Abstract This paper contains research into the island of Bali while examining in-depth the indigenous Balinese population. The author of this paper discusses the rich history of the Indonesian island, discovered by the Dutch navigator Cornelius de Houtman in 1597 while delving into Bali's diverse rituals, arts and culture. This paper also explores the vital role religion plays in Bali's society and explains why Bali is no longer a tourist paradise but also a society seeking its own identity.
From the Paper "As for the language spoken in Bali, the variations are actually part of the various dramas, since the majority of Balinese speak a language equal to their caste. Yes, like India, Bali has a caste system, as well, but there are no Untouchables, and today's Balinese system bears little resemblance to the "traditional" Indian system. The highest caste is that of the priests, known as Brahmana. Then there is Kasatria, the noble caste, and Wesia, the warrior caste."
Tags: indonesia, culture, population, geography, religion
Abstract This paper discusses Paul Dubrule and Gerard Pelisson's creation of the Accor Company. Accor's first venture, Novotel, opened in France in 1966 and was modeled after U.S. lodging facilities, proved so successful that it allowed the company to expand their holdings to various destinations worldwide. The writer examines the humble beginnings of the Accor Company which turned into a global force to be reckoned with in the hotel industry.
From the Paper "Is diversity the strategy that a company should consider as a feasible means of success? Reviewing the humble beginnings of the Accor Company, a global force to be reckoned with in the hotel industry, it seems so. World-wide recognition, becoming America's largest owner and operator of economy lodging properties, capturing 10% of the total economy lodging section and being named as the ninth-largest U.S. hotel company overall is quite an accomplishment."
Abstract This paper explores the strategies and methods used in the hotel industry when targeting a more mature demographic as well as the importance of increasing nationalism despite the political situation around the world. There are several important factors to recognize in the aging population and its travel activities such as price, convenience and location. The writer of this paper details the key priorities for strategic hotel management including the importance in satisfying the customer regardless of age or nationality. The writer also considers the scope of the mature traveler's impact on strategic hotel management and marketing.
Topics covered in this paper include:
Introduction and Overview
The Effects of the Aging Population on Tourism and the Hotel Industry
Growing Nationalism
Conclusion
Bibliography
From the Paper "For the aging population, a reduction in room charges may also be a means of getting more business from elderly travelers. It is important that, when reservations are made, that the reservations clerk confirm if a Senior Discount applies. There are, of course, many travel professionals who specialize in creating tours for senior citizens, and these bookings would normally inform the hotel about such discounts."
Abstract The paper reviews the life of James Hill (1838-1916), founder of the Great Northern railroad, and nicknamed "the Empire Builder". The paper also notes Hill's early involvement with the Canadian Pacific Railway (CPR), and analyzes his successes in building and marketing his rail lines. The paper then analyzes the CPR and its effects on Canadian development, and reviews the earlier development of the canal infrastructure which provided waterways between the United States and Canada at the start of the 19th century. Next, the paper focuses on the Maritime Provinces and what has been written about them by various authors. Then the paper changes focus to what those writers have to say about the rest of Canada, returning to their views of travel on Canada's railroads, and especially the CPR. In conclusion, the paper finds that travel writers describe the country best when they focus on railroads and travel by rail.
From the Paper "A man of penetrating commercial vision, Hill foresaw the growth of trade with the Pacific Rim. His road would bridge this traffic from the Pacific Northwest, where he saw the logical port of entry to markets back east. He would haul cotton from the South for export to the Orient, and his freight cars would return filled with lumber from the Northwest to build the heartland. Notwithstanding his view on trains that carry people, the flagship passenger train of his Great Northern bore his nickname, the Empire Builder."
Abstract This paper examines the shortage of staff in the tourism industry, the reasons for it and solutions to it. The author discusses vocational education vs. on-the-job training, asserting that while the latter is preferable, a perfect intertwining of the two would be ideal.
From the Paper "Global competition is also forcing the industry to raise its professional standards and, subsequently to raise its pay standards. New and better training programs are being developed to help generate a sufficient supply of qualified workers for the tourism industry. Most managers require post-secondary schooling and several years' working experience. Yet a skill shortage continues to exist."
Tags: hotel, restaurant, vocational, education, training
Abstract The paper summarizes the goals of eco-tourism. The paper discusses the strengths and weaknesses of Whale Watch Kaikoura. The writer briefly discusses the opportunities for this company, and the threats that exist. The paper discusses the reaction of the locals to unaccustomed tourism and the preference given to the Maoris on the whale-watch concessions. The paper details a brief financial analysis of the company. In conclusion, the paper states that the venture has exceeded all expectations and that profits have been used to take young people off welfare and give them skills and a future. The paper also details some ideas that Whale Watch Kaikoura has for future growth and development. Table of Contents: Executive Summary Swot Analysis Strengths - No Competitors - Focus on Eco-Tourism - Whaleway Station - Aggressive Marketing Weaknesses - Response to Needs Has Been Reactive - Need to Diversity Activities Opportunities - Increase in Tourism - Expansion Threats - Inadequate Maintenance of Tourism Infrastructure - Competition Issues Financial Analysis Evaluation and Conclusions Bibliography
From the Paper "A simple idea, a great deal of vision and drive, some luck and a lot of courage has brought Whale Watch Kaikoura to the point where it is now beginning to show a profit. In the course of its development, this enterprise has given more life to its host town than could ever have been expected. And as land-based services and other adventure tourism activities have grown, a number of other environmentally sustainable activities, many based on marine mammals, have developed off-shore."
Abstract The era of four decades of an industry plagued with images of overly aggressive sales people, high-pressured sales tactics, schemes and unforeseen bankruptcies resulting in the loss of investment is over. This paper shows that industry experts have seen an unprecedented turn around in public opinion and industry practices in response to a positive marketing campaign, industry regulations and the integration of major hotel company brand affiliations among its ranks. This coincides with a booming U.S. economy, which boasts tourism as the third largest retail sales industry in the nation. This paper shows how timeshare has finally matured from infancy to adolescence with promises of gaining fast ground in the $1.38 billion a day industry of tourism.
From the Paper "Estimating the value is based on how many years one plans to continue vacationing. A 40 year old person who reasonably expects to vacation for the next 30 years would divide the investment amount by 30 and arrive at a yearly average of $350. This figure becomes increasingly attractive when divided by 7 nights ($50.). Based on 4 individuals occupying the unit a daily rate per person of $12.50 is obtained. Since a timeshare is a one-time purchase, the price is frozen thereby eliminating future price increases and inflation."
Abstract Customer loyalty describes the tendency of a customer to choose one business or product over another for a particular need; customer loyalty becomes evident when choices are made and actions taken by customers. This paper analyzes and critically evaluates the various methodologies and techniques of customer loyalty in application to the hotel industry in its marketing management, supported by theoretical models, news excerpts, case studies and research articles focusing on the trends and the latest problems/issues concerning the industry. The paper includes a graph.
Paper Outline:
Abstract
Definition
Customer Loyalty in Hospitality Industry
Efficiency Measurement in Hotel Industry in terms of Customer Loyalty
Theoretical models/techniques of Customer loyalty programs in Hotels
Latest Problems/Issues Concerning the Industry/Organisation
Conclusion
References
Bibliography
From the Paper "Academic analysis of the literature on customer satisfaction within the hotel industry brought forth an amazing lack of empirical data. Lewis and Nightingale (1991) commented that hotel companies have difficulty in measuring customer satisfaction and, in spite of the proven inefficiency of comment cards, many still rely upon them. However, they also make the point that Marriott regularly surveys its customers randomly and chains like Sheraton are always looking at how the room comment cards can be improved. Schneider and Bowen (1985) empirically demonstrated that customers and employees share perceptions and attitudes. It is therefore appropriate to use the employee perceptions of customer satisfaction as a reasonable measure of organisational performance in regard to customer loyalty."
Abstract This paper explains extreme competition has caused the industry to decline over the last few years; however, many parks, such as Disneyland, Six Flags, Universal Studios and Legoland are investing in extensive new attractions. The author points out that the industry has had problems with accidents because of the lack of real safety standards such as truly appropriate minimum height limits; the manufacturer set limits are based on a cost-benefit analysis that the cost of injury will be set off by a higher number of ticket sales if the height limit is lowered. The paper relates that a reason to support these parks is the large amount of money that comes into the state through tourism due to these theme parks.
From the Paper "This is probably a low level danger for the theme parks. However, the main danger to theme parks and this could be considered to be the biggest danger of all is that visits to theme parks were down 1.5 % in 2003. It is said that it was mainly due to poor weather, drop in the economy and worries about terrorism. Worries about terrorism are still not over. The gainers during that period were Universal Studios in Japan and Disney's California Adventure in Anaheim. The last big spending by the parks had been in the 1990s when they had a lot of exciting rides, but the last rides that they added were not adding heart thrilling rides, but mainly adding more of family friendly rides and those were also cost effective. These were rides with slower speeds and linked to movies like "Shrek" which was done by Universal. On the other hand, this year theme parks are going back to what they had done a lot of time ago."
Abstract Belgium's capital, Brussels, is one of the world's great cosmopolitan cities and is home to the European Union and NATO. This paper describes what vacationers can see and do in Belgium over a period of a fortnight, covering main tourist attractions and restaurants.
From the Paper "The Grand-Place, called the Grote Markt or Market Square, is the main tourist attraction of the City of Brussels and is one of the most beautiful town squares in Europe, if not the world, and is within walking distance from the hotel (Travel pp). The square is filled with shopping and entertainment, and especially restaurants (Travel pp). In fact, Brussels is one of the main restaurant cities in Europe, and it is best to consult the Michelin guide for restaurants for decisions concerning dining (Travel pp)."
Abstract This paper discusses the advantages of tourism on the Thai economy. It explores the effects of the tsunami on tourism and hence on the economy. The paper offers a review of literature on the topic. The author also researches a study that assesses the challenges related to quality management and sustainability of tourist development in Thailand.
Table of Contents:
Introduction
Rationale
Aim and Objectives
Literature review
Impact of Tsunami on the sustainability of the tourism industry
Challenges related to Quality Management and the Sustainability of the tourism development of Thailand
Methodology
Primary research
References
From the Paper "Society can be regarded as another tourism resource (Angell et al, 1990; Ekins, 1997) and likewise it is safe to assume that it may affect tourism activity as well. The anticipated further tourism development in Thailand through the NNESDP with respects to the local society can be both negative and positive; indicating that the degree of sustainability of the Thai tourism industry may depend on the nature of the anticipated social impacts. One of the negative aspects of Thai society is the abundance of prostitution that exist in the Country (Englund, 1998, . In addition, the spread of HIV has become rampant in recent years. According to Rittichainuwat et al (2001) these factors can give tourists a negative view of the country and influence their decision to vacation in the country. This social reality challenges development practices under the NNESDP and the sustainability of tourism in Thailand. According to Poong (2004), the primary objective of the NNESDP is to enforce the Thai economy and tourism as an industry within this economy that can contribute heavily to this."
Abstract This paper examines the Castle Hill Show from an event management perspective focusing on issues such as conduct, waste and risk management, site communication, queue management and emergency strategies.
From the Paper "The most common occurrence of a risk exposure at an event is that of an attendee tripping, slipping or falling over. (Johnson, D., 1997, p205) Therefore it was surprising to discover that the ground surrounding the general attendee parking area at this event was uneven and unsurfaced. . In order to then gain access to the main areas of the showground it was also necessary to climb rocky embankments especially dangerous in wet weather. It would appear that this event failed to identify the potential risks these rocky areas represented to both attendees and their vehicles. (Newell, M., & Grashina, M., 2004, p177)"
Abstract This paper proposes a study regarding occupancy rates at Taiwanese hotels before, during and after the SARS outbreak and includes a literature review in four key areas: the threat of disaster on the hospitality industry; crisis management; SARS; and the Taiwanese hospitality industry.
From the Paper "The purpose of the proposed study is to examine the occupancy rates of the Taiwanese hospitality industry during the periods prior to ..."
Abstract The paper discusses how to attract more convention business to a city. The economic benefits of conventions and expositions are outlined. The paper addresses the issues of space--hotel facilities, exhibit space. It also looks at monetary issues.
Abstract This paper examines ten articles on the subject of brand management in the Japanese hotel industry. It looks at brand management as an important part of most marketing activities and its importance to the hospitality industry. The paper also looks at the importance of building brand awareness, image and loyalty.
From the Paper "Brand management is an important part of most marketing activities and can be particularly important in the hospitality industry. This research examines ten articles and their ..."
Tags: brand management, Japanese hotel industry, hospitality industry
