important to the testing of the relevant hypotheses since, it gives a clear picture as to what the complete model of domestic travel should entail as explanatory variables. It is therefore less likely to get a biased determinant if all the necessary independent variables are included in the model; Gray's research paper dictates what these variables should be."
Abstract This paper's aim is to determine the true nature of the relationship between disposable income and domestic travel. While examining the main hypothesis of whether increases in disposable income cause an increase in domestic travel, the paper also tests the sub-hypothesis whether domestic travel is a normal or luxury good. This paper examines both of these issues concurrently using demand and supply analysis. The paper concludes that the literature survey does suggest that there is a positive relationship between personal disposable income and domestic travel. The paper also notes , however, that it should be understood that a complete and unbiased model of domestic travel entails looking at all determinants of travel as a supposed explanatory variable before the relationship between personal disposable income and domestic travel can be analyzed.
Outline:
Literature Survey
Theory and Hypothesis: Effect of Disposable Income on Domestic Travel
Graph: Domestic Travel and Disposable Income
From the Paper "Research that has centered on domestic travel, began as early as the 1960's, especially in wake of the fact that in many developed countries citizens were spending excessively on travel. Empirical studies by Gray found that disposable income was a major determinant of travel. Gray's analysis was an econometric model that included explanatory variables such as the foreign exchange rate, fare payments abroad, and travel spending by local residents. Gray's work also included another element that was absent in other papers, that is, Gray found that the prices of goods and services while traveling were an important determinant of travel. This particular model is important to the testing of the relevant hypotheses since, it gives a clear picture as to what the complete model of domestic travel should entail as explanatory variables. It is therefore less likely to get a biased determinant if all the necessary independent variables are included in the model; Gray's research paper dictates what these variables should be."
