Abstract This paper discusses the reasons that a Hilton Hotel in Chile may or may not be a success. It begins by describing a general overview of Chile and its current business environment. It then discusses its political stability and its infrastructure. It discusses the cultural aspects of Chile that would make it a favorable position for a Hilton Hotel. The paper concludes by discussing the plans for the Hilton in that area of South America.
Table of Contents:
Chile: A Country Overview
Current Business Environment Of Chile
Political Stability
Economic Infrastructure
Cultural Aspects
Plan for the Hilton
Conclusion
From the Paper "Given the Chilean government's new desire to address historical inequities in the nation, and its relatively strong economy and currency which would mitigate some of the risks in embarking upon these new ventures, Chile offers itself as a nation not simply of scenic beauty, but of attractive investment opportunities. The nation and the region are changing, and so is the hospitality industry. Because of its varied nature, offering a site for local business as well as a potential place for adventure travel or 'off the beaten path' personal enrichment, Chile offers a wealth of unusual investment opportunities for the Hilton Corporation."
Abstract This study provides an up-to-date assessment of Las Cruces, New Mexico. The paper discusses how city leaders can better market the resources they have available to the rest of the country and the world, to promote travel and tourism in the city and region. The paper provides a marketing analysis, together with a discussion of general trends that may affect the city in the future. Finally, the paper proposes an evaluation method for the initiative, followed by recommendations for city leaders in Las Cruces and other similarly situated municipalities.
Outline:
Key Marketing Decision Areas for Las Cruces
Products and Services
Promotion
Price
Distribution
Revised Arrival Forecasts
Lodging
Food and Beverage
Analysis of the Current Competitive Environment
Identification and Validity of Key Market Segments and Target Market Groups
Viability of the Proposed Marketing Objectives
Detailed Analysis of the Marketing Mix Strategy
Evaluation of the Systems of Control and Monitoring Used in Measuring the Success of the Plan
Recommendations
Relevant PEST Factors
New Market Segments and Target Markets' New Objectives
Revised Marketing Mix and Monitoring Processes
From the Paper "Today, Las Cruces, New Mexico is a vibrant community that has been voted America's best place to retire. The city has been fortunate enough to have withstood the downturn in travel and tourism that wracked the industry following the terrorist attacks of September 11, 2001, and has emerged as a growing city that has much to offer its current and potential citizens. It has not always been this way, though. Old accounts tell how a Spanish military party was ambushed by Apaches at the spot where Las Cruces stands today; 14 Spanish soldiers were killed, and their bodies were buried where they fell, marked by crude wooden crosses, thus the name Las Cruces (Spanish: "The Crosses") (Las Cruces, 2004). According to the Las Cruces, New Mexico Convention & Visitors Bureau 2003-4 Marketing Plan, the mission of the Las Cruces Convention & Visitors Bureau (CVB) is to: attract meetings, leisure and business travelers to Las Cruces in the most economic and efficient manner possible in order to stimulate the local economy."
Abstract This work evaluates the cruise industry, specifically the Carnival Cruise, Norwegian Cruise and Royal Caribbean companies. The evaluation uses Porter's Five Forces model to explore competition in the industry, the bargaining power of suppliers and the bargaining power of consumers. It also addresses whether the industry has substitute products and if there are new entrants into the industry. This work additionally answers the question of 'how intense is the rivalry' and whether there is a forecasting method that can be used to predict where the industry is going.
Outline:
Introduction
Porter's Five Force Analysis
Porter's Five Force Analysis Summary
Bibliography
Includes charts and graphs
Figure 1 - Forecasted Value Worldwide per Segment, Hotels, Resorts and Cruise Lines (in billion dollars) 2003-2008
Figure 2
Average Growth Rate 1980 - 2004
Figure 3
Passengers Percentage Change 1974 -2004
Figure 5 Cruise Ship Order Book as of January 1, 2004
From the Paper "In an April 27, 2006 report entitled: "Cabin Fever - Smooth Times Ahead for the Cruise Industry" John Zamora writes that: "...there's plenty of room for growth in the cruise industry. Currently the number of tourists worldwide who book cruise vacations stands at around 13.4 million, representing about 1.8% of the total world travel market, as estimated by the World Tourism Organization." (2006) Zamora also writes that: "Far from being disappointed at this current level of market share, the industry fully recognizes the opportunities ahead as operators expand into new types of cruises (including the niche budget option); set their targets on different demographic groups; and, head for new waters." (2006) In a November 14, 2005 report entitled: "Which Way is the Travel Industry Headed?" it is stated that a Senior Analyst at eMarketer and author of the Online Travel Worldwide report, Jeffery Grau states: Without question, the Internet has shake up the status quo in the travel industry...Traditional travel agencies are struggling to stay relevant, online travel agencies are trying to instill loyalty among their customers,. travel search engines are the new upstarts, travel suppliers are flexing their muscles and global distributions systems are looking for way to recover their waning influence." (2005) In a report entitled: "Cruise Line Industry: Trends Opportunities for Canadian Exporters 2005" reported is a case study in which the researchers conducted interviews with 21 cruise line purchasers, chandlers, distributors and brokers findings stated in the report include the facts for Worldwide per Segment Forecasts including the cruise lines shown on the chart in Figure 1."
Abstract The paper examines how overall economic growth in the United Kingdom slowed down since the summer of 2000, and fell just below potential, but performed better than other major economies. The paper discusses how the main causes were attributed to global factors. These factors include decreased high-tech demand overseas, weaker exports, non-residential investment, the foot-and-mouth crisis, and poor weather. The paper discusses how this chiefly affected the agriculture and tourism sectors.
From the Paper " The UK government finally announced to create and embark on an action plan for organic farming with a 4.7% target of farmland by 2007 (The Ecologist 2001). It, however, had to gain the support of private members' bill, which aimed for a 30% conversion rate by the year 2010. Advocates of the Bill claimed that it would promote organic production in the UK, where most organic food was still imported. The campaign acquired the signatures of seven leading British supermarkets in urging for the 30% of UK agricultural land for conversion to become organic by 2010 (Eurofood 2002)."
Abstract This paper takes a look at Judy Mattivi Morley's book, 'Historic Preservation and the Imagined West: Albuquerque, Denver and Seattle'.
According to the paper, along with the cities of Albuquerque, New Mexico and Seattle, Washington, the city of Denver, Colorado has gone through many phases and many changes in its history. The paper discusses the clashes between preserving historic districts and bulldozing them down for "urban renewal".
From the Paper "But during the Great Depression the square fell into hard times: "Pioneer Square's social deterioration mirrored its physical decline," Morley explained on page 71. More bad luck happened when there was an earthquake in 1948 that caused a lot of structural damage to buildings in Pioneer Square. Then in the late 1950s the Central Association of Seattle was created to upgrade the city's image and infrastructure, and the Seattle Center was built in 1962 for the World's Fair. In the late 1960s, the clean-up of Pioneer Square began, as buildings were renovated and artists, architects, interior designers who "liked the aesthetics of the old buildings" (Morley, 75) - along with young professionals who prized the proximity to downtown - began moving in."
A research analysis of how many students in the Swiss Hospitality School are aware of timeshares, the source of their awareness and their interest in timeshare education.
Abstract This paper discusses time-sharing, particularly how many students in the Swiss Hospitality School are aware of timeshares, the source of their awareness and their interest in timeshare education. It presents a general overview of time-sharing and then describes the four largest timeshare developers, along with the advantages of time-sharing. The paper concludes with recommendations for future research on the topic of time-sharing and makes recommendations for hospitality schools.
Table of Contents:
I. Introduction
A Holiday and a Vacation?
Background
Present Issues
Summary of the Structure of the Industry Paper
Objectives
Statement of Problem
II. Literature Review
History of Hospitality
Hotels
Types of Hotels
Resorts
Types of Resorts
Timeshare
Beginning of Timeshare
Types of Timeshare
Timeshare developers
Demand/Season
Timeshare Stats
Advantages of Time-sharing
Marketing of timeshare relates to Customer Satisfaction
III. Methodology
Research Framework & Survey
Data collection
Data analysis
Findings
Reliability of the Survey Demographic Profile of the Students
Interest of students in Lodging Operations
Perception of Timeshares
Relations and Comparison Between Variables
IV. Analysis
Conclusion
Limitations
Problems and How to Deal with Them
V. Results
Reliability of the survey
Demographic profile of the students
Interest of Students in Lodging Operations
Future Research Recommendations/Recommendations for Hospitality Schools
From the Paper "In the UK, 1.25 million time ownerships are secured by residents, with this number increasing by more than 10% a year. More UK residents have timesharing holidays than travel on skiing trips or take cruises. (HIGV, 2005) According to World Tourism Organization, there are 5,791 timeshare resorts and just over 1,700 are located in North America. Europe hosts 25 percent, with Spain offering over 500 timeshare resorts. Latin America includes another 16 percent of the global total, led by Mexico with approximately 40 percent of the resorts in the regions. Upcoming Asia offers 14 percent. All in all, these resorts provide about 325,000 accommodation units worldwide. More than 40% are in the United States, where timeshare resorts tend to be largest; averaging more than 80 units each."
Abstract This paper takes a look at the use of icons and what they represent. The paper focuses specifically on the Eiffel Tower, France. According to the paper, the Eiffel Tower has been a symbol of romance and courtship, but that is being altered due to dramatic changes in France and to French cultural unrest. This paper examines what those changes are and why images of the Eiffel Tower are now watered down and even corrupted by the reality of today.
Outline:
Icons
Eiffel Tower Generalizations
The Eiffel Tower's Newer Symbolism: Sex and Violence
Violence Against French Women
From the Paper "The Eiffel Tower was featured in a famous French play by Jean Cocteau ("Les Maries de la Tour Eiffel"); the Tower was like the "central character" according to Thompson. The story involved a wedding party that had reservations at the Tower's restaurant, but telegrams are falling from the sky, and a number of interesting things (a lion, an ostrich, a bather) catapult out of a photographer's camera before the wedding party arrives. "Nothing could be more stereotypically, absurdly French than a wedding party," Thompson mentions on page 1135. The author adds that the Eiffel Tower's form has become something of a "religious" symbol, but not that of Christianity or any other faith."
Tags: legacy, romance, political, Sex, clubs, Violence, Cleopatre, paris, france
Abstract The paper attempts to apply the best practices of demand management to evaluate the benefits of bringing demand management and supply chain concepts into the travel industry. The paper explains how the travel industry requires the highest levels of supply chain integration and optimization possible.
Outline:
Executive Summary
The Many Benefits of integrating Demand Management and Supply Chain Concepts into Travel Industry
What's Needed is a Supply Chain Framework for Travel Industry
From the Paper "Competitiveness in all industries is a direct reflection of their supply chain efficiency, transparency, performance, and ultimately demand management. Each industry has varying degrees of transparency inherent in the formation and structure, operations, and transformation of its supply chains. The travel industry specifically has one of the most visible and easily evaluated supply chains and as a result, more accentuated and advanced approaches to demand management. What is one of the most challenging aspects of the travel industry supply chain is making it sustainable, reflecting the many demand management requirements on it."
Abstract This paper examines how many communities have been able to improve their tourism levels effectively in recent years. It particularly focuses on the Northern Territory's (Australia) strategic plan for tourism 2003 to 2007 and how it has accomplished its goals. It analyzes their strategic plan according to the insights and trends identified in a critical review of the peer-reviewed and scholarly literature.
Table of Contents:
Introduction
Review and Analysis
Background and Overview
Strategic Tourism Management Considerations for the Northern Territory
Guidelines for Developing Effective Tourism Management Programs
Conclusion
From the Paper "The research showed that the Northern Territory of Australia represents a challenge for policymakers seeking to introduce sustainable tourism development initiatives into a potentially fragile cultural environment. The NT Tourism Strategic Plan was shown to be a comprehensive and ambitious initiative designed to provide this region with a wide range of developmental programs that can serve to promote employment and living standards for the large percentage of indigenous people living there. The research also showed, though, that such development initiatives must be approached thoughtfully to avoid harming the very things about a particular region that make it attractive to niche travelers in the first place, and this is especially the case with the people of the Northern Territory today."
Abstract This paper attempts to provide an overview of the various aspects affecting tourism in Thailand, as an example of the important need to preserve and maintain both environmental and cultural aspects of the area and the society. The central contention that this paper presents is that environmental and cultural aspects of tourist regions can very easily become degraded due to various factors. It also discusses how, although some of these factors such as natural disasters and tsunamis are never entirely preventable, there are many aspects that can be addressed to prevent a decline in the tourist industry.
Outline:
Introduction
Negative Environmental and Social Factors
An Assessment of Negative Factors Impacting On the Thai Tourism Industry
Conclusion
From the Paper "However, negative environmental and social aspects have been noted in the case of Thailand. The recent tsunami which devastated certain areas has served to highlight many of these environmental concerns. Other aspects such as the SARS virus scare and bird flu, as well, as the increase in HIV infections, are also aspects that have had a negative impact on tourism figures. Nature, "... is not always predictable, and can sometimes cause unexpected and disastrous impacts... recently... SARS and bird flu negatively affected tourism in a number of countries, and the unprecedented tsunami devastated beach resort tourism on the Andaman coast in southern Thailand". (Seenprachawong U.) "
This paper describes the ecological problem caused by the tourist industry in the Turks and Caicos Island nation, located north of Haiti and south of the Bahamas.
Abstract This paper explains that the Turks and Caicos Island nation boast the quiet solitude of hundreds of miles of undeveloped beaches, which promote a strong trade in eco-tourism, and an archaeological past, which dates back thousands of years. The author points out that the recently developed Holland America Line cruise center, which has changed the landscape of Grand Turk Island, similar to the situation in other Caribbean destinations, does not preserve the natural settings nor add sufficiently to the revenue of the nation to justify the disruption of the environment. The paper stresses that creating a system based on eco-friendly practices, including limiting embankments and increasing time spent in various locations, is essential to the tourist industry in this area. The paper includes several long quotations.
From the Paper "Robertsen in a pioneering call for research on the subject of the social, economic and environmental impact of the fast growing cruise industry states that the Turk & Caicos islands were being threatened by the development of this center (in 2001 before it was cemented). The evidence associated with many cruise centers is difficult to judge based on the fact that there is limited reporting and only marginal amounts of scholarly research on the subject. In trade magazines, the issue is largely glossed over as a point of great growth and expansion, ..."
Abstract This paper attempts to apply the best practices of supply chain management, as defined by the world leaders in supply chain management research, to the tourism industry. It provides constructs and frameworks for evaluating and promoting through quantified results the benefits of bringing supply chain concepts into the tourism industry by delivering sustainable tourism as a first step.
Outline:
Executive Summary
The Many Benefits of integration Supply Chain Concepts into Tourism
What's Needed is a Supply Chain Framework for Tourism
Summary
From the Paper "The best practices as defined by Aberdeen Group , AMR Research , Gartner Group and several other research firms all point the need for service industries to focus first on creating strong, integrative reporting and information sharing relationships throughout their supply chains. The goal of having these many integrative relationships is to provide each member of the supply chain and the tourism package provider with visibility of sources of supply to meet demand. AMR Research calls this collective integration of suppliers a Demand Driven Supply Network (DDSN) the goal of which is to give suppliers visibility into the specifics of each partner's current inventory positions, sharable pricing scenarios and levels, and sourcing strategies. DDSN is a concept that is useful to the tourism industry in that it illustrates the relative level of integrative relationships between suppliers, which is critical for sustainable business models. "
Abstract In this article, the writer discusses that tourism is mainly based on geographical attractions, which include beautiful scenery, exciting and/or exotic locations, among others. The writer points out that the reasons for which people choose various tourist locations differ according to needs, preferences and affordability. The writer explains that heritage tourism is an example of tourist activity that allows people to enrich their basis of knowledge and information. Further, the writer notes that heritage tourism or cultural tourism is a branch of tourism offering the cultural dimension of the location where tourism occurs as the main value. Historical sites are usually the main attraction in this case. The writer discusses that the main coordinates of heritage tourism include culture, historic information, interaction with the local people and eventually, a perceived sense of adventure.
From the Paper "Heritage tourism or cultural tourism is a branch of tourism offering the cultural dimension of the location where tourism occurs as the main value. Historical sites are usually the main attraction in this case. The main coordinates of heritage tourism include culture, historic information, interaction with the local people and eventually, a perceived sense of adventure. Heritage tourism allows people to get in touch with the past. At the same time, it is important to mention that it contributes to the preservation of the cultural heritage itself."
"The products that heritage tourism offers can be customer oriented. From this point of view, one could speak about creative tourism. Creative tourism is based on the principle of interactivity."
This paper is a complete research project using a case study approach to investigate performance measurement practices in the U.K. budget hotel sector.
Abstract This paper relates that, in recent years, the concept of a "budget hotel" in the U.K. has changed so that today many of these less-expensive hotels are virtually indistinguishable from many of their more upscale and expensive counterparts. The author points out that the research focuses on major areas of hotel management including (a) overall performance, (b) employee performance, (c) customer satisfaction, (d) financial performance and (e) what innovative measures are being used to increase performance measure. The paper concludes that the Premier and Express by Holiday Inn were identified as the two front runners in the U.K. budget hotel industry and that these chains reached this performance level with careful attention to trends in the marketplace and the needs and wants of their guests. The paper includes several figures and tables, quotations, a complete questionnaire and the reporting of survey data.
Table of Contents:
Introduction
Statement of the Problem
Purpose of Study
Research Questions
Importance of Study
Overview of Study
Review of Related Literature
Background and Overview
Overview of Hotel Industry Categories of Service
Limited-service mid-scale hotels
Budget Hotels
Recent Trends in the Budget Hotel Industry
Overview of Budget Hotels in the UK Today
Performance Measures
Methodology
Description of the Study Approach
Data-gathering Method and Database of Study
Documentation Collection
Survey
Sampling
Reliability and Validity
Rationale in Support of Methodology
Data Analysis
Case Studies: Premier Travel Inn UK and Express by Holiday Inn UK
Premier Travel Inn
Stock Performance for Whitbread: March 2006 to Date
Key Financial Metrics for Whitbread: 2001-2005
Whitbread Net Operating Revenues versus Net Profit: 2001-2005
Whitbread Earnings Per Share: 2001-2005
Whitbread Earnings Per Share: 2001-2005
Express by Holiday Inn
Amenities and benefits featured by Express by Holiday Inn in the UK
Financial Metrics Reported by Express by Holiday Inn in the UK
Intercontinental Hotels Group plc (IHG)
Other Performance Metrics Reported by Express by Holiday Inn in the UK
Representative Google Search Engine Results for "Hotel," "London"
Survey of Express and Premier Hotel Management:
Summary and Conclusions
Summary
Conclusions
From the Paper "Middle upscale hotels are also able to lower rates during times of adverse economic environments. Many of these hotels have found it to their mutual advantage to engage in strategic partnerships with organizations such as the American Association of Retired Persons and the Automobile Association of America by offering discounts during off-season periods or during adverse economic periods. All-suite middle upscale hotels include AmeriSuites (Howard Johnson), Embassy, Guest Quarters, Hawthorne, Homewood, Lexington, and Residence Inn by Marriott."
Abstract This paper discusses considerations that need to be taken into account by the cruise ship industry. It particularly discusses the Grand Turk Cruise Center. It describes the tourist's role, customer satisfaction and on and off board problems. The paper then discusses potential changes for the future and how these would impact the cruise ship industry.
Table of Contents:
The Grand Turk Cruise Center
"She's Here"
"Full Satisfaction"
Grand Turk Cruise Center
Sampling of Sights Grand Turk's Perks
II. Ideas Regarding Relationships and Environment
The Tourist Role
The Small Caribbean Islands
Stay Away
"What's new?"
Pressure to Grow On
Caribbean Tourism: A Blight or a Blessing?
On and Off Board Problems
Fragile Balances
Discharged Pollutants' Safety Status
Societal Choices
Turtles in the Turks and Caicos Islands
III. Choices for Change
Features from the Present; Traces from the Past; Signs of Future
Artificial Versus Authentic
Stiff Solutions
Hidden Costs
Looking Back for Future Inspiration
From the Paper "Mega-ships regularly dump pollutants illegally. Cruise ships environmentally generate horrific amounts of "sewage, oily bilge water, solid waste, grey water ("down the drain" waste) and hazardous wastes," Roberts states. Waste disposal management, as well as disposal of these wastes is only sometimes enforced and most of the time improperly regulated. International environmental practices are minimal in the industry. Federal and local laws which govern waste discharges into coastal waters have not "teeth." (Roberts)"
"Cruise ships generally transport approximately 2000 passengers. The largest ship can accommodate 5000 individuals, simultaneously sailing in international waters under flags of convenience. Frequently, some crews ignore labor and international maritime standards, utilizing opportunities to abuse labor rights, as well as environmental regulations. (Roberts)"
