A description of Apple's success in the audio digital field of downloaded music.
Written in 2008; 1,047 words; 9 sources; MLA; $ 36.95
Paper Summary:
The paper states that the downloadable digital content market has grown remarkably, with millions of people going online each day to download audio and video files. The paper comments that Apple Inc.'s iTunes product has become a clear leader and pioneer in the market of organizing, playing and selling digital audio and video files. The paper discusses how iTunes was able to partner with content providers to offer copyright-protected digital files that became a significant source of revenue. The paper concludes that iTunes has been an incredibly successful and popular digital content product that will need to make changes to how it operates and what content it offers to retain its market strength in the future.
Outline:
How iTunes has Succeeded
iTunes Positions for Increased Competition
Bundling Controversy Spreading
Conclusion: Changes are Coming
From the Paper:
"Through iTunes, Apple's greatest legacy in the digital content market may be that it saw revenue opportunity where many other companies did not. Peer-sharing sites, such as Napster, which launched in 1999, had been offering music and other digital files for free to subscribers, and it seemed that consumers had become accustomed to not paying to download content ("Napster must stay shut down"). In the midst of this hostile market, where digital music had been completely devalued, Apple began developing the iTunes product to sell music files for a fee."
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